Suzuki Motor España, S.A.

Name

Suzuki Motor España, S.A.

Legal name

SUZUKI IBÉRICA S.A.U.

Website

https://moto.suzuki.es

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Motorcycles and Scooters

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automobile and Other Motor Vehicle Merchant Wholesalers (423110)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

akta.pro secondary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Motorcycle distribution
• Powersports vehicles
• Scooter sales
• Motorcycle servicing
• Off-road motorcycles

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Pricing tiers

Distribution channels1 record

Marketing channels4 records

Core offering

Suzuki Motor España, S.A. imports and distributes Suzuki-branded motorcycles, scooters, and off-road vehicles in Spain through an authorized dealer network. It also coordinates national after-sales services including dealer maintenance, technical support, warranty handling, ISO 9001 quality management, and battery/recycling programmes, supported by a Moto Club loyalty programme and the S-ZONE promotional platform.

Product overview

Suzuki Motor España, S.A. operates the official Suzuki motorcycle website for the Spanish market, offering a comprehensive portfolio of motorcycles across multiple categories: sport bikes (GSX-S1000 series, Hayabusa), sport touring (GSX-S1000 GT, GSX-S1000 GX), adventure (V-STROM 800 DE, V-STROM 1050 XT), naked (GSX-S1000, GSX-8S), sport (GSX-8R), scooters (Burgman 400, Burgman Street 125EX, Address, Avenis), and motocross/enduro (DR-Z4S). The company supports its motorcycle sales with complementary services including the Suzuki Moto Club loyalty program, S-ZONE promotional platform, technical portal, authorized maintenance services, and environmental recycling programs for vehicles and batteries. The product line spans from entry-level scooters to premium sport touring motorcycles, all distributed through an official dealer network across Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• SV-7GX motorcycle

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ducati España: Spanish distribution operation of Ducati Motor Holding, selling premium Italian sport, naked (Monster, Streetfighter), and adventure (Multistrada) motorcycles. Comparable to Suzuki's premium GSX-S1000 GX and Hamamatsu Edition tier in customer profile and dealer economics.
• BMW Motorrad España: Spanish subsidiary of BMW's motorcycle division, distributing premium sport, touring, adventure (R 1250 GS, F 800/900 GS), and roadster models. Overlaps with Suzuki at the upper end of the adventure and sport-touring segments and competes for the same premium financing customer via branded retail finance products.
• Honda Motor España: Spanish subsidiary of Honda Motor Co. distributing Honda motorcycles and scooters across Spain with a similarly structured authorized dealer network. Direct competitor across nearly every category where Suzuki competes (naked, sport, adventure, scooters) and the most relevant benchmark for Japanese OEM motorcycle distribution in Spain.
• KTM España: Spanish arm of KTM AG (now under Pierer Mobility), distributing KTM and Husqvarna motorcycles through a national dealer network. Direct competitor in the adventure (790/890 Adventure), naked (Duke), and sport segments where Suzuki's V-STROM and GSX lines compete.
• Piaggio España: Spanish subsidiary of Piaggio Group distributing Vespa, Aprilia, Moto Guzzi, and Piaggio scooters and motorcycles. Directly competes with Suzuki's Burgman 400/125EX, Address, and Avenis scooter lineup, and with Aprilia in the sport/naked categories.
• Triumph España: Spanish distribution arm of Triumph Motorcycles, selling modern classics (Bonneville, Speed Twin), sport (Speed Triple, Daytona), and adventure (Tiger 900/1200) motorcycles. Overlaps with Suzuki in the roadster and adventure segments and operates with a similar premium dealer model.
• Indian Motorcycle España: Spanish distributor for Indian Motorcycle (Polaris), positioned in the cruiser and bagger segments. Comparable as a U.S./foreign motorcycle OEM distribution subsidiary operating a small-team, dealer-led retail model in the Spanish market.
• Kawasaki España: Spanish distributor for Kawasaki Heavy Industries' motorcycle division, competing head-to-head with Suzuki in the Z-series naked, Ninja sport, and Versys adventure segments. Operates a comparable authorized-dealer model in Spain.
• Harley-Davidson España: Spanish distribution operation of Harley-Davidson Motor Company, focused on heavyweight cruisers, touring, and the Sport/S model range. Comparable as a brand-led motorcycle distribution subsidiary in Spain with community-building programs analogous to Suzuki's Moto Club.
• Yamaha Motor España: Spanish distribution subsidiary of Yamaha Motor Co. offering a directly comparable portfolio (MT-07/09 naked, Tracer 7/9 sport touring, Ténéré 700 adventure, NMAX/XMAX scooters, R-series sport bikes). Closest peer to Suzuki in terms of mid-displacement focus, Japanese heritage, and dealer-led retail model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SuzukiMotoES
• Instagraminstagram.com/suzukimotospain
• LinkedInlinkedin.com/company/suzuki-motor-espa%C3%B1a-s.a.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suzuki Motor España, S.A.