The Tide Resort People & Passion (Amari Bangsaen)
Amari Bangsaen (formerly The Tide Resort People & Passion) is a seaside resort property along the Bangsaen Beach promenade in Thailand, operating under the Amari brand of ONYX Hospitality Group. It serves leisure travelers and families with accommodations, dining, and family-friendly coastal amenities across a 16-property Asian portfolio.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Tide Resort People & Passion (Amari Bangsaen) does
The Tide Resort People & Passion, now operating as Amari Bangsaen, is a single seaside resort property located along the Bangsaen Beach promenade in Thailand. The property was recently rebranded and integrated into the Amari brand under ONYX Hospitality Group, a Thailand-based hospitality conglomerate founded in 1964 that is currently celebrating its 60th anniversary. ONYX operates four hotel brands (Amari, Oriental Residence, Shama, OZO) across Thailand, Malaysia, Laos, Bangladesh, and Sri Lanka, with Amari accounting for 16 properties including Amari Bangkok, Amari Pattaya, Amari Phuket, Amari Koh Samui, Amari Vogue Krabi, Amari Hua Hin, Amari Buriram United, Amari Johor Bahru, Amari Kuala Lumpur, Amari SPICE Penang, Amari Dhaka, Amari Vang Vieng, Amari Vientiane, and Amari Colombo. The property targets leisure travelers and families seeking a coastal getaway, with a value proposition centered on beautifully appointed accommodations with sea views, the Amaya Food Gallery all-day dining concept featuring live cooking stations and Asian street food, family-friendly amenities including poolside games and children's creative crafting, and the signature Amari Host personalized service. Reservations are processed through a SynXis-powered direct booking engine on amari.com, supported by the ONYX Rewards loyalty program (offering up to 16% off year-round for members) and its iOS/Android mobile application developed on the Okkami platform.
The Tide Resort People & Passion (Amari Bangsaen) firmographics
Firmographics- Name
- The Tide Resort People & Passion (Amari Bangsaen)
- Legal name
- Amari Hotels and Resorts
- Website
- https://mosaic-collection.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Amari Bangsaen (formerly The Tide Resort People & Passion) is a seaside resort property along the Bangsaen Beach promenade in Thailand, operating under the Amari brand of ONYX Hospitality Group. It serves leisure travelers and families with accommodations, dining, and family-friendly coastal amenities across a 16-property Asian portfolio.
- Ownership category
- akta.pro rank
The Tide Resort People & Passion (Amari Bangsaen) industry classification
Industry- Product category
- Beach Resort & Hospitality
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
Keywords
The Tide Resort People & Passion (Amari Bangsaen) business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Distribution channels3 records
Marketing channels6 records
The Tide Resort People & Passion (Amari Bangsaen) product offering
Product offeringCore offering
Amari Bangsaen is a seaside resort located along the Bangsaen Beach promenade in Thailand, offering beautifully appointed accommodations with stunning sea views, on-site dining through Amaya Food Gallery, family-friendly amenities, and warm hospitality through the Amari Host service. The property is part of the Amari Hotels & Resorts brand under ONYX Hospitality Group and recently rebranded from The Tide Resort People & Passion. Guests can book directly through amari.com or via the ONYX Rewards loyalty program which offers up to 16% off year-round.
Product overview
Amari Hotels & Resorts operates as a unified hospitality brand offering accommodations across 16 properties in Thailand, Malaysia, Laos, Bangladesh, and Sri Lanka. The portfolio includes Amari Bangsaen (recently rebranded from The Tide Resort People & Passion), Amari Bangkok, Amari Pattaya, Amari Phuket, Amari Koh Samui, Amari Vogue Krabi, Amari Hua Hin, Amari Don Muang Airport Bangkok, Amari Buriram United, and five international properties. The brand is complemented by the ONYX Rewards loyalty programme with a mobile application, the Amaya Food Gallery dining concept, and The Wonderer lifestyle magazine. Properties feature signature Amari Host service, family-friendly amenities, and contemporary local design rooted in tradition.
Differentiator
Problem solved
Functional benefit
Products and services
- Amari Bangsaen A seaside resort located along the lively Bangsaen Beach promenade in Thailand, featuring beautifully appointed accommodations with stunning sea views, on-site dining, warm hospitality, and family-friendly amenities. The property was previously known as The Tide Resort People & Passion before rebranding under the Amari brand.
- Amari Hotels & Resorts Brand Portfolio Amari Hotels & Resorts is a hospitality brand under ONYX Hospitality Group offering contemporary accommodations across 16 properties in Thailand, Malaysia, Laos, Bangladesh, and Sri Lanka, including Amari Bangkok, Amari Pattaya, Amari Phuket, Amari Koh Samui, Amari Vogue Krabi, Amari Hua Hin, Amari Don Muang Airport Bangkok, Amari Buriram United, Amari Johor Bahru, Amari Kuala Lumpur, Amari SPICE Penang, Amari Dhaka, Amari Vang Vieng, Amari Vientiane, and Amari Colombo.
- Amaya Food Gallery An all-day restaurant showcasing fresh Asian produce in a contemporary dining environment with live cooking stations and street food favourites, transforming throughout the day to create spaces for social interactions. Available at Amari properties for in-house guests and external diners.
Companies that use The Tide Resort People & Passion (Amari Bangsaen)
Customer profileSegments1 record
Ideal customer profiles1 record
The Tide Resort People & Passion (Amari Bangsaen) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Tide Resort People & Passion (Amari Bangsaen) partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights5 records
The Tide Resort People & Passion (Amari Bangsaen) competitors and assessment
Company assessmentBroad incumbents
- Marriott International: Global hotel giant with a major presence across Thailand and Southeast Asia across multiple brands. Competes with Amari in the upper-mid to upscale resort segment but at significantly larger scale and broader portfolio.
- Shangri-La Hotels & Resorts: Asia-based global luxury hotel and resort group with established resort properties in Thailand. Comparable to Amari in the resort-area full-service category but with a higher-end positioning and broader geographic footprint.
- Hilton Hotels & Resorts: Global incumbent operating full-service and resort properties across Thailand and Asia. Competes with Amari in the same beach resort and city hotel segments, with a much larger distribution and loyalty infrastructure.
- AccorHotels: Global hospitality operator with a meaningful Thai and Southeast Asian resort portfolio across luxury and midscale brands. Competes with Amari in the full-service resort space and brings significant loyalty scale.
Direct peers
- Centara Hotels & Resorts: Thailand's largest domestic hotel group operating full-service resorts and city hotels across Thailand, the Maldives, Sri Lanka, and beyond. Directly comparable to Amari as a Thai-rooted multi-brand operator competing in the same beach and leisure segments.
- Banyan Tree Hotels & Resorts: Asia-rooted luxury resort and spa operator with a strong presence across Thailand and Southeast Asia. Comparable to Amari in the beach destination resort space and design-led positioning.
- Anantara Hotels, Resorts & Spas: Premium Thai-origin resort brand with a strong portfolio of beach and destination resorts across Thailand, Southeast Asia, and the Indian Ocean. Comparable to Amari in positioning, segment, and geographic overlap.
- Minor Hotels (Avani, Oaks, NH): Thai hospitality group operating a multi-brand portfolio of full-service and lifestyle hotels across Asia-Pacific. Operates sister brand Avani, which competes head-to-head with Amari in the Thai resort category.
- Dusit Thani Hotels & Resorts: Long-established Thai hotel group operating full-service hotels and resorts in Thailand and internationally. A direct competitor in the Thai full-service hotel and resort segment.
Regional players
- Eastin Hotels & Residences: Regional Thai hospitality group operating full-service hotels and resorts across Thailand. Comparable to Amari as a Thailand-anchored full-service operator competing for similar domestic leisure and corporate demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Tide Resort People & Passion (Amari Bangsaen) social profiles
Digital presenceThe Tide Resort People & Passion (Amari Bangsaen) financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Tide Resort People & Passion (Amari Bangsaen) leadership team
Management profileNumber of profiles
The Tide Resort People & Passion (Amari Bangsaen) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Tide Resort People & Passion (Amari Bangsaen) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Tide Resort People & Passion (Amari Bangsaen)
What does The Tide Resort People & Passion (Amari Bangsaen) do?
Amari Bangsaen is a seaside resort located along the Bangsaen Beach promenade in Thailand, offering beautifully appointed accommodations with stunning sea views, on-site dining through Amaya Food Gallery, family-friendly amenities, and warm hospitality through the Amari Host service. The property is part of the Amari Hotels & Resorts brand under ONYX Hospitality Group and recently rebranded from The Tide Resort People & Passion. Guests can book directly through amari.com or via the ONYX Rewards loyalty program which offers up to 16% off year-round.
Is The Tide Resort People & Passion (Amari Bangsaen) a public or private company?
The Tide Resort People & Passion (Amari Bangsaen) is a private company. It is classified as corporate owned and is currently operating.
When was The Tide Resort People & Passion (Amari Bangsaen) founded?
The Tide Resort People & Passion (Amari Bangsaen) was founded in -1. It employs 11 to 50 people.
Who are The Tide Resort People & Passion (Amari Bangsaen)'s main competitors?
Broad incumbents on record are Marriott International, Shangri-La Hotels & Resorts, Hilton Hotels & Resorts and AccorHotels. Direct peers are Centara Hotels & Resorts, Banyan Tree Hotels & Resorts, Anantara Hotels, Resorts & Spas, Minor Hotels (Avani, Oaks, NH) and Dusit Thani Hotels & Resorts. Eastin Hotels & Residences is listed as a regional player.
Does The Tide Resort People & Passion (Amari Bangsaen) have an API?
No public API is recorded for The Tide Resort People & Passion (Amari Bangsaen).
What industry is The Tide Resort People & Passion (Amari Bangsaen) in?
The Tide Resort People & Passion (Amari Bangsaen)'s product category is Beach Resort & Hospitality. Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive). Its SIC code is 7000.