Mostly Becky Event Group

What Mostly Becky Event Group does

Mostly Becky Event Group, operating legally as Mostly Becky, LLC, is a privately-held, founder-led wedding and event planning service headquartered in Des Moines, Iowa. Founded approximately 12 years ago (circa 2013) by Becky Thomas, the company has grown from a solo operation into a distributed team of 5 planners plus 3 assistants, executing 700+ weddings cumulatively across at least 6 states (Virginia, Colorado, Florida, Texas, Iowa, Minnesota) and additionally serving Nebraska, Wisconsin, and destination weddings. The company is structured as an LLC with no external institutional investment and no parent company.

Name

Mostly Becky Event Group

Legal name

Mostly Becky, LLC

Website

https://mostlybecky.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Mostly Becky Event Group is a privately-held wedding and event planning service headquartered in Des Moines, Iowa, with 5 planners executing weddings across 6+ U.S. states and a portfolio of 700+ weddings over 12 years.

Ownership category

akta.pro rank

Product category

Wedding Planning Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Partial Wedding Planning (HSACABAB), Day-Of / Month-Of Wedding Coordination (HSACABAC), Destination Wedding Planning (HSACABAD), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM)

Keywords

• Wedding planning services
• Event coordination
• Day-of coordination
• Wedding design styling
• Destination weddings

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Wedding Planning Services: Customized wedding planning packages including full planning, partial planning, day-of coordination, design + styling, and mentorship services. Pricing is customized based on event scope, location, and package selected. Contact for pricing details.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Mostly Becky Event Group is a Des Moines, Iowa-based wedding and event planning company that designs, plans, and coordinates weddings across multiple U.S. states. It offers full and partial planning packages, day-of coordination, design and styling services, and a mentorship and consulting program for wedding industry professionals. The company deploys a distributed team of planners covering Iowa, Minnesota, Colorado, Florida, and other Midwest markets.

Product overview

Mostly Becky Event Group offers a comprehensive suite of wedding planning services delivered as four distinct service packages: Mentorship & Consulting (for industry professionals and small business owners), Just for a Day (day-of coordination), Planning (full and partial wedding planning), and Design + Styling (decor and aesthetic services). The company operates nationwide with a team of 5 planners across 6 states (Virginia, Colorado, Florida, Texas, Iowa, Minnesota) and has completed over 700 weddings in 12 years of operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Planning (Full and Partial)
• Just for a Day (Day-of Coordination)
• Design + Styling
• Mentorship & Consulting

Quantifiable outcome

• 700+ weddings completed over 12 years
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• La Casa ToscanacoreStrategic or Co-development Partner · 1 November 2019Exclusive luxury wedding planner partnership for La Casa Toscana venue in Fort Myers, Florida. Venue provides complimentary 30-day wedding planning package to clients booking events. Mostly Becky provides full-service planning and design for all venue events.
• Copper Creek RidgecoreStrategic or Co-development Partner · 1 November 2019Exclusive wedding planning partnership for Copper Creek Ridge venue in Riverside, Iowa. Kari from Mostly Becky team serves as primary planner for venue events.
• West End SalvageminorGTM or Marketing PartnerFeatured venue partner in Des Moines, Iowa for wedding events. Venue frequently hosts Mostly Becky planned weddings.
• Downtown Marriott Des MoinesminorGTM or Marketing PartnerPreferred venue partner for Des Moines weddings, hosting multiple Mostly Becky client events.
• WeddingWireminorGTM or Marketing PartnerFeatured vendor platform with award recognition and client review hosting.
• The KnotminorGTM or Marketing PartnerVendor marketplace platform with Best of Weddings recognition.
• ZolaminorGTM or Marketing PartnerWedding vendor platform featuring Mostly Becky services and awards.
• Love Stories TVminorGTM or Marketing PartnerWedding film platform featuring Mostly Becky wedding films and client stories.
• Style Me PrettyminorGTM or Marketing PartnerWedding inspiration blog featuring Mostly Becky weddings and styled shoots.

Scale indicators4 records

Recent moves9 records

Direct peers

• Marcy Blum Associates: Long-established (30+ years) NYC-based wedding and event planning firm. Comparable to Mostly Becky as a high-touch, design-led planning practice that handles destination weddings and emphasizes culinary/vendor curation.
• A Good Affair: California-based wedding planning and design firm offering full-service, partial, and day-of coordination. Closely comparable service-line structure to Mostly Becky, targeting similar mid-to-high-end couples.
• Mindy Weiss Party Consultants: One of the most prominent U.S. wedding and event planning firms, founded and led by a celebrity planner. Directly comparable to Mostly Becky as a high-end, founder-led wedding planning service that manages both local and destination weddings with celebrity-driven PR.
• David Tutera: Celebrity wedding and event planner with a brand built on the founder's name — analogous to Mostly Becky's founder-led positioning. Operates a nationwide planning practice with destination capabilities and merchandise/IP extensions.
• Colin Cowie Celebrations: Luxury wedding and event design firm led by a single named founder. Comparable to Mostly Becky in its premium positioning, destination offering, and editorial-driven brand — though operating at a meaningfully larger scale.
• Engaging Events by Carrie Holtermann: Midwest-rooted wedding planning firm with a national reach and strong content/editorial presence. Operates a comparable multi-tier package set (full, partial, day-of) and an industry mentorship/coaching line similar to Mostly Becky's.

Broad incumbents

• WeddingWire: Major wedding vendor marketplace where Mostly Becky is listed and has won Couples' Choice Awards. Competes indirectly by offering couples planning tools and an alternative to hiring a dedicated planner.
• Zola: Wedding registry, website, and planning platform that lists Mostly Becky as a vendor. Represents the platform-driven threat to traditional planners by bundling planning checklists, vendor sourcing, and budgeting tools.
• The Knot Worldwide: Dominant wedding vendor marketplace and planning platform. Overlaps with Mostly Becky because it lists the firm, aggregates competitors, and increasingly offers planning tools that compete with the firm's value proposition.

Emerging players

• Joy: Wedding website, registry, and planning app platform. Increasingly bundling planning checklists, vendor directories, and budgeting tools that compete at the lower end with day-of coordination packages.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mostlybeckyevents
• Instagraminstagram.com/mostlybecky
• Pinterestpin.it/kxzfofqn575pj6
• LinkedInlinkedin.com/company/mostly-becky-weddings-and-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mostly Becky Event Group