Mosel Musikfestival

What Mosel Musikfestival does

Mosel Musikfestival is a German non-profit municipal event company (Mosel Musikfestival gemeinnützige Veranstaltungsgesellschaft mbH) headquartered in Bernkastel-Kues, Rhineland-Palatinate, that operates an annual classical and contemporary music festival across the Mosel wine region. The organization is jointly owned by four counties (Bernkastel-Wittlich, Cochem-Zell, Mayen-Koblenz, Trier-Saarburg) and the cities of Trier and Bernkastel-Kues, with governance via a Supervisory Board chaired by Markus Nöhl and a Shareholders' Assembly chaired by Roman Bastgen. The festival is run by two Managing Directors (Geschäftsführende Intendanten), Klaus Gasteiger and Dr. David Maier, with a lean staff of seven employees. The 2026 season comprises nearly 50 concerts held at distinctive venues including monastery ruins, historic churches, castles, and vineyards.

The core product is the seasonal festival program, scheduled June to October, featuring international artists and a signature "Weinklang" concert series held at Mosel wineries. Supporting products include the "Freunde des mosel musikfestivals e.V." membership program (offering pre-sale rights and a 20% ticket discount), the Urban Piano community outreach initiative, the annual Künstlerwein artist wine (a selected Riesling presented to performers), a printed program catalog, a Spotify playlist, and a newsletter subscription. The festival does not maintain proprietary technology; ticketing is executed through Ticket Regional, newsletter delivery via Brevo, and audience engagement through standard social channels (Instagram, Facebook, Spotify).

Revenue is derived from two named streams: one-time ticket sales through Ticket Regional and venue box offices, and recurring membership fees from the Freunde supporters' association. The organization is supplemented by a multi-tier sponsorship stack anchored by three main sponsors (JTI Deutschland, Sparkasse Eifel Mosel Hunsrück, Sparkasse Trier) and a roster of premium and minor sponsors (Bitburger, GBT, Lotto Rheinland-Pfalz, Westenergie, SWT, et al.), plus public funding from Kultur Sommer Rheinland-Pfalz and the Ministry for Family, Women, Culture and Integration of Rhineland-Palatinate. Go-to-market is event-driven: pre-season roadshows in May deliver program previews and preferential ticket pricing, augmented by online roadshows on Microsoft Teams.

Name

Mosel Musikfestival

Legal name

Mosel Musikfestival gemeinnützige Veranstaltungsgesellschaft mbH

Website

https://moselmusikfestival.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mosel Musikfestival is a German non-profit municipal event company that organizes an annual classical and contemporary music festival of nearly 50 concerts across the Mosel wine region, serving music and wine culture enthusiasts with ticketed performances and a supporters' membership program.

Ownership category

akta.pro rank

Product category

Music Festival Events

NAICS

Other Performing Arts Companies (711190), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Concerts & Music Festivals (THAJAFAA), Live Music Clubs & Venues (MPAGAIAB)

Keywords

• Music festival organization
• Classical concert events
• Cultural tourism experiences
• Festival membership program
• Wine region concerts

Headquarters

HQ city

Bernkastel-Kues

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Primary revenue stream from concert ticket sales through Ticket Regional online platform and box office sales at venues.
2. Membership Fees: Annual membership fees from the 'Freunde des mosel musikfestivals e.V.' supporters' association, providing exclusive benefits including pre-sale rights and 20% discount on concert tickets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Mosel Musikfestival organizes an annual regional music festival of nearly 50 concerts and events held at historic Mosel valley venues (monastery ruins, churches, castles, wineries). The core offering is a seasonal concert program performed by international artists, sold as individual event tickets through the Ticket Regional platform, complemented by a paid supporters' membership ('Freunde des mosel musikfestivals') that grants pre-sale rights and a 20% discount.

Product overview

Mosel Musikfestival is a regional music festival organization (Mosel Musikfestival gemeinnützige Veranstaltungsgesellschaft mbH) offering a portfolio of cultural products centered around classical and contemporary concerts held across the Mosel wine region. The core product is the annual festival season featuring approximately 50 concerts at historic venues, supported by the Freunde membership program providing exclusive access and discounts. Additional offerings include the Urban Piano community outreach initiative, an annual Program Catalog, the Künstlerwein artist wine, a Spotify playlist, and a newsletter subscription service.

Differentiator

Problem solved

Functional benefit

Products and services

• Mosel Musikfestival Concert Season (Festival Concerts & Events) The annual seasonal music festival featuring nearly 50 concerts of classical and contemporary music performed by international artists at historic and wine-region venues across the Mosel valley (Trier, Bernkastel-Kues, Wittlich, Bremm, Mertesdorf, Wiltingen, Traben-Trarbach, and surrounding towns). Tickets are sold per event via the Ticket Regional platform and at venue box offices one hour before performance.
• Freunde des mosel musikfestivals (Friends Membership Program)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered primary, core and minor.

• JTI DeutschlandprimaryGTM or Marketing PartnerMain sponsor (Hauptsponsor) of the Mosel Musikfestival 2026. JTI (Japan Tobacco International) is a global tobacco company providing financial sponsorship for the festival.
• Sparkasse Eifel Mosel HunsrückprimaryGTM or Marketing PartnerMain sponsor (Hauptsponsor) of the Mosel Musikfestival 2026. Regional savings bank providing financial support for the festival.
• Sparkasse TrierprimaryGTM or Marketing PartnerMain sponsor (Hauptsponsor) of the Mosel Musikfestival 2026. Regional savings bank celebrating 200-year anniversary, providing financial sponsorship.
• BitburgercoreGTM or Marketing PartnerPremium sponsor of the Mosel Musikfestival 2026. Regional brewery providing financial sponsorship.
• GBT (Wohnungsbau und Treuhand AG)coreGTM or Marketing PartnerPremium sponsor of the Mosel Musikfestival 2026. Housing and trust company based in Trier providing financial support.
• Lotto Rheinland-PfalzcoreGTM or Marketing PartnerPremium sponsor of the Mosel Musikfestival 2026. State lottery providing funding support for the festival.
• westenergiecoreGTM or Marketing PartnerPremium sponsor of the Mosel Musikfestival 2026. Energy company providing financial sponsorship.
• Steil KanalarbeitenminorGTM or Marketing PartnerSponsor of the Mosel Musikfestival 2026. Construction company providing financial support.
• SWT Stadtwerke TrierminorGTM or Marketing PartnerSponsor of the Mosel Musikfestival 2026. Municipal utilities company of Trier providing sponsorship.
• Volksbanken RaiffeisenbankenminorGTM or Marketing PartnerSponsor of the Mosel Musikfestival 2026. Cooperative banking group providing financial support.
• Vet-ConceptminorGTM or Marketing PartnerSponsor of the Mosel Musikfestival 2026. Animal health company providing financial support.
• Kultur Sommer Rheinland-PfalzcoreGTM or Marketing PartnerFunding support from the state cultural summer program of Rhineland-Palatinate.
• Land Rheinland-Pfalz (Ministerium für Familie, Frauen, Kultur und Integration)coreGTM or Marketing PartnerFunding support from the Ministry for Family, Women, Culture and Integration of the state of Rhineland-Palatinate.
• HeistergruppeminorGTM or Marketing PartnerMobility partner of the Mosel Musikfestival 2026. Provides transportation/mobility services for the festival.
• der Ring (Ring-Mosel)minorGTM or Marketing PartnerPartner organization of the Mosel Musikfestival. Ring-Mosel is a regional wine association.
• Einstein GastronomiegruppeminorGTM or Marketing PartnerPartner of the Mosel Musikfestival 2026. Gastronomy group providing hospitality services.
• elsen groupminorGTM or Marketing PartnerPartner of the Mosel Musikfestival 2026. Logistics company providing services.
• GerolsteinerminorGTM or Marketing PartnerPartner of the Mosel Musikfestival 2026. Mineral water brand providing beverages for events.
• Rüssels LandhausminorGTM or Marketing PartnerPartner and venue host for Mosel Musikfestival 2026 concerts. Country inn and venue provider in Naurath (Wald).
• Ticket RegionalcoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for the Mosel Musikfestival. Provides the online ticketing platform for all festival events and handles ticket sales and returns.
• European Festivals Association (EFA)minorOthersMember organization. The European Festivals Association is a pan-European cultural network supporting festivals across Europe.
• International Artist Managers' Association (IAMA)minorOthersMember organization. International association representing artist managers and supporting the professional management of performing artists.
• FEDORA (European platform supporting innovation in opera, ballet and education)minorOthersMember organization. European platform supporting innovation in opera, ballet and education across European cultural institutions.
• Deutsch-Luxemburgische Wirtschaftsinitiative (DLWI)minorOthersMember organization. German-Luxembourg Economic Initiative promoting cross-border business relations between Germany and Luxembourg.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Salzburg Festival: Iconic Austrian summer festival combining opera, drama, and orchestral concerts at high price points. Same industry category and European classical-music market context, but operates at vastly larger scale and budget.
• Lucerne Festival: Major Swiss classical-music festival hosting leading orchestras and soloists at the KKL. Same core activity (classical-music festival promotion) but at materially larger scale, longer season, and global audience reach; relevant as a benchmark for the upper bound of the category.

Direct peers

• Rheingau Musik Festival: German summer chamber-music festival staged across wine estates and historic venues in the Rheingau region. Highly comparable in mission, regional wine-culture integration, scale (~100+ concerts), and reliance on municipal and corporate sponsorship.
• Kissinger Sommer: Classical-music festival in Bad Kissingen, Bavaria, presenting international artists in historic spa-town venues. Comparable in scale (mid-sized German classical festival), international caliber, and reliance on regional sponsorship.
• MDR Musiksommer: Central German summer concert series staged across Thuringia, Saxony, and Saxony-Anhalt with a decentralized-venue concept similar to Mosel. Comparable reliance on public-broadcaster and regional-government backing.
• Beethovenfest Bonn: Annual classical-music festival in Bonn centered on Beethoven's legacy, combining concert programming with broader cultural programming. Comparable German classical festival with municipal backing and international artists.
• Schleswig-Holstein Musik Festival: One of the largest classical-music festivals in northern Germany, staging concerts across multiple venues in Schleswig-Holstein. Comparable event-driven, regionally distributed concert model with international artists and similar sponsor and public-funding mix.
• Heidelberg Frühling: Spring chamber-music festival in Heidelberg featuring international soloists and ensembles across historic venues. Comparable scale, classical repertoire, and German municipal/sponsor funding structure.
• Mecklenburg-Vorpommern Festival (Festspiele MV): Summer music festival staging ~120 concerts at historic estates, churches, and barns across Mecklenburg-Vorpommern. Highly comparable decentralized-venue concept, international artist programming, and patron-membership revenue model.

Regional players

• Europäische Wochen Passau: Cross-border classical-music festival in the Bavarian-Czech-Austrian border region. Comparable decentralized, multi-venue classical festival with cross-border identity and modest headcount, similar in scale to Mosel.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/moselmusikfestival
• Instagraminstagram.com/moselmusikfestival
• LinkedInlinkedin.com/company/mosel-musikfestival

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mosel Musikfestival