MOROCCO EXCHANGE LIMITED

What MOROCCO EXCHANGE LIMITED does

Morocco Exchange Limited is a UK-registered non-profit organization (company number SC279375, registered in Scotland) founded in 2003 as an initiative of Crossing Borders Education. The company designs and delivers cross-cultural education programs in Morocco for American and European university and high school students, organized around intensive, short-duration experiential travel. Five core program types are offered: a Four Day Intercultural Program, a Seven Day Intercultural Program, a Two Week Academic Program, a Three Week Academic Program, and an Eight Day Documentary Film School Program. All programs depart from Spain (Algeciras, Granada, or Córdoba) and traverse Moroccan cities including Tangier, Asilah, Rabat, Fez, Sefrou, Ifrane, Marrakech, and the High Atlas Mountains, incorporating homestays with Moroccan families, academic lectures from partner universities, visits to local NGOs, and meetings with Peace Corps volunteers and Fulbright scholars.

The business model is fee-for-service on a one-time basis: per-participant pricing ranges from €780 (Seven Day Intercultural) to €1,580 (Two Week Academic) to €2,190 (Three Week Academic), with a 12-student minimum group size and typical cohorts of 12–15. Fees include ferry transport from Spain, in-country transport, hostel/guesthouse accommodation, meals, academic lectures, and guided tours. Go-to-market is sales-led and partnership-led: the company sells through APUNE-organized study abroad programs and direct institutional relationships with Arcadia, Boston College, Boston University, CIEE, IES, NYU, Syracuse, and UC, supplemented by alumni word-of-mouth and direct email enrollment. There is no proprietary technology platform; the offering is a service business delivered through human program leaders and a deep in-country partnership network spanning Moroccan universities (Hassan II, Al Akhawayn), NGOs (DARNA, High Atlas Foundation, Masal, Chaouen Rural), and academic institutes (NIMAR, MATE). Leadership is a five-person team headed by founder and Managing Director Arnd Wächter; the organization claims more than 11,000 students and 700 programs facilitated since inception.

Name

MOROCCO EXCHANGE LIMITED

Legal name

Morocco Exchange Ltd.

Website

https://moroccoexchange.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Cross-Cultural Education and Study Abroad Services

NAICS

Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Hybrid, Multi-Location & Multi-Country Study Abroad Programs (EDAIAAAE)

akta.pro secondary industries

Short-Term & Summer/Winter Multi-Country Study Abroad Programs (EDAIAAAF), Experiential & Field-Based Study Abroad (Research, Field Schools, Practicums) (EDAIAAAD), Language Immersion & Cultural Exchange Programs (THAKAGAE)

Keywords

• Study abroad programs
• Cross-cultural education
• Intercultural immersion
• Academic travel programs
• Documentary film workshops

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Program Fees: One-time fees charged for intercultural and academic programs. Prices vary by program duration: Seven Day Intercultural (€780), Two Week Academic (€1580), Three Week Academic (€2190). Fees include ferry transport, accommodation, meals, academic lectures, and guided tours.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Morocco Exchange designs and delivers cross-cultural and academic study abroad programs in Morocco for American and European university and high school students. Programs range from four-day intercultural experiences to three-week academic programs, and include an eight-day documentary film workshop, all featuring homestays with Moroccan families, NGO site visits, academic lectures, and guided cultural tours across cities such as Rabat, Fez, Marrakech, Asilah, and Chefchaouen.

Product overview

Morocco Exchange offers a portfolio of cross-cultural education programs for American and European students, structured as short-term immersive experiences. The core offerings consist of Five distinct program types: the Four Day and Seven Day Intercultural Programs, which focus on experiential cultural exchange with homestays and visits to cities including Rabat, Asilah, Chefchaouen, and Marrakech; the Two Week and Three Week Academic Programs, which combine academic study sessions with cultural immersion and are customized to university curricula; and the Eight Day Film School Program, a documentary filmmaking workshop conducted with filmmaker Basel Ramsel. All programs involve travel to Morocco via Spain, incorporate homestay experiences with Moroccan families, and include visits to partner institutions and NGOs.

Differentiator

Problem solved

Functional benefit

Products and services

• Four Day Intercultural Program A compact four-day cross-cultural program departing from Algeciras, Spain, taking students by ferry to Morocco. The itinerary includes visits to Tangier, Asilah, Rabat with homestay families, and the Rif Mountains and Chefchaouen, focusing on cultural exchange and understanding between Western and Islamic worlds. Available for individual students joining existing groups.
• Seven Day Intercultural Program A seven-day intensive intercultural program departing from Spain to Morocco priced at €780 per participant. The itinerary covers Tarifa, Tangier, Asilah, Rabat, Marrakech, Amzamiz, and the High Atlas Mountains, combining cultural visits, homestays with Moroccan families, meetings with Peace Corps volunteers, and experiential learning activities. Priced for groups of 12-15 participants.
• Two Week Academic Program A fourteen-day academic program starting in Spain (Granada and Córdoba) before crossing to Morocco, priced at €1,580 per participant. The program includes study sessions on topics such as Islam in Morocco, media representation, and cross-cultural issues, combined with visits to Rabat, Sefrou, Fez, Marrakech, Amzamiz, and Imlil. Designed for university groups of 12-15 participants.
• Three Week Academic Program An extended twenty-one-day academic program beginning in Spain (Granada and Córdoba) and continuing through Morocco, priced at €2,190 per participant. The comprehensive itinerary covers Rabat, Sefrou, Ifrane, Fez, Casablanca, Marrakech, Amzamiz, and the High Atlas Mountains, with academic study sessions covering media, Islam, gender issues, sustainable development, and rural realities.
• Eight Day Film School Program An eight-day documentary filmmaking workshop for film school students, conducted in collaboration with Crossing Borders Education. The program travels from Spain through Morocco (Tarifa, Tangier, Rabat, Sefrou, Fez), combining hands-on documentary workshops with filmmaker Basel Ramsel, cultural visits, and homestay experiences. Activities are custom-tailored to each educational institution.

Quantifiable outcome

• Over 5000 participants have traveled with Morocco Exchange since 2003
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, secondary and minor.

• Crossing Borders EducationcoreStrategic or Co-development Partner · 1 January 2003Parent organization and initiative originator. Morocco Exchange is an initiative of Crossing Borders Education, a cross-cultural organization. Crossing Borders produced the award-winning documentary 'Crossing Borders' in 2009.
• Langcom InstitutecoreStrategic or Co-development PartnerAcademic partner providing program development and institutional collaboration. President Abdellatif Zaki serves on the advisory board.
• APUNE (Asociación de Programas Universitarios Norteamericanos en España)coreChannel Partner/ Reseller/ DistributorAssociation of American University Programs in Spain. Key channel partner organizing study abroad programs that work with Morocco Exchange. Partner universities include Arcadia, Boston College, Boston University, Central College, CIEE, IES, NYU, Syracuse, and UC.
• University Hassan II in RabatcoreStrategic or Co-development PartnerMoroccan university partner providing academic discussions, lectures, and student interactions. Programs include question times with local students and lecturers.
• NIMAR (Dutch Institute for Higher Education in Morocco)secondaryStrategic or Co-development PartnerDutch-Moroccan institute in Rabat providing academic sessions such as discussions on images of Moroccans in the Netherlands.
• MATE (Moroccan Association of Teachers of English)secondaryStrategic or Co-development PartnerAcademic partner in Morocco supporting English language education and cultural exchange programs.
• Ecole Superieure Roi Fahd de Traduction TangiersecondaryStrategic or Co-development PartnerTranslation institute in Tangier. Professor Ali Azeriah assists in program development and provides students with introduction to cultural diversity.
• DARNA Women's Center in TangiercoreStrategic or Co-development PartnerWomen's center NGO partner providing cultural visits and conversations about cultural diversity, education, and women's rights in Morocco. Morocco Exchange actively supports this organization.
• Masal Youth Project in SalésecondaryStrategic or Co-development PartnerYouth project visited during academic programs to understand youth development issues in Morocco. Morocco Exchange supports this organization.
• Chaouen RuralminorStrategic or Co-development PartnerRural development organization in Chefchaouen region. Morocco Exchange supports this NGO and visits the area on programs.
• World Women's Banking (WWB)minorStrategic or Co-development PartnerInternational organization supporting women's economic empowerment. Morocco Exchange supports a Marrakech project of World Women's Banking.
• High Atlas Foundation (HAF)secondaryStrategic or Co-development PartnerInternational development organization. Morocco Exchange supports and visits High Atlas Foundation projects during programs, including visits to development projects in Amzamiz.
• American University in IfranesecondaryStrategic or Co-development PartnerVisited during academic programs for discussions on gender issues and other academic topics. Al Akhawayn University provides academic context for study abroad programs.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• CIEE: CIEE is one of the largest US study abroad providers with multiple Morocco and multi-country programs (including Spain-to-Morocco itineraries). It is comparable to Morocco Exchange because both serve American university students seeking structured, credit-bearing study abroad experiences with on-the-ground logistical support.
• IES Abroad: IES Abroad operates study abroad centers in multiple countries including Morocco (Rabat) and Spain. It is comparable to Morocco Exchange as a competitor offering faculty-led and direct-enroll programs for the same US university study abroad market.
• ISA (International Studies Abroad): ISA by WorldStrides offers study abroad programs in over 30 countries including Morocco and Spain. It is comparable to Morocco Exchange because both compete for US university faculty-led cohorts seeking culturally immersive itineraries.
• Arcadia University (College of Global Studies): Arcadia operates The College of Global Studies with programs across Europe, the Middle East, and Africa. It is both a partner (named in Morocco Exchange's APUNE channel) and a competitor offering comparable immersive study abroad experiences.
• CAPA The Global Education Network: CAPA provides study abroad programs with an emphasis on global city-based experiential learning and cultural immersion. It is comparable to Morocco Exchange as another faculty-facing study abroad provider competing for the same US university study abroad market.

Others

• Crossing Borders Education: Crossing Borders Education is the parent organization of Morocco Exchange and operates the related Campus Initiative. It is comparable because it shares brand, leadership, and program IP (including the 'Crossing Borders' documentary) with the subject company.

Direct peers

• School for Field Studies (SFS): SFS runs field-based, environmentally and culturally focused study abroad programs. It is comparable to Morocco Exchange because both compete for university faculty seeking experiential, place-based learning with strong local partnerships.
• AMIDEAST: AMIDEAST is a US-based nonprofit offering study abroad, language, and cultural programs across the MENA region including Morocco. It is comparable to Morocco Exchange because both deliver cross-cultural education programs in Morocco for American students with university partnerships.
• SIT Study Abroad (World Learning): SIT offers experiential, field-based study abroad programs with an explicit focus on social justice, language, and cross-cultural understanding. It is comparable to Morocco Exchange because both target the same cross-cultural, experiential learning niche for US undergraduates.
• API (Academic Programs International): API is a US-based study abroad provider offering multi-country and multi-discipline programs including Morocco and Spain. It is comparable to Morocco Exchange because both serve faculty-led groups from US universities with experiential, culturally focused itineraries.

Market position

Strengths5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/morocco-exchange-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOROCCO EXCHANGE LIMITED