Motion Australia
Motion Australia is an industrial supplies distributor serving mining, agriculture, and manufacturing customers across Australia with bearings, power transmission, fluid power, and related components, plus engineering, repair, and on-site services through multiple branch locations and an e-commerce platform.
- Company typePrivate
- Founded-
- HeadquartersChullora, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Motion Australia does
Motion Australia Pty Ltd is an Australian industrial supplies distributor serving mining, agriculture, and general industrial manufacturing customers nationwide. Founded in 1954 and headquartered in Chullora, New South Wales, the company operates as a subsidiary of GPC Asia Pacific (Genuine Parts Company) and distributes across multiple physical branch locations as well as an e-commerce platform (motion.com.au). Its product portfolio spans eight core categories — bearings, lifting/rigging and safety, fasteners, tools and maintenance, driveline, power transmission, fluid power, and sealing — under trusted brand partnerships with SKF, Gates, NTN, NSK, Timken, FAG, Fenner, and SMC.
The company complements its product catalog with a suite of industrial services: fluid power solutions, engineering assessments (covering compressed air, steam, electrical, and mechanical systems), fabrication and repair services (universal joints, shaft assemblies, hydraulic and pneumatic components), on-site inventory management solutions, and training delivered in-plant or online. Its digital platform includes a Parts Finder tool that matches parts by vehicle or machinery make and model, a Knowledge Hub content library with articles, case studies, webinars, and training resources, and a quarterly Workbench Catalogue publication. Sales are conducted through direct trade accounts for enterprise customers, e-commerce for SMB and individual buyers, and physical branch locations.
The business model is a fairly conventional industrial distribution play: one-time sale of physical components at margin, supplemented by service revenue from engineering, repair, and on-site engagements. Pricing is not publicly disclosed and operates on a quote-based trade account model with monthly billing cadence. The company markets through its website, email newsletter, Knowledge Hub, and a multi-channel social media presence (Facebook, Instagram, LinkedIn, YouTube, X/Twitter). The horizontal segmentation across multiple industrial verticals diversifies end-market exposure but does not by itself indicate a digital-native or high-margin revenue mix.
Motion Australia firmographics
Firmographics- Name
- Motion Australia
- Legal name
- Motion Australia Pty Ltd
- Website
- https://motionaus.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Motion Australia is an industrial supplies distributor serving mining, agriculture, and manufacturing customers across Australia with bearings, power transmission, fluid power, and related components, plus engineering, repair, and on-site services through multiple branch locations and an e-commerce platform.
- Ownership category
- akta.pro rank
Motion Australia industry classification
Industry- Product category
- Industrial Supplies Distribution
- NAICS
- Industrial Machinery and Equipment Merchant Wholesalers (423830)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Ball & Roller Bearings (3562)
- akta.pro primary industry
- Linear Motion & Mechanical Power Transmission (Ball/roller screws, linear guides, bearings, couplings) (IMAHAGAM)
- akta.pro secondary industries
- Hoses, Tubing & Fittings (Hydraulic/Pneumatic Lines & Connectors) (IMAHAGAH), Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)
Keywords
Where Motion Australia is headquartered
LocationHeadquarters
- HQ city
- Chullora
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Motion Australia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Industrial Products Sales: Motion Australia generates revenue through the sale of industrial supplies including bearings, fasteners, tools, power transmission components, fluid power products, and sealing solutions. Sales are conducted through e-commerce, trade accounts, and direct customer service.
- Industrial Services: Revenue generated from engineering services, repairs (universal joints, shaft assemblies, hydraulic and pneumatic components), fluid power solutions, on-site solutions, and training services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Trade Account Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Motion Australia product offering
Product offeringCore offering
Motion Australia distributes industrial supplies across eight product categories — bearings, lifting/rigging/safety, fasteners, tools/maintenance, driveline, power transmission, fluid power, and sealing — from brands including SKF, Gates, NTN, NSK, Timken, FAG, Fenner, and SMC. The company complements this product portfolio with industrial services: Fluid Power Solutions, Engineering (on-site energy assessments), Repairs (fabrication of universal joints, shaft assemblies, hydraulic/pneumatic components), On-site Solutions (inventory management), and Training. Distribution occurs through an e-commerce storefront, trade accounts, and multiple physical branch locations across Australia.
Product overview
Motion Australia is an industrial supplies distributor offering a multi-category product portfolio across eight core product categories: Bearings, Lifting/Rigging & Safety, Fasteners, Tools & Maintenance, Driveline, Power Transmission, Fluid Power, and Sealing. The company operates as both a product distributor and service provider, combining its product portfolio with complementary industrial services including Fluid Power Solutions, Engineering (energy assessments and solutions), Repairs (fabrication and component repair), On-site Solutions (inventory management), and Training. Additional offerings include a Parts Finder tool for matching parts by vehicle/machinery make and model, a Knowledge Hub resource platform with articles and webinars, and a Workbench Catalogue publication. The product offering spans well-known industrial brands including SKF, Gates, NTN, NSK, Timken, FAG, Fenner, and SMC.
Differentiator
Problem solved
Functional benefit
Products and services
- Bearings Industrial bearings for machinery and equipment, including double-row self-aligning bearings. Distributed under brand partnerships with SKF, NTN, NSK, Timken, and FAG for industrial customers across Australia.
- Lifting, Rigging & Safety
- Fasteners
- Tools & Maintenance
- Driveline
- Power Transmission
- Fluid Power
- Sealing
- Fluid Power Solutions
- Engineering Services
- Repairs
- On-site Solutions
- Training
Companies that use Motion Australia
Customer profileSegments3 records
Ideal customer profiles3 records
Motion Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Motion Australia partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- SKFcoreSKF is a major brand partner of Motion Australia, offering bearings and related industrial components through Motion's distribution network across Australia.
- GatescoreGates is a brand partner supplying power transmission and fluid power products distributed through Motion Australia's locations and e-commerce platform.
- NTNcoreNTN is a brand partner providing bearings distributed by Motion Australia across their Australian network.
- NSKcoreNSK supplies bearings and precision components through Motion Australia's distribution channels.
- TimkencoreTimken is a brand partner offering belts and bearings, with promotional features on Motion Australia's platform.
- FAGcoreFAG is a brand partner for bearings distributed through Motion Australia.
- FennercoreFenner supplies power transmission products distributed by Motion Australia.
- SMCcoreSMC is a brand partner for fluid power components distributed through Motion Australia's network.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Motion Australia competitors and assessment
Company assessmentBroad incumbents
- MSC Industrial: Large US-based metalworking and MRO distributor with an Australian online presence; competes for the same manufacturing customer base on cutting tools, fasteners, and shop supplies.
- Würth: Global industrial fastener, tools, and consumables distributor with significant Australian operations; directly competes in fasteners, tools, and consumables categories.
- Fastenal: Global industrial supplier with on-site vending and bin stock programmes analogous to Motion Australia's On-site Solutions service, targeting overlapping Australian manufacturing and industrial customers.
- Grainger: Global MRO industrial distributor with Australian operations (parent of Blackwoods), offering a far broader product catalogue and digital platform that overlaps meaningfully with Motion Australia's portfolio.
Direct peers
- RS Components (RS Group): Global industrial and electronics distributor with a strong Australian e-commerce presence, overlapping with Motion Australia in fasteners, bearings, tools, and electromechanical components.
- Blackwoods: Australia's largest industrial and safety supplies distributor, directly competing with Motion Australia across MRO, tools, fasteners, and industrial consumables for mining, manufacturing, and government customers.
- Motion Industries: US-based sister operating company under Genuine Parts Company, distributing the same industrial categories (bearings, power transmission, fluid power) with the same supplier brand portfolio (SKF, Gates, Timken, etc.) and identical service offerings.
- Cromwell Tools: UK-headquartered industrial supplies distributor (with Australian presence) specializing in tools, cutting, and maintenance products, competing directly with Motion Australia's Tools & Maintenance category.
Regional players
- Bapcor: Australian-listed aftermarket automotive and industrial parts distributor; competes in driveline, sealing, and bearings categories relevant to Motion Australia's automotive-adjacent customers.
- Total Tools: Australia's largest professional tools retailer; competes at the SMB and trade-account level for tools and maintenance product categories adjacent to Motion Australia's industrial customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Motion Australia social profiles
Digital presenceMotion Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motion Australia leadership team
Management profileNumber of profiles
Motion Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motion Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motion Australia
What does Motion Australia do?
Motion Australia distributes industrial supplies across eight product categories — bearings, lifting/rigging/safety, fasteners, tools/maintenance, driveline, power transmission, fluid power, and sealing — from brands including SKF, Gates, NTN, NSK, Timken, FAG, Fenner, and SMC. The company complements this product portfolio with industrial services: Fluid Power Solutions, Engineering (on-site energy assessments), Repairs (fabrication of universal joints, shaft assemblies, hydraulic/pneumatic components), On-site Solutions (inventory management), and Training. Distribution occurs through an e-commerce storefront, trade accounts, and multiple physical branch locations across Australia.
Is Motion Australia a public or private company?
Motion Australia is a private company. It is classified as corporate owned and is currently operating.
When was Motion Australia founded?
Motion Australia was founded in -1. It employs 101 to 250 people.
Where is Motion Australia based?
Motion Australia is headquartered in Chullora, Australia, in the Oceania region.
How does Motion Australia make money?
Two revenue lines are on record. Industrial Products Sales are the primary driver. The others are industrial Services.
Who are Motion Australia's main competitors?
Broad incumbents on record are MSC Industrial, Würth, Fastenal and Grainger. Direct peers are RS Components (RS Group), Blackwoods, Motion Industries and Cromwell Tools. Regional players are Bapcor and Total Tools.
Does Motion Australia have an API?
No public API is recorded for Motion Australia.
What industry is Motion Australia in?
Motion Australia's product category is Industrial Supplies Distribution. Its primary akta.pro industry code is IMAHAGAM, Linear Motion & Mechanical Power Transmission (Ball/roller screws, linear guides, bearings, couplings), with a secondary code of IMAHAGAH, Hoses, Tubing & Fittings (Hydraulic/Pneumatic Lines & Connectors). Its NAICS code is 423830 and its SIC code is 5084.