MOSiR Lublin

What MOSiR Lublin does

MOSiR Lublin (legal name: Miejski Ośrodek Sportu i Rekreacji "Bystrzyca" w Lublinie Sp. z o.o.) is a municipal sports and recreation facility operator wholly owned by the City of Lublin, Poland. It manages the largest and most modern sports-recreation infrastructure in the Lublin region, including Motor Lublin Arena (a 15,243-seat FIFA/UEFA-certified football stadium with heated natural turf, 18 VIP skyboxes, 815-space underground parking, and 2,055 lux lighting), Aqua Lublin Olympic swimming complex, Hala Globus sports and events hall, the Athletics Stadium, Speedway Stadium Z5, CSR Łabędzia, Strefa H2O, Słoneczny Wrotków outdoor recreation complex, and the seasonal Icemania ice rink. The organization serves the regional population of Lublin with programming for general public/families, seniors, children and youth, and people with disabilities, as well as corporate clients, sports clubs, and federal/national teams.

The business operates five primary revenue streams: (1) facility admissions and tickets (per-unit pricing from free community events to 150 PLN for cabaret nights), (2) space and venue rental including VIP boxes, conference rooms, and pitch rentals, (3) advertising and sponsorship packages including facility title sponsorship (Orlen Oil Motor Lublin), (4) Multikarnet subscription memberships from 60 PLN per month, and (5) summer day camps (półkolonie) priced at 900-1,000 PLN per child. The organization self-reports that "several hundred thousand clients use our facilities each year." Distribution is direct-to-consumer through online ticketing, on-site box offices, and direct corporate sales, with marketing via a multilingual website, social media, the quarterly Magazyn Arena magazine, and media patronage relationships with regional press. The marketing motion is a hybrid of direct-to-consumer and event-driven attendance, with major events including the MOSiRiada family and senior festivals, concerts, and community sports programs.

Name

MOSiR Lublin

Legal name

Miejski Ośrodek Sportu i Rekreacji "Bystrzyca" w Lublinie Sp. z o.o.

Website

https://mosir.lublin.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MOSiR Lublin is a municipal sports and recreation operator owned by the City of Lublin, Poland, managing the region's largest portfolio of venues including the FIFA-certified Motor Lublin Arena, aquatic centers, halls, and stadiums. It serves the Lublin public, national sports teams, corporate clients, and visitors through admissions, subscriptions, advertising, and event hosting.

Ownership category

akta.pro rank

Product category

Public Sports and Recreation Facility Operations

NAICS

Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Racetracks (711212)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAEAN

Venue Operations, Management & Facility Services

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYMPAGALAA

Arena & Stadium Operations (Large-Capacity Venues)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Event Venues & Venue Operations (Arenas, Theaters, Halls)

SECONDARYMPAKAEAB

Arenas & Indoor Sports Centers

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYTHAHAAAF

Sports & Arena Event Venues (Stadiums, Arenas)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

Keywords

• Municipal sports facilities
• Public recreation services
• Swimming pool operations
• Sports stadium management
• Arena venue rentals

Headquarters

HQ city

Lublin

HQ country

Poland

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Facility Admissions and Tickets: Revenue from single-entry tickets and season passes for swimming pools, ice rinks, stadiums, and sports halls. Online ticket sales through dedicated booking platforms for various facilities.
2. Space and Venue Rental: Rental income from commercial use of facilities including: VIP boxes (loże) at Motor Lublin Arena, conference rooms, banquet spaces, sports pitches for training/games, photography sessions, film productions, and corporate events.
3. Advertising and Sponsorship: Revenue from advertising space (indoor displays, outdoor billboards, digital scoreboards, LCD monitors) and sponsorship packages including: facility title sponsorship, strategic sponsorship, partner packages, technical partnerships, and event sponsorship with tailored benefits.
4. Program Memberships (Multikarnet): Multikarnet – Aktywność na Plus membership program offering flexible monthly passes for various fitness and recreation classes including yoga, FitDance, self-defense, gymnastics, gym training. Valid for 30 days from purchase.
5. Summer Camps and Children's Programs: Revenue from summer day camps (półkolonie) for children ages 5-12 with daily water recreation, cycling instruction on public roads, circus workshops, artistic activities, and outdoor games. Multi-day programs with full-board meals included.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

MOSiR Lublin operates and manages a network of municipal sports and recreation facilities in Lublin, Poland, including football stadiums, swimming pool complexes, indoor arenas, an ice rink, athletics track, speedway stadium, and outdoor recreation grounds. The company sells admission tickets, multi-activity memberships (Multikarnet), summer day camps, stadium tours, photo sessions, and rents venue spaces for corporate events, conferences, and sponsorships.

Product overview

MOSiR Lublin operates as a sports and recreation management company managing the largest and most modern sports facilities in the Lublin region. The portfolio is organized around major venue categories: swimming facilities (Aqua Lublin, CSR Łabędzia, Strefa H2O, Słoneczny Wrotków), indoor arenas (Hala Globus, Hala im. Z. Niedzieli), stadiums (Motor Lublin Arena, Stadion Lekkoatletyczny, Stadion Żużlowy Z5), and seasonal facilities (Lodowisko Icemania, Miasteczko Ruchu Drogowego). Value-added services include VIP boxes, conference rooms, photo sessions, and stadium tours at Arena Lublin, plus subscription programs like Multikarnet for fitness activities. Special initiatives include the Aktywność na PLUS program for free community classes, MOSiRiada family and senior festivals, the Forum on accessible sports, and the 'Z domu na mecz' program for persons with disabilities. Additional offerings encompass advertising spaces, summer camps, and the Arena magazine publication.

Differentiator

Problem solved

Functional benefit

Brands

• Aktywność na PLUS: A municipal program promoting physical activity and healthy lifestyle among Lublin residents, offering free and subsidized sports, recreational, and educational activities for all ages and abilities.
• Multikarnet – Aktywność na Plus
• MOSiRiada
• Magazyn Arena

Products and services

• Motor Lublin Arena (Arena Lublin)

Quantifiable outcome

• 800+ participants served by summer day camps over 8 years of operation
• +3 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, flagship, major and minor.

• Miasto Lublin (City of Lublin)coreStrategic or Co-development Partner · 1 January 2026City of Lublin is the founding entity and primary stakeholder of MOSiR 'Bystrzyca' Sp. z o.o. The municipality provides ongoing support, patronage for events, and strategic direction for sports development in the region. City logo appears as partner on major events.
• Motor Lublin (Football Club)coreStrategic or Co-development Partner · 1 January 2025Motor Lublin is the primary tenant of Motor Lublin Arena. The football club uses the stadium for home matches in Polish leagues. Partnership includes joint event organization and club operations at the facility.
• Orlen Oil Motor LublinflagshipGTM or Marketing Partner · 1 January 2025Title sponsor of Motor Lublin sports club, appearing on club branding and event materials. Active partner in family festivals and community sports events.
• Polski Komitet Paralimpijski (Polish Paralympic Committee)coreStrategic or Co-development Partner · 1 January 2025MOSiR hosted the I Forum MOSiR on accessible sports with Łukasz Szeliga, President of the Polish Paralympic Committee, as keynote speaker. Partnership focuses on promoting inclusive sports and breaking accessibility barriers.
• Urząd Marszałkowski Województwa Lubelskiego (Marshall Office of Lublin Voivodeship)majorStrategic or Co-development Partner · 1 January 2025Regional government authority providing patronage and support for accessibility forum and senior wellness programs. Co-finances sports development initiatives in the region.
• Uniwersytet Marii Curie-Skłodowskiej (UMCS) LublinmajorStrategic or Co-development Partner · 1 January 2025Major regional university providing academic expertise for accessibility research and sports forums. Professor Anna Prokopiak and other faculty members served as forum speakers and moderators. UMCS provides patronage for MOSiR events.
• Fundacja Alpha (Autism Foundation Lublin)coreStrategic or Co-development Partner · 1 January 2025Autism foundation partnering on accessible sports programs. Aneta Maj from Fundacja Alpha participates in forum discussions on inclusive sports. Organization supports training for MOSiR staff on working with people with autism.
• Państwowy Fundusz Rehabilitacji Osób Niepełnosprawnych (PFRON)majorStrategic or Co-development Partner · 1 January 2025National disability fund providing expertise on financing accessibility improvements at sports facilities. Ryszard Dados, Deputy Director of Lublin PFRON branch, presented on funding sources for removing architectural barriers.
• TVP3 LublinminorGTM or Marketing Partner · 1 January 2025Regional public television station providing media patronage for family and senior festivals. Includes coverage in programming and event promotion.
• Radio LublinminorGTM or Marketing Partner · 1 January 2025Regional public radio station providing media patronage for community sports events and festival coverage.
• Aktywny LublinminorGTM or Marketing Partner · 1 January 2025Local sports promotion organization partnering on community activity programs and wellness initiatives.
• ICSiR Start LublincoreStrategic or Co-development Partner · 1 January 2025Integrative Center for Sport and Rehabilitation providing expertise on accessible sports programs. Active in organizing events for people with disabilities.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Krakowski Ośrodek Sportu i Rekreacji (KOSiR): City of Kraków's municipal sports and recreation center managing pools, ice rinks, stadiums, and halls. Highly comparable mandate and asset mix to MOSiR Lublin.
• Szczeciński Ośrodek Sportu i Rekreacji (SOSiR): City of Szczecin's municipal sports/recreation operator managing swimming pools, ice rinks, and sports halls. Comparable Polish municipal Sp. z o.o. multi-facility operator.
• Wrocławski Ośrodek Sportu i Rekreacji (WOSiR): Municipal sports and recreation operator in Wrocław operating pools, halls, stadiums, and ice rinks under the same MOSiR-style municipal Sp. z o.o. structure. Directly comparable as a peer-city multi-venue municipal sports operator in Poland.
• Poznański Ośrodek Sportu i Rekreacji (POSiR): Municipal sports and recreation operator in Poznań running an integrated portfolio of pools, ice rinks, stadiums, and event halls. Closest structural match to MOSiR Lublin's multi-venue municipal model.
• Miejski Ośrodek Sportu i Rekreacji w Łodzi: Łódź municipal sports and recreation operator running Atlas Arena and a network of community facilities. Closely matches MOSiR Lublin's mix of flagship arena plus community recreation venues.
• Miejski Ośrodek Sportu i Rekreacji w Gdyni: Gdynia's municipal sports/recreation operator managing pools, ice rinks, stadiums, and sports halls. Comparable Polish MOSiR-style multi-facility municipal operator.

Broad incumbents

• Ergo Arena (Hala Gdańsk-Sopot): 15,000-seat multi-purpose arena on the Polish Tri-City border hosting major sporting events, concerts, and conferences. Comparable large-capacity municipal-style arena operator in Poland.
• Stadion Wrocław (Wrocław Stadium): Large-capacity (40,000+) UEFA-rated municipal football stadium hosting Ekstraklasa football and concerts. Comparable FIFA/UEFA-certified municipal stadium operator in Poland, but at higher capacity and single-venue focus.
• Hala Stulecia (Centennial Hall, Wrocław): Iconic Wrocław multi-purpose venue combining UNESCO heritage, exhibitions, conferences, and concerts. Comparable as a Polish municipal venue hosting large-scale events, but more focused on exhibitions/conferences than sport.
• Arena Kraków (Tauron Arena Kraków): Large-capacity indoor arena in Kraków hosting concerts, sports, and conferences. Comparable as a Polish arena operator with similar event-hosting capabilities, but at larger scale and focused on a single venue rather than a multi-facility portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mosir_lublin
• YouTubeyoutube.com/@mosirlublin-inspirujenassp2746
• Facebookfacebook.com/MOSiRLublin
• Instagraminstagram.com/mosir_lublin
• LinkedInlinkedin.com/company/mosir-lublin

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOSiR Lublin