Motoasa Administradora de Consórcios Ltda.

What Motoasa Administradora de Consórcios Ltda. does

Motoasa Administradora de Consórcios Ltda., operating as Motoasa Consórcios, is a Brazilian consortium administrator headquartered in Ribeirão Preto, São Paulo (CNPJ 05.126.027/0001-49). The company specializes in administering consortium groups for the acquisition of motorcycles and vehicles — primarily Honda models such as the CG 160 series, Biz, ADV, PCX, XRE, CB, NX, and Hornet — and is authorized and regulated by the Banco Central do Brasil under Lei 11.795/2008. It is an associate member of ABAC (Associação Brasileira das Administradoras de Consórcios) and operates its administration platform through an internal system (Intranet_Plus/Newcon). Monthly assemblies are held in-person with live streaming on the company's YouTube channel, drawing lottery and bid (lance) results for contemplations.

The revenue model is the standard Brazilian consortium model: Motoasa earns an administration fee (taxa de administração) on top of members' monthly common fund contributions, with no interest charged to participants. Representative pricing includes the Honda CG 160 Start from R$274.15/month, Honda Biz 125 EX from R$293.12/month (up to 95-month terms), and Honda NX 500 from R$824.99/month, alongside flexible features such as lance embutido (using 10-20% of own credit as a bid), trade-in vehicle bids, and up to 10% of credit usable for documentation, taxes, and insurance. In 2025, the company reported a self-described historic milestone of R$33 million in commercialized credits and more than 600 contemplations completed.

Motoasa employs a multi-channel go-to-market combining a physical Loja Administradora at Av. Francisco Junqueira 3410, field sales visits (plantões externos) to cities such as Batatais, inside sales via WhatsApp ((16) 99128-5889) and phone, and educational content through YouTube (Minuto Consórcio series), a podcast (Consórcio Cast), Instagram, and TikTok. Its primary customer base is individual Brazilian consumers seeking interest-free vehicle acquisition, supplemented by corporate partnerships (Santa Helena Alimentos, Grupo Tracan Máquinas) focused on road-safety training rather than revenue anchors. The October 2025 launch of the Premium Group modality extends consortium access to cars alongside motorcycles, marking the company's most significant recent product expansion.

Name

Motoasa Administradora de Consórcios Ltda.

Legal name

MOTOASA - ADMINISTRADORA DE CONSORCIO LTDA

Website

https://motoasaconsorcio.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Motoasa is a Banco Central-authorized Brazilian consortium administrator headquartered in Ribeirão Preto, São Paulo, offering interest-free vehicle acquisition plans — primarily Honda motorcycles and increasingly cars — to individual Brazilian consumers through monthly subscription-style contributions and bid-based contemplations.

Ownership category

akta.pro rank

Headquarters

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consortium Administration Fee (Taxa de Administração): Motoasa earns revenue by charging an administration fee (taxa de administração) on top of the common fund contributions made by consortium participants. This fee is defined in the contract as a percentage of the credit value and covers the cost of group management, assembly organization, credit distribution, and Banco Central compliance. Unlike financing, there are no interest charges — only this fixed administration fee, making it the primary revenue stream for the company.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Motoasa is a Brazilian consortium administrator that organizes group savings plans (consórcios) enabling individuals to acquire vehicles — primarily Honda motorcycles, plus cars, jeeps, and other vehicles — through monthly installments with no interest, only an administration fee. Members participate in monthly assemblies where they are selected for contemplation via lottery or bid (lance), receiving a credit letter redeemable for new or used vehicles up to 10 years old. The company operates under Banco Central do Brasil authorization and serves the Ribeirão Preto regional market across physical store, field sales, phone/WhatsApp, and YouTube live-streamed channels.

Product overview

Motoasa Consórcios is a consortium administrator offering a comprehensive portfolio of products centered on the Consórcio Regional core service. The company provides letter of credit and bidding systems for acquiring motorcycles and vehicles without interest, supported by monthly assemblies (held in-person with YouTube streaming). The product portfolio includes Honda motorcycle models (Biz 125 EX, CG 160 Titan/Fan/Start, CB 300F Twister, PCX, ADV 160, XRE 190, NX 500, Hornet), with the Premium Group offering expanded flexibility for cars and motorcycles. Supporting services include customer portal, values recovery from closed groups, and safety education programs. The company also operates the Minuto Consórcio video series and Consórcio Cast podcast for consumer education.

Differentiator

Problem solved

Functional benefit

Products and services

• Consórcio Regional (Regional Vehicle Consortium) Regional consortium service enabling individuals to purchase motorcycles and vehicles through monthly installments with zero interest (only an administration fee), with terms up to 95 months and no down payment required.
• Grupo Premium (Premium Group) Premium consortium group modality offering greater freedom and flexibility to acquire cars or motorcycles, with enhanced options beyond the standard regional consortium.
• Carta de Crédito (Credit Letter) Credit letter issued upon consortium contemplation, redeemable for the purchase of cars, motorcycles, boats, or other vehicles up to 10 years old.
• Lance (Bidding System) Bidding system allowing consortium participants to offer advance payments to win contemplation before the group ends, with fixed and free bid options.
• Lance Embutido (Embedded Bid) Bidding mechanism allowing participants to use 10–20% of their own credit value as a bid, deducted from the final credit amount awarded.
• Valores a Receber (Recoverable Values) Service enabling customers to recover funds from closed consortium groups that may have remaining balances.
• Honda Biz 125 EX — Consortium Plan Consortium plan offering the Honda Biz 125 EX urban motorcycle with monthly installments starting at R$293.12, zero interest, and terms up to 95 months; trade-in of used motorcycle accepted as bid/lance.
• Honda CG 160 Start — Consortium Plan Consortium plan for the Honda CG 160 Start entry-level motorcycle with monthly installments starting at R$274.15, no down payment, and administration fee only.

Quantifiable outcome

• R$33 million in commercialized credits with 600+ contemplations achieved in 2025

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• ABAC (Associação Brasileira das Administradoras de Consórcios)coreOthersMotoasa is associated with ABAC, Brazil's national consortium administrators association. The company participates in ABAC-organized events including CONAC (Congresso Nacional das Administradoras de Consórcios) and references ABAC data and research. ABAC provides industry standards, consumer research, and regulatory guidance.
• Banco Central do BrasilcoreOthersMotoasa is authorized and regulated by the Banco Central do Brasil under Lei 11.795/2008 (Lei dos Consórcios). The BCB is the regulatory body that supervises, inspects, and controls the activities of Brazil's Consortium System, providing the regulatory framework within which Motoasa operates.
• Honda (Honda Motos)coreStrategic or Co-development PartnerMotoasa operates primarily as a consortium administrator for Honda motorcycles and vehicles. The company uses Honda's price tables (Tabela Honda Motos) as the reference for credit value updates. Honda models featured include CG 160, Biz, ADV, PCX, XRE, CB, Hornet, and NX series. Motoasa has an 'Grupo Premium' for cars and motorcycles, but Honda is the dominant vehicle brand.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Bradesco Consórcios: Bradesco Consórcios offers consortium plans through a major Brazilian banking platform. It is comparable at the product-category level, while its incumbent scale and full-service distribution make it a broad peer.
• Banco do Brasil Consórcios: Banco do Brasil Consórcios provides structured asset-acquisition plans as part of a large banking franchise. Its consortium products serve similar customer needs, but its nationwide banking infrastructure makes it a broad incumbent.
• Santander Consórcios: Santander Consórcios offers vehicle and other consortium plans through a large Brazilian financial institution. It is a useful broad incumbent comparator because it overlaps in group-based vehicle acquisition but has materially greater scale and distribution.
• Itaú Consórcios: Itaú Consórcios is the consortium business of a large Brazilian bank. It overlaps Motoasa through structured vehicle and other asset-purchase plans, but operates with substantially broader banking distribution and scale.
• Porto Seguro Consórcios: Porto Seguro offers consortium products alongside insurance and other financial services. It is a broad incumbent comparator because it serves similar vehicle-purchase needs within a wider financial portfolio.

Emerging players

• Crefisa Consórcios: Crefisa Consórcios is a financial-services company with a consumer consortium operation. It overlaps Motoasa in vehicle and asset acquisition plans, although its broader financial-services platform makes the overlap less direct.

Direct peers

• Rodon Consórcios: Rodon Consórcios is a Brazilian consortium administrator focused on vehicle and asset acquisition plans. Its group-payment model and consumer vehicle focus make it a close operating peer to Motoasa.
• Embracon: Embracon provides consortium-based vehicle and other asset acquisition solutions in Brazil. It is comparable to Motoasa because both organize participant groups and monetize ongoing administration rather than charging interest.
• Ademicon: Ademicon is a Brazilian consortium administrator offering vehicle and other asset-purchase plans. Its national direct-to-consumer consortium model and administration-fee structure are comparable to Motoasa's.
• Zema Consórcios: Zema Consórcios offers vehicle and other consortium plans to Brazilian consumers. Its structured purchase-credit and group-assembly model is directly comparable to Motoasa's core service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@motoasaconsorcios
• TikToktiktok.com/@motoasaconsorcios
• Instagraminstagram.com/motoasaconsorcios
• LinkedInlinkedin.com/company/motoasa-administradora-de-cons-rcios-ltda.

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motoasa Administradora de Consórcios Ltda.