Rafan Empreendimentos Imobiliários

What Rafan Empreendimentos Imobiliários does

Rafan Empreendimentos Imobiliários operates a single love motel branded Motel Park Way from a property at Rua SMPS conj. D lote 07 in the Núcleo Bandeirante district of Brasília, Federal District, Brazil, established in 1991 and staffed by 11–50 employees. The business serves couples and individuals seeking private, short-stay experiences through four differentiated suite categories: Suíte Classic (R$ 89.90 entry), Suíte Style (R$ 119.90), Suíte Exclusive (R$ 139.90), and the themed Suíte Erótica (R$ 159.90). All suites include air conditioning, Wi-Fi, minibar, private attached garage, and cable TV with adult channels; higher tiers add Bluetooth, hydro massage, and, in the case of the Erótica suite, specialized bondage and lighting equipment. Pricing is usage-based on an hourly basis with a weekend rate premium, supplemented by a daily overnight package (pay for 4 hours, receive 11 hours from 9pm to 4:59am) and a 50% surcharge for more than two guests per suite.

Revenue is generated from two streams: hourly suite rentals as the primary model, and an on-site gastronomy add-on in which Chef Tatiana Lisboa prepares daily promotional dishes (R$ 29.90 to R$ 64.90) delivered to suites in thermal containers using vacuum-sealed preparation. Go-to-market is direct-to-consumer via the company's own website, WhatsApp-based reservations, and physical walk-ins, with secondary distribution through the Guia de Motéis HUB booking platform and Uber integration for discreet transportation. The business carries no patents, no disclosed funding, no parent company, and no reported AI/ML capability, and operates exclusively within the Federal District of Brazil.

Name

Rafan Empreendimentos Imobiliários

Legal name

Rafan Empreendimentos Imobiliários

Website

https://motelparkway.com.br

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Rafan Empreendimentos Imobiliários operates Motel Park Way, a single-location love motel in Brasília offering four suite tiers (R$ 89.90–R$ 159.90) plus chef-prepared in-suite dining, targeting couples and individuals seeking private short-stay experiences.

Ownership category

akta.pro rank

Product category

Motel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Seasonal/Resort-Area Motels (THAGAFAJ)

Keywords

• Motel accommodation
• Hourly suite rentals
• Romantic hospitality
• Private garage suites
• In-suite dining

Headquarters

HQ city

Brasília, DF

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hourly Suite Rentals: Primary revenue stream from hourly room rentals across four suite categories. Customers pay per hour with additional hours charged at day-specific rates. Extended stays offer 'pay for 4 hours, get 7 hours' overnight packages providing 11 hours of stay time.
2. Gastronomy and Food Service: On-site restaurant-quality meals prepared by Chef Tatiana Lisboa, delivered directly to suites. Daily promotional menu with items ranging from R$ 29.90 to R$ 64.90, including options like Tilápia à Belle Meuniere, Picadinho de Filé, Camarão à Grega, and Strogonoff de Frango.
3. Additional Guest Charges: Revenue from charging 50% excess fee for guests beyond two people in a suite.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Rafan Empreendimentos Imobiliários operates Motel Park Way, a private hospitality establishment in Brasília, DF, Brazil, offering hourly and overnight suite rentals across four distinct suite categories (Classic, Style, Exclusive, and the themed Erótica), each equipped with a private garage attached to the suite. The business supplements its accommodation offering with a chef-driven in-suite gastronomy service and flexible reservation channels including the website, WhatsApp, and the Guia de Motéis platform.

Product overview

Rafan Empreendimentos Imobiliários operates Motel Park Way, a motel business in Brasília, DF offering four distinct suite categories (Classic, Style, Exclusive, and themed Erótica) with varying amenities and price points ranging from R$ 89.90 to R$ 159.90. The suites provide privacy, comfort, and experiences with standard features including air conditioning, Wi-Fi, minibar, private garage, and cable TV. The business also provides add-on gastronomy services with daily promotional dishes prepared by an acclaimed chef, and an integrated reservation system supporting immediate booking, scheduled reservations, and WhatsApp contact.

Differentiator

Problem solved

Functional benefit

Products and services

• Suíte Classic

Quantifiable outcome

• 11 hours of stay time provided with overnight package (pay for 4, get 7 extra hours free)
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Alain Ducasse Formation (ADF)OthersThe Alain Ducasse Formation in France is cited as the international partner institution of Estácio de Sá university in Rio de Janeiro, where Chef Tatiana Lisboa completed her gastronomy studies. This represents an educational partnership providing international certification standards and curriculum alignment. However, this is an indirect relationship through the chef's education rather than a direct company partnership.
• Guia de MotéisminorGTM or Marketing PartnerGuia de Motéis is a Brazilian motel directory and booking platform. Motel Park Way is listed on the platform with integrated booking functionality, providing visibility and reservations to directory users. The motel appears on both the platform's website and Hub directory.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• Airbnb: Alternative-accommodation platform offering private suites and entire homes for short stays. Competes for the same couples-and-privacy use case at the overnight-stay end of the customer journey, though without the hourly/discreet arrival model.

Direct peers

• Guia de Motéis: Brazil's dominant motel directory and booking platform; Motel Park Way is listed on Guia de Motéis with integrated reservations. It is both a distribution channel and a peer reference for Brazilian motel customer discovery and pricing benchmarks.
• Motel Vegas: Brazilian motel operator with themed suites and differentiated amenities. Comparable in product mix (private garage suites, hourly rentals) and target customer segment.
• Motel L'Amour: Brazilian motel chain with themed suites and gastronomy add-ons, targeting couples in mid-to-large Brazilian cities. Closely aligned with Park Way's positioning, suite-tier structure, and Brasília-tier adult leisure market.
• Motel Niagara: One of the largest motel chains in Brazil, offering hourly and overnight themed suites across multiple cities. Comparable business model, target customer (couples seeking privacy), and tiered suite pricing to Motel Park Way.

Broad incumbents

• Booking.com: Global accommodation booking platform that lists hotels, motels, and short-stay lodging. A broader incumbent in the lodging distribution layer where Motel Park Way also competes for traveler attention outside its core hourly motel niche.

Others

• Linx Hotéis: Brazilian hospitality technology vendor providing PMS, booking, and distribution software for hotels and motels. Adjacent enabler comparable to the Guia de Motéis HUB reservation infrastructure that Park Way uses for booking management.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rafan-empreendimentos-imobili%C3%A1rios

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rafan Empreendimentos Imobiliários