Modega

What Modega does

Modega (also operating as Mover's Bodega) is a single-location dance studio and rehearsal space operator headquartered in Long Island City, Queens, New York. Founded in 2021 and organized as Modega LLC, the company operates two column-free studios (Studio EC at 1,020 sq ft and Studio B at 415 sq ft) outfitted with sprung wood dance floors, standing Bluetooth speakers, A/C, and large mirrors, open Sunday-Thursday 12PM-11:30PM and Friday-Saturday until 1:00AM. Its technical stack is intentionally lightweight: online class booking and package sales run through Arketa, while class scheduling is managed via Sutrapro; no proprietary technology, mobile app, or AI components are present. Community events are pushed organically through Instagram.

The core product portfolio falls into three buckets: (1) 85-minute dance instruction classes spanning Choreography, Hip Hop, House, Lite Feet, Popping, Jersey Club, Waacking, and Breaking, sold as a $24 single drop-in pass or via discounted 3-, 6-, and 10-class packages with 30- to 75-day expiries; (2) hourly studio rentals priced at $26-$94 per hour depending on studio and use type (rehearsal vs. non-commercial film/event/class), with commercial rates quoted on inquiry; and (3) recurring community programming including Weekly Open Sessions ($5-$7), the monthly Battle 101 1v1 freestyle tournament ($25), and the bi-weekly Midnight Loiter community class/party ($15 class / $5 party) with a donation component to a guest-chosen organization. Modega-branded merchandise and gift cards are minor supplementary revenue.

Modega self-positions as the most affordable dance studio in NYC, targeting a horizontal customer base ranging from absolute beginners to advanced dancers, with secondary segments including professional/semi-professional dance companies needing rehearsal space and street dance culture practitioners seeking authentic foundation work. Distribution is direct-to-consumer through online booking and email/contact form for rentals, with walk-ins accommodated when capacity allows. The go-to-motion is community- and event-led, relying on word-of-mouth referrals and recurring signature events as the primary acquisition loop. The company remains privately held with no disclosed funding, parent, or external investors.

Name

Modega

Legal name

Modega LLC

Website

https://moversbodega.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Dance studio services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYEDAMAAAH

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Arts & Creative Enrichment (Visual Arts, Music, Theater, Dance)

SECONDARYHSACAFAD

Dance Floor, Staging & Platform Rentals

Home & Personal Services/Event & Personal Concierge Services/Event Rentals (Tents, Furniture, Decor)

SECONDARYMPAGADAJ

Dance Festivals & Dance Series

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Dance & Ballet Performances

Keywords

• Dance classes
• Studio rentals
• Street dance training
• Rehearsal space
• Community dance events

Headquarters

HQ city

Long Island City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Dance Classes: Revenue from 85-minute dance classes across multiple disciplines. Classes are sold as single passes ($24) or in packages (3-class, 6-class, 10-class packs) with per-class discounts for larger packages. Drop-in daily rate is $24 per class.
2. Studio Rentals: Hourly rental revenue from two studio spaces. Studio EC (1020 sq ft) charges $54/hr for rehearsal and $94/hr for non-commercial film/events/classes. Studio B (415 sq ft) charges $26/hr for rehearsal and $46/hr for non-commercial film/events/classes. Commercial film rates are quote-based.
3. Community Events and Sessions: Weekly Open Sessions ($5-7 per session), Battle 101 tournament ($25 to spectate/battle), and Modega Midnight Loiter sessions ($15 class / $5 party). These recurring community events generate supplementary revenue while building community engagement.
4. Merchandise: Sale of Modega-branded merchandise including apparel worn by dancers. Dancers shown wearing Modega gear in marketing materials.
5. Gift Cards: Gift cards sold for friends to use toward classes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Modega is a community-driven dance studio in Long Island City, Queens, offering 85-minute dance instruction classes across street and urban dance disciplines (Choreography, Hip Hop, House, Lite Feet, Popping, Jersey Club, Waacking, Breaking) on a per-class or class-package basis, alongside hourly rentals of two column-free rehearsal studios and recurring community events such as Battle 101, Weekly Open Sessions, and Modega Midnight Loiter.

Product overview

Modega (also known as Mover's Bodega) is a dance studio and rehearsal space operator offering a portfolio of dance instruction classes and venue rentals. The core offerings include daily 85-minute dance classes across multiple disciplines (Choreography, Hip Hop, House, Lite Feet, Popping, Jersey Club, Waacking, Breaking) available as single passes or discounted class packages, plus two column-free studio spaces for rent (Studio EC at 1020 sq ft and Studio B at 415 sq ft). Additional offerings include Weekly Open Sessions, Battle 101 monthly tournaments, and Modega Midnight Loiter Sessions. Classes are booked through the Arketa platform while scheduling is managed via Sutrapro.

Differentiator

Problem solved

Functional benefit

Products and services

• Dance Classes 85-minute dance instruction sessions offered at various skill levels across disciplines including Choreography, Hip Hop, House, Lite Feet, Popping, Jersey Club, Waacking, and Breaking. Designed for individual dancers from absolute beginners to advanced practitioners who book single passes or class packages online and attend in-person at the Long Island City studio.
• Studio EC Rental Hourly rental of a 1,020 sq ft (39ft x 26ft) column-free rehearsal studio with sprung wood dance floor, Bluetooth speakers, room-controlled A/C, mirrors, and available RGB LED/specialty lighting add-ons. Priced at $54/hr for rehearsal and $94/hr for non-commercial film, events, or classes, with quote-based commercial film rates. Aimed at individual dancers, dance groups, theatre productions, and film/media producers needing flexible studio space.
• Studio B Rental Hourly rental of a 415 sq ft (20ft x 21ft) studio with sprung wood dance floor, cubbies, expansive mirrors, and spotlight available. Priced at $26/hr for rehearsal and $46/hr for non-commercial film, events, or classes. Targeted at smaller rehearsals, workshops, auditions, and productions.
• Weekly Open Sessions Open-level 1.5–2 hour dance sessions focused on specific dance foundations or club music genres, priced at $5–$7 per session. Includes cyphering, freestyle, and community connection for street dance practitioners across Hip Hop, House, and related styles.
• Battle 101 Monthly open-style 1v1 freestyle dance tournament with House, Hip Hop, and Funk music rotation. Priced at $25 to spectate or battle. Tickets sold at the door via Instagram; aimed at street dance competitors and the urban dance community.
• Modega Midnight Loiter Session Bi-weekly community event pairing a special guest-taught class ($15) with a social party ($5), with a portion of fees donated to the guest teacher's chosen organization. Targeted at the Modega community seeking connection to visiting instructors and street dance culture.
• Gift Cards Modega gift cards sold to give friends credits redeemable toward classes or studio rentals.
• Modega-branded Merchandise Modega-branded apparel merchandise sold as part of the studio's brand offerings and shown on dancers in marketing materials.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Broadway Dance Center: Long-established NYC dance studio offering a broad range of classes across many styles and levels. Comparable as a multi-discipline urban dance studio serving both recreational students and professionals, though at higher price points and broader commercial focus than Modega.
• Peridance Capezio Center: NYC dance center offering diverse class programming and studio rentals in Manhattan. Comparable in offering both instruction and hourly studio rentals to dancers and productions, though it operates at a larger scale and different price point than Modega.
• Steps on Broadway: Iconic NYC dance studio with a wide curriculum spanning ballet, jazz, hip hop, and contemporary. Comparable as a multi-discipline studio serving dancers of all levels in NYC; larger and more diversified than Modega with broader brand recognition.
• Millennium Dance Complex: Multi-city dance studio chain focused on hip hop, contemporary, and street styles with strong social media presence. Comparable as a hip-hop/street-dance-focused studio with community events, but operates at much larger scale and with paid brand-instructor model.
• Alvin Ailey American Dance Theater (Ailey Extension): Renowned NYC dance organization offering community classes (Ailey Extension) across multiple styles plus professional rehearsal rentals. Comparable as a community-accessible dance education and rehearsal venue provider in NYC, though with nonprofit institutional backing.

Direct peers

• Mark Morris Dance Center: Brooklyn-based dance center offering drop-in classes across many styles and studio rentals. Comparable as an accessible, community-oriented studio with both instruction and rental offerings in the NYC metro area.
• Gibney Dance: NYC nonprofit dance center providing studio rentals, classes, and community programming with a focus on accessibility. Comparable in offering affordable classes and hourly studio rentals, with a mission-driven community engagement model similar to Modega's.
• The Ailey Studios (Alvin Ailey): Manhattan rehearsal complex offering studio rentals to dance companies and productions. Directly comparable in monetizing physical studio space for hourly rental by professional dancers, theatre, and film — overlapping with Modega's Studio EC and Studio B rental business.

Regional players

• Habibi Dance Studio: LA-based hip hop and street dance studio offering classes, workshops, and community events. Comparable as a street-dance-focused community studio with event programming, though operating in a different geography than Modega.

Emerging players

• EXPG NYC (Studio): NYC branch of the global EXILE/Gene Simmons dance studio network focused on hip hop and street styles. Comparable in targeting street-dance enthusiasts in NYC, though with a more franchise-driven structure and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/moversbodega
• LinkedInlinkedin.com/company/modega

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modega