Move Dance Studio

What Move Dance Studio does

Move Dance Studio is a privately-held dance education studio founded in 2012 by Héléna Bouras in Tournai, Belgium. The studio delivers in-person weekly dance courses from September to May across approximately 18 styles — including Hip Hop, Breakdance, Street Jazz, Ragga, K-Pop, Contempo Fusion, Heels, Chair Dance, Clip Dance, Néo-classique, Tsifteteli, and Mini Move/Ballet/Hip Hop for young children — to children (ages 4+), teenagers, and adults at beginner through advanced levels. Teaching is delivered by 7 qualified instructors and supplemented by intensive holiday workshops, masterclasses with nationally and internationally renowned guest teachers, an annual showcase at the Forum in Tournai, and an in-school lunch-hour dance program at the Ecole fondamentale des Ursulines that has run for 11 consecutive years.

The studio's revenue model is built on quarterly (trimestral) subscriptions for the core weekly courses, one-time annual registration fees, pay-as-you-go workshops (e.g., €80 for a 5-day Disney Princesses stage) and masterclasses (e.g., €40 per session), plus a recurring €100-per-child annual fee for the Ursulines school program. Go-to-market is community-led: word-of-mouth, organic social media (YouTube, Instagram, Facebook), the annual showcase event, guest-teacher masterclasses, and the school partnership together drive acquisition. The business operates from a single physical location at Rue des Carliers 11 with no proprietary technology platform beyond a WooCommerce online boutique for ancillary purchases; weekly course registrations remain in-person only. The company is wholly founder-owned, has no external funding, and shows no current plans for geographic expansion.

Name

Move Dance Studio

Legal name

MOVE DANCE STUDIO

Website

https://movedancestudio.be

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Move Dance Studio is a privately-held dance education studio in Tournai, Belgium, offering weekly in-person courses in 18+ dance styles for children, teens, and adults, taught by 7 qualified instructors, with supplementary workshops, masterclasses, and an 11-year school partnership.

Ownership category

akta.pro rank

Product category

Dance Education Services

NAICS

Fine Arts Schools (61161), Sports and Recreation Instruction (611620)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

Keywords

• Dance education
• Weekly dance classes
• Dance workshops
• Masterclasses
• In-school dance program

Headquarters

HQ city

Tournai

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Weekly Dance Courses (Cours hebdomadaires): Recurring quarterly subscription-based revenue from weekly dance classes during the school season (September–May). Students purchase trimestral subscriptions (abonnements trimestriels) paid in advance. The season is divided into 3 fixed trimesters.
2. Annual Registration Fees (Droits d'inscription): One-time non-refundable registration fee per student per season, covering insurance and administrative costs. Collected at the time of enrollment.
3. Dance Workshops (Stages ponctuels): One-time revenue from intensive multi-day dance workshops held during school holiday periods (e.g., summer break). Open to both members and non-members. Priced as fixed per-stage fees (e.g., €80 for a Disney Princesses stage). No refunds or deferrals.
4. Master Classes: Revenue from Master Classes taught by nationally and internationally renowned guest teachers. Open to both members and non-members. Priced per session (e.g., €40 per Master Class session with guest teachers).
5. School Partnership Courses (Ursulines): Annual fee of €100 per child for dance instruction delivered during lunch hour at the Ecole fondamentale des Ursulines in Tournai. Héléna Bouras has been teaching at this school for 11 consecutive years.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Move Dance Studio delivers in-person dance education through weekly courses (September–May) across 18 styles for ages 4+, taught by 7 qualified instructors. Revenue is supplemented by multi-day holiday workshops, masterclasses with nationally/internationally renowned guest teachers, an in-school dance program at the Ecole fondamentale des Ursulines, summer discovery courses, and an annual year-end showcase at the Forum in Tournai.

Product overview

Move Dance Studio is a dance education studio offering a comprehensive suite of dance instruction services. The core offering consists of weekly dance courses spanning 18 distinct dance styles (Hip Hop, Breakdance, Street Jazz, Ragga, Salsatán-Reggaetón, Néo-classique, Tsifteteli, Afro House, Girly, Stretching, Mini Move, Mini Hip Hop, Mini Ballet, Contempo Fusion, Heels, Chair Dance, Clip Dance, and K-Pop) taught by 7 qualified instructors from September to May. Supplementary offerings include intensive holiday workshops, professional Master Classes with international guest teachers, an annual year-end show, summer discovery courses, and an in-school dance program at the Ursulines school. The studio serves all ages from 4 years old through adults at all skill levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Dance Courses (Cours hebdomadaires) Weekly in-person dance classes for children (4+), teenagers, and adults at beginner, intermediate, and advanced levels, covering 18 styles including Hip Hop, Breakdance, Street Jazz, Ragga, Salsatón-Reggaetón, Néo-classique, Tsifteteli, Afro House, Girly, Stretching, Mini Move, Mini Hip Hop, Mini Ballet, Contempo Fusion, Heels, Chair Dance, Clip Dance, and K-Pop.
• Dance Workshops (Stages ponctuels) Multi-day intensive dance workshops held during school holiday periods (e.g., summer break), open to both members and non-members, featuring themed programs by age group with supervised childcare included (e.g., Disney Princesses stage for ages 4–7).
• Master Classes Single-session master classes taught by nationally/internationally renowned guest teachers (e.g., Fauve Hautot, Romain Guillermic), open to both members and non-members, priced per session (e.g., €40 per 1.5-hour session).
• Ursulines School Dance Program In-school dance instruction delivered during lunch hour at the Ecole fondamentale des Ursulines in Tournai for children aged 4–12, including Mini Hip Hop (ages 4–7) and Hip Hop (ages 8–12) taught by Héléna Bouras, with annual performance presented at the school's year-end celebration.
• Annual Show (Spectacle annuel) End-of-season spectacle held at the 'Forum' stage in Tournai, showcasing the most passionate student groups as a culminating performance milestone for the season.
• Summer/Discovery Courses (Cours découverte été / juin) Short-format dance discovery courses offered to prospective new members prior to or outside the main season, allowing teens and adults to try multiple styles before committing to a trimestral subscription.

Quantifiable outcome

• Students achieved 6th prize at a Kamel Ouali-sponsored dance competition in France in 2018 (two groups, two different categories)
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ecole fondamentale des Ursulines, TournaicoreStrategic or Co-development Partner · 1 January 2013Move Dance Studio, led by founder Héléna Bouras (who attended the school as a child), has been providing weekly dance instruction to students of the Ecole fondamentale des Ursulines in Tournai for 11 consecutive years as of the 2023-2024 school year. Classes (Mini Hip Hop for ages 4-7 and Hip Hop for ages 8-12) are held during the lunch hour, allowing parents to avoid after-school pickups. The annual performance is presented at the school's year-end celebration. This partnership serves as a key student pipeline and community anchor.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Urdang Academy (City, University of London): London-based performing arts institution offering dance training across multiple styles. Comparable as a multi-style dance educator serving aspirational and professional students, but operates at a larger institutional scale.
• Trinity Laban Conservatoire of Music and Dance: UK conservatoire offering professional dance training and community classes. Comparable as an established dance education institution but operates at a much larger scale with degree-granting programs — a broader incumbent in the dance education space.

Regional players

• Conservatoire Royal de Bruxelles: Belgian French-speaking conservatoire in Brussels offering formal dance education in classical, contemporary, and jazz. Comparable as a Belgian dance education institution, but serves a more formal/academic student profile.
• Ballet Royal de Wallonie: Walloon professional ballet company with associated training programs. Comparable as a Wallonia-based dance organization with both performance and educational activities, but with a primarily classical/narrative orientation rather than urban/contemporary.

Direct peers

• Steps on Broadway: Iconic New York dance studio offering daily drop-in and weekly classes across dozens of styles with a deep instructor roster. Comparable on multi-discipline breadth, all-levels structure, and masterclass programming for serious dance students.
• Danceworks (London): London dance studio offering weekly classes across multiple styles to all levels and ages, with a strong instructor roster. Comparable on the multi-style, multi-level, multi-age community dance school model with similar revenue streams (subscriptions, workshops, drop-ins).
• Pineapple Dance Studios: London-based dance studio offering a multi-style curriculum (hip hop, contemporary, jazz, heels, etc.) across multiple instructors and levels. Directly comparable as a multi-style urban/contemporary dance school serving all ages with weekly classes, workshops, and a flagship performance venue — a similar operating model adapted to a larger UK market.
• The Place: London's leading dance development hub combining dance education, performance theater, and professional training. Comparable as a multi-style dance education institution with a flagship performance venue for student showcases — analogous to Move's Forum annual show.
• Peridance Capezio Center: Long-running NYC dance school offering multi-style weekly classes, workshops, and intensives for children through adults. Comparable on multi-style breadth across urban and contemporary styles and a child-to-adult age range.
• Broadway Dance Center: New York dance studio with a broad multi-style curriculum (hip hop, contemporary, jazz, heels, ballet) taught by professional dancers to all ages and levels. Comparable on style diversity, professional instructor roster, and performance/competition programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TheMoveDanceStudio
• Facebookfacebook.com/MoveDanceStudioTournai
• Instagraminstagram.com/movedancestudiotournai
• LinkedInlinkedin.com/company/move-dance-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Move Dance Studio