The Mosaic Rooms
The Mosaic Rooms is a London-based UK charity operating a cultural centre presenting contemporary art from the Arab world. Founded in 2008, it offers exhibitions, artist programmes, family activities, educational visits, and an online bookshop to arts audiences and the Arab diaspora.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Mosaic Rooms does
The Mosaic Rooms is a UK Registered Charity (No. 1183882) operating a single-site cultural centre at 226 Cromwell Road, London. Founded in 2008 by the A.M. Qattan Foundation, the organisation presents contemporary culture from the Arab world and beyond through rotating exhibitions, artist residencies and takeovers, public programmes, family workshops, and educational visits. It serves a general arts audience, the Arab diaspora community in London, families, schools, and artists.
Core programming currently includes the five-month project "sounding towards - -" running July-November 2026, permanent installations such as Dima Srouji's "Four Moons from Home," the Race Rhythm Revolution Study Series, and family sessions including Tiny Fridays and Play Lab Lum'a. The organisation runs an in-house publishing imprint, with titles such as "Dignified Life: Outliving Impossible Ecologies," and operates a globally accessible online bookshop at shop.mosaicrooms.org. There is no proprietary technology platform; delivery is through the physical gallery plus standard digital channels (website, email newsletter, social media) and a free-admission model for school visits.
Revenue is generated through three streams: charitable donations and grants (anchored by the Al-Qattan Charitable Trust), private venue hire for events, and bookshop sales. The organisation operates with approximately 16 staff led by Director Pip Day and is actively recruiting a Head of Development role at £45,000-£50,000.
The Mosaic Rooms firmographics
Firmographics- Name
- The Mosaic Rooms
- Legal name
- Mosaic Rooms
- Website
- https://mosaicrooms.org
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Mosaic Rooms is a London-based UK charity operating a cultural centre presenting contemporary art from the Arab world. Founded in 2008, it offers exhibitions, artist programmes, family activities, educational visits, and an online bookshop to arts audiences and the Arab diaspora.
- Ownership category
- akta.pro rank
The Mosaic Rooms industry classification
Industry- Product category
- Cultural Centre and Contemporary Art Gallery
- NAICS
- Museums, Historical Sites, and Similar Institutions (7121), Museums (71211)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
- akta.pro secondary industry
- Cultural Centers & Multidisciplinary Arts Institutions (THAJADAJ)
Keywords
Where The Mosaic Rooms is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Mosaic Rooms business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Venue Hire: Rents out gallery space for events and private functions through [email protected]
- Bookshop Sales: Operates online bookshop at shop.mosaicrooms.org selling publications, art books, and related merchandise
- Charitable Donations and Grants: Supported by Al-Qattan Charitable Trust and A.M. Qattan Foundation; operates as registered UK charity no. 1183882
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free admission for school visits |
| Other | Annual | Head of Development position: £45,000 - £50,000 per annum |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
The Mosaic Rooms product offering
Product offeringCore offering
The Mosaic Rooms operates a single-site contemporary art gallery and cultural centre at 226 Cromwell Road, London, delivering rotating exhibitions and permanent installations focused on contemporary culture from the Arab world and beyond. Offerings include public programmes, family and creative learning workshops, educational school visits, an online bookshop selling publications and merchandise, venue hire for private events, and original publications under the Sound Capsule imprint.
Product overview
The Mosaic Rooms operates as a single-site cultural centre and gallery in London, offering a unified programme of contemporary art exhibitions, family activities, educational study programmes, publications, and a bookshop. The main offering is rotating exhibitions and installations (such as 'sounding towards - -' and the permanent Dima Srouji installation), supported by Play Room family activities, study/educational series, publications, and an online bookshop. All services are delivered through the physical Cromwell Road venue and associated digital platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Mosaic Rooms Bookshop: Online bookshop operated by Mosaic Rooms selling publications related to their exhibitions and programs.
Products and services
- Venue Hire Service Rental of the Mosaic Rooms gallery space at 226 Cromwell Road for private events, corporate functions, and receptions, coordinated through [email protected]. Open to corporate clients and private individuals seeking a distinctive cultural venue in central London.
- Mosaic Rooms Bookshop Online and on-site bookshop selling publications, art books, and merchandise related to Mosaic Rooms exhibitions and Arab world culture. Operated at shop.mosaicrooms.org with global shipping and managed by a dedicated Bookshop Manager.
- sounding towards - - Exhibition Project
Companies that use The Mosaic Rooms
Customer profileSegments5 records
Ideal customer profiles6 records
The Mosaic Rooms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Mosaic Rooms partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Jas MusicalsminorProvided instruments generously for the 'sounding towards - -' project opening, supporting sonic experimentation and community gathering activities.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
The Mosaic Rooms competitors and assessment
Company assessmentBroad incumbents
- The Photographers' Gallery: London's flagship gallery dedicated to photography, with a bookshop, exhibitions and learning programmes. Comparable as a London single-site gallery-charity with a bookshop and educational programming, though focused on photography rather than regional culture.
- Whitechapel Gallery: Established London public art gallery with a much larger programme, audience and budget, presenting international contemporary art including exhibitions of MENA artists. Comparable as a London gallery operating model but at substantially greater scale and breadth.
- ICA (Institute of Contemporary Arts): Long-established London venue combining contemporary art exhibitions, cinema, talks, and a bookshop. Comparable as a single-site London cultural charity with a bookshop and multi-disciplinary programming, though at a larger scale and broader remit.
Direct peers
- South London Gallery: Independent London gallery with strong education and family programming, community-focused exhibitions, and a permanent collection. Closely parallels Mosaic Rooms' blend of contemporary exhibitions, learning programmes, and charitable operating model.
- Rich Mix: East London cultural and arts venue operating as a registered charity with gallery space, community programming, family activities, and venue hire. Directly comparable operating model to Mosaic Rooms as a small-to-mid cultural venue combining exhibitions, learning, and community engagement.
- Camden Arts Centre: Independent London gallery and arts centre offering contemporary exhibitions, artist residencies, and a learning programme for schools and families. Comparable as a London independent gallery operating with a learning/community focus and similar scale of programming.
- Bow Arts Trust: London charity operating artist studios, gallery spaces, and learning programmes across East London sites. Comparable to Mosaic Rooms as a small UK arts charity combining exhibitions, learning, and community programming on a similar scale.
- Gasworks: London-based contemporary art organisation with residencies and exhibitions focused on international and particularly Global South artists. Comparable as a London registered charity presenting contemporary international artists, with associated public programmes and learning activity.
- Asia House: London-based cultural institution promoting contemporary arts and culture from a specific world region (Asia), operating as a registered charity with a gallery, programme of talks, and events. Highly comparable to Mosaic Rooms' model of platforming a specific cultural region's contemporary art in London.
- Arab British Centre: London charity focused on Arab arts and culture in the UK, running events, exhibitions, and cultural programming aimed at the Arab diaspora and broader audiences. Overlaps directly with Mosaic Rooms' Arab-world cultural mission and London operating geography.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Mosaic Rooms social profiles
Digital presenceThe Mosaic Rooms financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Mosaic Rooms leadership team
Management profileNumber of profiles
Profiles9 records
The Mosaic Rooms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Mosaic Rooms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Mosaic Rooms
What does The Mosaic Rooms do?
The Mosaic Rooms operates a single-site contemporary art gallery and cultural centre at 226 Cromwell Road, London, delivering rotating exhibitions and permanent installations focused on contemporary culture from the Arab world and beyond. Offerings include public programmes, family and creative learning workshops, educational school visits, an online bookshop selling publications and merchandise, venue hire for private events, and original publications under the Sound Capsule imprint.
Is The Mosaic Rooms a public or private company?
The Mosaic Rooms is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Mosaic Rooms founded?
The Mosaic Rooms was founded in 2008. It employs 11 to 50 people.
Where is The Mosaic Rooms based?
The Mosaic Rooms is headquartered in London, United Kingdom, in the Europe region.
How does The Mosaic Rooms make money?
Three revenue lines are on record. Venue Hire is the primary driver. The others are bookshop Sales and charitable Donations and Grants.
Who are The Mosaic Rooms's main competitors?
Broad incumbents on record are The Photographers' Gallery, Whitechapel Gallery and ICA (Institute of Contemporary Arts). Direct peers are South London Gallery, Rich Mix, Camden Arts Centre, Bow Arts Trust, Gasworks, Asia House and Arab British Centre.
Does The Mosaic Rooms have an API?
No public API is recorded for The Mosaic Rooms.
What industry is The Mosaic Rooms in?
The Mosaic Rooms's product category is Cultural Centre and Contemporary Art Gallery. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit), with a secondary code of THAJADAJ, Cultural Centers & Multidisciplinary Arts Institutions. Its NAICS code is 7121.