Ajuntament de Morella

What Ajuntament de Morella does

Ajuntament de Morella is the municipal government of Morella, a historic walled town of approximately 2,000 inhabitants in the comarca of Els Ports, province of Castelló, Comunidad Valenciana, Spain. It administers the municipality and its pedanies (Xiva, Ortells, La Pobleta d'Alcolea, Herbeset), delivering the full spectrum of local public services: administrative procedures, urban planning, education (from infant school through secondary, plus UJI university extension and adult learning), healthcare coordination, social services including elder care (Residència San Juan Bautista, 68 residents, and Centre de Dia), youth programs, cultural activities, sports facilities (Centre Lúdic i Esportiu Jaume I), tourism management, environmental services, and economic development. The mayor is Bernabé Sangüesa Antolí, governing with an elected council; CISE (Centre Integrat de Serveis Econòmics) operates as a wholly-owned public subsidiary founded in 1993 for economic promotion, managing the Polígon Industrial Les Casetes, parking, the municipal abattoir, and job placement.

Its digital infrastructure comprises the Seu Electrònica for electronic administration, the Morella Informa messaging service delivered via WhatsApp and Telegram channels, the Govern Obert open-government portal, the Línia Verda environmental reporting platform, and the GuifiNET community Wi-Fi network. Core technology is municipal digital infrastructure rather than a unified product platform, with interoperability and citizen-ease-of-use as the principal design principles.

Revenue is generated through municipal taxes (IBI property tax, ICIO construction tax), state and regional transfers from Generalitat Valenciana and the central government, EU/FSE co-financing, and service fees from sports and recreation facilities (e.g., Spa Zone annual pass €250, Gym annual pass €200, collective activities €60). Distribution runs through the town hall headquarters, the Seu Electrònica, the physical Tourist Information Office, and delegated pedany offices. Recent strategic emphasis has been on operational efficiency (supplier payment period reduced to 11.27 days), grant-funded infrastructure expansion (day center, industrial zone, heritage restoration), and positioning for renewable-energy development via the Cluster Maestrazgo wind initiative.

Name

Ajuntament de Morella

Legal name

Ajuntament de Morella

Website

https://morella.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ajuntament de Morella is the municipal government of the historic town of Morella in Castellón, Spain (population ~2,000), delivering public services including education, social care, sports, tourism, culture, and economic development to residents, visitors, and local businesses.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Public Administration (92), Administration of Environmental Quality Programs (9241), Museums, Historical Sites, and Similar Institutions (712), Administration of Urban Planning and Community and Rural Development (92512), Nature Parks and Other Similar Institutions (71219), Arts, Entertainment, and Recreation (71)

SIC

Services-Management Services (8741), Services-Social Services (8300), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYBPAIACAA

Mayor/City Manager & General Administration

Business & Public Services/Public Sector & Government Administration/Local/Municipal Government Administration

SECONDARYBPAIACAI

Parks, Recreation & Cultural Services

Business & Public Services/Public Sector & Government Administration/Local/Municipal Government Administration

SECONDARYBPAIACAJ

Housing & Neighborhood Services (Local Housing Programs)

Business & Public Services/Public Sector & Government Administration/Local/Municipal Government Administration

Keywords

• Municipal government services
• Public administration
• Local government
• Citizen services
• Town hall

Headquarters

HQ city

Morella

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Others

Revenue model

1. Municipal Taxes and Fees: Traditional revenue through local taxes including IBI (property tax), ICIO (construction tax) with various bonuses offered, and service fees
2. State and Regional Transfers: Funding from Generalitat Valenciana and central government including Pla Restaura for heritage restoration and various subsidy programs
3. Service Fees: Revenue from sports facilities, cultural venues, and municipal services

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

Ajuntament de Morella is the municipal government providing statutory local administration, public services, urban planning, education, social services, sports facilities, cultural heritage management, tourism promotion, and economic development for the residents and businesses of Morella municipality in the province of Castelló, Spain. It operates digital administration platforms (Seu Electrònica, Govern Obert), community services (libraries, sports complex, museums, music school), tourism services, and environmental management infrastructure.

Product overview

Ajuntament de Morella operates a comprehensive suite of digital and municipal services rather than a unified tech product. The core digital infrastructure includes the Seu Electrònica for electronic administration, Morella Informa for citizen messaging via WhatsApp and Telegram, and the Govern Obert open government portal. Supporting services include Morella Turística and Cases de Morella for tourism, Línia Verda for environmental reporting, GuifiNET and Wifi Morella for community connectivity, and Museus de Morella for cultural attractions. Physical services encompass the Centre Lúdic i Esportiu Jaume I sports complex, Escola Municipal de Música for music education, Biblioteca Municipal for public library services, and CISE for economic development and industrial zone management.

Differentiator

Problem solved

Functional benefit

Products and services

• Seu Electrònica Electronic administrative office platform enabling citizens to conduct procedures and transactions with the municipal government online.
• Morella Informa Free municipal messaging service delivered via WhatsApp and Telegram channels providing local agenda, public service updates, and community announcements.
• Morella Turística Tourism information portal providing details on Morella's attractions, accommodation booking, and visitor services.
• Cases de Morella Central reservation system for holiday homes and rural accommodations in Morella.
• Govern Obert Open government platform facilitating citizen participation, public consultations, and transparency in municipal governance.
• Línia Verda Environmental information portal and incident reporting system for environmental issues in Morella municipality.
• GuifiNET Free community WiFi network operating on open frequencies, providing internet connectivity through installed receiver antennas for residents.
• Wifi Morella Open internet access network deployed through routers in strategic city locations, providing connectivity to municipal and tourism websites.
• Museus de Morella Collection of cultural museums including Castell de Morella, Convent de Sant Francesc, Museu Temps de Dinosaures, and Torres de Sant Miquel.
• Centre Lúdic i Esportiu Jaume I (CLIEJI) Municipal sports complex featuring poly-sport court, gymnasium, spa zone with pool and sauna, multi-purpose rooms, and climbing wall.
• Escola Municipal de Música Municipal music school offering instruction in guitar, clarinet, saxophone, piano, percussion, trumpet, flute, bagpipe, drum, choir, and youth band.
• Biblioteca Municipal Public library integrated into the Valencian Public Reading Network, offering book lending, internet access, and digital media services.
• CISE (Centre Integrat de Serveis Econòmics) Municipal public company providing economic promotion services, managing industrial zones, municipal abattoir, and job placement services.

Quantifiable outcome

• Payment period to suppliers reduced to 11.27 days
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, minor and moderate.

• CISE (Centre Integrat de Serveis Econòmics)coreStrategic or Co-development Partner · 1 January 1993CISE is a public company created by Ajuntament de Morella in late 1993 for local economic promotion. It manages parking, IMPROTINT SL, municipal swimming pool, slaughterhouse, job exchange, and cultural activities. Also handles economic promotion including Polígon Industrial Les Casetes (60,000m2, 61 plots), housing projects, and construction of public facilities.
• IVACE (Institut Valencià de Competitivitat Empresarial)minorOthersIVACE provides subsidies for industrial infrastructure improvements. The Polígon Les Casetes modernization program received €236,918.00 funding from IVACE for improvement, modernization, and services infrastructure in the industrial zone.
• IVAJ (Institut Valencià de la Joventut)minorOthersIVAJ operates Xarxa Jove, an inter-municipal service for youth policy coordination, training, and municipal advice. Helps coordinate youth programs across different consellerias and supports youth information services.
• Energies Renovables d'Ormuz S.L.minorOthersDeveloper representing multiple companies promoting a wind farm cluster (Cluster Maestrazgo_PEOL-449 AC) with 20 wind farm projects totaling significant MW capacity, with evacuation infrastructure to SET REE-Morella 400 substation in Morella.
• Conselleria de Participació, Transparència i Qualitat DemocràticaminorOthersRegional government department supporting the Green Line (Línia Verda) environmental information and reporting platform with environmental best practices guides, resources, and news.
• Fundació Caixa CastellóminorOthersFoundation housing the Municipal Library in the Casa de Cultura building, and providing space for Centre Jove and other municipal services in their facilities.
• UJI (Universitat Jaume I)moderateStrategic or Co-development PartnerUJI has a local extension (Seu dels Ports) in Morella providing university information, library loans, free computers, and University for Seniors programs. The municipality provides the facility space.
• Generalitat ValencianacoreOthersRegional government providing funding through various programs including Pla Restaura for heritage restoration, Pla Reactivem Castelló for COVID business aid (€55,356.14 to Morella), and day center expansion funding (€337,253.14).

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ajmorella
• YouTubeyoutube.com/user/AjuntamentdeMorella
• Facebookes-es.facebook.com/AjuntamentDeMorella
• Instagraminstagram.com/morellaturistica
• LinkedInlinkedin.com/company/ajuntament-de-morella

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ajuntament de Morella