Movement is Life
Movement is Life is a U.S. nonprofit coalition that runs community-based behavioral change programs, clinician education, and policy advocacy to eliminate racial, ethnic, and gender health disparities among African American, Latina, and rural women ages 40+ in underserved communities.
- Company typePrivate
- Founded2010
- HeadquartersDetroit, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Movement is Life does
Movement is Life is a U.S. nonprofit multidisciplinary coalition, founded in 2010 and reincorporated as a 501(c) in 2022 (EIN 87-4744442), that seeks to eliminate racial, ethnic, and gender health disparities by promoting movement among African American, Latina, and rural women ages 40 and older in underserved communities. Its core program is Operation Change, a community-based behavioral change intervention originally implemented as an IRB research study in Chicago in 2012 and now delivered in six U.S. communities (Chicago, IL; Hazard, KY; Mt. Vernon, NY; San Diego, CA; St. Louis, MO) with measured outcomes including a 22% reduction in blood pressure, a 104% reduction in knee pain, and a 67% improvement in quality of life.
The organization's broader portfolio comprises the Health Disparities Podcast (219+ episodes), the annual Health Equity Summit (300+ attendees, scheduled for Detroit, MI in September 2026), continuing education modules, the Shared Decision Making Tool for knee osteoarthritis patients, The Value Project on healthcare payment models, the EMMT Act policy advocacy program, and the Start Moving Start Living Blog. Delivery is distributed through a coalition of 15+ national healthcare associations — including AAOS, AAHKS, NAON, NHMA, NMA, AAPA, AANP, OAAA, and Thurston Arthritis Research Center — and through community-based team leaders drawn from the populations served. Movement is Life does not develop proprietary technology products; its assets are validated curricula, outcome evidence published in the National Library of Medicine, and a network of clinicians, researchers, and community leaders.
Movement is Life generates revenue through charitable donations, corporate sponsorships (particularly for the annual Summit), foundation grants, matching-gift programs, and stock donations; it does not charge for its core programs. Programs are delivered at no cost to participants. Governance is provided by a Board of Directors chaired by Mary I. O'Connor, MD (Emerita Professor of Orthopedics, Mayo Clinic), with Vice Chair Carla Harwell, MD, Treasurer Ramon Luis Jimenez, MD, and Secretary Charla B. Johnson, DNP, alongside a Steering Committee and Advisory Council of senior physicians and researchers. Headquartered in Detroit, MI, with an operations office in Washington, DC.
Movement is Life firmographics
Firmographics- Name
- Movement is Life
- Legal name
- Movement is Life
- Website
- https://movementislifecommunity.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Movement is Life is a U.S. nonprofit coalition that runs community-based behavioral change programs, clinician education, and policy advocacy to eliminate racial, ethnic, and gender health disparities among African American, Latina, and rural women ages 40+ in underserved communities.
- Ownership category
- akta.pro rank
Movement is Life industry classification
Industry- Product category
- Community Health Equity Programs
- NAICS
- Other Individual and Family Services (624190), Social Advocacy Organizations (8133)
- SIC
- Services-Social Services (8300), Services-Membership Organizations (8600)
- akta.pro primary industry
- Lifestyle & Habit Change Coaching (HSADAGAB)
- akta.pro secondary industry
- Health, Wellness & Lifestyle Noncredit Programs (EDAAAEAH)
Keywords
Where Movement is Life is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Movement is Life business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Sponsorships: Movement is Life generates revenue through charitable donations from individuals and organizations, corporate sponsorships for the annual Summit, and matching gift programs. They also accept stock donations.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Movement is Life product offering
Product offeringCore offering
Movement is Life is a nonprofit multidisciplinary coalition that delivers community-based behavioral change programs (Operation Change) targeting African American, Latina, and rural women ages 40+ with joint pain and chronic disease in underserved communities. The organization also provides clinician continuing education, an annual Health Equity Summit, the Health Disparities Podcast, a Shared Decision Making Tool for knee osteoarthritis patients, The Value Project educational resources, and health policy advocacy supporting the EMMT Act.
Product overview
Movement is Life is a nonprofit multidisciplinary coalition offering a portfolio of community programs, educational resources, and advocacy initiatives focused on eliminating racial, ethnic, and gender health disparities. The core programs include Operation Change (a behavioral change community program), the Health Disparities Podcast, the annual Health Equity Summit, and educational tools including the Shared Decision Making Tool, Continuing Education Modules, and The Value Project. These offerings work together to address health equity through community intervention, clinician education, policy advocacy, and patient empowerment.
Differentiator
Problem solved
Functional benefit
Products and services
- Operation Change
- Health Equity Summit
Quantifiable outcome
- 22% decrease in blood pressure among Operation Change participants
- +7 more outcomes
Companies that use Movement is Life
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Movement is Life technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Movement is Life partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- American Academy of Orthopaedic Surgeons (AAOS)coreNational professional organization of orthopedic surgeons supporting Movement is Life's mission to eliminate musculoskeletal disparities through education and advocacy.
- American Association of Hip and Knee Surgeons (AAHKS)coreProfessional organization representing hip and knee surgeons, contributing to the coalition's efforts to improve joint health outcomes in underserved populations.
- National Association of Orthopaedic Nurses (NAON)coreProfessional nursing organization supporting education and advocacy for orthopedic nursing care, aligned with Movement is Life's focus on mobility and joint health.
- National Hispanic Medical Association (NHMA)coreOrganization representing Hispanic physicians dedicated to improving health of Hispanic communities, supporting Movement is Life's focus on Latina women.
- National Medical Association (NMA)coreOldest and largest organization representing African American physicians, supporting health equity initiatives and disparities elimination.
- American Association of Latino Orthopaedic SurgeonscoreProfessional organization focused on Latino orthopedic surgeons, supporting culturally competent care for Hispanic populations.
- Conference of National Black Churches (CNBC)coreCoalition of Black churches supporting community health initiatives and outreach in African American communities through faith-based networks.
- Osteoarthritis Action Alliance (OAAA)coreNational coalition working to reduce the burden of osteoarthritis, aligned with Movement is Life's focus on joint health and mobility.
- Thurston Arthritis Research Center (TARC)coreResearch center at UNC contributing to evidence-based approaches and program evaluation for arthritis and musculoskeletal conditions.
- W. Montague Cobb/NMA Health InstitutecoreHealth institute dedicated to eliminating health disparities and advancing health equity in African American communities.
- The Root Cause CoalitionminorNational coalition focused on addressing social determinants of health to improve community health and well-being.
- Nth Dimensions Educational Solutions, Inc.minorOrganization focused on increasing diversity in orthopaedics through educational programs and mentorship initiatives.
- American Academy of Physician Assistants (AAPA)minorProfessional organization representing physician assistants, contributing to interdisciplinary healthcare education.
- American Association of Nurse Practitioners (AANP)minorOrganization representing nurse practitioners working to improve healthcare access and quality for all populations.
- Project I.M.P.A.C.T.minorInitiative focused on increasing minority participation and awareness of clinical trials, supporting health equity in research.
- Health Equity Coalition for Chronic DiseaseminorCoalition addressing chronic disease disparities through collaborative action and advocacy.
- Active Hospiceminor2026 Health Summit sponsor providing hospice care services
- NARHCminor2026 Health Summit sponsor - National Association of Rural Health Clinics
- Molina Healthcareminor2026 Health Summit sponsor - healthcare provider organization
- Kresge Foundationminor2026 Health Summit sponsor - national philanthropy organization
- MPHIminor2026 Health Summit sponsor - Michigan Public Health Institute
- RJ Reynolds (RJ) Foundationminor2025 Health Summit sponsor
- W. Montague Cobb/NMA Health Instituteminor2025 Health Summit sponsor and partner organization
- JRGOSminor2025 Health Summit sponsor
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Movement is Life competitors and assessment
Company assessmentDirect peers
- Trust for America's Health: Nonprofit, nonpartisan health-policy organization focused on prevention and addressing health disparities through advocacy. Comparable mission around policy-driven health-equity outcomes and chronic-disease reduction.
- National Hispanic Medical Association (NHMA): Physician association representing Hispanic physicians and advocating for Hispanic health. Already a Movement is Life partner; comparable mission focused on health disparities in Hispanic/Latino populations.
- National Association of Community Health Workers (NACHW): Membership organization supporting community health workers who deliver culturally relevant health interventions in underserved communities. Directly comparable community-led delivery model and target population to Operation Change.
- Black Women's Health Imperative: National nonprofit dedicated to advancing the health and wellness of Black women through advocacy, education, and research. Highly comparable to Movement is Life's mission around African American women ages 40+ with chronic-disease disparities.
- Osteoarthritis Action Alliance (OAAA): National coalition at UNC focused on reducing the burden of osteoarthritis through evidence-based programs and policy. OAAA is both a peer and a Movement is Life partner, sharing overlapping goals around musculoskeletal disparities and joint health education.
Broad incumbents
- CDC REACH Program (Racial and Ethnic Approaches to Community Health): Federal grant program funding community-based chronic-disease interventions in racial and ethnic minority populations. Highly comparable in target population, community-led design, and chronic-disease focus to Operation Change.
- Robert Wood Johnson Foundation: Major national philanthropy funding health-equity research, community programs, and policy initiatives focused on social determinants of health. Comparable funder/mission overlap and frequently partners with or co-funds organizations in Movement is Life's space.
- American Heart Association - Health Equity Initiatives: Large national health nonprofit running cardiovascular and chronic-disease programs with explicit health-equity strategies for women and minority populations. A broader incumbent that overlaps Movement is Life's cardiovascular-disparities and community-education mission.
- YMCA of the USA - Health Equity & Diabetes Prevention: National nonprofit operating community-based chronic-disease prevention programs (including the CDC-recognized National Diabetes Prevention Program) in underserved communities. Comparable community-led behavioral change delivery model.
- Kaiser Permanente Center for Health Equity: Integrated health system running large-scale community-health-equity programs including chronic-disease management in underserved populations. Comparable mission around disparities in chronic disease and community-based interventions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Movement is Life social profiles
Digital presenceMovement is Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
Movement is Life leadership team
Management profileNumber of profiles
Profiles14 records
Movement is Life funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Movement is Life M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Movement is Life
What does Movement is Life do?
Movement is Life is a nonprofit multidisciplinary coalition that delivers community-based behavioral change programs (Operation Change) targeting African American, Latina, and rural women ages 40+ with joint pain and chronic disease in underserved communities. The organization also provides clinician continuing education, an annual Health Equity Summit, the Health Disparities Podcast, a Shared Decision Making Tool for knee osteoarthritis patients, The Value Project educational resources, and health policy advocacy supporting the EMMT Act.
Is Movement is Life a public or private company?
Movement is Life is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Movement is Life founded?
Movement is Life was founded in 2010. It employs 11 to 50 people.
Where is Movement is Life based?
Movement is Life is headquartered in Detroit, United States, in the North America region.
How does Movement is Life make money?
One revenue line is on record: donations and Sponsorships.
Who are Movement is Life's main competitors?
Direct peers on record are Trust for America's Health, National Hispanic Medical Association (NHMA), National Association of Community Health Workers (NACHW), Black Women's Health Imperative and Osteoarthritis Action Alliance (OAAA). Broad incumbents are CDC REACH Program (Racial and Ethnic Approaches to Community Health), Robert Wood Johnson Foundation, American Heart Association - Health Equity Initiatives, YMCA of the USA - Health Equity & Diabetes Prevention and Kaiser Permanente Center for Health Equity.
Does Movement is Life have an API?
No public API is recorded for Movement is Life.
What industry is Movement is Life in?
Movement is Life's product category is Community Health Equity Programs. Its primary akta.pro industry code is HSADAGAB, Lifestyle & Habit Change Coaching, with a secondary code of EDAAAEAH, Health, Wellness & Lifestyle Noncredit Programs. Its NAICS code is 624190 and its SIC code is 8300.