Morgan's
- Company typePrivate
- Founded2010
- HeadquartersSan Antonio, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Morgan's firmographics
Firmographics- Name
- Morgan's
- Legal name
- Morgan's
- Website
- https://morgans.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Morgan's industry classification
Industry- Product category
- Accessible Recreation and Inclusion Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Other Individual and Family Services (624190)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Social Services (8300), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Disability Services & Independent Living Support (BPAGACAG)
- akta.pro secondary industries
- Accessibility & Inclusion Services (ADA Access, Adaptive Programs, Multilingual Support) (THAAAGAJ), Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE), Water Park Concessions & Guest Services (Food, Retail, Lockers, Cabanas) (THAAABAH)
Keywords
Where Morgan's is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Morgan's business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Park Admissions and Tickets: Theme park admissions with standard pricing for general public. Free admission for guests with special needs. Special anniversary pricing offered occasionally.
- Season Passes and Annual Memberships: Season passes at $50 per person and year-round annual memberships at $75 each provide recurring revenue from repeat visitors.
- Donations and Fundraising: Individual donations, corporate sponsorships, matching gifts, memorial giving, and endowment contributions support the nonprofit mission.
- Giving Society Memberships: Tiered giving program with Bronze ($1,000-$4,999), Silver ($5,000-$9,999), Gold ($10,000-$24,999), and Platinum ($25,000+) annual levels providing exclusive benefits.
- Facility Rentals and Venue Bookings: Event venues including Event Center, Conference Room, pavilions, Starlight Amphitheater, Hartman Hall, and full park buyouts available for corporate events, celebrations, and retreats.
- Event Sponsorships: Premier sponsorship opportunities for Visionary Celebration, Hearts of Gold Awards, Snowball Run, and other signature events at various tier levels.
- Inclusion Training and Consulting: Morgan's Inclusion Institute offers disability inclusion training, organizational strategies, project consultations, inclusion assessments, and Ultra-Accessible Certifications to businesses and organizations.
- Morgan's Salon Services: Beauty services including haircuts, hair styling, manicures, and pedicures at Morgan's MAC salon location.
- Wonder Care Daily Care Services: Medically complex center providing daytime care for children and young adults requiring skilled nursing support, operated by Pediatric Home Service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 15th Anniversary Dual-Park Tickets |
| Unit Pricing | Pay-as-you-go | Standard Adult Park Admission |
| Subscription | Annual | Season Passes |
| Subscription | Annual | Annual Memberships |
| Subscription | Annual | Giving Society Bronze Circle |
| Subscription | Annual | Giving Society Silver Circle |
| Subscription | Annual | Giving Society Gold Circle |
| Subscription | Annual | Giving Society Platinum Circle |
| Subscription | Monthly | Monthly Giving Society |
| One time/ perpetual license | Pay-as-you-go | Memorial Wall Tribute |
| One time/ perpetual license | Pay-as-you-go | Named Endowment |
| Other | Annual | Event Sponsorship Tiers |
Go-to-market motion4 records
Distribution channels9 records
Marketing channels12 records
Morgan's product offering
Product offeringCore offering
Morgan's operates an Ultra-Accessible recreation and inclusion ecosystem anchored by the world's first Ultra-Accessible theme park (Morgan's Wonderland), a pneumatic waterproof wheelchair splash park (Morgan's Inspiration Island), an accessible sports complex, an inclusive summer camp, and a 165,000-sq-ft Multi-Assistance Center coordinating 30+ medical and social service providers. It complements these venues with annual memberships, donations and sponsorships, facility rentals, salon services, and inclusion training and consulting through Morgan's Inclusion Institute, serving individuals with disabilities, their families, and the organizations that support them.
Product overview
Morgan's is a nonprofit enterprise built around seven distinct businesses — Morgan's Wonderland (Ultra-Accessible™ theme park), Morgan's Inspiration Island (splash park), Morgan's Sports (sports complex), Morgan's Camp (inclusive camp), Morgan's MAC (Multi-Assistance Center for medical/social services), Morgan's Inclusion Institute (consulting/training), and Morgan's Wonder Care (medically complex care center) — all focused on making inclusion the standard through innovation and collaboration. The portfolio also includes Morgan's Hotel (upcoming accessible hotel), Morgan's Studio (media production), and Morgan's Salon (beauty services). With over $150 million in assets, 150+ acres of land, and 300+ employees, Morgan's has welcomed over 3.8 million guests from all 50 states and 123 countries since 2010.
Differentiator
Problem solved
Functional benefit
Brands
- Ultra-Accessible: A trademarked standard of design that removes both physical and economic barriers, enabling people of all abilities to share the same experiences with equal access and a sense of belonging
- Ultra-Accommodating
- MAC Care Model
- Inclusion Unlimited
- STRAPS
Products and services
- Morgan's Wonderland The world's first Ultra-Accessible theme park, a 25-acre oasis offering 25 attractions including wheelchair-accessible rides, a 4D Magic Cinema, Pirate Island Cruises, Rocket's Sky Flight Adventure zip line, Jette's Wonder Bikes, and gardens. Free admission for all guests with special needs. Open to the public with paid admissions.
- Morgan's Inspiration Island A tropical splash park featuring five colorful splash pads, a River Boat Adventure ride, and the world's first pneumatic waterproof wheelchairs. Selected as one of TIME Magazine's Top 100 World's Greatest Places. Adjacent to Morgan's Wonderland in San Antonio.
- Morgan's Sports A 3-acre Ultra-Accessible sports complex offering fitness and adaptive sports programs including STRAPS Paralympic-style sports, Open Play, and upcoming Inclusive Sports. Operated by the YMCA of Greater San Antonio since April 2026 to ensure long-term sustainability.
- Morgan's Camp An Ultra-Accessible fully-inclusive summer camp with year-round programming, designed for individuals with physical and developmental disabilities to enjoy camp activities alongside guests without special needs. Recognized among Newsweek's America's Best Summer Camps of 2023.
- Morgan's MAC (Multi-Assistance Center) A 165,000-square-foot center offering coordinated medical, therapeutic, and social services for individuals with special needs through the proprietary MAC Care Model and MAC Navigation System, bringing together 30+ community organizations under one roof.
- Morgan's Inclusion Institute A consulting and training organization that partners with businesses and organizations to deliver Ultra-Accessible experiences, offering disability inclusion training, organizational strategies, project consultations, inclusion assessments, and Ultra-Accessible Certifications.
- Morgan's Wonder Care A medically complex daily care center for children and young adults requiring skilled nursing support, operated by Pediatric Home Service. Scheduled to open Summer 2026 on the Morgan's Inclusion Campus.
- Morgan's Hotel The first Ultra-Accommodating hotel using AI technology and thoughtful design beyond ADA requirements, with wider hallways, larger rooms, hearing aid loops, easy elevator access, and sensory-sensitive colors and lighting. Projected to open 2026 near Morgan's Wonderland.
- Morgan's Studio A multimedia production studio creating the Inclusion Unlimited show on YouTube, featuring segments about disability inclusion, accessible moments, and inclusive storytelling for media audiences worldwide.
- Morgan's Salon A beauty salon offering haircuts, hair styling, manicures, and pedicures for individuals with and without disabilities, located within Morgan's MAC with sensory-sensitive accommodations.
Quantifiable outcome
- 3.8 million+ guests welcomed from all 50 states and 123 countries over 16 years
- +6 more outcomes
Companies that use Morgan's
Customer profileNamed customers18 records
Segments8 records
Ideal customer profiles4 records
Morgan's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Morgan's partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- YMCA of Greater San AntoniocoreYMCA of Greater San Antonio began operating Morgan's Sports in April 2026 to ensure long-term sustainability and growth of inclusive and adaptive sports programs. The partnership leverages the Y's extensive community network to enhance opportunities for athletes with disabilities.
- Pediatric Home ServicecorePediatric Home Service operates Morgan's Wonder Care, a medically complex center providing daytime care for children requiring skilled nursing support. PHS serves families across Texas and operates PPEC centers across five states.
- United Spinal AssociationminorVincenzo Piscopo, new President of Morgan's Inclusion Institute, previously served as CEO of United Spinal Association, bringing 25 years of disability advocacy experience to the partnership.
- Disability BelongsminorVincenzo Piscopo serves on the board of Disability Belongs, a nonprofit focused on disability inclusion.
- Shepherd CenterminorVincenzo Piscopo serves on the board of Shepherd Center, a rehabilitation hospital for brain and spinal cord injuries.
- Wheels of HappinessminorVincenzo Piscopo serves on the board of Wheels of Happiness, a nonprofit providing adaptive cycling.
- Luna Middleman ArchitectsminorAwarded Paralyzed Veterans of America 2018 Barrier-Free America Award for ultra-accessible design of Morgan's Wonderland and Morgan's Inspiration Island.
- Special Olympics TexasminorSpecial Olympics Texas Summer Games held at Morgan's Wonderland venue, hosting athletes with intellectual disabilities.
- John Paul Mitchell Systems (Paul Mitchell)minorJohn Paul DeJoria, co-founder of Paul Mitchell beauty products, attended Morgan's Salon grand opening. DeJoria is a fellow Texas Business Hall of Fame member alongside Gordon Hartman and supporter of inclusion initiatives.
- Zero Gravity / SR-48minorHollywood production partnership with Zero Gravity and SR-48 to create a film about Morgan's Wonderland story. Sean Robins (SR-48) and Ryan Lewis (Zero Gravity Management) producing, with screenplay by Salvador Paskowitz.
- UTSA Evaluation and Research Coordinating CenterminorUTSA oversees evaluation and research coordination for The MAC's vital function of measuring and reporting progress of MAC Members.
- San Antonio SpursminorDerrick White has been a supporter since 2017, with bobblehead night and donations. Spurs 50/50 raffle proceeds benefit Morgan's Wonderland. White has personal connection to inclusion mission through his aunt.
Scale indicators13 records
Recent moves14 records
Expansion highlights6 records
Morgan's competitors and assessment
Company assessmentBroad incumbents
- The Arc: National disability advocacy and services organization with 600+ state and local chapters serving people with intellectual and developmental disabilities. The Arc of San Antonio is a MAC partner, and the missions overlap directly around disability services navigation and independent living support.
- Easterseals: Large national disability services nonprofit with 70+ affiliates operating across medical, therapeutic, vocational, and camp programs. Comparable because Morgan's MAC model and Inclusion Institute mission overlap with Easterseals' disability services portfolio, and Kendra Davenport (Easterseals CEO) sits on Morgan's board.
- Shriners Children's: Healthcare system with 19+ hospitals specializing in pediatric specialty care (orthopedics, burn care, spinal cord injuries) regardless of families' ability to pay. Comparable to Morgan's MAC and Wonder Care as a nonprofit pediatric healthcare provider that serves similar special needs populations with a mission-driven funding model.
- Special Olympics: Global nonprofit providing year-round sports training and athletic competition for children and adults with intellectual disabilities. Comparable through Morgan's Sports (STRAPS) and Special Olympics Texas Summer Games held at Morgan's Wonderland, serving overlapping beneficiary populations in adaptive sports programming.
Direct peers
- SeriousFun Children's Network: Global network of 30+ camps and programs serving children with serious illnesses and disabilities, founded by Paul Newman. Most directly comparable to Morgan's Camp as medically-supported, fully-inclusive summer camp experiences for children with special needs at no cost to families.
- Sesame Place: Theme park with locations in Pennsylvania and California that became the first theme park designated a Certified Autism Center. Directly comparable because it is a commercially operating theme park with deliberate accessibility design for guests with disabilities, overlapping the same customer segment and design philosophy as Morgan's Wonderland.
- Victory Junction: Year-round camping facility in North Carolina serving children with chronic medical conditions and disabilities, founded by the Petty family. Comparable to Morgan's Camp in the medically-supported inclusive camp model for special needs children, with similar facility scale and donor-dependence.
- Camp Boggy Creek: SeriousFun-affiliated medically-supported camp in Florida for children with serious illnesses. Comparable to Morgan's Camp as a year-round inclusive camp serving medically complex children, with similar accessibility design and free-to-family operating model.
- Give Kids The World Village: 501(c)(3) nonprofit resort in Kissimmee, FL that provides free weeklong vacations to children with critical illnesses and their families. Most directly comparable operating model to Morgan's: a nonprofit destination resort built around themed experiences for a special-needs population, sustained by corporate sponsorships and individual donations.
Emerging players
- Variety the Children's Charity: International children's charity that funds adaptive equipment, mobility programs, and inclusive experiences for children with disabilities. Comparable as a donor-funded nonprofit channeling resources to special-needs beneficiaries through accessible experiences and equipment, paralleling Morgan's free-admission and adaptive-equipment model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Morgan's social profiles
Digital presenceMorgan's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Morgan's leadership team
Management profileNumber of profiles
Profiles18 records
Morgan's subsidiaries and ownership
Company hierarchySubsidiaries9 records
Morgan's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Morgan's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Morgan's
What does Morgan's do?
Morgan's operates an Ultra-Accessible recreation and inclusion ecosystem anchored by the world's first Ultra-Accessible theme park (Morgan's Wonderland), a pneumatic waterproof wheelchair splash park (Morgan's Inspiration Island), an accessible sports complex, an inclusive summer camp, and a 165,000-sq-ft Multi-Assistance Center coordinating 30+ medical and social service providers. It complements these venues with annual memberships, donations and sponsorships, facility rentals, salon services, and inclusion training and consulting through Morgan's Inclusion Institute, serving individuals with disabilities, their families, and the organizations that support them.
Is Morgan's a public or private company?
Morgan's is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Morgan's founded?
Morgan's was founded in 2010. It employs 101 to 250 people.
Where is Morgan's based?
Morgan's is headquartered in San Antonio, United States, in the North America region.
How does Morgan's make money?
Nine revenue lines are on record. Park Admissions and Tickets are the primary driver. The others are season Passes and Annual Memberships, donations and Fundraising, giving Society Memberships, facility Rentals and Venue Bookings, event Sponsorships, inclusion Training and Consulting, morgan's Salon Services and wonder Care Daily Care Services.
Who are Morgan's's main competitors?
Broad incumbents on record are The Arc, Easterseals, Shriners Children's and Special Olympics. Direct peers are SeriousFun Children's Network, Sesame Place, Victory Junction, Camp Boggy Creek and Give Kids The World Village. Variety the Children's Charity is listed as an emerging player.
Does Morgan's have an API?
No public API is recorded for Morgan's.
What industry is Morgan's in?
Morgan's's product category is Accessible Recreation and Inclusion Services. Its primary akta.pro industry code is BPAGACAG, Disability Services & Independent Living Support, with a secondary code of THAAAGAJ, Accessibility & Inclusion Services (ADA Access, Adaptive Programs, Multilingual Support). Its NAICS code is 624120 and its SIC code is 7900.