MOP Beauty

What MOP Beauty does

MOP Beauty (legal entity PT. MOP Indonesia Corp, DBA 'Mother Of Pearl') is an Indonesian direct-to-consumer beauty brand founded in 2019 by makeup artist and influencer Tasya Farasya. The company operates from Tangerang Selatan, Banten, Indonesia, with a workforce of 51-100 employees, and sells a portfolio of over 30 SKUs organized across Face, Eyes, Lips, Cheeks, Skincare, and Tools categories. Products span base makeup (foundations, cushions, concealers, primers, setting sprays, color correctors), color cosmetics (lip tints, glosses, liners, mascaras, eyeliners, brow products, blushes, bronzers, contours, illuminators), skincare-adjacent items (SPF 50+ sunscreen, lip balm with SPF), and application tools. All products are vegan, cruelty-free, halal-certified, and BPOM-registered. Core formulation technologies include Phase Perfect Dual-Phase Technology (priming mist), Xfine Technology and Power-Grip Formula (cushion foundation), Non-Oxidation Technology, Soft-Focus Effect Technology (powders), and Nano Capsule delivery (sunscreen). Long-wear claims range from 8 hours (lip tint) to 16 hours (setting mist) to 12 hours (cushion).

Name

MOP Beauty

Legal name

PT. MOP Indonesia Corp

Website

https://motherofpearl.id

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

MOP Beauty is an Indonesian direct-to-consumer beauty brand founded by influencer Tasya Farasya, offering over 30 vegan, halal-certified cosmetics and skincare SKUs across face, eyes, lips, cheeks, and tools categories with omnichannel distribution through own e-commerce, marketplaces, and major retail chains.

Ownership category

akta.pro rank

Product category

Cosmetics and Beauty Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)

akta.pro secondary industries

Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint) (CRABACAC), Body & All-Over Color (Body Makeup, Leg/Body Tint, Glitter, Shimmer Oils) (CRABACAG), K-Beauty/J-Beauty & Global Skincare Regimens (CRABAAAI)

Keywords

• Cosmetics and beauty products
• Makeup and color cosmetics
• Skincare-infused beauty
• Direct-to-consumer beauty brand
• Halal-certified cosmetics

Headquarters

HQ city

South Jakarta, DKI Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Direct Product Sales: Direct-to-consumer beauty product sales through owned e-commerce platform and marketplace channels. One-time purchase model with products ranging from Rp 59,000 to Rp 259,000.
2. Marketplace Sales: Sales through third-party marketplaces including Shopee, Lazada, TikTok Shop, and retail partners such as Sociolla, Guardian, Watsons, and Astro.

Pricing tiers

Go-to-market motion2 records

Distribution channels11 records

Marketing channels9 records

Core offering

MOP Beauty (Mother Of Pearl) designs, manufactures, and sells its own line of vegan, cruelty-free, halal-certified cosmetics and skincare products for Indonesian consumers, including face makeup (foundations, cushions, concealers, powders, primers, setting sprays), color cosmetics (lip tints, glosses, lip liners, mascaras, eyeliners, brow products, blushes, bronzers, contours, illuminators), and skincare (sunscreen, lip balm). The company sells these products through its own e-commerce site, major marketplaces, and retail partners across Indonesia.

Product overview

MOP Beauty (Mother Of Pearl) is an Indonesian beauty brand founded by Tasya Farasya, offering a comprehensive cosmetics portfolio organized across Face, Eyes, Lips, Cheeks, Skincare, and Tools categories. The product lineup includes over 30 items ranging from base makeup products (foundations, cushions, concealers, powders, primers, color correctors, setting sprays) to color cosmetics (lip products including tints, glosses, lip liners; eye products including mascaras, eyeliners, brow products; and cheek products including blushes, bronzers, contours, and illuminating powders) as well as skincare (sunscreens and lip balms) and application tools. The brand emphasizes vegan, cruelty-free, and halal-certified formulations with BPOM registration, featuring proprietary technologies like Xfine Technology in cushions, Phase Perfect Dual-Phase Technology in primers, and Nano Capsule Technology in sunscreens.

Differentiator

Problem solved

Functional benefit

Products and services

• Abracadabrow Tinted Brow Laminator Tinted brow laminator with water-resistant, smudge-free, and quick-drying formula that sets natural brows for a perfectly filled look all day without causing clumps; targeted at everyday brow makeup users.
• AM to PM Colorfast Hypertint Pigmented lip tint with long-lasting stain, vivid pigment covering dark lips quickly, glossy finish, waterproof and smudge-proof properties lasting up to 8 hours.
• Anti Cakey Grip & Glow Caviar Priming Mist Multi-benefit priming mist powered by Phase Perfect Dual-Phase Technology to enhance makeup adhesion, deliver long-lasting hydration, and maintain a flawless finish, enriched with caviar extract.
• Anti Cakey Lock and Smooth Gripping Primer Hydrating, lifting, and pore-minimizing primer enriched with Turmeric Root Extract, Peptide, Holy Basil, Niacinamide, and Red Algae for flawless all-day wear.
• Bulletproof Set and Protect Continuous Mist First local aerosol continuous spray that creates fine and even mist with weightless, non-sticky formula enhanced with pearl extract for a satin effect, offering up to 16 hours long wear with waterproof and transferproof properties.
• C.M.I.I.W Skin Corrector Color corrector with two variants (Peach Me If I'm Dull for dark spots and Yellow Me If I'm Red for redness), suitable for acne-prone skin with easy blend lightweight formula.
• Microblur Loose Powder Loose setting powder with microparticle technology that blurs pores and smooths complexion while controlling oil for long-lasting makeup performance without feeling heavy or dry.
• Microblur Translucent Pressed Powder Pressed setting powder with soft-focus technology that delivers flawless blur effect minimizing fine lines and wrinkles while controlling excess oil for smooth, photo-ready matte finish.
• So X-TRA! Hybrid Matte Foundation Peptides Infused SPF 40 PA++ Hybrid matte foundation with SPF 40 PA++ sun protection, delivering high coverage with satin-matte finish that lasts all day, infused with Peptides and Niacinamide in an airless pump packaging.
• Cover Age High Coverage Creamy Concealer High coverage waterproof concealer with creamy yet powdery texture for face and eye area, designed to cover dark circles, blemishes, acne, redness, discoloration, and fine lines.
• Unbothered Demi-Matte Cushion SPF 40 PA++++ Medium to full coverage cushion foundation powered by Xfine Technology with Power-Grip formula for 12-hour wear, providing blurred skin effect without oxidation with healthy demi-matte glow.
• C.O.A (Center of Attention) Ultra Cover Long-Lasting Powder Foundation Powder foundation with soft-focus effect delivering flawless blur that minimizes fine lines and wrinkles while controlling excess oil for smooth, photo-ready matte finish that won't oxidize.
• Picture Perfect Soft-Focus Satin Concealer Satin-soft concealer with buildable medium-to-full coverage that remains weightless on skin, enriched with moisture-rich formula for non-creasing, all-day smooth flawless wear.
• G.W.S (Gleaming, Wonderful, Shiny) Plump Gloss Lip plumping gloss with instant plumping effect and luxurious cooling sensation, enriched with Vitamin E and Sunflower Seed Oil for hydrated and plumpy lips with non-sticky formula.
• My Perfect Nude Lip Cream Nude lip cream available in 12 shades for customizable lip color.
• Lip Sculptor Lip Liner Lip liner with creamy formula infused with 4% Jojoba Oil that lines, sculpts, and fills lips with sharp precision and soft semi-matte finish, featuring waterproof wear.
• MaxCara Volumizing & Lengthening Mascara Volumizing and lengthening mascara for enhanced lash appearance.
• Browgraphy Angled Precision Brow Pen Eyebrow pencil with flat and angled shape mimicking professional brush for precise eyebrow application, featuring creamy and water-resistant formula for long-lasting brows.
• Vantablack Waterproof Precision Liner Waterproof precision eyeliner for defined eye looks.
• Tender Touch Soft Ombre Powder Blush Soft ombre powder blush combining two colors for natural-soft blushing effect with lightweight, buildable formula and soft-focus matte finish.
• Tender Touch Illuminating Finishing Powder Talc-free illuminating finishing powder with soft-focus effect delivering radiant luminous finish using Silica and Mica for wrinkle masking and pore minimizing.
• Tender Touch Creamy Butter Bronzer Seamless, long-wearing bronzer with smooth, creamy formula that blends effortlessly, featuring pigmented soft particles with matte finish and inclusive color picks for all skin tones.
• Tender Touch Creamy Butter Contour Creamy butter contour with smooth formula for effortless sculpting and instant face definition, featuring non-ashy cool tone with long-wearing, easy-to-blend pigmented formula.
• BLOOM Maximum Intensity Pigment Blusher High intensity cheek pigment with cocoa seed butter and silky texture, requiring small amount for maximized color payoff with vitamin E infusion and blurring effect.
• BloomDrop Longwear Liquid Blush One-dot wonder liquid blush with high-impact color pigment and satin-glow finish, weightless longwear formula infused with vitamin E, Seven Berry Extract, and Sunflower Oil.
• Invincible Nano Gel Capsule Sunscreen SPF50+/PA++++ Nano particle sunscreen with broad spectrum SPF 50+ PA++++ protection against UVA, UVB, and Blue Light with transparent finish, no white cast, and lightweight application.
• Lippy Shield Nourishing and Protecting Balm SPF 35 PA++++ Lip balm with SPF 35 PA++++ protection for lip sun protection and nourishment.
• Multifunctional Liquid Brush Multi-purpose brush designed for liquid product application.
• Mother of Puff Beauty Sponge Beauty sponge for flawless makeup application and blending.

Quantifiable outcome

• 12-hour long-wear coverage with Power-Grip formula
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Sustainability Waste Collection InitiativecoreOthers · 1 January 2025MOP Beauty launched the first waste station by a local beauty brand in January 2025, initially targeting collection of 14.3 tons of waste. The initiative exceeded its goal, collecting 24.3 tons to date, demonstrating commitment to environmental responsibility.
• Teman TulicoreStrategic or Co-development PartnerPartnership with Teman Tuli as part of #MotherofPurpose initiative to celebrate creativity and talent of deaf artists, turning collaboration into genuine participation and shared expression.
• Silang.idcoreStrategic or Co-development PartnerCollaboration with Silang.id celebrating deaf artists' creativity and talent, demonstrating commitment to inclusivity and community engagement through #MotherofPurpose initiative.
• MUA Competition ParticipantsminorOthersMUA Competition held across Jakarta, Bandung, Surabaya, and Bali empowered 54 local and rising makeup artists who continue to be supported as MUA of Pearl with product seeding and ongoing opportunities.

Scale indicators6 records

Recent moves2 records

Expansion highlights5 records

Emerging players

• Skintific: Indonesia-based skincare-meets-makeup brand with strong TikTok Shop traction. Comparable on the skinification trend, viral-channel-led acquisition, and Indonesian consumer targeting.
• Pinkflash: Pan-Asian color cosmetics brand with strong Indonesian e-commerce traction. Comparable on affordable-trendy positioning, marketplace-led growth, and similar face/lip/eye product mix.

Direct peers

• Emina: Paragon-owned youthful Indonesian color cosmetics brand targeting Gen Z and millennials. Comparable on price tier, shade inclusivity messaging, and omnichannel Indonesian distribution.
• Wardah: Indonesia's leading halal-certified color cosmetics and skincare brand under Paragon Technology. Most directly comparable peer given the shared halal, BPOM-registered, and mass-affordable positioning targeting Indonesian women.
• Make Over (PT Paragon): Indonesian color cosmetics brand from Paragon positioned on inclusivity, long-wear, and trendy shades. Closely comparable on product mix (foundations, lip, cheek) and Indonesian retail distribution.
• Luxcrime: Indonesian indie color cosmetics brand founded by content creators, sold across marketplaces and modern trade. Comparable on founder-influencer-driven content engine and youth-skewed shade storytelling.
• Hanasui: Indonesian mass-market color cosmetics brand with strong marketplace presence (Shopee, Tokopedia). Comparable on D2C-plus-marketplace motion and affordable pricing for young Indonesian women.
• Y.O.U Beauty (Y.O.U Cosmetics): Indonesian mass-affordable color cosmetics and skincare brand distributed across modern trade and marketplaces. Comparable on omnichannel go-to-market, halal-friendly positioning, and competitive pricing tier.

Regional players

• Sociolla: Indonesia's largest beauty specialty retailer and a key distribution partner for MOP. Comparable as an Indonesian beauty ecosystem player; relevant for retail-channel dynamics rather than as a direct product competitor.

Broad incumbents

• Maybelline (L'Oréal): Global mass-market color cosmetics incumbent distributed in the same Guardian/Watsons channels as MOP. Comparable as the incumbent benchmark on long-wear technology and shade range that MOP is differentiating against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mopbeauty
• YouTubeyoutube.com/mop
• Facebookfacebook.com/mop
• LinkedInlinkedin.com/company/mop-beauty
• Instagraminstagram.com/mop.beauty
• TikToktiktok.com/@mopbeauty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOP Beauty