What Mus-e Genova Onlus does

Fondazione Mus-e Italia ETS (legally tied to Mus-e Genova Onlus, headquartered at Via San Luca, 2, Genova) is an Italian third-sector non-profit foundation founded in 1999 to bring structured arts education into Italian primary schools serving children in disadvantaged contexts. Its core product, "Mus-e Classico," is a three-year continuous artistic pathway covering approximately 20 weeks per year within the regular school schedule, where professional artists deliver weekly workshops across music, singing, theater, dance, visual arts, and multimedia. The program is entirely free for families and schools, and the foundation selects and annually trains artists not only for artistic merit but also for pedagogical capability, with methodology derived from Zoltan Kodály's theories and Yehudi Menuhin's vision of art as integral to child education.

Complementing the core program, the foundation runs a portfolio of specialized initiatives ("Mus-e Speciali") including hospital-based workshops ("Mus-e in Corsia" at Ospedale Gaslini, Regina Margherita, and Gozzadini), reading projects ("Leggimi forte!"), early-childhood programs, the "Il Coro Mus-e" choral network, secondary-school pilots ("Futuri Plurali"), an annual MUS-E FESTIVAL in Torino, and a school-hospital bridge project ("Ponti d'amicizia"). Outreach also extends to juvenile detention centers and sustainability-focused school projects.

The foundation is funded through a diversified mix of individual donations (monthly subscriptions of €9 or €19, one-time gifts of €10/€35/€50), the Italian 5x1000 tax designation (Tax Code 97246090159), institutional and foundation grants (Fondazione Cariplo, Compagnia di San Paolo, Fondazione CRT, Fondazione De Agostini, Fondazione Carige, Intesa Sanpaolo Beneficence Fund), corporate sponsors (La Doria, Irsap), testamentary bequests, and solidarity "bomboniere" sales. Distribution is entirely direct-to-institution: artists deliver workshops in classrooms and pediatric wards under partnerships with schools, hospitals, and regional governments, with no commercial sales channel. The organization reports reaching approximately 12,000 children annually across 11 Italian regions and participates in the international Yehudi Menuhin Foundation network spanning 11 European countries.

Name

Mus-e Genova Onlus

Legal name

Fondazione Mus-e Italia ETS

Website

https://mus-e.it

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Fondazione Mus-e Italia ETS (linked to Mus-e Genova Onlus) is an Italian non-profit foundation delivering free, three-year structured arts-education workshops in primary schools, hospitals, and juvenile facilities, serving roughly 12,000 children annually across 11 Italian regions.

Ownership category

akta.pro rank

Headquarters

HQ city

Genova

HQ country

Italy

HQ region

Europe

Offices17 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations (Singolo and Monthly): Private individuals make one-time or recurring monthly donations (€9/month for art materials, €19/month for one month of Mus-e for an entire class; one-time donations of €10, €35, €50). Donations are made via bank transfer, PayPal, or credit card.
2. 5x1000 Tax Designation: Italian taxpayers designate 0.5% of their IRPEF tax to Mus-e Italia ETS (Tax Code: 97246090159) at no additional cost to the donor. This represents a significant public funding channel.
3. Institutional and Foundation Grants: Funding from foundations (e.g., Fondazione Cariplo, Fondazione Compagnia di San Paolo, Fondazione CRT, Fondazione De Agostini, Fondazione Carige, Irsap Foundation, Fondo Beneficenza Intesa Sanpaolo) and regional governments (Regione Liguria, Regione Piemonte, Circoscrizione 8 Torino, Circoscrizione 1 Torino) for specific projects.
4. Solidarity Bomboniere (Souvenir Sales): Artisanal jam and saffron products sold as solidarity bomboniere (€0.60 per bomboniera goes to Mus-e). Produced by Il Filo Rosso agricultural company.
5. Testamentary Bequests: Individuals include Mus-e Italia in their wills, with proceeds used to launch Mus-e workshops in designated cities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Fondazione Mus-e Italia ETS delivers a free, structured three-year artistic-pedagogical program in Italian primary schools, with weekly in-classroom workshops covering music, singing, theater, dance, visual arts, and multimedia disciplines. The program is targeted at children in disadvantaged and peripheral contexts to combat educational poverty, with supplementary programs in pediatric hospitals, kindergartens, secondary schools, and juvenile detention centers.

Product overview

Mus-e Genova Onlus operates as Fondazione Mus-e Italia ETS, a foundation that brings arts education to children in primary schools and kindergartens across Italy. The core offering is Mus-e Classico, a structured 3-year artistic program where professional artists conduct weekly workshops in music, singing, theater, dance, visual arts, and multimedia within the regular school curriculum. Complementing the core program are Mus-e Speciali projects including Mus-e in Corsia (hospital programs), Leggimi forte! (reading programs), Mus-e Scuola dell'Infanzia (early childhood), Il Coro Mus-e (choir), and Mus-e Secondaria (secondary schools). The foundation also runs special initiatives like Ponti d'amicizia (school-hospital bridges), the annual MUS-E FESTIVAL, Arte per crescere, Ariosto Lab, and community projects like Connessioni. Classico><Contemporaneo and PASSI Avanti. The program is free for families and schools, focusing on children in economically and culturally disadvantaged contexts to combat educational poverty.

Differentiator

Problem solved

Functional benefit

Brands

• Mus-e Classico: The classic three-year artistic program for primary schools.
• Mus-e Speciali
• MUS-E FESTIVAL

Products and services

• Mus-e Classico

Quantifiable outcome

• 94.5% of teachers believe Mus-e pathways promote a positive and inclusive learning environment
• +6 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• WeWorldminorStrategic or Co-development Partner · 1 January 2025Collaborates with Mus-e on the 'PASSI Avanti' project, bringing experience in global citizenship education and youth activism.
• FAI (Fondo per l'Ambiente Italiano)minorStrategic or Co-development PartnerCollaborates on 'A Porte Aperte' project — cultural heritage discovery through artistic workshops and guided visits, integrating FAI's expertise with Mus-e's artistic-educational methodology.
• MIUR (Ministero dell'Istruzione)coreStrategic or Co-development PartnerMus-e works in close partnership with MIUR and primary school institutions (istituti comprensivi), which invite Mus-e year after year to intensify its presence in schools. Mus-e is registered as a training provider on the S.O.F.I.A. platform.
• International Yehudi Menuhin Foundation (Bruxelles)coreStrategic or Co-development PartnerMus-e Italia is part of the international Mus-e network founded by Yehudi Menuhin in 1991, with 11 other Mus-e branches across Europe. Annual European exchanges and projects like Erasmus+ and Comenius are conducted through this network.
• Il Filo Rosso (Agricultural Company)minorStrategic or Co-development PartnerProduces and packages Mus-e's solidarity bomboniere (artisanal jams and saffron), contributing to the solidarity gifting product line with €0.60 per item going to Mus-e.
• YHDI Foundation (International Yehudi Menuhin Distribution)coreStrategic or Co-development PartnerCoordinates the international Mus-e network spanning 11+ European countries, sharing guidelines, methodologies, and best practices across the network.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mus-e-genova-onlus

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mus-e Genova Onlus