Motix

What Motix does

Motix is a privately held Belgian industrial automation company headquartered in Leuven that operates as the exclusive Benelux partner for German brand ITEM Industrietechnik, distributing modular aluminum profile systems and complementary industrial components from over 13 partner brands including Elcom, Vetter, Baltec, Kolver, Afag, Schmidt, Weber, Arkite, Faber, Fibro, Östling, Multipower, and Föhrenbach. The company was originally founded as PEC Products in 1987, underwent a management buyout and rebranding to Motix in 2016, and pivoted from pure component distribution toward total industrial automation solutions. Today it serves three primary verticals — industrial manufacturing, laboratory and research, and automotive/subcontractors — across the Benelux region.

The company's core technology centers on the ITEM modular aluminum profile system, a reconfigurable building kit that can be endlessly combined for machine frames, workstations, conveyor systems, safety guards, and lean automation solutions. Motix complements this with custom project development services spanning concept, design, testing, and installation, including complex automation projects incorporating robotics and third-party AI components. Supporting the offering are proprietary online engineering tools (Engineering Tool, Work Bench Configurator, Machining Tool, and MotionDesigner) that enable customer self-service design and configuration.

Motix operates a dual revenue model: transactional one-time component sales through the be.item24.com webshop targeting mid-market buyers, and professional services revenue from customized automation projects sold via direct consultative sales targeting enterprise clients. The company employs approximately 30 people and maintains regional sales coverage across the Benelux territory. It has received Trends Gazelles nominations in 2024 and 2025 in recognition of growth, and relocated to an expanded Leuven headquarters in June 2024 to support scaling operations.

Name

Motix

Legal name

Motix sa

Website

https://motix.be

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Motix is a Belgian industrial automation company and exclusive Benelux partner for ITEM Industrietechnik, distributing modular aluminum profile systems and 13+ partner-brand components while delivering customized automation projects for industrial manufacturing, laboratory, and automotive clients across the Benelux region.

Ownership category

akta.pro rank

Headquarters

HQ city

Leuven

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Industrial Components Sales: Sale of standard industrial components including ITEM aluminum profiles, Elcom conveyor belts, Vetter small conveyors, Baltec cold forming machines, Kolver electric screwdrivers, Afag pick & place components, Schmidt presses, Weber screw machines, Arkite HIM systems, Faber modular belts, Fibro rotary tables, Östling marking equipment, Multipower cylinders, and Föhrenbach positioning systems.
2. Customized Automation Projects: End-to-end project development services from concept to installation, including machine frames, ergonomic workstations, intralogistics solutions, and complex automation projects with robotics and AI integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Motix is the exclusive Benelux distributor of modular industrial components — primarily ITEM aluminum profile systems, conveyor technology, ergonomic workstations, screwdrivers and presses — and provides customized automation project development, engineering support, online configuration tools, and on-site service interventions to industrial machine builders and manufacturers in Belgium, the Netherlands, and Luxembourg.

Product overview

Motix offers a comprehensive portfolio of modular industrial components combined with customized project development services. The core offering centers on ITEM aluminium profile systems as the foundational modular building kit, complemented by various specialized component brands including Elcom and Vetter conveyor systems, Kolver electric screwdrivers, Afag pick & place components, Schmidt presses, Weber screw machines, Arkite AR-based instruction systems (HIM), Baltec fastening solutions, and Föhrenbach positioning systems. Alongside component distribution, Motix provides customized automation projects including machine frames, ergonomic workstations, intralogistics solutions, and complex automation. The company also offers supporting online engineering tools including the ITEM Engineering Tool, Work Bench Configurator, Machining Tool, and MotionDesigner® software for design, configuration, and motion planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Modular Aluminum Profile Systems (ITEM Industrietechnik) Modular aluminum profile framing and structural components from ITEM Industrietechnik, supplied exclusively to customers in the Benelux region by Motix.
• Conveyor and Flat Belt Systems (Elcom) Flat-belt and conveyor technology from Elcom, sold to industrial manufacturers and machine builders for production-line material handling.
• Ergonomic Workstations and Lean Manufacturing Solutions (Arkite) Ergonomic workstations and lean-manufacturing assembly solutions from Arkite, supplied to industrial customers in Benelux.
• Screwdriver and Fastening Technology (Vetter, Kolver, Weber, Multipower) Industrial screwdriver and fastening systems from Vetter, Kolver, Weber, and Multipower, supplied to production lines and assembly operations.
• Press Technology (Baltec, Schmidt, Östling) Industrial press technology from Baltec, Schmidt, and Östling, supplied to manufacturing operations in Benelux.
• Linear Components (Faber, Afag, Fibro, Föhrenbach) Linear motion components from Faber, Afag, Fibro, and Föhrenbach, supplied to industrial machine builders and automation projects.
• Customized Automation Project Development Engineering service in which Motix designs and develops custom automation projects for industrial customers, taking concepts from initial design through build and integration.
• On-site Service and Intervention Field service delivered at customer sites to install, maintain, repair, or intervene on Motix-supplied equipment and automation projects.

Quantifiable outcome

• Modular cleanroom installed within short timeframe with strict extraction and dust requirements met for pharmaceutical packaging client

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ITEM IndustrietechnikcoreChannel Partner/ Reseller/ Distributor · 1 January 1987Motix has been the exclusive partner for the German brand ITEM Industrietechnik in the Benelux for over 30 years. Large volumes of stock, quick delivery and know-how were, and still are, of paramount importance. The company continues to be the exclusive partner for the Item range in the Benelux.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Festo: Festo is a global leader in pneumatic and electrical automation technology, offering a broad portfolio of automation components that complement or compete with Motix's automation solutions across industrial automation customers.
• Schunk: Schunk is a global leader in clamping, gripping, and automation technology, providing components that complement Motix's automation solutions and compete with similar partner brands in Motix's portfolio.
• SMC Corporation: SMC is a global leader in pneumatics and industrial automation components, providing a comprehensive product catalog that competes with and complements Motix's automation component offering for industrial customers.
• Bosch Rexroth: Bosch Rexroth is a major global manufacturer of assembly technology, linear motion, and aluminum profile systems, competing with ITEM in modular automation and providing broader industrial automation solutions than Motix's specialized portfolio.
• ITEM Industrietechnik (item24): ITEM is the German manufacturer of the modular aluminum profile systems that Motix exclusively distributes in Benelux. As the upstream brand owner, ITEM represents both Motix's most important partnership and the broadest incumbent benchmark for the underlying product ecosystem.

Emerging players

• Häwa: Häwa manufactures industrial enclosures, cabinets, and modular system solutions, providing adjacent products that compete with some of Motix's modular building applications and target similar industrial automation customers in Europe.

Direct peers

• RK Rose+Krieger: RK Rose+Krieger produces aluminum profile systems, linear technology, and modular components for industrial automation, directly competing with ITEM and Motix's offerings across Europe.
• Maytec: Maytec manufactures aluminum profile systems and modular components for industrial automation, directly competing with ITEM in the same category as Motix's core product line across European markets.
• Misumi: Misumi is a direct-sales industrial components catalog offering aluminum profiles, automation components, and mechanical parts, competing directly with Motix's distribution business through a digital-first model targeting similar engineering customers.
• Kanya: Kanya is a Swiss/German manufacturer of aluminum profile systems and modular automation components, directly competing with ITEM in the same modular building system category that Motix specializes in distributing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/motix

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motix