Motocosta Renault

What Motocosta Renault does

Motocosta Renault is a privately held authorized Renault automobile dealership founded in 1969 in Barranquilla, Colombia, by Gustavo Urueña. The company operates two showroom and service locations in Barranquilla (Sala 72 headquarters on Calle 72 No. 39-156 and Sala Norte branch on Av Circunvalar), serving as the pioneer Renault dealer on Colombia's Atlantic Coast with over 50 years of continuous operation and 26 employees.

The dealership distributes the full Renault portfolio across passenger vehicles (Kwid, Logan, Sandero Stepway), SUVs and pickups (Kardian, Duster, Duster Oroch), electrified models (Arkana hybrid, Duster E-Tech mild hybrid, Koleos E-Tech full hybrid, Kwid E-Tech and Megane E-Tech BEVs), and commercial utility vehicles (Kangoo, Trafic, Master). Supporting the showroom business is a multi-revenue aftersales operation covering workshop maintenance (Plan Unico de Mantenimiento at 10,000 km intervals, oil changes at 5,000 km), collision repair coordinated with major Colombian insurers under a 1-year warranty, and sale of original Renault parts and accessories (backed by Renault's 5,000 annual quality tests, 700 patents/year, and a 6-year anti-corrosion warranty). The certified RENEW pre-owned program adds a used-vehicle trade-in and resale stream.

The business model is a classic franchise dealership: one-time new and used vehicle sales at COP 55.99M-205.99M ASPs, recurring aftersales service and parts, and financing intermediation with banking partners offering 0% interest for 12 months, 50/50 split-payment plans, and professional-group programs (Plan Docentes, Plan Heroes, Plan Heroes Salud, Plan Pensionados). Distribution is showroom-led with WhatsApp, Facebook, and Instagram digital lead capture, targeting individual consumers as the primary segment and commercial fleet operators as secondary.

Name

Motocosta Renault

Legal name

Motocosta Renault

Website

https://motocostarenault.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Motocosta Renault is a privately held authorized Renault dealership in Barranquilla, Colombia, founded in 1969, selling new and used Renault vehicles, hybrids, EVs, and commercial vans across two showroom/service locations, with aftersales, parts, and collision repair.

Ownership category

akta.pro rank

Headquarters

HQ city

Barranquilla

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Renault vehicles including automobiles, SUVs, pickups, hybrids, electrics, and commercial utility vehicles. Vehicle prices range from $55.99 million to $180.69 million COP. Financing and trade-in programs available.
2. Used Vehicle Sales (RENEW Program): Sale of pre-owned Renault vehicles through the RENEW program with warranties and financing options. Used vehicle prices range from $32.5 million to $89.9 million COP.
3. After-Sales Service and Repairs: Workshop services including maintenance, mechanical repairs, and collision repairs. Full-service maintenance plans (Plan Unico de Mantenimiento) at 10,000km intervals, oil changes every 5,000km, and 1-year warranty on repairs and parts.
4. Original Parts and Accessories: Sale of genuine Renault replacement parts and accessories. Original parts designed with strict specifications, tested continuously in Renault test centers, with 1-year warranty on parts and labor.
5. Financing Intermediation: Arrangement of vehicle financing with banking partners including promotional rates such as 0% interest for 12 months, 50/50 payment plans, and special programs for teachers, military, healthcare workers, and retirees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Motocosta Renault is an authorized Renault car dealership in Barranquilla, Colombia, selling new and certified pre-owned (RENEW) Renault vehicles across passenger, SUV, pickup, hybrid, electric, and commercial segments. It also operates a full-service workshop offering maintenance, mechanical repairs, collision repair coordinated with insurance companies, and a genuine Renault parts and accessories counter, with financing intermediation and trade-in support.

Product overview

Motocosta Renault is a Renault car dealership in Barranquilla, Colombia, offering a comprehensive portfolio of Renault vehicles and automotive services. The product lineup consists of new Renault vehicles including compact cars (Kwid, Logan), sedans (Logan), hatchbacks (Sandero Stepway), SUVs (Kardian, Duster, Duster Oroch, Koleos), pickup trucks (Duster Oroch), hybrid vehicles (Arkana, Duster E-Tech, Koleos E-Tech), electric vehicles (Kwid E-Tech, Megane E-Tech), and utility/commercial vehicles (Kangoo, Trafic, Master). The portfolio includes both passenger vehicles and commercial/utility vans. Supporting services include workshop appointments for maintenance, original Renault parts, vehicle accessories, collision repair, and a certified used vehicle program (RENEW). The vehicles feature smartphone integration via Android Auto and Apple CarPlay, various powertrain options from gasoline to full hybrid and fully electric, and advanced driver assistance systems (ADAS) across the lineup.

Differentiator

Problem solved

Functional benefit

Products and services

• Renault Kwid Entry-level compact car with SUV-inspired design, 185mm ground clearance, 7 safety functions, 8-inch multimedia touchscreen, and 290L trunk space; available in Intens, Iconic, and Outsider versions.
• Renault Kwid E-Tech 100% electric urban vehicle with up to 298 km driving range, 40-minute fast charging (15-80%), 10.1-inch multimedia center, and 11 ADAS.
• Renault Logan Modern sedan with 510L trunk capacity expandable to 1,257L, 4 airbags, ABS brakes, ISOFIX attachments, optional CVT X-Tronic transmission, and Media Evolution connectivity.
• Renault Sandero Stepway Adventurous-styled hatchback with LED daytime lights, CVT X-Tronic automatic transmission, Media Evolution system with smartphone replication, and 320L trunk expandable to 1,196L.
• Renault Kardian Compact SUV with turbo 120 hp engine, EDC dual-clutch transmission, 10.1-inch multimedia screen, 10.2-inch digital instrument cluster, and 13 ADAS.
• Renault Duster SUV available in 4x2 and 4x4 configurations with 8-inch Easy Link multimedia, smartphone replication, reverse camera with dynamic guide lines, in Zen, Intens, Iconic CVT, and Iconic 4x4 versions.
• Renault Duster E-Tech Mild hybrid SUV with 129 hp turbo engine, 10.1-inch openR touchscreen, 7-inch digital color cluster, 4x4 with 5 driving modes, regenerative braking, and 11 ADAS.
• Renault Duster Oroch Pickup truck with wide bed in all versions, comfortable interior, intelligent 4x4 system, in Cargo, Zen, Intens CVT, and Intens 4x4 Outsider configurations.
• Renault Arkana Hybrid SUV with stylized silhouette, 5 seats, connected features, dynamic driving performance, and 19 ADAS.
• Renault Koleos E-Tech Full hybrid SUV with 241 hp combined power, panoramic openR display with three 12.3-inch screens, Bose premium audio with active noise cancellation, up to 650L trunk, and 29 ADAS.
• Renault Megane E-Tech 100% electric vehicle on a flat-floor platform, with 440L trunk, 33L interior storage, wireless phone charger, USB Type-C ports, ADAS, and parking assistance.
• Renault Kangoo Utility van in Furgon (cargo), Express, and Emotion (passenger) versions; SCe 1.6L 115 hp engine, ECO Mode, up to 3.3m³ cargo volume and 750 kg payload.
• Renault Trafic Commercial van in passenger and cargo configurations with low and high roof options, adjustable seats, multiple storage compartments, and ESP stability control.
• Renault Master Large commercial van with 13m³ cargo volume, 6.2m length, 3.5-ton GVW, in Cargo and Cargo Plus versions for cargo and passenger transport.
• Renault RENEW (Certified Pre-Owned Vehicles) Certified pre-owned vehicle program offering used Renault vehicles with 1-year warranty on repairs, parts, and paint, including financing options and trade-in support.
• Workshop Appointments (Citas de Taller) Vehicle maintenance service with expert technicians, 40-point inspection, oil changes every 5,000 km, Plan Único de Mantenimiento every 10,000 km, and transparent pricing.
• Original Renault Parts (Repuestos Originales) Genuine Renault replacement parts subjected to 5,000 annual quality tests, backed by 700 patents per year and 600 engineers, with 1-year warranty on parts and labor and 6-year anti-corrosion warranty on body panels.
• Vehicle Accessories (Accesorios) Protection, cargo, multimedia, and personalization accessories to customize Renault vehicles to individual needs.
• Collision Repair (Colisión) Collision repair services with agreements with major Colombian insurance companies, qualified labor, original parts, and 1-year warranty on repairs, parts, and paint.

Quantifiable outcome

• 1-year warranty on all collision repairs, parts, and painting
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Major Colombian Insurance CompaniescoreStrategic or Co-development PartnerMotocosta has established agreements with Colombia's leading insurance companies for collision repair services. These agreements enable optimized administrative processing, immediate parts sourcing, and coordinated repair timelines. Motocosta handles the full repair process including parts replacement, painting, and refinishing under a 1-year warranty, with the insurer managing claim settlements.
• Renault (Brand Licensee)coreChannel Partner/ Reseller/ DistributorMotocosta is an authorized Renault dealership and brand representative in Barranquilla, Colombia. As a certified dealer, it sells new Renault vehicles, provides aftersales service using genuine Renault parts, and represents the full Renault model lineup including hybrids and electric vehicles. The company was founded in 1969 as the pioneer of the Renault brand in Colombia's Atlantic Coast region.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/renaultmotocosta
• Instagraminstagram.com/motocostarenault/?hl=es
• LinkedInlinkedin.com/company/motocosta-renault

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motocosta Renault