Morrow

What Morrow does

Hear The Youth (operating under the firmographic name Morrow) is a Netherlands-based research, innovation, and activation agency founded in 2013 and headquartered in Rotterdam with 13 employees. The agency operates as a single integrated service across three pillars: Youth Research (science-backed, direct-sourced insights via an in-house Youth Panel), Innovation (co-creation of propositions, products, formats, and brands with youth participation), and Activation (digital and physical campaigns and experiences). Its stated positioning is 'at the intersection of culture, commerce and community,' translating the voice of young people into insights, brands, products, and campaigns.

The agency's technology stack centers on a proprietary Youth Panel with an embedded 'Youth AI' capability enabling studies and exploratory analysis with results promised within 24 hours. The Panel is positioned to become 'the Netherlands' largest youth panel' and is currently offered via a waiting list for early access. A second packaged product, the Brand Book, delivers ready-to-use brand assets. The agency also offers a structured Youth Discovery Sprint as a standardized entry-point engagement.

Commercially, Hear The Youth operates a project-based professional services model with custom, quote-based pricing and direct enterprise sales. Customers span enterprise, government, and nonprofit segments across technology (Google), fintech (Adyen), transportation (NS), arts and culture (Boijmans van Beuningen, Scapino Ballet Rotterdam), government (Gemeente Den Haag), education (Bit Academy), and nonprofit/foundation clients. The firm does not disclose revenue, funding, or ownership structure, and operates with no public listing, parent company, or external investors referenced in available data.

Name

Morrow

Legal name

Hear The Youth

Website

https://morrow.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hear The Youth is a Rotterdam-based research, innovation, and activation agency serving brands and organizations seeking authentic youth engagement through a proprietary Youth Panel, Youth AI research tool, and co-creation services.

Ownership category

akta.pro rank

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Research Services: Youth research services providing insights into what young people think, feel, and do. Includes science-backed, direct-sourced research from attitudes to behavior, from macro shifts to cultural undercurrents.
2. Innovation Services: Development of new propositions, products, formats, and brands. Built with youth participation, tested in real life environments rather than boardrooms.
3. Activation Services: Campaigns and experiences that land in culture, delivered in both digital and physical formats.
4. Youth Discovery Sprint: A structured engagement product/service offering rapid youth insights and discovery process.
5. Brand Book: A branded product service: 'Your brand. Ready to use' - likely a brand identity/guidelines package.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Morrow runs the Hear The Youth agency, delivering research, innovation, and activation services to brands and organizations seeking to engage Gen Z and younger audiences. Offerings span youth insights, trend reporting, concept and brand innovation, and end-to-end campaign activation, all powered by a proprietary Youth Panel of 10,000+ young people and a forthcoming Youth AI tool.

Product overview

Hear The Youth is a Research, Innovation and Activation Agency operating as a single unified service offering rather than a platform-plus-modules architecture. The company delivers three core service pillars: Youth Research (science-backed insights from their Youth Panel), Innovation (new propositions, products, formats, and brands co-created with youth), and Activation (campaigns and experiences that resonate in culture). Key offerings include the Brand Book product for brand asset management and the upcoming Panel product for direct youth research access with AI-powered analysis capabilities. They also offer Youth Discovery Sprints as engagement packages for clients seeking youth-driven insights.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Discovery Sprint

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ipsos: Global market research firm with established youth and family research practices; comparable as a much larger incumbent that also serves brand and government clients with consumer/youth insights.
• Dentsu: Global marketing services group with creative, media, and research capabilities; comparable as a large incumbent offering integrated campaign, research, and activation services to the same brand clients.
• Wieden+Kennedy: Independent creative agency known for culturally resonant, youth-oriented campaigns; comparable as a broad incumbent whose campaign and cultural-strategy work overlaps with Hear The Youth's activation offering.
• Nielsen: Global consumer and audience measurement firm; comparable as a broad incumbent in consumer insights that brand and media clients use to understand audience behavior, including youth segments.
• TBWA: Global advertising and creative agency network with cultural and disruption practices; comparable as a broad incumbent offering creative campaign and brand strategy services that compete for activation budgets.
• Kantar: Global market research and insights group with consumer and youth panels; comparable as a broad incumbent competing for the same brand research and strategy budgets with much greater scale and geographic reach.

Direct peers

• Trendwolves: Dutch trend and youth research agency providing consumer trend insights and youth culture research to brands; highly comparable in terms of Netherlands base, youth-specialized research, and brand-client target.
• The Insights Family: Global youth and family insights agency operating large proprietary kid/family panels; comparable as a panel-based, science-backed youth insights provider competing for the same brand and media research budgets.
• Beano Studios: Youth-focused media and insights brand combining kid/youth audience reach with research products; comparable as a youth-specialized research and content player targeting brand clients with authentic youth engagement.
• Crowd Worx: Dutch youth marketing agency offering brand activation and youth engagement services for consumer brands; directly comparable as a Netherlands-based, youth-focused creative/research agency serving similar brand clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/morrow
• Instagraminstagram.com/hear.theyouth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morrow