Municipalidad de Moreno

What Municipalidad de Moreno does

Municipalidad de Moreno is the local government of the Moreno district in Buenos Aires Province, Argentina, led by Mayor (Intendenta) Mariel Fernández since 2021. The municipality serves residents across five localities — Cuartel V, Francisco Álvarez, La Reja, Paso del Rey, and Trujui — delivering a comprehensive portfolio of public services including healthcare, education, professional training, cultural programming, infrastructure maintenance, public safety, and administrative services. Its operational network spans 742 employees distributed across more than 30 internal agencies, departments, and institutional subsidiaries covering urban development (IDUAR), economic development (IMDEL), geospatial data (IDE Moreno), public broadcasting (Radio Pública de Moreno), cultural venues (Teatro Municipal Leopoldo Marechal, multiple museums, Reserva Natural Municipal Los Robles), healthcare (Hospital Mariano y Luciano de la Vega, Unidades Sanitarias, Centro de Día Cuidarnos), and various secretariats (Economía, Géneros, Derechos Humanos, Salud, Turismo, Industrias, Juventud).

The municipality operates a multi-channel digital ecosystem anchored by the central moreno.gob.ar portal, the Portal de Autogestión for tax payment and vehicle registration, IDE Moreno (a Spatial Data Infrastructure built to national IDERA standards), and the Mapa Interactivo platform. Beyond digital channels, services are delivered through physical sites including the Palacio Municipal headquarters, the 24-hour Hospital Mariano y Luciano de la Vega, Unidades Sanitarias (health units), the IMDEL professional training network, cultural venues, and a free municipal recording studio (Estudio de Grabación Municipal). Specialized programs include Moreno Lee y Escribe (literacy program for primary-school children, reaching 2,000+ children across 60+ centers), IMDEL's 107 free professional courses, the Plan 1000 Días maternal health program, the Moreno Sin Hipertensión cardiovascular initiative, and the Sistema de Atención al Ciudadano web-based complaint and request system.

Revenue is generated through municipal taxes (property, commercial, vehicle), licensing and permit fees (business habilitaciones, building permits, driver's licenses), service fees (paid parking Estacionamiento Medido, vehicle towing Acarreo, administrative procedures), and fines for traffic and regulatory violations. Strategic infrastructure investment is supported by partnerships with national government bodies — notably a $559M+ pesos investment in the Arroyo Los Perros hydraulic sanitation project serving 150,000+ residents — and academic institutions including Universidad Nacional de las Artes (UNA) and Universidad de San Martín.

Name

Municipalidad de Moreno

Legal name

Municipalidad de Moreno

Website

https://moreno.gob.ar

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Municipalidad de Moreno is the local government of Moreno district in Buenos Aires Province, Argentina, led by Mayor Mariel Fernández. It delivers public services including healthcare, education, culture, infrastructure, tax administration, and digital citizen services to residents across five localities.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Executive, Legislative, and Other General Government Support (921), Executive Offices (92111), Public Finance Activities (921130), Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors (92615), Administration of Economic Programs (9261), Other General Government Support (92119)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Municipal Finance, Treasury, Budget & Procurement (BPAIACAC), City Clerk/Records, Elections & Civic Engagement (BPAIACAB), Economic Development & Business Licensing (Local) (BPAIACAN), Taxpayer Services, Education & Outreach (BPAIADAM)

Keywords

• Municipal public services
• Local government administration
• Public health services
• Citizen self-service portal
• Municipal tax collection

Headquarters

HQ city

Moreno

HQ country

Argentina

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Municipal Taxes and Rates: Collection of municipal taxes including property taxes (tasas inmobiliarias), commercial rates (tasas comerciales), vehicle taxes, and service fees. Residents can query and pay all municipal rates through the self-service portal.
2. Licensing and Permits: Revenue from issuing licenses, permits, and certificates including business licenses (habilitaciones), building permits (obras particulares), and driver's licenses.
3. Service Fees: Fees for municipal services such as parking (estacionamiento medido), vehicle towing (acarreo), and administrative procedures.
4. Fines and Penalties: Revenue from traffic violations, municipal fines, and penalties for non-compliance with local regulations.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Municipalidad de Moreno is the local government authority providing public administration and citizen services across the Moreno district of Buenos Aires Province. Its core offering comprises municipal tax collection (property, commercial, vehicle taxes), licensing and permits (business habilitaciones, building permits, driver's licenses), public health services via sanitary units and the municipal hospital, education and literacy programs (Moreno Lee y Escribe), professional training through IMDEL, cultural programming, emergency services, and infrastructure works. Services are delivered through physical offices, a self-service digital portal, and community-based programs.

Product overview

Municipalidad de Moreno operates a multi-platform digital ecosystem consisting of the main municipal website (moreno.gob.ar), a self-service portal for tax payments and vehicle management (autogestion.moreno.gob.ar), an interactive mapping platform (mapas.moreno.gob.ar), a Spatial Data Infrastructure (IDE Moreno), a public radio station, a municipal recording studio, an online citizen attention system for complaints and requests, and various health and education portals including literacy programs. The portfolio includes government services (health units, gender programs), citizen services (parking, licensing, towing), and cultural initiatives (theaters, museums, cultural centers).

Differentiator

Problem solved

Functional benefit

Brands

• Moreno Sin Hipertensión: Municipal program for hypertension prevention and control
• Plan 1000 Días
• Salud Mental
• Moreno Lee y Escribe
• Moreno Sin Violencia
• Educar para la Paz
• Moreno Compra en Casa
• IDE Moreno
• Mapa Interactivo de Moreno
• Radio Pública de Moreno
• Estacionamiento Medido

Products and services

• Portal de Autogestión de Ingresos Municipales Self-service portal for municipal income management, enabling citizens to consult and pay property taxes, commercial rates, vehicle taxes, make declarations, view payment plans, and manage automotor records.
• Mapa Interactivo de Moreno Interactive web-based mapping platform providing access to geographic information, neighborhood data, pharmacies, public transportation routes, and other territorial information for Moreno district.
• IDE Moreno (Infraestructura de Datos Espaciales) Spatial Data Infrastructure (IDE) of Moreno providing standardized geospatial services, data downloads, statistics, and interactive mapping capabilities following national IDERA standards.
• Sistema de Atención al Ciudadano (Reclamos Web) Web-based citizen complaint and request system allowing residents to report issues such as sewage problems, garbage dumps, street lighting, waste collection, and road repairs across Moreno localities.
• Estudio de Grabación Municipal Professional municipal recording studio offering free audio recording, editing, mixing, and mastering services for local artists, with booking available via the website.
• Moreno Lee y Escribe Municipal literacy program for children in the second cycle of primary school (4th-6th grade) who have not completed their literacy process, offering free Saturday classes at over 60 centers across Moreno.
• Departamento de Acarreo (Vehicle Towing Service) Vehicle towing and impoundment service for illegally parked vehicles, with location at Concordia 1721, operating hours, and fee schedule for cars, motorcycles, and trucks.
• Radio Pública de Moreno Public radio station of Moreno municipality broadcasting cultural, educational, and community content.
• Estacionamiento Medido (Paid Parking System) Managed paid parking system for ordering vehicle circulation in the city, with zones and payment mechanisms.
• Instituto Municipal de Desarrollo Económico Local (IMDEL) Professional formation institute offering over 100 free courses in areas including agri-food production, construction, computing, trades, languages, aesthetics, creative industries, and automotive sectors.
• Sistema de Salud Municipal (Municipal Health System) Health services including mental health programs, emergency services, day care centers, and specialized health units across Moreno localities.
• Portal de Noticias de Moreno Digital platform offering news, cultural activities, tourism information, and recreational proposals for Moreno residents.

Quantifiable outcome

• 2,000+ children improved literacy through Moreno Lee y Escribe program
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered strategic and core.

• Universidad Nacional de las Artes (UNA)strategicStrategic or Co-development Partner · 1 January 2026Partnership with UNA for hosting training and capacity building programs. The university venue at Alcorta 2854 is used for community education initiatives including first response and prevention training.
• Ministerio de Obras Públicas de la Nación (Argentina)coreStrategic or Co-development Partner · 1 January 2021National government partnership for infrastructure projects. The municipality worked with Minister Gabriel Katopodis on the Arroyo Los Perros hydraulic sanitation project worth over $559 million, benefiting 150,000+ residents.
• IDERA (Infraestructura de Datos Espaciales de la República Argentina)coreStrategic or Co-development Partner · 1 January 2016The Municipality of Moreno is a full member of IDERA, the National Spatial Data Infrastructure. Moreno was elected as one of five municipalities representing over 2,000 municipalities nationwide in the IDERA coordination team for a 2-year period. The municipality participates in annual IDERA conferences and was featured in the IDERActiva magazine.
• Universidad de San MartínstrategicStrategic or Co-development PartnerThe municipality commissioned a transportation study to the Universidad de San Martín specializing in public transportation for the development of the new transport service plan.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Municipalidad de Pilar: Buenos Aires Province municipality operating a similar portfolio of health units, self-service portals, taxes, and digital services. Comparable in offering a full municipal digital ecosystem and decentralized service delivery.
• Municipalidad de San Isidro: Buenos Aires Province municipality with a well-developed health system, citizen services portal, and municipal cultural programs. Comparable in service quality and digital citizen engagement.
• Municipalidad de San Miguel: Buenos Aires Province municipality with active community programs, cultural offering, and municipal services. Comparable in scope and Buenos Aires Province regional context.
• Municipalidad de Malvinas Argentinas: Buenos Aires Province municipality with significant investment in public hospital network and health units. Comparable in operating scale of municipal health infrastructure and citizen services.
• Municipalidad de General Pueyrredón: Buenos Aires Province municipality (Mar del Plata) operating cultural venues, tourism infrastructure, and distributed health and education services. Comparable in scope of cultural and decentralized service delivery.
• Municipalidad de Tigre: Buenos Aires Province municipality with extensive cultural and economic development programs, including training centers and tax self-service portals. Comparable in portfolio breadth and community engagement initiatives.
• Municipalidad de Esteban Echeverría: Buenos Aires Province municipality providing similar decentralization of services across multiple localities with cultural and educational programs. Comparable in service breadth and provincial context.
• Municipalidad de La Matanza: Largest municipality in Buenos Aires Province by population, also providing comprehensive health, education, tax, and licensing services across many localities. Closest direct comparable in scale and service scope within the Province.
• Municipalidad de Vicente López: Buenos Aires Province municipality recognized for digital modernization and citizen services. Strong comparable on the digital service portal and self-service tax payment model.

Broad incumbents

• Gobierno de la Ciudad de Buenos Aires: Autonomous city government of Buenos Aires, offering a much broader and more digitized suite of municipal services (BA Taxi, health, education). Comparable as a reference for fully digital municipal service delivery at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/municipalidad-de-moreno

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries30 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Municipalidad de Moreno