Mornington Mazda

Name

Mornington Mazda

Legal name

Mornington Mazda

Website

https://morningtonmazda.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Mornington

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales (New): Sales of new Mazda vehicles including SUVs (CX-3, CX-30, CX-5, CX-60, CX-70, CX-80, CX-90), sedans (Mazda 3), sports cars (MX-5), and utility vehicles (BT-50). Prices range from approximately $33,990 to $80,890 drive-away.
2. Used Vehicle Sales: Sales of quality used vehicles and low-kilometre demo models. Used vehicle prices range from approximately $17,990 to $74,990 drive-away.
3. Service and Repairs: Mazda factory-trained technicians using genuine Mazda parts and latest diagnostic equipment for scheduled servicing, warranty support, and repairs.
4. Parts and Accessories: Sales of genuine Mazda parts and accessories for vehicle maintenance and customization.
5. Finance Services: Facilitation of Mazda Finance for vehicle financing, including Guaranteed Future Value options and various finance structures.
6. Trade-In/Sell Your Car: Competitive trade-in valuations for customers looking to upgrade to a new Mazda.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Mornington Mazda is an authorized Mazda retail dealership in Mornington, Victoria, selling new Mazda vehicles (SUVs, sedans, hatchbacks, sports cars, and utes), certified used vehicles, and low-kilometre demo models. The dealership complements vehicle sales with factory-trained servicing using genuine Mazda parts, genuine parts and accessories retail, Mazda Finance facilitation (including Guaranteed Future Value), trade-in valuations, and specialized Mazda Fleet Program offerings for businesses, government, and primary producers.

Product overview

Mornington Mazda is a retail car dealership operating as a Mazda Master Dealer 2025 and Mazda Master Ute Centre 2025, offering a complete range of new Mazda vehicles, quality used cars, and low-kilometre demo models. The product portfolio centers on Mazda's vehicle lineup including SUVs (CX-3, CX-30, CX-5, CX-60, CX-70, CX-80, CX-90, CX-6e), sedans and hatches (Mazda2, Mazda3, 6e), sports cars (MX-5), and commercial utes (BT-50). The dealership complements vehicle sales with comprehensive after-sales services including factory-trained servicing, genuine parts and accessories, Mazda Finance (including GFV calculator), Mazda Assured certified pre-owned program, trade-in valuations, and 5-year warranty with roadside assistance. For business customers, the dealership offers specialized fleet solutions through the Mazda Fleet Program and dedicated BT-50 Complete Fleet Program with tiered discounts for small, medium, and large operators, including government and not-for-profit organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• New Mazda Vehicles (Full Range) Sales of new Mazda passenger and commercial vehicles across the full Mazda Australia lineup, including SUVs (CX-3, CX-30, CX-5, CX-60, CX-70, CX-80, CX-90, all-electric CX-6e), sedans and hatchbacks (Mazda2, Mazda3, all-electric 6e), the MX-5 roadster, and the BT-50 ute in single, freestyle, and dual cab configurations. Includes 5-year unlimited kilometre warranty and 5-year premium roadside assistance.
• Demo Vehicles (Low-kilometre Demonstrators) Sales of low-kilometre Mazda demonstration vehicles at discounted drive-away prices, covering multiple models in the current lineup. Intended for retail buyers seeking near-new vehicles below retail pricing.
• Used Vehicles Sales of quality pre-owned vehicles including Mazda and other marques (Ford, Holden, Hyundai, Kia, MG, Nissan, Subaru, Toyota), covering hatch, sedan, SUV, ute, roadster, and van body types at drive-away prices ranging from approximately $17,990 to $74,990.
• Vehicle Servicing and Repairs Scheduled servicing, warranty support, and repairs performed by Mazda factory-trained technicians using genuine Mazda parts and latest diagnostic equipment, available to Mazda owners and other vehicle makes at the Mornington service center.
• Genuine Mazda Parts and Accessories Sales of OEM Mazda spare car parts, tools, and accessories designed to meet Mazda's quality standards, available for online ordering and in-store purchase at the parts department (open Mon-Fri 8:00am-5:00pm).
• Mazda Finance Facilitation of tailored vehicle financing solutions including standard financing, balloon payment options, and the Guaranteed Future Value (GFV) calculator that lets customers know their vehicle's minimum value at the end of the finance term. Provided through Mazda Finance (Australian Alliance Automotive Finance).
• Mazda Assured (Certified Pre-Owned) Certified pre-owned Mazda vehicle program providing quality assurance for used Mazda vehicles, complementing the standard used vehicle inventory with manufacturer-backed certification.
• Trade-in Valuation Competitive trade-in valuation service that assists customers in upgrading to a new Mazda vehicle by providing market-based offers for their existing vehicle.
• Mazda Fleet Program Comprehensive fleet solutions for businesses of all sizes including small businesses (1-10 vehicles), medium businesses (10-24 vehicles), large businesses (25+ vehicles), government departments, and not-for-profit organizations. Offers competitive fleet discounts, dedicated fleet support, priority stock allocation, and loan evaluation vehicles.
• Mazda BT-50 Complete Fleet Program Specialized fleet program for Mazda BT-50 utes offering immediate delivery, five-year unlimited kilometre warranty, 5-star ANCAP safety rating, and priority stock allocation. Includes BT-50-specific fleet discounts and aftersales packages with 12-month/15,000km service intervals for primary producers, small, medium, and large business operators.
• Mazda BT-50 Ute Centre Dedicated specialist sales center for Mazda BT-50 vehicles featuring a full BT-50 range on display, expert staff, accessories, and custom-built BT-50 display areas. Recognized as a Mazda Master Ute Centre 2025 for specialist expertise in BT-50 ute sales.

Quantifiable outcome

• 5-year unlimited kilometre warranty on all new Mazda vehicles
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Mazda AustraliacoreChannel Partner/ Reseller/ DistributorAuthorized Mazda dealer operating as a franchise under Mazda Australia's dealer network. Access to full Mazda model range, manufacturer warranty support, genuine parts supply, and Mazda Fleet program participation.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• carsales.com.au: Australia's leading online automotive marketplace on which Mornington Mazda lists new, demo, and used inventory. Adjacent marketplace enabling automotive retail discovery and lead generation.
• Bapcor Limited: ASX-listed Australian automotive aftermarket parts and services retailer (including Burson Auto Parts and Autobarn). Adjacent to Mornington Mazda's genuine parts business as a wholesale and retail supplier of vehicle components and accessories.
• Cox Automotive Australia: Provides technology, data, and services (including Manheim auctions and Dealertrack) to automotive retailers across Australia. Adjacent ecosystem participant enabling dealer inventory, remarketing, and CRM operations.

Direct peers

• Autosports Group Limited: ASX-listed automotive retailer operating multiple brand franchises across Australia and New Zealand, including Mazda. Comparable multi-brand franchise dealer model with new, used, service, parts, and finance operations targeting similar buyer segments.
• Eagers Automotive Limited: ASX-listed Australia's largest automotive retailer operating hundreds of franchised dealerships across multiple brands including Mazda. Directly comparable as a multi-brand, multi-location authorized retailer with overlapping service, parts, fleet, and finance offerings.
• Brighton Mazda: Mazda dealership in Brighton, an inner-southeast Melbourne suburb. Directly comparable as a same-brand authorized Mazda dealer in greater Melbourne targeting overlapping retail and fleet buyers from the bayside corridor.
• Peter Warren Automotive Holdings: ASX-listed automotive retailer with Mazda dealerships across NSW, QLD, and VIC. Comparable franchise dealer model operating new, used, service, and parts businesses in regional and suburban catchments.
• Dandenong Mazda: Mazda dealership in Dandenong, a south-eastern Melbourne suburb. Comparable Mazda franchise dealer in the broader Melbourne metro area competing for fleet contracts and retail buyers in overlapping catchments.
• Frankston Mazda: Mazda dealership in Frankston, a bayside suburb adjacent to Mornington. Directly comparable as a Mazda franchise competitor actively competing for Mornington Peninsula customers in new, used, service, and fleet segments.

Broad incumbents

• Inchcape plc: London-listed global automotive distributor with significant Australian operations across multiple brands. Comparable as a large-scale incumbent automotive retailer/distributor operating in the same Australian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mornington-mazda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mornington Mazda