Mountain Media

What Mountain Media does

Mountain Media (legal entity HAPE Mountain Software GmbH) is a 6-person Austrian digital agency headquartered in Graz with a secondary office in Vienna. The company specializes in custom eCommerce and web development for Austrian mid-market and enterprise clients, with a core focus on the Shopware 6 platform — it is an official Shopware Silver Partner and was the first agency in Austria to implement Shopware PWA (headless commerce) technology. Its service portfolio spans Shopware 6/5 development, WordPress CMS development and migration (including Typo3 to WordPress), mobile app development for iOS and Android using React Native and Flutter, UI/UX design, SEO, performance marketing, and product information management using Pimcore. Notable proprietary deliverables include a custom Brillenkonfigurator (glasses configurator) with prescription calculation and virtual try-on, and a specialized content-commerce architecture for music publishers connecting composer-work-product relationships with Microsoft Dynamics 365 Business Central.

The agency's go-to-market is enterprise field sales, targeting Austrian businesses across verticals including optometry (sehen!wutscher, FR!TZ Eyewear), music publishing (Universal Edition), food (Pelzmann, Neuburger, HALINA, Ewalia, Kröswang, Steiner1888), aviation (Linz Airport), and industrial logistics (Jungheinrich). Revenue is generated through project-based professional services — fixed-price and time-and-materials contracts for design, development, integration, and implementation work — with no public pricing tiers and engagement initiated via non-binding initial consultation. Distribution runs through direct client engagement and inbound from the Shopware partner network; marketing relies on a company blog, organic Instagram and LinkedIn presence, and earned media from industry awards. The agency has won back-to-back Shop Usability Awards, including 'Bester Webshop Österreichs 2022' for sehen!wutscher (9.5/10 K5 INSIGHTS community score) and 'Bester DACH-Webshop 2023' (Food & Delivery) for Pelzmann.

Mountain Media operates as a privately held Austrian GmbH with no disclosed external investors, funding rounds, or parent company. Its technology stack includes Shopware 6, WordPress, PHP, JavaScript, HTML/CSS, Python, Odoo ERP, Pimcore PIM, Microsoft Dynamics 365 Business Central, and analytics tools including Google Analytics and Matomo. The company has accumulated Shopware Academy certifications across Developer, Advanced Developer, and Template Designer tiers, and integrates shipping (Post/DHL), payments, and analytics into client projects. There are no AI/ML capabilities, proprietary models, or data flywheel mechanics disclosed in the available source material.

Name

Mountain Media

Legal name

HAPE Mountain Software GmbH

Website

https://mountain.co.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mountain Media is a 6-person Austrian digital agency (Graz and Vienna) building custom Shopware 6 eCommerce, WordPress, and mobile app solutions for Austrian mid-market and enterprise clients across optometry, food, music publishing, and retail.

Ownership category

akta.pro rank

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. eCommerce Development & Implementation: Project-based professional services for custom eCommerce shop development, including design, development, and deployment of Shopware and WordPress-based solutions. Revenue is generated through fixed-price project contracts and time-and-materials engagements.
2. Shopware Consulting & Advisory: eCommerce consulting services providing Shopware expertise, conversion optimization through A/B testing, and strategic guidance for online presence.
3. Website Development & Programming: Custom website programming services including CMS migration (Typeo3 to WordPress), responsive design implementation, and individual widget/function development.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Mountain Media is a Graz-based digital software agency that designs, develops, and implements custom eCommerce shops (primarily on Shopware 6), websites (WordPress), and mobile applications for Austrian businesses. The firm delivers end-to-end digital projects covering UI/UX design, custom development, ERP/PIM integrations, SEO, and performance marketing, with an emphasis on award-winning, individually tailored digital solutions.

Product overview

Mountain Media is a software agency offering a portfolio of eCommerce and digital solutions. The core offerings center on Shopware 6 development (including Shopware PWA for headless commerce), WordPress CMS development, and mobile app development (iOS, Android, React Native, Flutter). These core products are supplemented by specialized services including UI/UX design, SEO, performance marketing, and Product Information Management (PIM) via Pimcore. The company also develops custom features like the Brillenkonfigurator (glasses configurator) and individual CMS elements. Odoo ERP integration connects eCommerce operations with business systems. Shopware consulting rounds out the service offering, providing full lifecycle support from conception through maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• eCommerce Projekt
• Webauftritt (Website Development)
• Individual Programmierung (Custom Development)
• Performance Marketing

Quantifiable outcome

• Award-winning webshops: sehen!wutscher awarded 'Bester Webshop Österreichs 2022' with 9.5/10 in K5 INSIGHTS community voting
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

One partnership is on record.

• Shopware AGcoreTechnology or IntegrationMountain Media is an official Shopware 6 certified Silver Partner agency. The partnership involves certified development capabilities, access to Shopware resources and support, and visibility through Shopware's partner network. The agency was first in Austria to implement Shopware PWA technology.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Netpioneer GmbH: Netpioneer is an Austrian digital agency delivering web, eCommerce, and software development for Austrian mid-market clients. Comparable in geography and target segment as an Austrian agency offering eCommerce and web development services.
• dkd Internet Service GmbH: dkd is a Frankfurt-based digital agency and established Shopware partner delivering custom eCommerce and Shopware 6 implementations. Directly comparable in target market (DACH mid-market) and core offering (Shopware development).
• 8mylez GmbH: 8mylez is a Hamburg-based Shopware partner agency specializing in Shopware development, plugins, and enterprise eCommerce projects. Comparable as a Shopware-certified boutique agency serving DACH enterprise clients.
• basecom GmbH: basecom is a Stuttgart-based Shopware Platinum Partner and digital agency offering eCommerce solutions, hosting, and custom development. Comparable in Shopware expertise depth and DACH mid-market customer focus.
• Shopmacher GmbH: Shopmacher is a Münster-based Shopware partner focused on Shopware eCommerce strategy, implementation, and optimization. Comparable as a specialized Shopware agency competing in the same mid-market segment.
• AOE: AOE is a German digital agency and long-standing Shopware partner offering eCommerce, TYPO3, and custom web platform development. It competes with Mountain Media for DACH eCommerce projects and is the most similar scaled Shopware/open-source agency peer.
• mso digital GmbH: mso digital is a Shopware partner agency in Aachen focused on Shopware eCommerce implementations, consulting, and integrations. Comparable as a certified Shopware partner competing for similar DACH eCommerce projects.

Regional players

• Limesoda: Limesoda is an Austrian eCommerce and Shopify Plus agency, comparable to Mountain Media as an Austrian digital commerce specialist. Differentiates on platform (Shopify vs. Shopware) but competes for similar Austrian B2B eCommerce projects.

Broad incumbents

• Diva-e GmbH: Diva-e is a large German full-service digital agency with eCommerce, content, and platform capabilities. Competes with Mountain Media for larger enterprise eCommerce transformation deals in DACH, but operates at a much broader scale.
• Valtech GmbH: Valtech is a global digital experience agency with significant DACH presence covering eCommerce, content, and platform engineering. Overlaps with Mountain Media on enterprise eCommerce but offers a much wider service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mountain-media-austria
• Instagraminstagram.com/mountain.media_

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mountain Media