What Mosfellsbaer does

Mosfellsbær is a municipality (sveitarfélag) in Iceland's Capital Region, established on 9 August 1987. As a local government entity, it provides statutory municipal services to residents within its geographic boundaries, including waste collection (Sorphirða), public swimming pools (Sundlaugar), public library services (Bókasafn), a sports center at Varmá (Íþróttamiðstöðin við Varmá), a community center (Hlégarður), a service center (Þjónustuver), and cultural programming such as the Tindahlaup trail run, the Í túninu heima town festival, and Menning í mars.

The municipality operates a digital service layer anchored by mos.is, which includes a resident self-service portal (Mínar síður / minarsidur.mos.is), a feedback system (Ábendingakerfi), a public meeting-minutes archive (Fundargerðir), a map portal (Kortavefur), and digital library cards launched in July 2023. These are conventional public-sector web platforms rather than commercial technology products; the stack is functional rather than differentiated.

The entity is funded through municipal taxes and central government allocations and sells no commercial products or services. It employs 81 staff. Leadership is exercised by an elected mayor (currently Þóra Margrét Hjaltested, succeeding Hilmar Gunnarsson) and a municipal council chaired by Halla Karen Kristjánsdóttir, with Örvar Jóhannsson as Speaker of the council. Strategic priorities visible in the data include physical infrastructure expansion (the Korputún shopping center targeted for 2027, the Kjarna service center opened in April 2026), regulatory initiatives (a phone-free school policy scheduled for July 2026), and event-driven community programming under multi-year sponsorship arrangements such as the Sportís partnership for Tindahlaup covering 2025–2028.

Name

Mosfellsbaer

Legal name

Mosfellsbær

Website

https://mos.is

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Mosfellsbær is a municipality in Iceland's Capital Region, established 1987, that delivers statutory local government services — waste collection, public pools, library, sports, and cultural programming — to its residents via a 81-staff organization funded through municipal taxes and government allocations.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Executive, Legislative, and Other General Government Support (9211), Public Administration (92), Executive, Legislative, and Other General Government Support (921), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300), Refuse Systems (4953), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Local Public Health & Human Services Administration (BPAIACAK)

akta.pro secondary industries

Parks, Recreation & Cultural Services (BPAIACAI), Solid Waste & Recycling Services Administration (BPAIACAH), Public Libraries & Information Services (BPAIACAO)

Keywords

• Municipal government services
• Public administration
• Community services
• Local government
• Resident services

Headquarters

HQ city

Mosfellsbær

HQ country

Iceland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Distribution channels2 records

Marketing channels5 records

Core offering

Mosfellsbaer is a municipal government entity in Iceland providing public services to residents including education, childcare, welfare, social services, cultural activities, sports facilities, environmental services, waste collection, and infrastructure management. Services are delivered through both digital self-service portals (mínar síður, ábendingakerfi, kortavefur) and physical facilities including schools, libraries, swimming pools, sports centers, and community halls. The municipality is funded through municipal taxes and government allocations rather than commercial revenue.

Product overview

Mosfellsbaer is a municipal government in Iceland offering a comprehensive citizen services portal alongside physical services. The digital offering consists of citizen-facing online services including 'Mínar síður' (personal portal), 'Ábendingakerfi' (feedback system), 'Fundargerðir' (meeting records), 'Kortavefur' (mapping), and digital library cards. Physical services include public swimming pools, sports facilities, community centers (Hlégarður), and the municipal library. Cultural offerings encompass the annual 'Menning í mars' cultural initiative, the 'Í túninu heima' town festival, and the 'Tindahlaupið' trail running event. The municipality also provides utility services (waste collection, heating) and maintains sports and recreational infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Mínar síður (My Pages) Personalized citizen portal at minarsidur.mos.is for accessing municipal services, managing interactions, and viewing personal information. Targeted at residents of Mosfellsbær.
• Ábendingakerfi (Feedback System) Online system for citizens to submit feedback, suggestions, or complaints to the municipality. Targeted at residents wishing to engage with local government.
• Fundargerðir (Meeting Minutes) Online access to municipal council and committee meeting minutes and official records. Targeted at residents seeking transparency in local governance.
• Kortavefur (Map Portal) Interactive mapping service for the municipality showing locations, boundaries, and geographic information via map.is/moso. Targeted at residents needing geographic and planning information.
• Sorphirða (Waste Collection) Municipal waste collection scheduling and information service. Targeted at residents needing household waste removal.
• Sundlaugar (Swimming Pools) Public swimming pool facilities and schedules operated by the municipality. Targeted at residents seeking recreational and fitness amenities.
• Bókasafn Mosfellsbæjar (Library) Public library offering books, media, digital resources, and cultural programming. Targeted at residents of all ages seeking educational and cultural resources.
• Hlégarður (Community Center) Community center hosting events, concerts, lectures, and cultural activities. Targeted at residents and community groups seeking event venues.
• Íþróttamiðstöðin við Varmá (Sports Center) Sports facilities including gym, training areas, and sports programs. Targeted at residents seeking fitness and athletic training.
• Þjónustuver Mosfellsbæjar (Service Center) Central service center for citizen inquiries, appointments, and administrative services. A new service center opened in Kjarna in April 2026. Targeted at residents needing administrative assistance.
• Stafræn bókasafnskort (Digital Library Cards) Digital library card stored in mobile wallet apps, enabling contactless access to library services. Launched in July 2023. Targeted at library users seeking convenient digital access.
• Í túninu heima (Town Festival) Annual community festival held the last weekend of August, featuring local participation, music, cultural events, and neighborhood celebrations. Targeted at residents and visitors seeking community engagement.
• Tindahlaupið (Trail Run) Annual trail running event held during the town festival, offering four distances (1, 3, 5, and 7 peaks) through the mountains and valleys of Mosfellsbær. Targeted at runners and outdoor enthusiasts.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and moderate.

• SportíscoreGTM or Marketing Partner · 1 January 2025Sportís is the main sponsor of Tindahlaup Mosfellsbaejar (trail running event) under a new partnership agreement signed in 2025, effective through 2028. Sportís supports the event organization and contributes to its marketing and execution as the primary commercial sponsor.
• Björgunarsveitin KyndillcoreStrategic or Co-development Partner · 1 January 2021The rescue team Bjorgunarsveitin Kyndill is a key operational partner in organizing Tindahlaup Mosfellsbaejar, providing safety and rescue services during the event. This partnership has been in place since at least 2021.
• Blakdeild Aftureldingar (Volleyball department of Afturelding)coreStrategic or Co-development Partner · 1 January 2021Blakdeild Aftureldingar is a co-organizer of Tindahlaup Mosfellsbaejar alongside the municipality and the rescue team Kyndill. The partnership has been ongoing since at least 2021.
• KALEO (band)moderateGTM or Marketing Partner · 1 January 2021The internationally renowned band KALEO, whose lead singer Jokull Julius is from Mosfellsbaer, has been in partnership with Aftureldingar's football department since 2021, with the band's logo on team jerseys. The partnership includes joint fundraising events supporting the local community.

Scale indicators6 records

Recent moves8 records

Expansion highlights3 records

Emerging players

• Tjarnargarður (Garðabær adjacent green/civic services): Comparable small Icelandic municipality investing in parks, recreation, and cultural services that increasingly intersect with Mosfellsbær's cultural programming strategy.

Direct peers

• Seltjarnarnes: Small Capital Region municipality operating with a similar small-employee footprint and offering the same family-friendly service portfolio.
• Garðabær: Capital Region municipality with comparable size and scope of services, offering resident portal-based digital services similar to Mosfellsbær's Mínar síður.
• Hafnarfjörður: Capital Region municipality providing the same categories of municipal services (welfare, schools, culture, sports, infrastructure) to a comparable population base.
• Kópavogur: Neighboring municipality in Iceland's Capital Region offering welfare, education, cultural, sports, and utility services with comparable scope and resident-facing model.
• Reykjanesbær: Larger Icelandic municipality providing comparable public services including water, heating, and waste management, with active municipal event programming.
• Reykjavíkurborg (Reykjavík): Capital municipality of Iceland, providing the same comprehensive suite of public services (welfare, education, culture, utilities, infrastructure) to residents in the same Capital Region.
• Akureyri: Iceland's largest non-capital municipality, providing welfare, education, cultural, and recreational services with a comparable operating model in a different regional market.

Regional players

• Akranes: Mid-sized Icelandic municipality outside the immediate Capital Region offering similar municipal services including schools, sports facilities, and cultural events.
• Selfoss: Icelandic municipality operating in southern Iceland, providing welfare, education, and cultural services with a comparable organizational footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tindahlaup
• Instagraminstagram.com/tindahlaup
• LinkedInlinkedin.com/company/mosfellsbaer

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mosfellsbaer