Morgan's

Name

Morgan's

Legal name

Morgan's

Website

https://morgans.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Accessible Recreation and Inclusion Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Other Individual and Family Services (624190)

SIC

Services-Amusement & Recreation Services (7900), Services-Social Services (8300), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGACAG)

akta.pro secondary industries

Accessibility & Inclusion Services (ADA Access, Adaptive Programs, Multilingual Support) (THAAAGAJ), Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE), Water Park Concessions & Guest Services (Food, Retail, Lockers, Cabanas) (THAAABAH)

Keywords

• Accessible recreation services
• Ultra-accessible theme park
• Special needs healthcare navigation
• Disability inclusion consulting
• Inclusive event venues

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Park Admissions and Tickets: Theme park admissions with standard pricing for general public. Free admission for guests with special needs. Special anniversary pricing offered occasionally.
2. Season Passes and Annual Memberships: Season passes at $50 per person and year-round annual memberships at $75 each provide recurring revenue from repeat visitors.
3. Donations and Fundraising: Individual donations, corporate sponsorships, matching gifts, memorial giving, and endowment contributions support the nonprofit mission.
4. Giving Society Memberships: Tiered giving program with Bronze ($1,000-$4,999), Silver ($5,000-$9,999), Gold ($10,000-$24,999), and Platinum ($25,000+) annual levels providing exclusive benefits.
5. Facility Rentals and Venue Bookings: Event venues including Event Center, Conference Room, pavilions, Starlight Amphitheater, Hartman Hall, and full park buyouts available for corporate events, celebrations, and retreats.
6. Event Sponsorships: Premier sponsorship opportunities for Visionary Celebration, Hearts of Gold Awards, Snowball Run, and other signature events at various tier levels.
7. Inclusion Training and Consulting: Morgan's Inclusion Institute offers disability inclusion training, organizational strategies, project consultations, inclusion assessments, and Ultra-Accessible Certifications to businesses and organizations.
8. Morgan's Salon Services: Beauty services including haircuts, hair styling, manicures, and pedicures at Morgan's MAC salon location.
9. Wonder Care Daily Care Services: Medically complex center providing daytime care for children and young adults requiring skilled nursing support, operated by Pediatric Home Service.

Pricing tiers

Go-to-market motion4 records

Distribution channels9 records

Marketing channels12 records

Core offering

Morgan's operates an Ultra-Accessible recreation and inclusion ecosystem anchored by the world's first Ultra-Accessible theme park (Morgan's Wonderland), a pneumatic waterproof wheelchair splash park (Morgan's Inspiration Island), an accessible sports complex, an inclusive summer camp, and a 165,000-sq-ft Multi-Assistance Center coordinating 30+ medical and social service providers. It complements these venues with annual memberships, donations and sponsorships, facility rentals, salon services, and inclusion training and consulting through Morgan's Inclusion Institute, serving individuals with disabilities, their families, and the organizations that support them.

Product overview

Morgan's is a nonprofit enterprise built around seven distinct businesses — Morgan's Wonderland (Ultra-Accessible™ theme park), Morgan's Inspiration Island (splash park), Morgan's Sports (sports complex), Morgan's Camp (inclusive camp), Morgan's MAC (Multi-Assistance Center for medical/social services), Morgan's Inclusion Institute (consulting/training), and Morgan's Wonder Care (medically complex care center) — all focused on making inclusion the standard through innovation and collaboration. The portfolio also includes Morgan's Hotel (upcoming accessible hotel), Morgan's Studio (media production), and Morgan's Salon (beauty services). With over $150 million in assets, 150+ acres of land, and 300+ employees, Morgan's has welcomed over 3.8 million guests from all 50 states and 123 countries since 2010.

Differentiator

Problem solved

Functional benefit

Brands

• Ultra-Accessible: A trademarked standard of design that removes both physical and economic barriers, enabling people of all abilities to share the same experiences with equal access and a sense of belonging
• Ultra-Accommodating
• MAC Care Model
• Inclusion Unlimited
• STRAPS

Products and services

• Morgan's Wonderland The world's first Ultra-Accessible theme park, a 25-acre oasis offering 25 attractions including wheelchair-accessible rides, a 4D Magic Cinema, Pirate Island Cruises, Rocket's Sky Flight Adventure zip line, Jette's Wonder Bikes, and gardens. Free admission for all guests with special needs. Open to the public with paid admissions.
• Morgan's Inspiration Island A tropical splash park featuring five colorful splash pads, a River Boat Adventure ride, and the world's first pneumatic waterproof wheelchairs. Selected as one of TIME Magazine's Top 100 World's Greatest Places. Adjacent to Morgan's Wonderland in San Antonio.
• Morgan's Sports A 3-acre Ultra-Accessible sports complex offering fitness and adaptive sports programs including STRAPS Paralympic-style sports, Open Play, and upcoming Inclusive Sports. Operated by the YMCA of Greater San Antonio since April 2026 to ensure long-term sustainability.
• Morgan's Camp An Ultra-Accessible fully-inclusive summer camp with year-round programming, designed for individuals with physical and developmental disabilities to enjoy camp activities alongside guests without special needs. Recognized among Newsweek's America's Best Summer Camps of 2023.
• Morgan's MAC (Multi-Assistance Center) A 165,000-square-foot center offering coordinated medical, therapeutic, and social services for individuals with special needs through the proprietary MAC Care Model and MAC Navigation System, bringing together 30+ community organizations under one roof.
• Morgan's Inclusion Institute A consulting and training organization that partners with businesses and organizations to deliver Ultra-Accessible experiences, offering disability inclusion training, organizational strategies, project consultations, inclusion assessments, and Ultra-Accessible Certifications.
• Morgan's Wonder Care A medically complex daily care center for children and young adults requiring skilled nursing support, operated by Pediatric Home Service. Scheduled to open Summer 2026 on the Morgan's Inclusion Campus.
• Morgan's Hotel The first Ultra-Accommodating hotel using AI technology and thoughtful design beyond ADA requirements, with wider hallways, larger rooms, hearing aid loops, easy elevator access, and sensory-sensitive colors and lighting. Projected to open 2026 near Morgan's Wonderland.
• Morgan's Studio A multimedia production studio creating the Inclusion Unlimited show on YouTube, featuring segments about disability inclusion, accessible moments, and inclusive storytelling for media audiences worldwide.
• Morgan's Salon A beauty salon offering haircuts, hair styling, manicures, and pedicures for individuals with and without disabilities, located within Morgan's MAC with sensory-sensitive accommodations.

Quantifiable outcome

• 3.8 million+ guests welcomed from all 50 states and 123 countries over 16 years
• +6 more outcomes

Named customers18 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• YMCA of Greater San AntoniocoreStrategic or Co-development Partner · 1 April 2026YMCA of Greater San Antonio began operating Morgan's Sports in April 2026 to ensure long-term sustainability and growth of inclusive and adaptive sports programs. The partnership leverages the Y's extensive community network to enhance opportunities for athletes with disabilities.
• Pediatric Home ServicecoreStrategic or Co-development Partner · 1 April 2026Pediatric Home Service operates Morgan's Wonder Care, a medically complex center providing daytime care for children requiring skilled nursing support. PHS serves families across Texas and operates PPEC centers across five states.
• United Spinal AssociationminorStrategic or Co-development Partner · 8 September 2025Vincenzo Piscopo, new President of Morgan's Inclusion Institute, previously served as CEO of United Spinal Association, bringing 25 years of disability advocacy experience to the partnership.
• Disability BelongsminorStrategic or Co-development Partner · 8 September 2025Vincenzo Piscopo serves on the board of Disability Belongs, a nonprofit focused on disability inclusion.
• Shepherd CenterminorStrategic or Co-development Partner · 8 September 2025Vincenzo Piscopo serves on the board of Shepherd Center, a rehabilitation hospital for brain and spinal cord injuries.
• Wheels of HappinessminorStrategic or Co-development Partner · 8 September 2025Vincenzo Piscopo serves on the board of Wheels of Happiness, a nonprofit providing adaptive cycling.
• Luna Middleman ArchitectsminorStrategic or Co-development Partner · 1 March 2024Awarded Paralyzed Veterans of America 2018 Barrier-Free America Award for ultra-accessible design of Morgan's Wonderland and Morgan's Inspiration Island.
• Special Olympics TexasminorGTM or Marketing Partner · 1 March 2024Special Olympics Texas Summer Games held at Morgan's Wonderland venue, hosting athletes with intellectual disabilities.
• John Paul Mitchell Systems (Paul Mitchell)minorStrategic or Co-development Partner · 9 January 2024John Paul DeJoria, co-founder of Paul Mitchell beauty products, attended Morgan's Salon grand opening. DeJoria is a fellow Texas Business Hall of Fame member alongside Gordon Hartman and supporter of inclusion initiatives.
• Zero Gravity / SR-48minorStrategic or Co-development Partner · 14 November 2023Hollywood production partnership with Zero Gravity and SR-48 to create a film about Morgan's Wonderland story. Sean Robins (SR-48) and Ryan Lewis (Zero Gravity Management) producing, with screenplay by Salvador Paskowitz.
• UTSA Evaluation and Research Coordinating CenterminorStrategic or Co-development Partner · 2 October 2022UTSA oversees evaluation and research coordination for The MAC's vital function of measuring and reporting progress of MAC Members.
• San Antonio SpursminorGTM or Marketing Partner · 1 January 2017Derrick White has been a supporter since 2017, with bobblehead night and donations. Spurs 50/50 raffle proceeds benefit Morgan's Wonderland. White has personal connection to inclusion mission through his aunt.

Scale indicators13 records

Recent moves14 records

Expansion highlights6 records

Broad incumbents

• The Arc: National disability advocacy and services organization with 600+ state and local chapters serving people with intellectual and developmental disabilities. The Arc of San Antonio is a MAC partner, and the missions overlap directly around disability services navigation and independent living support.
• Easterseals: Large national disability services nonprofit with 70+ affiliates operating across medical, therapeutic, vocational, and camp programs. Comparable because Morgan's MAC model and Inclusion Institute mission overlap with Easterseals' disability services portfolio, and Kendra Davenport (Easterseals CEO) sits on Morgan's board.
• Shriners Children's: Healthcare system with 19+ hospitals specializing in pediatric specialty care (orthopedics, burn care, spinal cord injuries) regardless of families' ability to pay. Comparable to Morgan's MAC and Wonder Care as a nonprofit pediatric healthcare provider that serves similar special needs populations with a mission-driven funding model.
• Special Olympics: Global nonprofit providing year-round sports training and athletic competition for children and adults with intellectual disabilities. Comparable through Morgan's Sports (STRAPS) and Special Olympics Texas Summer Games held at Morgan's Wonderland, serving overlapping beneficiary populations in adaptive sports programming.

Direct peers

• SeriousFun Children's Network: Global network of 30+ camps and programs serving children with serious illnesses and disabilities, founded by Paul Newman. Most directly comparable to Morgan's Camp as medically-supported, fully-inclusive summer camp experiences for children with special needs at no cost to families.
• Sesame Place: Theme park with locations in Pennsylvania and California that became the first theme park designated a Certified Autism Center. Directly comparable because it is a commercially operating theme park with deliberate accessibility design for guests with disabilities, overlapping the same customer segment and design philosophy as Morgan's Wonderland.
• Victory Junction: Year-round camping facility in North Carolina serving children with chronic medical conditions and disabilities, founded by the Petty family. Comparable to Morgan's Camp in the medically-supported inclusive camp model for special needs children, with similar facility scale and donor-dependence.
• Camp Boggy Creek: SeriousFun-affiliated medically-supported camp in Florida for children with serious illnesses. Comparable to Morgan's Camp as a year-round inclusive camp serving medically complex children, with similar accessibility design and free-to-family operating model.
• Give Kids The World Village: 501(c)(3) nonprofit resort in Kissimmee, FL that provides free weeklong vacations to children with critical illnesses and their families. Most directly comparable operating model to Morgan's: a nonprofit destination resort built around themed experiences for a special-needs population, sustained by corporate sponsorships and individual donations.

Emerging players

• Variety the Children's Charity: International children's charity that funds adaptive equipment, mobility programs, and inclusive experiences for children with disabilities. Comparable as a donor-funded nonprofit channeling resources to special-needs beneficiaries through accessible experiences and equipment, paralleling Morgan's free-admission and adaptive-equipment model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MorgansInclusion
• Facebookfacebook.com/MorgansInclusion
• LinkedInlinkedin.com/company/morgansinclusion
• Instagraminstagram.com/MorgansInclusion

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morgan's