The Tide Resort People & Passion (Amari Bangsaen)

What The Tide Resort People & Passion (Amari Bangsaen) does

The Tide Resort People & Passion, now operating as Amari Bangsaen, is a single seaside resort property located along the Bangsaen Beach promenade in Thailand. The property was recently rebranded and integrated into the Amari brand under ONYX Hospitality Group, a Thailand-based hospitality conglomerate founded in 1964 that is currently celebrating its 60th anniversary. ONYX operates four hotel brands (Amari, Oriental Residence, Shama, OZO) across Thailand, Malaysia, Laos, Bangladesh, and Sri Lanka, with Amari accounting for 16 properties including Amari Bangkok, Amari Pattaya, Amari Phuket, Amari Koh Samui, Amari Vogue Krabi, Amari Hua Hin, Amari Buriram United, Amari Johor Bahru, Amari Kuala Lumpur, Amari SPICE Penang, Amari Dhaka, Amari Vang Vieng, Amari Vientiane, and Amari Colombo. The property targets leisure travelers and families seeking a coastal getaway, with a value proposition centered on beautifully appointed accommodations with sea views, the Amaya Food Gallery all-day dining concept featuring live cooking stations and Asian street food, family-friendly amenities including poolside games and children's creative crafting, and the signature Amari Host personalized service. Reservations are processed through a SynXis-powered direct booking engine on amari.com, supported by the ONYX Rewards loyalty program (offering up to 16% off year-round for members) and its iOS/Android mobile application developed on the Okkami platform.

Name

The Tide Resort People & Passion (Amari Bangsaen)

Legal name

Amari Hotels and Resorts

Website

https://mosaic-collection.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Amari Bangsaen (formerly The Tide Resort People & Passion) is a seaside resort property along the Bangsaen Beach promenade in Thailand, operating under the Amari brand of ONYX Hospitality Group. It serves leisure travelers and families with accommodations, dining, and family-friendly coastal amenities across a 16-property Asian portfolio.

Ownership category

akta.pro rank

Product category

Beach Resort & Hospitality

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Seaside resort accommodations
• Beachfront hotel stays
• Hospitality lodging services
• Hotel loyalty programs
• Family leisure travel

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Distribution channels3 records

Marketing channels6 records

Core offering

Amari Bangsaen is a seaside resort located along the Bangsaen Beach promenade in Thailand, offering beautifully appointed accommodations with stunning sea views, on-site dining through Amaya Food Gallery, family-friendly amenities, and warm hospitality through the Amari Host service. The property is part of the Amari Hotels & Resorts brand under ONYX Hospitality Group and recently rebranded from The Tide Resort People & Passion. Guests can book directly through amari.com or via the ONYX Rewards loyalty program which offers up to 16% off year-round.

Product overview

Amari Hotels & Resorts operates as a unified hospitality brand offering accommodations across 16 properties in Thailand, Malaysia, Laos, Bangladesh, and Sri Lanka. The portfolio includes Amari Bangsaen (recently rebranded from The Tide Resort People & Passion), Amari Bangkok, Amari Pattaya, Amari Phuket, Amari Koh Samui, Amari Vogue Krabi, Amari Hua Hin, Amari Don Muang Airport Bangkok, Amari Buriram United, and five international properties. The brand is complemented by the ONYX Rewards loyalty programme with a mobile application, the Amaya Food Gallery dining concept, and The Wonderer lifestyle magazine. Properties feature signature Amari Host service, family-friendly amenities, and contemporary local design rooted in tradition.

Differentiator

Problem solved

Functional benefit

Products and services

• Amari Bangsaen A seaside resort located along the lively Bangsaen Beach promenade in Thailand, featuring beautifully appointed accommodations with stunning sea views, on-site dining, warm hospitality, and family-friendly amenities. The property was previously known as The Tide Resort People & Passion before rebranding under the Amari brand.
• Amari Hotels & Resorts Brand Portfolio Amari Hotels & Resorts is a hospitality brand under ONYX Hospitality Group offering contemporary accommodations across 16 properties in Thailand, Malaysia, Laos, Bangladesh, and Sri Lanka, including Amari Bangkok, Amari Pattaya, Amari Phuket, Amari Koh Samui, Amari Vogue Krabi, Amari Hua Hin, Amari Don Muang Airport Bangkok, Amari Buriram United, Amari Johor Bahru, Amari Kuala Lumpur, Amari SPICE Penang, Amari Dhaka, Amari Vang Vieng, Amari Vientiane, and Amari Colombo.
• Amaya Food Gallery An all-day restaurant showcasing fresh Asian produce in a contemporary dining environment with live cooking stations and street food favourites, transforming throughout the day to create spaces for social interactions. Available at Amari properties for in-house guests and external diners.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Marriott International: Global hotel giant with a major presence across Thailand and Southeast Asia across multiple brands. Competes with Amari in the upper-mid to upscale resort segment but at significantly larger scale and broader portfolio.
• Shangri-La Hotels & Resorts: Asia-based global luxury hotel and resort group with established resort properties in Thailand. Comparable to Amari in the resort-area full-service category but with a higher-end positioning and broader geographic footprint.
• Hilton Hotels & Resorts: Global incumbent operating full-service and resort properties across Thailand and Asia. Competes with Amari in the same beach resort and city hotel segments, with a much larger distribution and loyalty infrastructure.
• AccorHotels: Global hospitality operator with a meaningful Thai and Southeast Asian resort portfolio across luxury and midscale brands. Competes with Amari in the full-service resort space and brings significant loyalty scale.

Direct peers

• Centara Hotels & Resorts: Thailand's largest domestic hotel group operating full-service resorts and city hotels across Thailand, the Maldives, Sri Lanka, and beyond. Directly comparable to Amari as a Thai-rooted multi-brand operator competing in the same beach and leisure segments.
• Banyan Tree Hotels & Resorts: Asia-rooted luxury resort and spa operator with a strong presence across Thailand and Southeast Asia. Comparable to Amari in the beach destination resort space and design-led positioning.
• Anantara Hotels, Resorts & Spas: Premium Thai-origin resort brand with a strong portfolio of beach and destination resorts across Thailand, Southeast Asia, and the Indian Ocean. Comparable to Amari in positioning, segment, and geographic overlap.
• Minor Hotels (Avani, Oaks, NH): Thai hospitality group operating a multi-brand portfolio of full-service and lifestyle hotels across Asia-Pacific. Operates sister brand Avani, which competes head-to-head with Amari in the Thai resort category.
• Dusit Thani Hotels & Resorts: Long-established Thai hotel group operating full-service hotels and resorts in Thailand and internationally. A direct competitor in the Thai full-service hotel and resort segment.

Regional players

• Eastin Hotels & Residences: Regional Thai hospitality group operating full-service hotels and resorts across Thailand. Comparable to Amari as a Thailand-anchored full-service operator competing for similar domestic leisure and corporate demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/amarihotels
• Instagraminstagram.com/amarihotels
• LinkedInlinkedin.com/company/the-tide-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Tide Resort People & Passion (Amari Bangsaen)