Motorsport Safety Foundation

Name

Motorsport Safety Foundation

Legal name

Motorsport Safety Academy Inc.

Website

https://motorsport-safety.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Motorsport Safety Education & Instructor Certification

NAICS

Automobile Driving Schools (611692), Technical and Trade Schools (61151)

SIC

Services-Educational Services (8200), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsport Driver Training Schools & Racing Academies (MPAKAJAJ)

Keywords

• HPDE instructor certification
• Motorsport safety education
• Track day training
• Performance driving standards
• Driver education programs

Headquarters

HQ city

Rancho Palos Verdes

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Instructor Certification Fees: MSF generates revenue through tiered certification fees: $50 one-time fee for Level 1 online course (includes hard card, certificate, database listing, and partner discounts), $35 fee for Level 2 certification (3-year period), and $25 fee for Level 2 recertification (3-year renewal). Classroom Instructor certification costs $25 for online test registration. These fees support the operation of the 501(c)(3) nonprofit and the CERTIFIED program.
2. Tire Rebate Partnership Revenue: Through the BFGoodrich Tires partnership, MSF-certified instructors receive a 10% rebate on BFGoodrich tires, including the g-Force Ultra High Performance line. While the rebate flows to instructors, the partnership serves as a membership benefit that incentivizes certification enrollment and renewals.
3. Donations and Grants: As a registered 501(c)(3) nonprofit organization, MSF accepts tax-deductible contributions from individuals and organizations. The organization mentions participation in safety initiatives and fundraisers, indicating an active donations component.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Motorsport Safety Foundation operates the CERTIFIED Program, a multi-level national certification system (Level 1 online, Level 2 in-person, Level 3 advanced, and HPDE Classroom Instructor) for High Performance Driver Education (HPDE) instructors, complemented by safety guidelines, instructional videos, webinars, and partner discounts. Certification is delivered through a network of CERTIFIED Event Organizer HPDE organizations, with course registration via MotorsportReg.com and online course delivery via Litmos LMS.

Product overview

Motorsport Safety Foundation is an education-focused 501(c)(3) nonprofit organization that provides the CERTIFIED Program — a tiered instructor certification system (Level 1 Online Course, Level 2 Instructor Training, Level 3 Advanced Certification, and HPDE Classroom Instructor Certification) — along with educational resources including the BFGoodrich Performance Driving Guide and Basic Safety Practices Guide. The organization reaches a network of over 7,000 certified instructors and serves as the unified voice for the HPDE community to standardize education and safety guidelines for non-racing driving activities.

Differentiator

Problem solved

Functional benefit

Products and services

• CERTIFIED Program (umbrella) A nationally recognized, independent multi-level certification program for HPDE instructors, similar in concept to the PADI program for diving, comprising Level 1, Level 2, Level 3, and HPDE Classroom Instructor certifications. It establishes minimum standards for selection, training, and certification of HPDE instructors across North America and serves as the unifying standard for the HPDE community.
• Level 1 Online Instructor Certification Online introductory certification course familiarizing aspiring HPDE instructors with the elements used to help drivers build skills and safely manage driving on track. Successful completion awards Level 1 Certified status and eligibility to proceed to Level 2 training.
• Level 2 Instructor Training Hands-on, in-depth instructor training delivered in-person and on-track by MSF CERTIFIED Event Organizer HPDE organizations, including classroom instruction and on-track mentoring rides. Awarded upon successful completion of hands-on Level 2 training; valid for 3 years.
• Level 3 Advanced Instructor Certification Advanced certification for instructors who have Level 2 and have gained significant experience at in-car instruction, typically requiring three years of experience instructing different student levels at multiple tracks and with different HPDE organizations. Level 3 instructors lead the standards for safety and quality of instruction.
• HPDE Classroom Instructor Certification Certification for individuals who specialize in classroom-based driver education for HPDE programs, preparing drivers to learn new skills on track and explaining the 'why' of performance driving. Requires MSF Level 1 certification as a prerequisite, a recommendation from a chief driving instructor, a self-assessment, an oral exam, and a teaching demonstration.

Quantifiable outcome

• Network of 7,000+ certified instructors and instructor candidates reached across North America
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• BFGoodrich TirescoreGTM or Marketing Partner · 23 June 2026MSF's flagship partnership with BFGoodrich Tires, announced June 23, 2026, delivers two key benefits to MSF-certified instructors: (1) an exclusive 10% rebate on BFGoodrich tires with emphasis on the g-Force Ultra High Performance (UHP) product line, and (2) access to the BFGoodrich Performance Driving Guide as a teaching resource for the instructor community. The Performance Driving Guide was developed with professional driver Ross Bentley (MSF Board member) and is available in print and online. MSF will also host the guide on its website. The partnership marks the first step in an ongoing collaboration with additional programs anticipated.

Scale indicators4 records

Others

• PADI (Professional Association of Diving Instructors): PADI is the dominant global scuba diving certification body, explicitly cited as the model MSF aspires to replicate. While in a different industry, PADI serves as the analogous example of how a multi-tier, independent certification body can dominate a recreational safety/education market, useful for benchmarking.

Direct peers

• Sports Car Club of America (SCCA): SCCA runs Track Night in America and other HPDE programs as a major amateur motorsport sanctioning body. It is a direct peer in the broader amateur motorsport safety, education, and event infrastructure space.
• Skip Barber Racing School: Skip Barber is one of the most established performance driving and racing schools in North America, providing both recreational and professional driver training. It is a direct peer in the motorsport driving training and education category.
• Bondurant School of High Performance Driving: Bondurant is one of the largest dedicated high-performance driving schools in North America, providing professional driver education. As a for-profit commercial school, it is comparable in the broader motorsport driver training category despite its different business model.
• Chin Track Days: Chin Track Days is an HPDE event organizer represented on MSF's Advisory Council. As a CERTIFIED Event Organizer providing in-person Level 2 training, it is a direct peer in the HPDE instructor training and event delivery ecosystem.
• Hooked on Driving: Hooked on Driving is a non-profit HPDE event organizer represented on MSF's Advisory Council. As a CERTIFIED Event Organizer whose instructors use MSF certification, it directly serves the same instructor and event-organizer market.
• Porsche Club of America (PCA): PCA is one of the largest single-marque HPDE programs in North America with high instructor volume. As a CERTIFIED Event Organizer with representation on MSF's Advisory Council, it is a closely comparable peer in the HPDE instructor training ecosystem.
• National Auto Sport Association (NASA): NASA is a major HPDE and motorsport event organizer in North America that requires or recommends MSF certification for its instructors. Its Great Lakes Chief Instructor (Eric Meyer) sits on MSF's board, making it a closely intertwined peer in the HPDE instructor and event ecosystem.
• BMW Car Club of America (BMW CCA): BMW CCA runs one of the largest HPDE programs in North America and is a CERTIFIED Event Organizer whose instructors use MSF certification. Its Boston Chapter leadership is represented on MSF's Advisory Council, making it a direct peer in standardized HPDE instructor training.

Broad incumbents

• SFI Foundation: SFI Foundation is a major motorsport safety standards and certification body, particularly for safety equipment (helmets, suits, restraints). As a broader motorsport safety certification incumbent, it is a comparable peer in establishing standards and certifications within motorsport.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/motorsport-safety-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motorsport Safety Foundation