Mormon Tabernacle Choir
The Tabernacle Choir at Temple Square is a nonprofit choral ensemble founded in 1847 and affiliated with the LDS Church, performing free weekly Music & the Spoken Word broadcasts, public rehearsals, and daily organ recitals at Temple Square in Salt Lake City for general public audiences.
- Company typePrivate
- Founded1847
- HeadquartersSalt Lake City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mormon Tabernacle Choir does
The Tabernacle Choir at Temple Square (legally renamed from "Mormon Tabernacle Choir" in 2018) is a nonprofit choral organization founded in 1847 by Brigham Young and headquartered at Temple Square in Salt Lake City, Utah. It operates as an official musical ensemble of The Church of Jesus Christ of Latter-day Saints and is supported financially through the Church's donation and tithing system rather than commercial revenue. The organization maintains a small professional staff of approximately 24 employees, with the performing choir itself composed of unpaid voluntary singers.
Its core product is the weekly live broadcast Music & the Spoken Word, performed every Sunday morning on Temple Square since the program's radio debut in 1929—one of the longest-running network programs in American broadcasting. The portfolio additionally includes publicly accessible Thursday-evening choir rehearsals, century-old daily organ recitals performed on the historic Tabernacle pipe organ, and companion ensembles (Orchestra at Temple Square and Bells at Temple Square). Special programs such as America 250 and a recurring audition cycle (e.g., 2026 Choir Auditions open through August 15, 2026) extend the offering set. Audience access is free for guests ages 8 and older, with ticketing being introduced starting May 17, 2026 for access control rather than monetization.
The go-to-market is event-driven: live performances and rehearsals drive top-of-funnel audience engagement, supported by the official website (thetabernaclechoir.org), email subscriptions, and social sharing. A Global Members/Participant Program extends community reach internationally by allowing remote participation. The customer base is the general public/visitors to Temple Square and broadcast audiences, with no commercial customer segments, named enterprise clients, or paid tiers.
Mormon Tabernacle Choir firmographics
Firmographics- Name
- Mormon Tabernacle Choir
- Legal name
- Tabernacle Choir at Temple Square
- Website
- https://mormontabernaclechoir.org
- Company type
- Private
- Founded year
- 1847
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Tabernacle Choir at Temple Square is a nonprofit choral ensemble founded in 1847 and affiliated with the LDS Church, performing free weekly Music & the Spoken Word broadcasts, public rehearsals, and daily organ recitals at Temple Square in Salt Lake City for general public audiences.
- Ownership category
- akta.pro rank
Mormon Tabernacle Choir industry classification
Industry- Product category
- Performing Arts (Choral Music)
- NAICS
- Musical Groups and Artists (71113), Religious Organizations (81311)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)
Keywords
Where Mormon Tabernacle Choir is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mormon Tabernacle Choir business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Donations and Tithes: As part of the Church of Jesus Christ of Latter-day Saints, the Tabernacle Choir is funded through the Church's donation and tithing system rather than commercial revenue generation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Free admission for all ages 8 and older |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Mormon Tabernacle Choir product offering
Product offeringCore offering
The Tabernacle Choir performs sacred and classical choral music at Temple Square in Salt Lake City, delivering the weekly "Music & the Spoken Word" broadcast, public rehearsals, and daily organ recitals. It supplements its core choir with the Orchestra at Temple Square, Bells at Temple Square, and a Global Members Program, providing free cultural and spiritual programming to general audiences.
Product overview
The Tabernacle Choir (formerly Mormon Tabernacle Choir) is a choral organization offering a portfolio of live performance and broadcast programs. Its core offerings include the weekly Music & the Spoken Word broadcast, public choir rehearsals, and daily organ recitals. The organization also supports three companion ensembles (Orchestra at Temple Square, Bells at Temple Square), a global membership program, and seasonal special programs. All offerings are free to attend with general admission, and the organization runs annual audition cycles for prospective choir members.
Differentiator
Problem solved
Functional benefit
Brands
- Orchestra at Temple Square: The accompanying orchestra that performs with the Tabernacle Choir during concerts and broadcasts.
- Bells at Temple Square
Products and services
- Music & the Spoken Word Weekly Broadcast Weekly 30-minute radio and television broadcast of choral music and a spoken inspirational message, distributed nationally and internationally to listeners and viewers.
- Weekly Choir Rehearsals Public rehearsals of the Tabernacle Choir held at Temple Square in Salt Lake City, free for the public to attend.
- Daily Organ Recitals Daily organ recitals performed on the historic Tabernacle pipe organ at Temple Square, free to the public.
- America 250 Special A special performance or concert product commemorating the United States' 250th anniversary, produced by the Tabernacle Choir.
- 2026 Choir Auditions Audition process for prospective volunteer members to join the Tabernacle Choir in its 2026 membership cycle.
- Global Members Program A membership-style program for supporters and audience members worldwide to participate in the Tabernacle Choir's mission and engage with performances remotely.
- Orchestra at Temple Square Instrumental orchestra ensemble affiliated with the Tabernacle Choir, performing at Temple Square in concerts and events.
- Bells at Temple Square Handbell ensemble affiliated with the Tabernacle Choir, performing at Temple Square in concerts and events.
Companies that use Mormon Tabernacle Choir
Customer profileSegments1 record
Ideal customer profiles1 record
Mormon Tabernacle Choir technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mormon Tabernacle Choir partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Mormon Tabernacle Choir competitors and assessment
Company assessmentDirect peers
- Cincinnati May Festival: The oldest choral festival in the Western hemisphere, presenting large-scale choral-orchestral works. Comparable to the Tabernacle Choir as a long-standing, large-ensemble American choral institution.
- Westminster Choir: Renowned American choral ensemble with a deep tradition of sacred and classical choral performance. Comparable to the Tabernacle Choir as a leading US choral institution with both performance and educational dimensions.
- The Sixteen: Leading British choir specializing in sacred Renaissance and contemporary repertoire with strong recording, broadcast, and live performance operations. Comparable as a high-profile sacred-music choir with a multi-decade brand.
- St. Olaf Choir: One of the most-recorded collegiate choirs in the world with a century-old tradition of touring and broadcasting. Directly comparable to the Tabernacle Choir in brand stature, sacred/classical repertoire focus, and broad national reach.
- Choir of King's College, Cambridge: World-famous Anglican choir with a globally televised annual broadcast tradition (Festival of Nine Lessons and Carols). Directly comparable as a sacred choir with multi-generational broadcast recognition and global brand.
- The Choir of Christ Church Cathedral, Oxford: Historic English cathedral choir with a centuries-old tradition of sacred choral performance and recordings. Comparable to the Tabernacle Choir as a religious-affiliated choir with deep heritage and an international following.
- BBC Singers: The BBC's full-time professional chamber choir, with a long-running broadcast and recording tradition. Closely comparable to the Tabernacle Choir's weekly broadcast heritage and institutional backing by a major broadcasting organization.
Broad incumbents
- Atlanta Symphony Orchestra: Major US performing arts organization with choral and orchestral programming. Comparable as an established, large-scale performing arts institution, though broader in scope and commercially ticketed rather than free.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Mormon Tabernacle Choir social profiles
Digital presenceMormon Tabernacle Choir financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mormon Tabernacle Choir leadership team
Management profileNumber of profiles
Mormon Tabernacle Choir funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mormon Tabernacle Choir M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mormon Tabernacle Choir
What does Mormon Tabernacle Choir do?
The Tabernacle Choir performs sacred and classical choral music at Temple Square in Salt Lake City, delivering the weekly "Music & the Spoken Word" broadcast, public rehearsals, and daily organ recitals. It supplements its core choir with the Orchestra at Temple Square, Bells at Temple Square, and a Global Members Program, providing free cultural and spiritual programming to general audiences.
Is Mormon Tabernacle Choir a public or private company?
Mormon Tabernacle Choir is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Mormon Tabernacle Choir founded?
Mormon Tabernacle Choir was founded in 1847. It employs 11 to 50 people.
Where is Mormon Tabernacle Choir based?
Mormon Tabernacle Choir is headquartered in Salt Lake City, United States, in the North America region.
How does Mormon Tabernacle Choir make money?
One revenue line is on record: donations and Tithes.
Who are Mormon Tabernacle Choir's main competitors?
Direct peers on record are Cincinnati May Festival, Westminster Choir, The Sixteen, St. Olaf Choir, Choir of King's College, Cambridge, The Choir of Christ Church Cathedral, Oxford and BBC Singers. Atlanta Symphony Orchestra is listed as a broad incumbent.
Does Mormon Tabernacle Choir have an API?
No public API is recorded for Mormon Tabernacle Choir.
What industry is Mormon Tabernacle Choir in?
Mormon Tabernacle Choir's product category is Performing Arts (Choral Music). Its primary akta.pro industry code is BPAGAHAB, Performing Arts Organizations (Theater, Dance, Opera, Music). Its NAICS code is 71113 and its SIC code is 4832.