Motion Fitness Education

What Motion Fitness Education does

Motion Fitness Education is a UK-based training provider founded in 2022 that delivers OFQUAL-regulated fitness qualifications across personal training, sports massage therapy, Pilates, yoga, group fitness, and specialist CPD niches. The company operates as a CIMSPA Enhancing Education Partner and routes qualifications through awarding bodies including Focus Awards, YMCA Awards, Transcend Awards, and Active IQ. Its target customers are aspiring and existing fitness professionals seeking nationally recognised credentials for employment, insurance eligibility, and CIMSPA registration. Courses span Level 2 entry-level through Level 5 advanced clinical qualifications, with the flagship Level 3 Diploma Practitioner in Personal Training (£1,249) combining L2 Gym Instructing and L3 PT content.

The platform is built on Kajabi with a proprietary digital learning layer accessible via desktop, tablet, mobile, and smart TV, supplemented by a mobile app. Practical components — required for Reformer Pilates, Yoga, Sports Massage, Studio Cycling, and First Aid — are delivered at in-person training venues in Glasgow (primary) and London. The product portfolio has expanded since founding to include the GFI to PT pathway, the MFE Business Hub mentorship platform, and the Instructor 2 Icon communication course co-developed with TV presenter Ben Shephard. Strategic content partnerships include Sports Therapy Scotland for massage therapy delivery and EMD UK endorsement for The Bridge recognition qualification.

The business model is direct-to-consumer online course sales with one-time licence fees ranging from £99 to £3,500, supported by 3- to 18-month interest-free payment plans and promotional discount codes. There is no student subscription model; the only recurring element is the MFE Business Hub membership. Distribution combines self-serve website purchases, an affiliate/referral programme, career discovery calls booked via Calendly, and a June 2025 founding partnership on the Which Personal Trainer Course comparison website. The company is privately held with no disclosed external funding and operates with approximately 5 employees.

Name

Motion Fitness Education

Legal name

Motion Fitness Education

Website

https://motionfitnesseducation.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Fitness Education and Training Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Fitness & Exercise Training Education (Strength, Cardio, Mobility) (EDAAAHAB)

akta.pro secondary industry

Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Fitness education training
• Personal training courses
• Sports massage therapy
• Pilates instructor training
• OFQUAL regulated qualifications

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Course Fees: One-time course fee payments for fitness qualifications ranging from £99 to £2,495, with interest-free payment plans spreading costs over 3-18 months. Revenue is transaction-based with no recurring subscription model for students.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Motion Fitness Education delivers UK-regulated fitness qualifications (Level 2 through Level 5) covering personal training, sports massage therapy, Pilates (Matwork and Reformer), yoga teaching, group fitness, and specialist CPD modules. Courses are awarded through Focus Awards, YMCA Awards, Transcend Awards, and Active IQ, and combine self-paced online theory delivered via a Kajabi-hosted learning platform with a companion mobile app, alongside in-person practical workshops at UK venues in Glasgow and London. The offering targets aspiring and current fitness professionals who need accredited, CIMSPA-recognised credentials for employment, insurance, and business launch.

Product overview

Motion Fitness Education is a UK-based training provider offering a comprehensive portfolio of government-regulated fitness qualifications. The core offering consists of CIMSPA-endorsed courses spanning entry-level (Level 2) through advanced (Level 5) credentials across personal training, group fitness instruction, sports massage therapy, Pilates, yoga, and specialist niches. Primary awarding bodies include Focus Awards, YMCA Awards, Transcend Awards, and Active IQ. Key courses include the Level 3 Diploma Practitioner in Personal Training (combining L2 Gym Instructing and L3 PT), Level 3 Diploma in Sports Massage Therapy, Level 3 Diploma in Pilates Matwork, and Level 3 Diploma in Teaching Yoga. The company also offers supplementary offerings including the Instructor 2 Icon communication course (led by Ben Shephard), the MFE Business Hub mentorship platform, and accelerated pathways like GFI to PT. Partnerships include Sports Therapy Scotland for massage therapy delivery, The Fitness Ned for Instructor 2 Icon, and EMD UK for The Bridge qualification. All courses feature flexible online learning with tutor support, and many include practical workshop components at UK venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Level 3 Diploma Practitioner in Personal Training
• Level 3 Certificate in Personal Training
• Level 2 Certificate in Gym Instructing
• Level 3 Diploma in Sports Massage Therapy
• Level 4 Certificate in Sports Massage Therapy
• Level 5 Diploma in Massage Therapy for Sport
• Level 3 Diploma in Pilates Matwork
• Level 3 Diploma in Instructing Reformer Pilates
• Level 3 Diploma in Teaching Yoga
• Level 2 Certificate in Group Training
• Level 2 Award in Studio Cycling
• EMD UK: The Bridge Qualification
• Level 3 Award in Education & Training + Assessor
• Level 3 Award in Pre/Post-Natal Exercise
• Level 3 Diploma in Long-Term Conditions
• Level 4 Certificate in Strength & Conditioning
• Level 3 Emergency First Aid at Work
• Instructor 2 Icon
• GFI to PT Pathway
• MFE Business Hub
• Combined Level 3 & 4 Sports Massage Therapy Package

Quantifiable outcome

• Students can qualify as Personal Trainer in 4-6 months studying online at their own pace
• +2 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Which Personal Trainer Course (WPTC)coreGTM or Marketing PartnerMotion Fitness Education announced as a founding member of Which Personal Trainer Course - a newly launched comparison website for aspiring fitness professionals to compare PT courses. The platform lists only CIMSPA-recognised courses ensuring quality and transparency.
• Sports Therapy ScotlandcoreStrategic or Co-development PartnerPartnership with Sports Therapy Scotland to deliver Sports Massage courses (Level 3, 4, and 5) across Scotland and the UK, combining decades of industry experience for highest standards of course delivery.
• The Fitness NedminorStrategic or Co-development PartnerPartnership with The Fitness Ned to deliver Instructor 2 Icon - a communication, presenting and selling course for fitness professionals featuring TV's Ben Shephard.
• EMD UKcoreGTM or Marketing PartnerEMD UK is the national governing body for group exercise. The Bridge qualification is created by EMD UK and endorsed by EMD UK, allowing instructors to obtain professional memberships.
• CIMSPAcoreGTM or Marketing PartnerCIMSPA is the Chartered Institute for the Management of Sport and Physical Activity. Motion Fitness Education operates as a CIMSPA Enhancing Education Partner with all PT students receiving 1 year free CIMSPA membership.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• British Fitness Academy: UK provider of OFQUAL-regulated PT, gym instructor, and specialist fitness qualifications. Overlaps directly with Motion Fitness Education's regulated course portfolio and target customer base.
• Future Fit Training: One of the UK's largest private fitness training providers, offering OFQUAL-regulated PT, Pilates, yoga, and sports massage qualifications via blended online and in-person delivery. Directly comparable in product catalogue, awarding-body affiliations, and target customer (aspiring UK fitness professionals).
• Premier Training International (Premier Global NASM): Established UK-based PT training provider offering Level 2-4 gym, PT, Pilates, and nutrition qualifications through blended learning. Competes head-to-head with Motion Fitness Education on the same aspiring-PT customer base and similar CIMSPA-endorsed course portfolio.
• Train Fitness: UK-focused online PT course provider offering Level 2 and Level 3 qualifications with self-paced digital delivery. Competes with Motion Fitness Education on the online-first, career-changer segment.
• Origym: UK personal training course provider offering Level 2 Gym, Level 3 PT, and Pilates qualifications with both online and in-person formats. Directly comparable target customer, pricing band, and qualification levels.
• Fitness Education Academy: UK training provider specialising in PT, Pilates, and yoga qualifications with blended online theory and in-person practical assessment. Directly comparable product mix and delivery model to Motion Fitness Education.
• The Fitness Group: UK-based training provider offering Level 2-4 fitness qualifications, including PT, Pilates matwork, and Reformer Pilates. Directly competes for the same aspiring-instructor cohort with comparable regulated course offerings.
• HFE (Health and Fitness Education): Long-established UK provider of PT, Pilates, sports massage, and nutrition qualifications with multiple in-person training centres. Overlaps directly with Motion Fitness Education's blended online-plus-practical model across PT and Pilates categories.

Broad incumbents

• Active IQ: Major UK awarding organisation and one of Motion Fitness Education's own awarding-body partners (alongside Focus Awards, YMCA Awards, Transcend Awards). Active IQ also delivers its own training products and approves centres, making it both a partner and an incumbent competitor.

Others

• Focus Awards: One of Motion Fitness Education's primary awarding bodies for regulated qualifications (PT, Sports Massage, Reformer Pilates). As an awarding organisation and approval partner, it is an enabler in the value chain rather than a direct student-facing competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/motionfitnesseducation
• LinkedInlinkedin.com/company/motion-fitness-education

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motion Fitness Education