Morocó Desenvolvimento Imobiliário

What Morocó Desenvolvimento Imobiliário does

Morocó Desenvolvimento Imobiliário is a Brazilian real estate development company operating as part of Grupo Morocó, founded in 1984 with headquarters in São Paulo. The company develops and sells residential apartments, gated communities, hotel units, flats, and mixed-use commercial-residential projects across São Paulo and Rio de Janeiro states, with a historical built area expanding from 110,000 m² to 310,000 m². Its current portfolio includes 11 named developments such as Portal Nathalie (São Paulo Morumbi), Quintas da Glória (Macaé, 600 units), The Flat (Macaé), America Hotel (Campos dos Goytacazes, operated under the eSuites brand), Village Christian (São Roque), and the recently launched Savanas mixed-use project (Cotia). Underlying technology consists of standard corporate website, broker portal, and client portal infrastructure with no proprietary platforms, APIs, or AI capabilities referenced.

The business operates under a one-time license revenue model, generating income through direct property sales to individual home buyers and investors, with an additional investor segment targeting hotel unit ownership and rental income via the eSuites hospitality partnership. Distribution combines direct sales (website, WhatsApp, phone, sales offices in São Paulo and Rio de Janeiro) with a registered broker network including Dell'Abitare and JZ Imóveis. The group also maintains a 3,000,000+ m² proprietary landbank through its publicly listed parent Morocó Participações e Comércio S.A., operates 80,000 hectares of agribusiness land under Fazendas Paulistas Reunidas, and holds participations in shopping centers, office buildings, and industrial warehouses. The parent entity has issued public debentures, with the 3rd issuance completed in November 2018 and partial amortization in May 2019. Customer segments are individual retail buyers (primary) and real estate investors including hotel unit buyers (secondary), with no enterprise or institutional customer concentration.

Name

Morocó Desenvolvimento Imobiliário

Legal name

Morocó Participações e Comércio S.A.

Website

https://moroco.com.br

Company type

Public

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Morocó Desenvolvimento Imobiliário is a Brazilian real estate developer (founded 1984, Grupo Morocó) building residential, hotel, and mixed-use projects across São Paulo and Rio de Janeiro states, selling to individual home buyers and property investors through direct channels and a broker network.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

Real Estate Property Managers (53131), Lessors of Real Estate (5311), Nonresidential Property Managers (531312)

SIC

Real Estate Dealers (For Their Own Account) (6532), Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Agents & Managers (For Others) (6531), Investors, Nec (6799)

akta.pro primary industry

Commercial Real Estate Asset Management (BPAJAMAB)

akta.pro secondary industries

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Core Real Estate (Stabilized/Core-Plus) (FSAAAKAA)

Keywords

• Real estate development
• Residential property sales
• Hotel real estate
• Commercial property development
• Landbank development

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Real Estate Development Sales: The primary revenue stream comes from developing and selling residential, hotel, and commercial real estate projects. Projects include apartments, flats, residential condominiums, single-family homes, and hotel units. Revenue is generated through one-time property sales to individual buyers and investors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Morocó Desenvolvimento Imobiliário develops and sells residential, hotel, and mixed-use real estate projects across São Paulo, Rio de Janeiro, and Mato Grosso states in Brazil. The portfolio spans apartments, flats, residential service units, gated communities, single-family homes, and hotel units operated under the eSuites brand. The company also owns a proprietary landbank exceeding 3,000,000 m² and operates agribusiness landholdings of 80,000 hectares. Revenue is earned through one-time property sales to individual homebuyers and investors.

Product overview

Morocó Desenvolvimento Imobiliário operates as a diversified real estate development company with a portfolio spanning residential apartments, flat/hotel units, gated communities, and mixed-use commercial-residential projects across São Paulo, Rio de Janeiro, and Mato Grosso states. The company's product portfolio includes 11 named developments: Savanas (mixed-use in Cotia), Terras Di Leonardi (luxury houses in Itu), America Hotel (eSuites hotel operation in Campos dos Goytacazes), America Residence (residential service apartments), Quintas da Glória (large-scale residential in Macaé), The Flat (flat/hotel units in Macaé), Village Christian (gated community in São Roque), Terra Brasilis (residential towers in São Roque), Portal Nathalie (premium residential in São Paulo Morumbi), Alexander Residencial (residential in Rio das Ostras), and Matheus Residencial (residential in Rio das Ostras). The company also manages landbank holdings exceeding 3 million m², agricultural operations through Fazenda Brisa Itu hotel, and maintains land development for soybean, corn, millet, and sorghum cultivation.

Differentiator

Problem solved

Functional benefit

Products and services

• Savanas Mixed-use development in Cotia/SP featuring 44 units including studios, commercial rooms, and 8 ground-floor retail stores, located 20 meters from Raposo Tavares highway. Targeted at residential and commercial buyers seeking a live-work environment.
• Terras Di Leonardi High-end standalone houses in Itu/SP featuring 4 suites, private leisure area, gourmet space with charcoal barbecue, and integrated landscaping with nature. Targeted at high-end residential buyers seeking luxury single-family homes.
• America Hotel Hotel development in Campos dos Goytacazes/RJ (Pelinca neighborhood) with 272 units including Double Suites, operated under the eSuites brand with event rooms and amenities. Targeted at hotel unit investors seeking professionally managed hospitality assets.
• America Residence Residential service apartments in Campos dos Goytacazes/RJ with 222 units offering 1 and 2 bedroom options, located in the Pelinca neighborhood. Targeted at residential buyers and investors in the regional market.
• Quintas da Glória Large-scale residential project in Macaé/RJ with 600 units (400 three-bedroom and 200 two-bedroom options), gourmet balcony in all units, located near shopping and industrial zone. Targeted at families seeking larger residential units in the Macaé market.
• The Flat Modern flat development in Macaé/RJ with 246 units (240 typical and 6 penthouses), commercial stores on ground floor, spanning 17 floors with rooftop amenities. Targeted at flat/hotel unit buyers and investors in the Macaé market.
• Village Christian Gated community in São Roque/SP with 94 villa-style units on 22,329 m² land, featuring 3 bedrooms, private yard, and proximity to Raposo Tavares and Castelo Branco highways. Targeted at families seeking gated community living.
• Terra Brasilis Residential towers in São Roque/SP with 177 units across 3 towers, offering 2 and 3 bedroom options with gourmet terraces, located in Centro. Targeted at residential buyers seeking apartment living in São Roque.
• Portal Nathalie Premium residential development in São Paulo Morumbi neighborhood with 100 units, 3 bedrooms or 2 suites with expanded living room, terrace with barbecue grill, and extensive amenities including squash court and heated pool. Targeted at premium residential buyers in São Paulo metropolitan area.
• Alexander Residencial Residential development in Rio das Ostras/RJ (Costazul) with 24 units, featuring 2 bedroom options with suite and office, private storage, and common areas including spa and gourmet party hall. Targeted at residential buyers in the Rio das Ostras market.
• Matheus Residencial Residential development in Rio das Ostras/RJ (Jardim Campomar) with 24 units, offering 2 bedroom options with 1 suite, spanning 4 floors with elevator. Targeted at residential buyers seeking quality apartments in Rio das Ostras.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• eSuites (Hotel Management)coreStrategic or Co-development PartnereSuites operates as the hotel management partner for the America Hotel project in Campos dos Goytacazes, RJ. The partnership provides hotel unit owners with professional hospitality management, Pay-per-use services, and access to the eSuites network amenities including event spaces, restaurant, and pool areas.
• Dell'Abitare Participação e Assessoria Imobiliária Ltda.minorChannel Partner/ Reseller/ DistributorRegistered real estate brokerage (CNPJ: 02.376.882/0001-10, Creci: 16258-J) located in São Paulo that serves as intermediary for property sales distribution.
• JZ ImóveisminorChannel Partner/ Reseller/ DistributorRegistered real estate brokerage (Creci: 25.414-J) located in São Roque, SP that serves as intermediary for property sales distribution.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JHSF Participações: Brazilian developer focused on high-end residential, hotels, and mixed-use projects including integrated hospitality components. Comparable to Morocó in premium product mix and hotel/hospitality exposure.
• Even Construtora: Mid-sized Brazilian residential developer with presence in São Paulo and Rio de Janeiro, focused on residential and mixed-use developments in mid-to-high income segments. Direct overlap with Morocó's geographic footprint and product profile.
• Tecnisa: São Paulo-based residential developer focused on mid-to-high-end residential projects in São Paulo. Comparable to Morocó's premium residential launches and Jardim Paulistano/Morumbi positioning.
• Rossi Residencial: Long-established Brazilian residential developer with multi-state presence and mid-market to high-end product focus. Comparable to Morocó in legacy operating history and diversified project portfolio.
• EZTec Empreendimentos: São Paulo-based residential developer with similar high-end to mid-market focus, premium São Paulo locations (Morumbi, Jardins), and history of premium condominium launches. Closely comparable to Morocó's Portal Nathalie and premium SP positioning.
• Trisul: São Paulo-based residential developer with focus on vertical residential projects in the SP metropolitan region. Comparable in size and product type to Morocó's mid-market SP apartment portfolio.

Broad incumbents

• MRV Engenharia: Largest residential developer in Latin America, focused primarily on the economic housing segment (Minha Casa, Minha Vida). Comparable to Morocó in vertical integration and SPE-based project finance but at national scale and standardized product.
• Gafisa: Long-established Brazilian residential developer with nationwide presence and multiple brand segments (Gafisa, Alphaville, Tenda). Comparable in legacy footprint to Morocó's 40-year history but operates at much larger scale.
• Cury Construtora: Large São Paulo-based developer focused on Minha Casa Minha Vida and mid-market housing with strong SPE-based project finance model. Comparable in residential product type but at much larger volume scale.
• Cyrela Brazil Realty: One of Brazil's largest residential developers with national geographic reach across São Paulo, Rio de Janeiro, and other states. Comparable to Morocó in residential development activity but operates at materially larger scale and with broader geographic diversification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/morocoimoveis
• LinkedInlinkedin.com/company/moroco-di

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morocó Desenvolvimento Imobiliário