PT Morodadi Prima

What PT Morodadi Prima does

PT Morodadi Prima is an Indonesian bus body manufacturer (karoseri) headquartered in Singosari, Malang, East Java, with a regional branch in Denpasar, Bali. Founded in 1964 by Lie Bambang Gunawan and currently led by CEO David Lie, the company is a privately held, family-owned business with 41 employees. It serves bus operators, transportation companies, and specialized vehicle buyers across Indonesia, including long-distance intercity carriers, tourism operators, airport shuttle services, healthcare providers (ambulances), mining companies, and public service agencies (funeral hearses).

The company manufactures all-steel bus bodies on customer-provided chassis, with proprietary product lines under the Patriot Big Bus (Diamante, Tourismo, Luxliner, Combilux, El Grande, Double Decker), Patriot Medium Bus (Diamante Medium, Vermond Medium), X-Liner Mini Bus (Isuzu NLR BR, Mitsubishi FE 71), and Special Unit (Bus Bandara, Mobil Pelayanan Umum, Ambulance, Bus Wisata, Bus Tour, Bus Jenazah) categories. Construction uses rectangular steel pipe frames, steel profile frames, and galvanized plate panels, with safety features including laminated safety glass windshields, tempered glass side/rear shields, emergency exits, fire extinguishers, and safety hammers. The company is ISO 9001:2008 certified and is compatible with chassis from Mercedes-Benz, Volvo, Scania, HINO, Isuzu, Mitsubishi, and MAN.

PT Morodadi Prima operates a direct-to-customer sales model via WhatsApp and a small field sales presence, with marketing through Instagram, YouTube, TikTok, Facebook, and a website offering downloadable product brochures. Revenue is generated from hardware sales (bus body manufacturing) and professional services (repair and customization). Pricing is not publicly disclosed and is quote-based given the custom nature of each build. The company relies on a broad base of named enterprise customers (ALS, Safari Dharma, Madinah, Eka, Gapura, ANS, Miyor, Tranex, Juragan, Maju Lancar, Ezri, Bimo, Medali Mas, Pratama, Ramayana) for revenue, with no disclosed external investors, funding rounds, or institutional ownership.

Name

PT Morodadi Prima

Legal name

PT. Morodadi Prima

Website

https://morodadiprima.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

PT Morodadi Prima is a family-owned Indonesian bus body manufacturer (karoseri) founded in 1964, building all-steel bus bodies on customer chassis for transport operators, tourism, airport shuttle, medical, mining, and public service customers across Indonesia.

Ownership category

akta.pro rank

Product category

Bus Body Manufacturing

NAICS

Motor Vehicle Body Manufacturing (336211), Motor Vehicle Body and Trailer Manufacturing (33621)

SIC

Truck & Bus Bodies (3713), Motor Vehicles & Passenger Car Bodies (3711)

akta.pro primary industry

Bus & Coach Body Manufacturing (Coachwork) (IMACAGAE)

akta.pro secondary industries

Bus Body & Coachbuilder / Bus Body Assembly (IMACADAH), City/Urban Transit Bus Manufacturing (IMACADAA), Specialty Vehicle Body Manufacturing (Emergency/Military/Mobile Clinics) (IMACAGAD)

Keywords

• Bus body manufacturing
• Karoseri Indonesia
• All-steel bus construction
• Commercial vehicle assembly
• Vehicle repair services

Headquarters

HQ city

Malang

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bus Body Manufacturing (Karoseri): Manufacturing and sale of bus bodies (karoseri) for various bus categories including big bus, medium bus, and mini bus. Bodies are built on customer-provided chassis from major manufacturers.
2. Repair Services: Repair services for existing buses including body repair and maintenance.
3. Customization Services: Custom bus body manufacturing to customer specifications, including bespoke interior and exterior designs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

PT Morodadi Prima manufactures custom all-steel bus bodies (karoseri) for bus operators and transportation companies in Indonesia. The company builds bus bodies on customer-provided chassis from Mercedes-Benz, Volvo, Scania, HINO, Isuzu, Mitsubishi, and MAN, covering big buses, medium buses, mini buses, and specialized units including airport shuttles, ambulances, hearses, tourist buses, and public service vehicles. It also offers repair and customization services for existing bus bodies.

Product overview

PT Morodadi Prima is a bus body manufacturer (karoseri) based in Malang, East Java, Indonesia, founded in 1964 with over 60 years of industry experience. The company operates as a single unified manufacturing operation producing complete bus bodies (all-steel body construction) rather than a software platform. Their product portfolio spans four main categories: (1) Patriot Big Bus category including Diamante, Tourismo, Luxliner, Combilux, El Grande, and Double Decker models; (2) Patriot Medium Bus category featuring Diamante Medium Bus and Vermond Medium Bus; (3) X-Liner Mini Bus category with Isuzu NLR BR and Mitsubishi FE 71 models; and (4) Special Unit category covering Bus Bandara (airport shuttle), Mobil Pelayanan Umum (public service/mining transport), Ambulance, Bus Wisata (tourist), Bus Tour, and Bus Jenazah (funeral). The company partners with major chassis suppliers including Mercedes Benz, Volvo, Scania, HINO, Isuzu, Mitsubishi, and MAN to deliver complete vehicle solutions for passenger transport, tourism, public services, and specialized vehicle needs.

Differentiator

Problem solved

Functional benefit

Brands

• Patriot Big Bus: Product line category for big bus models including Diamante, Tourismo, Luxliner, Combilux, El Grande, and Double Decker.
• X-Liner

Products and services

• Diamante

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• Mercedes-BenzcoreTechnology or IntegrationMercedes-Benz is a key chassis supplier for PT Morodadi Prima's bus body manufacturing. Multiple bus models are built on Mercedes-Benz chassis including O500R 1836 EIII, OF917, OH 1526 EIII, and OH 1626L EIII.
• HINOcoreTechnology or IntegrationHINO is a major chassis supplier for various bus models including Patriot Big Bus and special units like Bus Jenazah. Compatible models include HINO RM, RK 280, and others.
• ScaniacoreTechnology or IntegrationScania provides chassis for several bus models including K360, K410, and K450 variants used in Luxliner, El Grande, and other models.
• VolvocoreTechnology or IntegrationVolvo provides B8R and B11R chassis for Patriot Big Bus models including Diamante and El Grande.
• IsuzucoreTechnology or IntegrationIsuzu supplies chassis for mini buses and medium buses including Isuzu Elf NLR L, Isuzu Elf NLR, Isuzu NQR, and Isuzu NLR B for various bus body applications.
• MitsubishicoreTechnology or IntegrationMitsubishi supplies chassis for various bus models including Colt Diesel FE 71 and FE 84 for mini buses and special units like ambulances.
• MANcoreTechnology or IntegrationMAN supplies RR4 chassis for Luxliner and El Grande bus models.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@morodadiprimaofficial4201
• Facebookfacebook.com/18eKDu2RE3
• Instagraminstagram.com/morodadi_prima_official
• TikToktiktok.com/@morodadiprima?_t=ZS-8zY8PhJNHAC&_r=1
• LinkedInlinkedin.com/company/pt-morodadi-prima

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT Morodadi Prima