Motorco Music Hall

What Motorco Music Hall does

Motorco Music Hall operates an independent live entertainment venue at 723 Rigsbee Avenue in Durham, North Carolina, within the Central Park district walking distance to Downtown. The core asset is a 3,000-square-foot Showroom/Music Hall with a 24-by-16-foot stage, professional sound system operated by a dedicated engineer, and capacity of up to 350+ standing or 200 seated guests. The venue hosts live music, comedy, film screenings, and themed nights (such as EMO Night Karaoke and Club XCX), with both all-ages and 21+ programming. Supporting spaces include Bay 5 (up to 50 guests with indoor-outdoor flow), Mezzanine/Landing (up to 35 guests), and a covered Veranda that can be added to Showroom rentals. A professional sound and A/V infrastructure, including overhead heaters on the patio, supports year-round operations.

The venue generates revenue through four primary streams: ticketed event sales (online via the website plus walk-up box office), food and beverage sales through the integrated Parts & Labor restaurant, Garage Bar, and outdoor Patio (with daily service and weekend brunch), private event rentals (Showroom, Bay 5, Mezzanine, Veranda) for parties, weddings, and corporate events priced on inquiry with a 50% deposit, and gift cards sold through the Toasttab platform redeemable across all Motorco and Parts & Labor operations. Tickets are sold as one-time purchases per event, while F&B operates on a transaction-fee model. The venue is NIVA Live Independent Certified, holds an NC liquor license, and is ADA compliant. Marketing is primarily direct via the website, email newsletter, and an event calendar, with Google Analytics used for site analytics.

Motorco Music Hall is privately held with no disclosed funding, ownership structure, parent company, or financial statements. Headcount is approximately 12 employees. No M&A, leadership changes, regulatory actions, or product launches outside the existing venue operation are documented. The business operates from a single physical location serving the Durham, NC market with some Southeast US draw.

Name

Motorco Music Hall

Legal name

Motorco Music Hall

Website

https://motorcomusic.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Motorco Music Hall is an independent live entertainment venue in Durham, North Carolina, operating a 3,000 sq ft Showroom alongside Parts & Labor restaurant, Garage Bar, and private rental spaces. It serves concert-goers, comedy audiences, and private event hosts through ticketed events, food and beverage, and venue rentals.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Drinking Places (Alcoholic Beverages) (722410)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)

akta.pro secondary industries

Live Music Venues & Concert Bars (THAFAEAD), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Live music venue
• Private event rentals
• Restaurant and bar
• Concert hall hosting
• Event ticketing services

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue from ticketed events including concerts, comedy shows, and films. Most events are ticketed, though many are free. Tickets are sold online through the website.
2. Food and Beverage Sales: Revenue from Parts & Labor restaurant, Garage Bar, and outdoor Patio serving food, beer, wine, spirits, and specialty cocktails. Restaurant is open daily with weekend brunch service.
3. Private Event Rentals: Revenue from renting venue spaces including the Showroom/Music Hall, Bay 5, Mezzanine/Landing, and Veranda for private parties, weddings, meetings, and other celebrations. Includes full staffing, catering options, and bar services.
4. Gift Cards: Gift cards sold through Toasttab platform, redeemable for food, beverage, and tickets at Motorco and Parts & Labor locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Motorco Music Hall is an independent live entertainment venue in Durham, NC that hosts ticketed concerts, comedy shows, and film screenings in a 3,000-square-foot Showroom. It also rents its spaces (Showroom, Bay 5, Mezzanine/Landing, Veranda) for private parties, weddings, and corporate events, and operates the adjoining Parts & Labor restaurant and Garage Bar for food and beverage service. Tickets are sold online and at the box office; private event bookings require a 50% deposit.

Product overview

Motorco Music Hall operates a multi-component entertainment venue in Durham, North Carolina. The core offering consists of The Showroom, a 3,000-square-foot event space for live music, comedy, films, and private events, paired with a ticketing and gift card system. Supporting venues include Parts & Labor (restaurant and bar with outdoor patio), the Garage Bar, and Bay 5 private event space. The Mezzanine and Landing provide additional private dining options. The Veranda serves as a covered outdoor extension add-on for Showroom rentals. Together, these spaces form an integrated entertainment complex offering live performances, private event hosting, and food and beverage services.

Differentiator

Problem solved

Functional benefit

Products and services

• The Showroom (Music Hall) A 3,000-square-foot event space for private parties, live performances, and celebrations, accommodating up to 350+ standing or 200 seated guests. Includes full staffing, professional stage, premium sound system operated by a dedicated engineer, full bar with six beers on tap, and an on-site events manager.
• Bay 5 Private Event Space A versatile private indoor/outdoor setting for groups of up to 50 guests, featuring an indoor garage space that seats 30 and opens onto a spacious outdoor patio for an additional 20. Heated with overhead heaters for year-round use.
• Mezzanine and Landing Private Space A two-level indoor space ideal for groups of up to 35 guests, overlooking the Parts & Labor dining area with a warm, elevated atmosphere suited for celebrations, group meals, or casual gatherings.
• Veranda Outdoor Add-On Space A covered outdoor extension space with its own bar and Parrilla, rentable only as an add-on to a Showroom rental to create a seamless indoor-outdoor experience.
• Parts & Labor Restaurant and Bar Restaurant and bar adjacent to Motorco Music Hall offering weekend brunch from noon, a giant outdoor patio, and full food and beverage service. Operated by the same ownership as the music venue.
• Live Event Tickets Ticketed access to live music concerts, comedy shows, and film screenings held at the Showroom. Tickets are purchased online through motorcomusic.com with PDF tickets delivered via email, and at the venue box office subject to availability.
• Motorco / Parts & Labor Gift Cards Gift cards sold through the Toasttab platform and redeemable for food, beverage, and in-person ticket purchases at Motorco Music Hall and Parts & Labor locations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• ToasttabminorChannel Partner/ Reseller/ DistributorThird-party gift card platform through which Motorco sells gift cards redeemable at Motorco and Parts & Labor locations.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ziggy's: Independent live music venue in Winston-Salem, NC. Comparable independent-venue model with ticketed concerts, bar service, and regional NC artist routing overlap with Motorco's bookings.
• The Pinhook: Independent music venue and bar in downtown Durham, NC, serving a similar local audience with comparable nightly programming (live music, DJs, themed events). Most direct geographic competitor to Motorco within Durham's core.
• The Lincoln Theatre: Historic 1,100-capacity independent music and events venue in downtown Raleigh, NC. Comparable scale to Motorco's Showroom with similar mixed live music, private event, and bar-service revenue model in the same regional market.
• The Orange Peel: Independent ~1,050-capacity music venue in Asheville, NC. Comparable independent-venue operating model with ticketed concerts and bar service, though at a larger scale and different regional market.
• Cat's Cradle: Iconic independent 750-capacity music venue in Chapel Hill, NC, ~15 miles from Motorco. Directly competes for the same Triangle-area touring acts and audience with comparable live-event programming, bar service, and ticketed show model.
• Local 506: Independent ~250-capacity music venue in Chapel Hill, NC. Closest size match to Motorco's Showroom; directly competes for the same small-to-mid-tier touring acts in the Triangle market.
• The Visulite Theatre: Independent ~250-capacity music and event venue in Charlotte, NC. Comparable scale and programming mix to Motorco, with ticketed shows, private event rentals, and bar service.
• The Pour House: Independent music venue and bar in Raleigh, NC, hosting live music across multiple rooms. Comparable in scale and operating model to Motorco with concert-and-bar revenue mix in the same regional market.

Emerging players

• Kings (Raleigh): Independent bar and live music venue in downtown Raleigh, NC. Smaller scale than Motorco but operates with a similar live music + bar + late-night model, and competes for some Triangle audience and artist routing.

Broad incumbents

• Fillmore Charlotte: Larger Live Nation-operated live music venue in Charlotte, NC. Competes for the same regional touring acts as Motorco but at significantly larger scale and with national promoter backing, making it a higher-tier benchmark for what scaling can look like.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/motorco-music-hall

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motorco Music Hall