Morinville Physical Therapy

What Morinville Physical Therapy does

Morinville Physical Therapy is a privately held physiotherapy and sports injury clinic located at 17-8807 100th Street in Morinville, Alberta, Canada. Founded on August 11, 2014 by co-owners Andrea Eberhardt and Lori Shupak, the clinic provides physical therapy, massage therapy, medical acupuncture, Intra-Muscular Stimulation (IMS), manual therapy, exercise prescription, orthopedic and custom foot orthotics, kinesiotaping and athletic taping, spinal traction, and electrophysical therapy (therapeutic ultrasound, EMS, TENS, and IFC). It additionally offers specialized programs including Complete Concussion Management (CCMI), the GLA:D neuromuscular exercise program for hip and knee osteoarthritis, pelvic health physiotherapy (urinary incontinence, pelvic pain, postpartum recovery), and personal fitness training.

The clinic operates a single physical location and serves Morinville and surrounding communities including St. Albert, Bon Accord, and Edmonton. It generates revenue through fee-for-service treatments funded by a mix of patient private pay, private insurance, Workers Compensation Board (WCB) direct billing, Motor Vehicle Accident (MVA) insurance direct billing, and Alberta Health Services funded treatments for qualifying post-surgical, fracture, and low-income patients. Booking is managed through the Jane Booking System. The team consists of 3 Physical Therapists, 2 Massage Therapists, therapy assistants, an office manager, and additional support staff, with advanced clinical credentials across GunnIMS, medical acupuncture, manual therapy, Graston Technique, concussion management, and pelvic health.

The business is independently owned with no external investment, parent company, or disclosed funding rounds. Go-to-market is community-based and direct-to-consumer, leveraging local reputation, Google reviews, Facebook, and Instagram for patient engagement, with patient testimonials as a primary referral driver.

Name

Morinville Physical Therapy

Legal name

Morinville Physiotherapy Clinic

Website

https://morinvillephysio.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Morinville Physical Therapy is a private physiotherapy clinic in Morinville, Alberta, founded in 2014, serving local residents and surrounding communities with physical therapy, massage therapy, acupuncture, concussion management, pelvic health, and GLA:D osteoarthritis programs funded by private pay, WCB, MVA, and Alberta Health Services.

Ownership category

akta.pro rank

Headquarters

HQ city

Morinville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Private Pay Physical Therapy Services: Fee-for-service physical therapy treatments billed directly to patients, with many benefit plans covering costs. Patients responsible for amounts not covered by insurance.
2. Workers Compensation Board (WCB) Direct Billing: WCB contracted clinic that files initial reports and direct bills WCB for approved claims when patients are injured at work.
3. Motor Vehicle Accident (MVA) Billing: MVA authorized provider billing motor vehicle insurance. AB-1 form submission within 10 business days required. Claims through diagnostic treatment protocols or private insurance.
4. Alberta Health Services Funded Treatments: Alberta Health Services funds physical therapy treatments for patients meeting criteria: orthopedic surgery within 12 weeks, fractures within 12 weeks, or low-income individuals with musculoskeletal injuries. Also funds exercise programs for hip/knee replacement patients.
5. Massage Therapy Services: Massage therapy manipulation of superficial and deeper muscle layers for function enhancement, healing, and relaxation.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Morinville Physical Therapy is a community-based physiotherapy and sports injury clinic providing hands-on physical therapy, massage therapy, acupuncture, intramuscular stimulation (IMS), manual therapy, exercise prescription, and specialized programs including concussion management, pelvic health, and GLA:D osteoarthritis care. The clinic serves individual patients in Morinville and surrounding Alberta communities, with direct billing to WCB, MVA insurers, Alberta Health Services, and private insurance.

Product overview

Morinville Physical Therapy is a physiotherapy and sports injury clinic offering a unified set of integrated therapeutic services centered around physical therapy, massage therapy, acupuncture (medical and IMS), exercise prescription, and manual therapy as its core modalities. Additional specialized services include the GLA:D Program for osteoarthritis, concussion management via CCMI, pelvic health, custom orthotics, taping, spinal traction, Graston Technique, and electrophysical therapy. The clinic also accepts patients under WCB, MVA, Alberta Health Services funded treatments, and private insurance plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Therapy Physical therapy helps restore movement and function when affected by injury, illness, or disability through movement and exercise, manual therapy, education, and advice for individual patients.
• Massage Therapy Massage therapy involves manipulation of superficial and deeper layers of muscle and connective tissue using various techniques to enhance function, aid healing, and promote relaxation and well-being.
• Medical Acupuncture Acupuncture involves stimulation of specific acupoints along the skin of the body through penetration by thin needles, used for pain relief and treatment of various conditions.
• Intra-Muscular Stimulation (IMS) IMS involves insertion of thin needles to find and treat muscle shortening based on anatomy and neurophysiology, used to treat myofascial pain syndromes and chronic pain.
• Exercise Prescription Exercises prescribed by therapists to maintain and progress treatment, including stretching, strengthening, and proprioceptive exercises.
• Manual Therapy Manual therapy involves the therapist using their hands to treat injured structures (muscles, nerves, joints, and connective tissue) to decrease pain, encourage healing, and improve mobility.
• Spinal Traction Spinal traction is a form of decompression therapy that relieves pressure on the spine, performed manually or mechanically, used to treat herniated discs, sciatica, degenerative disc disease, and pinched nerves.
• Graston Technique A patented form of manual therapy that uses stainless steel tools to perform muscle mobilizations and locate and break up fibrous or scar tissue restrictions.
• Electrophysical Therapy Uses electrical machines including therapeutic ultrasound, neuromuscular electrical nerve stimulation (EMS), transcutaneous electrical nerve stimulation (TENS), and interferential current (IFC) to assist in the treatment of injuries.
• Orthotics Custom made supports designed to support the foot and overall postural alignment of the body.
• Taping Kinesiotaping and athletic taping services; kinesiotape supports joints and muscles while allowing full range of motion, and athletic taping maintains stable positions of bones and joints.
• Concussion Management Evidence-based concussion care through the Complete Concussion Management Inc. (CCMI) Partnership Program, offering pre-season baseline testing, concussion treatment, rehabilitation, and return-to-learn/work/sport protocols.
• Pelvic Health Specialized physiotherapy for urinary incontinence, pelvic pain, and related conditions, including assessment, diagnosis, and pelvic floor exercise programs.
• GLA:D Program An 8-week evidence-based program for hip and knee osteoarthritis using education and neuromuscular exercises to improve function and daily life, meeting twice weekly.
• Personal Fitness Training Personalized fitness training services provided alongside physiotherapy treatments.

Quantifiable outcome

• Pelvic floor exercises help 80% of women with stress incontinence
• +1 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Complete Concussion Management Inc. (CCMI)coreStrategic or Co-development PartnerProud clinic of the CCMI Partnership Program - a network of clinics offering evidence-based concussion care. CCMI is a global concussion research and clinical management network with 300+ clinic locations across five countries. Provides pre-season baseline testing, concussion treatment, rehabilitation, and collaboration with primary care physicians for co-management of concussions.
• GLA:D Alberta (Alberta Health Services, Bone & Joint Health SCN, Bone and Joint Canada, Canadian Orthopaedic Foundation, Alberta Bone and Joint Health Institute, The Arthritis Society)coreStrategic or Co-development PartnerGLA:D (Good Life with osteoArthritis: Denmark) program collaboration in Alberta. A collaboration between AHS, Bone & Joint Health SCN, Bone and Joint Canada, Canadian Orthopaedic Foundation, Alberta Bone and Joint Health Institute, and The Arthritis Society to improve function and daily life of individuals with hip and knee osteoarthritis through education and exercise.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Lifemark Health Group: One of Canada's largest outpatient physiotherapy, rehabilitation, and wellness providers with a national clinic network. Comparable as a multi-site outpatient PT operator offering similar therapeutic modalities (manual therapy, IMS/acupuncture, concussion, pelvic health) and accepting WCB, MVA, and provincial health funding across provinces including Alberta.
• Massage Addict: Canada's largest membership-based massage therapy clinic chain with locations across multiple provinces including Alberta. Comparable as a Canadian massage therapy service provider overlapping on Morinville's massage therapy revenue stream, though operating on a retail/membership model rather than clinical referral.
• CBI Health: National Canadian network of physiotherapy, occupational therapy, and rehabilitation clinics (formerly pt Health). Directly comparable as a multi-clinic outpatient rehab operator with WCB/MVA/insurer billing, sports injury services, and specialty programs including concussion and pelvic health — a scaled version of Morinville's service model.

Regional players

• Cornerstone Physiotherapy & Rehabilitation: Ontario-based independent physiotherapy group operating multiple clinics with services spanning manual therapy, IMS/acupuncture, pelvic health, concussion rehab, and sports injury. Directly comparable service menu and clinic-based delivery model to Morinville, though operating in a different province.
• Athlete's Care Sports Medicine Centres: Multi-disciplinary sports medicine and physiotherapy operator across Ontario and expanding. Comparable in combining physiotherapy, massage therapy, manual therapy, sports injury rehabilitation, custom orthotics, and concussion care in a clinic-based delivery model similar to Morinville.
• St. Albert Physiotherapy (and similar independent Alberta PT clinics): Independent Alberta physiotherapy clinic in nearby St. Albert — one of the communities Morinville actively draws patients from. Comparable as a community-rooted independent Alberta clinic with a similar WCB/MVA/private payer mix and similar treatment modality stack.

Direct peers

• Active Health & Wellness: Alberta-based multidisciplinary clinic offering physiotherapy, massage therapy, manual therapy, IMS, and rehabilitation services to a similar suburban/small-city patient base. Comparable as a community-rooted Alberta PT clinic sharing payer mix (private, WCB, MVA) and treatment modality mix.
• Leap Physiotherapy & Massage: Small independent Alberta physiotherapy clinic offering manual therapy, IMS, acupuncture, massage therapy, and orthotics with similar community-based positioning. Directly comparable as an independent PT clinic in Alberta targeting a similar suburban patient mix and offering the same specialty modalities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/MorinvillePhysicalTherapy
• Instagraminstagram.com/MorinvillePhysicalTherapy
• LinkedInlinkedin.com/company/morinville-physical-therapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morinville Physical Therapy