Bart Brentjens Mountainbike Sports BV

What Bart Brentjens Mountainbike Sports BV does

Bart Brentjens Mountainbike Sports BV is a Dutch private limited company (BV) headquartered in Huisseling, Noord Brabant, Netherlands, founded in 2008 by Bart Brentjens — the World's First Olympic Champion Mountainbike (Atlanta 1996) and Athens 2004 Bronze medalist. The company operates the KMC Nukeproof MTB Racing Team, a professional mountain bike racing organization competing in UCI World Series events (XCO Cross-Country Olympic, XCC Short Track, XCM Marathon), UCI World Championships, European Championships, National Championships, Cape Epic, and the Olympic Games. The team fields an international roster of elite riders and staff, and has fielded Olympic competitors in four consecutive Games (London 2012, Rio 2016, Tokyo 2021, Paris 2024), with the current "Mission Part 5" campaign targeting a medal at the Los Angeles 2028 Olympics.

The team's core product is the racing team itself, operating as a marketing and brand-exposure platform for cycling industry sponsors. Title sponsors KMC (chains) and Nukeproof (bikes) provide primary funding and naming rights, while an ecosystem of 30+ equipment and service suppliers (TRP, DT Swiss, Vittoria, Garmin-Tacx, Selle Italia, KindShock, ABUS, Sidi, Oakley, Controltech, Sigeyi, Karcher, Falke, M Line, and others) contribute components, gear, logistics, and nutrition in exchange for race visibility. The team races Nukeproof Hyperfly full suspension MTBs equipped with DT Swiss R232 ONE suspension, TRP EVO drivetrain and brakes, KMC X12 Waxed chains, Vittoria tires, Garmin Edge 840 Solar computers, and Sigeyi power meters.

The business model is sponsorship-based with no direct consumer revenue. Revenue is generated through title sponsorship deals, equipment supplier partnerships (in-kind + cash), and ancillary commercial partnerships; the team does not sell products or services to end consumers. Go-to-market is event-driven: race participation at international UCI World Series and Championship events delivers broadcast exposure via Eurosport and Discovery+ and social media engagement to sponsor audiences. Customer segments are B2B — exclusively cycling industry brands seeking global sports marketing exposure.

Name

Bart Brentjens Mountainbike Sports BV

Legal name

Bart Brentjens Mountainbike Sports BV

Website

https://mountainbikeracingteam.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Bart Brentjens Mountainbike Sports BV operates the KMC Nukeproof MTB Racing Team, a Dutch professional mountain bike racing organization founded by 1996 Olympic champion Bart Brentjens. The team competes in UCI World Series and Olympic Games, funded through title sponsorships (KMC, Nukeproof) and 30+ equipment supplier partnerships.

Ownership category

akta.pro rank

Product category

Professional Cycling Team

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

akta.pro secondary industry

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

Keywords

• Professional cycling team
• Mountain bike racing
• Sports sponsorship programs
• UCI racing team
• Cycling marketing services

Headquarters

HQ city

Huisseling

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Title Sponsorship: Title sponsors KMC (chain manufacturer) and Nukeproof (bike manufacturer) provide primary funding in exchange for team naming rights and extensive brand visibility at international racing events.
2. Equipment Supplier Partnerships: Multiple suppliers (TRP, Vittoria, ABUS, Controltech, Sidi, Garmin-Tacx, Selle Italia, KindShock, Oakley, etc.) provide bike components, equipment, and gear in exchange for brand exposure during races and team events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Bart Brentjens Mountainbike Sports BV operates the KMC Nukeproof MTB Racing Team, a professional mountain bike racing organization that delivers brand exposure and marketing services to cycling industry sponsors. The team competes internationally in UCI events, World Championships, and the Olympics, generating visibility for title sponsors (KMC, Nukeproof) and a network of equipment and service suppliers in exchange for funding and product support.

Product overview

Bart Brentjens Mountainbike Sports BV operates the KMC Nukeproof MTB Racing Team as a professional mountain bike racing organization competing in UCI World Series events (XCO cross-country Olympic and XCC short track). The core offering is the racing team itself, which provides brand exposure and marketing platform for sponsors. The team utilizes Nukeproof Hyperfly full suspension mountainbikes with component support from KMC, TRP, DT Swiss, Vittoria, and Garmin. The portfolio includes team race participation, branded competition and casual outfitting, and sponsorship opportunities for cycling industry suppliers.

Differentiator

Problem solved

Functional benefit

Products and services

• KMC Nukeproof MTB Racing Team

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• KMC ChaincoreGTM or Marketing PartnerTitle sponsor providing chain products and team naming rights (KMC Nukeproof MTB Racing Team). KMC provides chains and chain wax products.
• NukeproofcoreGTM or Marketing PartnerTitle sponsor and bike manufacturer providing the team's Hyperfly full suspension mountain bikes.
• TRP (Teychenne Racing Products)coreTechnology or IntegrationProvides drivetrain products and brakes including TRP EVO 12spd shifters, TRP EVO Carbon crankset, TRP EVO X brakes and rotors.
• VittoriacoreTechnology or IntegrationProvides tires and tire inserts (Vittoria Airliner Light XC) for team bikes.
• DT SwisscoreTechnology or IntegrationProvides suspension components including DT Swiss R232 ONE rear shock, F232 ONE fork, and XRC1200 spline wheels.
• Garmin - TacxcoreTechnology or IntegrationProvides GPS bike computers (Garmin Edge 840 Solar), wearables, trainers, bottles, and bottle cages.
• Bas Trucks-RenaultminorChannel Partner/ Reseller/ DistributorProvides truck and logistic fleet for team transportation to races.
• EkoplazaminorGTM or Marketing PartnerOrganic wholefood grocery stores supporting team nutrition.
• Limburg CyclingminorGTM or Marketing PartnerCycling promotion initiative from province Limburg, Netherlands supporting the team.
• LubronminorGTM or Marketing PartnerWater technology company supporting team.
• Henko A & TminorGTM or Marketing PartnerProvides high quality adhesives and tools for artificial turf.
• Watersley Sports & Talent ParkminorStrategic or Co-development PartnerSports and talent development facility supporting athlete training.
• Op KopminorGTM or Marketing PartnerCoffee supplier for team.
• ScreendrukartminorGTM or Marketing PartnerProvides design and print services for truck and fleet graphics.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Canyon CLLCTV: German OEM-backed elite MTB racing team competing at the highest UCI level with international rider roster — directly comparable in factory-team structure and Olympic targeting.
• Santa Cruz HSR Racing Team: OEM-sponsored elite mountain bike racing team competing in UCI cross-country events with a similar sponsor-supplier partnership structure to KMC Nukeproof.
• Ghost Factory Racing Team: OEM-backed professional mountain bike racing team operating in UCI cross-country disciplines, directly comparable in factory-team sponsorship structure and competition tier.
• Trek Factory Racing: Factory-backed mountain bike racing team fielding elite XCO/XCC athletes at UCI World Series, with comparable Olympic ambition and OEM-led sponsorship economics.
• BH-Coloma Mountainbike Racing Team: Bike manufacturer-named elite mountain bike racing team competing in UCI XCO events, directly comparable to KMC Nukeproof in OEM title sponsorship and international competition level.
• Team Bulls: German bicycle manufacturer-backed MTB racing team competing at UCI World Series level with elite international riders — a directly comparable factory team model.
• Orbea Leatt Speed Company Racing Team: Bike manufacturer-sponsored elite mountain bike racing team competing at UCI World Cup level — comparable factory-team model with international elite riders and Olympic ambitions.
• Specialized Racing: Bike manufacturer-sponsored elite mountain bike racing program with Olympic-focused riders, paralleling KMC Nukeproof's OEM-titled structure and competition schedule.
• Pivot Cycles - OTE Racing: Bike manufacturer-sponsored elite MTB racing team with international roster competing at UCI World Series events, structurally analogous in OEM-titled sponsorship model.
• Scott-SRAM MTB Racing Team: A top-tier UCI World Series mountain bike racing team with co-title sponsors (bike OEM + component manufacturer), directly comparable to KMC Nukeproof in scale, competition level, and sponsorship-driven business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BrentjensMTB
• YouTubeyoutube.com/user/SuperiorBrentjens
• Facebookfacebook.com/BrentjensMountainbikeRacingTeam
• Instagraminstagram.com/brentjensmountainbiketeam
• LinkedInlinkedin.com/company/bart-brentjens-mountainbike-sports-bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bart Brentjens Mountainbike Sports BV