Lyons Consulting

What Lyons Consulting does

Moscow Ballet's Great Russian Nutcracker is a privately held touring ballet production presented by Talmi Entertainment and operated through Lyons Consulting, based in Adams, Massachusetts. Founded in 1993, the company stages an annual North American tour reaching 100+ cities with approximately 100 performances each November–December, built around a holiday-season repertoire led by The Great Russian Nutcracker and supported by Swan Lake, Sleeping Beauty, Cinderella, and a newly choreographed Romeo & Juliet. The production is performed by a corps de ballet of 40 highly trained Vaganova-method dancers and award-winning principal artists, with nine hand-painted backdrops, elaborate costumes, and towering 10-foot puppets as core production assets.

The business model is transaction-based: primary revenue comes from ticket sales across partner venues (Rosemont Theatre, Wang Theatre, The Fabulous Fox, Golden Gate Theatre, and 100+ other performing arts centers), with prices set per venue. A secondary revenue stream is the Dance with Us / Perform With Us youth participation program, which charges a $50 fee per selected young dancer and engages approximately 75,000 aspiring dancers annually across US dance studios. Distribution is channel-mediated rather than direct: tickets are sold through venue box offices and ticketing platforms, and marketing relies on venue partnerships, the moscowballet.com website, and grassroots referrals from dance studios. Corporate headcount is 7, indicating a lean operator that outsources production, talent, and touring logistics to specialized partners, primarily Talmi Entertainment.

Name

Lyons Consulting

Legal name

Moscow Ballet's Great Russian Nutcracker

Website

https://moscowballet.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Moscow Ballet's Great Russian Nutcracker is a touring ballet production presenting The Nutcracker, Swan Lake, Cinderella, Sleeping Beauty, and Romeo & Juliet across 100+ North American cities each holiday season, serving families and young dancers via venue partnerships and the Dance with Us program.

Ownership category

akta.pro rank

Product category

Performing Arts Live Entertainment

NAICS

Dance Companies (711120), Dance Companies (71112)

akta.pro primary industry

Classical Ballet (Full-Length & Repertoire) (MPAGADAA)

akta.pro secondary industries

Dance Performances (THAJAFAD), Dancers, Choreographers & Dance Troupes Booking (HSACAHAD)

Keywords

• Ballet performances
• Touring dance productions
• Holiday entertainment shows
• Youth dance programs
• Performing arts tours

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Primary revenue from ticket sales to performances across 100+ cities in North America during the annual holiday tour.
2. Youth Program Participation Fees: Revenue from the Dance with Us program, which charges a $50 Participation Fee from youth dancers selected for performances to cover costume, maintenance, and administrative support costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Lyons Consulting presents the Moscow Ballet's Great Russian Nutcracker, an annual touring ballet production featuring world-class Russian artists, hand-painted sets, elaborate costumes, and 10-foot puppets. The company tours over 100 North American cities each November-December season, performing approximately 100 shows, and supports the production with a youth engagement program (Dance with Us) that enables young ballet students to perform alongside the professional company.

Product overview

Moscow Ballet's Great Russian Nutcracker is now in its 32nd annual tour, presenting a portfolio of world-class ballet productions. The core offering is the celebrated Great Russian Nutcracker, a holiday spectacle featuring world-class Russian artists from premier international opera houses, Broadway-style sets and costumes, and choreography blending classical ballet with acrobatics and puppetry. Supporting productions include Swan Lake, Romeo & Juliet (newly choreographed), Sleeping Beauty, and Cinderella—all performed by the same ensemble of award-winning principal dancers and 40 Vaganova-trained corps de ballet dancers. An additional youth engagement module, the 'Dance with Us' program, enables young dancers to perform alongside professionals. The company tours over 100 cities annually with approximately 100 performances from November through December.

Differentiator

Problem solved

Functional benefit

Brands

• Dance with Us: Program allowing young ballet students to audition, rehearse, and perform alongside the professional touring company
• Perform With Us
• Musical Wunderkind Program
• Nutcracker! Magical Christmas Ballet

Products and services

• Moscow Ballet's Great Russian Nutcracker A celebrated Christmas tradition ballet production featuring world-class Russian artists, hand-painted sets, and elaborate costumes. The show blends classical ballet with acrobatics and puppetry, touring over 100 North American cities annually with approximately 100 performances each November and December. Aimed at families and general audiences seeking holiday entertainment.
• Swan Lake The dramatic romance of Swan Lake, featuring award-winning principal dancers and a corps de ballet of 40 highly trained Vaganova dancers. Performed as part of Moscow Ballet's repertoire for audiences seeking classic Tchaikovsky ballet.
• Romeo & Juliet A newly choreographed production of Shakespeare's Romeo & Juliet, premiering as part of Talmi Entertainment's repertoire of world-class ballet performances. Targeted at audiences of classical ballet and literary adaptations.
• Sleeping Beauty The enchanting tale of Sleeping Beauty, featuring lavish sets, exquisite costumes, and accomplished dancers performing to Pyotr I. Tchaikovsky's timeless compositions. Aimed at families and classical ballet audiences.
• Cinderella The heartwarming story of Cinderella performed as a world-class ballet production with lavish sets, exquisite costumes, and accomplished Vaganova-trained dancers. Targeted at family audiences.
• Dance with Us / Perform With Us Youth Program An exclusive youth program offering American ballet students the rare opportunity to audition, train, and perform alongside the professional international touring ballet company. The program has inspired over 75,000 young dancers across the United States, with all administrative costs, transportation, and salaries covered by Moscow Ballet. Participants pay a $50 Participation Fee.

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Alvin Ailey American Dance Theater: Premier US-based dance company with an extensive national touring schedule and comparable institutional audience. Comparable as a touring dance brand competing for the same family / cultural-arts ticket buyer.
• Joffrey Ballet: Major US ballet company with a national touring program and a high-profile Nutcracker production. Comparable in terms of repertoire and audience, though it operates at substantially larger institutional scale.
• Cirque du Soleil: Global touring theatrical entertainment company with holiday-tour productions. Competes for the same family live-entertainment ticket dollar and operates at similar (or larger) regional touring scale.
• American Ballet Theatre: One of the largest and most established ballet companies in North America, performing classical repertoire including The Nutcracker. Far larger scale and primarily New York–based, but competes for prestige, donor attention, and touring ticket demand.
• New York City Ballet: Major US ballet institution with a celebrated Nutcracker and classical repertoire. While based in New York rather than touring regionally, it competes for the same audience demand and donor / sponsor dollars.
• Feld Entertainment (Disney on Ice, Monster Jam): Largest producer of touring family live entertainment in North America, including Disney on Ice holiday tours that compete directly with Moscow Ballet for the same November–December family ticket buyer at the same venues.

Direct peers

• Donetsk Ballet: Touring Eastern-European ballet troupe that performs classical full-length repertoire across US and Canadian venues, particularly during the holiday season. Comparable touring scale, ticket model, and target audience.
• State Ballet Theatre of Ukraine: Touring ballet company that, like Moscow Ballet, brings full-length classical productions (including Nutcracker, Swan Lake, Sleeping Beauty) to regional North American venues on an annual basis. Closest structural analog in business model.
• Russian National Ballet: Touring Russian classical ballet company presenting full-length productions including The Nutcracker at performing arts centers across North America. Direct competitor in the same touring-ballet niche and seasonal window.

Regional players

• Universal Ballet: South Korea-based classical ballet company that tours internationally. Comparable artistic product (classical full-length ballets) and touring model, though it primarily serves Asian rather than North American venues.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lyons-consulting

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lyons Consulting