Centro Universitário Moura Lacerda

What Centro Universitário Moura Lacerda does

Centro Universitário Moura Lacerda is a private Brazilian higher education institution founded in 1923 and headquartered in Ribeirão Preto, São Paulo, operating under the legal entity name Instituição Universitári

Name

Centro Universitário Moura Lacerda

Legal name

Instituição Universitária Moura Lacerda

Website

https://mouralacerda.edu.br

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Higher Education Services

NAICS

Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDANAGAB

Group & Class-Based Live Tutoring Platforms

Education/Tutoring & Test Preparation/Online/Virtual Tutoring Platforms & Marketplaces

Keywords

• Higher education services
• Undergraduate degree programs
• Distance learning (EAD)
• Postgraduate education
• Professional qualification programs

Headquarters

HQ city

Ribeirão Preto

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Academic Fees: Revenue from undergraduate and graduate course tuition fees paid by students. Financial aid available through PROUNI (government scholarship program) and institutional scholarships (Prosebe).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Centro Universitário Moura Lacerda is a private higher education institution offering undergraduate (Graduação), postgraduate (Pós-Graduação), preparatory (Nivelamento), and distance-learning (EAD) programs across disciplines including Civil Engineering, Architecture, Agronomy, Information Security, and Pedagogy. It also operates an affiliated K-12 school (Colégio Moura Lacerda) and community-facing training clinics (Veterinary Clinic, Legal Practice Center, Small Claims Court) that provide hands-on practice for students.

Product overview

Centro Universitário Moura Lacerda operates as an educational institution offering a digital platform ecosystem for higher education. The core infrastructure comprises the Portal Educacional CorporeRM (student information system version 12.1.2510.218), the AVA virtual learning environment for distance education, the Portal do Aluno student portal, and mobile applications for iOS and Android. Supporting the academic mission are digital library services including Biblioteca Virtual Pearson and Minha Biblioteca consortium, along with specialized student support services such as the Diploma Digital credential system. The institution provides scholarship programs (Prosebe, PROUNI, Qualificação 40+), career assessment tools, scientific research initiation programs, and community service clinics in veterinary care and legal practices. Physical infrastructure includes two campuses in Ribeirão Preto (Unidade I Sede and Unidade II Campus).

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Programs (Graduação) Bachelor's degree and technologist programs across multiple disciplines including Civil Engineering, Architecture and Urbanism, Agronomy, Information Security, Business Administration, and Pedagogy, offered for prospective undergraduate students.
• Postgraduate Programs (Pós-Graduação) Continuing education and specialization programs (MBA, master's, specialization tracks) for working professionals seeking career advancement and specialized knowledge.
• Distance Learning (EAD) Programs Online courses delivered through the Moodle-based Ambiente Virtual de Aprendizagem (AVA) platform, enabling remote students throughout the São Paulo region to pursue undergraduate and continuing education programs.
• Preparatory Courses (Nivelamento) Remedial and preparatory courses designed to provide academic foundation and career guidance for students before entering university-level coursework.
• Qualificação 40+ Program Professional requalification program targeted at adults aged 40 and over, supporting career transition, professional reintegration, and skills updating.
• Veterinary Clinic Service (Núcleo de Atendimento Veterinário) Community veterinary clinic providing animal care services while delivering practical training for Agronomy and Veterinary Medicine students.
• Legal Practice Center (Núcleo de Práticas Jurídicas) Free legal services center providing hands-on training for law students while serving community members with legal assistance.
• Small Claims Court Service (Juizado Especial Cível) Small claims court practice providing legal services for minor civil disputes with student participation, supporting practical training for law students.
• Tecnologia em Segurança da Informação (Information Security Technology) New undergraduate technologist program in Information Security, delivered over 5 semesters in nighttime classes, preparing students to protect systems, data, and networks against digital threats across industries.

Quantifiable outcome

• Pedagogy program rated Concept 4 in ENADE evaluation

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• PROUNIcoreStrategic or Co-development PartnerUniversity participates in PROUNI government scholarship program providing tuition-free education to low-income students
• CiEE (Centro de Integração Empresa-Escola)minorChannel Partner/ Reseller/ DistributorPartnership for internship placement services through CiEE job board portal

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Universidade Presbiteriana Mackenzie: Established private university with strong brand and emphasis on academic quality. Comparable in program structure (undergraduate, graduate, research) and selective positioning.
• Universidade de Franca (UNIFRAN): Regional private university in interior São Paulo state offering similar undergraduate and graduate programs. Comparable scale and target demographic in adjacent interior markets.
• Universidade São Francisco (USF): Private Catholic university in São Paulo state with similar scale and regional positioning. Comparable in undergraduate/graduate offerings and community-based extension services.
• Universidade de Ribeirão Preto (UNAERP): Direct regional competitor also headquartered in Ribeirão Preto, offering undergraduate and postgraduate programs with similar disciplinary breadth. Most directly comparable given identical geography, scale, and target student profile.

Broad incumbents

• Universidade Cruzeiro do Sul: National private university group with strong São Paulo presence and significant EAD operations. Competes directly with the institution's distance-learning programs and offers similar technology and business degrees.
• Estácio: One of Brazil's largest private HE operators with broad portfolio across undergraduate, graduate, and EAD programs. Overlaps with Moura Lacerda in continuing education, pedagogy, and law programs.
• Anhanguera Educacional: Major Brazilian private HE group with nationwide on-campus and EAD programs. Competes for São Paulo state students via aggressive EAD pricing and scale advantages in marketing and content licensing.
• Universidade Paulista (UNIP): Large national private university with extensive campus network across São Paulo state. Competes for the same regional student pool and overlapping program mix, but operates at significantly greater scale and geographic reach.
• FMU / FIAP (Grupo Educacional Uniesp): Large São Paulo-based private HE group with broad course catalog including law, engineering, and pedagogy. Competes for similar São Paulo state student segments.

Emerging players

• Unopar: Large EAD-focused private university owned by Cogna Educação. Represents the digital-first model that pressures regional players like Moura Lacerda on price and accessibility in distance-learning segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MouraLacerda1923
• Facebookfacebook.com/mouralacerda
• Instagraminstagram.com/moura_lacerda
• LinkedInlinkedin.com/school/centro-universit-rio-moura-lacerda

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centro Universitário Moura Lacerda