What MOVIE CENTER does

Movie Center is a single-location cinema operating in San Francisco del Rincón, a municipality in the state of Guanajuato in central Mexico (Bajío region). The cinema is housed within Plazarella shopping center and is owned by Grupo Reyes, a Mexican conglomerate. It has been in operation for over a decade (operating since approximately 2015) and represents a traditional, locally-focused exhibition business with no digital or multi-site footprint.

The cinema operates six auditoriums — four equipped with 4K projection and two with 3D capability. Revenue is generated through three primary streams: ticket sales for film screenings, food and beverage concessions, and the Movie Club loyalty program. Two ancillary on-site offerings extend the revenue mix: a Kids Club childcare service that enables parents to attend screenings, and a Caffito Express café. The technical stack is conventional — projection, sound, and on-site F&B service — with no mobile app, no online ticketing platform, no API, and no aggregator integrations.

The business operates entirely on an in-person, walk-up basis and employs 16 people. Its customer base consists of local residents of San Francisco del Rincón and surrounding municipalities. Distribution is via the embedded Plazarella location rather than digital channels. There is no public evidence of expansion plans, capital raises, leadership turnover, or technology investment beyond the screen-format upgrades already in place.

Name

MOVIE CENTER

Legal name

Movie Center

Website

https://moviecenter.com.mx

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Movie Center is a single-location, six-screen cinema in San Francisco del Rincón, Guanajuato, Mexico, owned by Grupo Reyes, serving local consumers with film exhibition, concessions, and ancillary Kids Club and café services.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco del Rincón

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Movie Ticket Sales: Revenue generated from selling admission tickets for movie screenings in 2D and 3D formats across six screening rooms (4K and 3D enabled).
2. Concession Sales: Food and beverage sales including freshly made popcorn, candy, refreshing drinks, and combo meals. Also includes specialty coffee and snacks from Caffito Express café.
3. Movie Club Membership: Loyalty card program offering promotional pricing and special deals throughout the week. Customers acquire the card at the box office for ongoing discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Movie Center is a six-screen cinema located inside the Plazarella shopping center in San Francisco del Rincón, Guanajuato, Mexico, offering movie screenings in 4K (four rooms) and 3D (two rooms) formats. The cinema also operates an in-theater concessions stand (Snacks y Dulcería) selling popcorn, candy, and drinks, alongside an on-site Caffito Express café serving coffee, crepes, and light food, and provides a supervised Kids Club childcare service during screenings. Tickets are sold exclusively at the physical box office; the cinema does not offer online ticketing.

Product overview

Movie Center is a cinema chain operated by Grupo Reyes, consisting of six screens (four 4K and two 3D) located in San Francisco del Rincón, Guanajuato, Mexico. The core offering is movie screenings across 2D, 3D, and 4K formats. The product portfolio is anchored by the Movie Center Cinema (theater), supported by the Cartelera de Estrenos (showtime/scheduling service), and extended through ancillary offerings including Snacks y Dulcería (concessions), Caffito Express (cafeteria), and Movie Club (loyalty program). An additional childcare service called Kids Club allows parents to leave children in supervised care during screenings. Movie Vlog provides editorial content covering cinema news, reviews, and curiosities.

Differentiator

Problem solved

Functional benefit

Brands

• Movie Club: Loyalty card program offering promotions and special pricing for frequent cinema goers
• Kids Club
• Caffito Express

Products and services

• Movie Center Cinema (Ticket Sales) Core cinema service: admission tickets for movie screenings in 2D, 4K, and 3D formats across six screening rooms at the Plazarella shopping center location in San Francisco del Rincón, Guanajuato. For walk-in consumers and families seeking local entertainment.
• Cartelera de Estrenos (Now Showing / Showtimes) Current movie showtime and schedule information for new releases such as Toy Story 5, Masters of the Universe, and other current blockbusters. Available to consumers via the cinema's website and at the box office.
• Snacks y Dulcería (Concessions) In-theater concessions service selling freshly made popcorn, candy, and refreshing drinks to accompany movie screenings. Open to cinema patrons and walk-in visitors.
• Caffito Express Café On-site café offering coffee, crepes, frappés, paninis, croissants, marquesitas, cakes, and light refreshments for cinema patrons and Plazarella shoppers.
• Movie Club Loyalty Card (Tarjeta Movie) Loyalty card program providing access to promotional pricing and special discounts throughout the week, including Monday loyalty combos, Tuesday 2-for-1 deals, and Wednesday special pricing. Acquired at the cinema box office.
• Kids Club Childcare Service Supervised childcare space staffed by qualified personnel where children are cared for while parents enjoy movie screenings, providing personalized family service during the cinema visit.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Grupo ReyescoreOthersParent company of Movie Center. Grupo Reyes provided the strength and consolidation that enabled the creation of this cinema chain. Movie Center is described as a result of the strength and consolidation of Grupo Reyes.
• PlazarellacoreStrategic or Co-development PartnerShopping center location housing Movie Center. Plazarella is described as one of the most important commercial centers in San Francisco del Rincón. Movie Center benefits from the foot traffic and convenience of being located within this shopping complex.

Scale indicators4 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• Cinépolis: Mexico's largest cinema chain, operating thousands of screens across Latin America. Directly comparable business model (ticket + concession + VIP formats) but vastly larger scale and broader geographic footprint, competing for the same regional audiences as Movie Center.
• Cinemark México: Mexican arm of the global Cinemark chain. Operates multiplex theaters with similar ticket/concession economics, including premium formats (XD, Luxury Lounger), directly comparable to Movie Center's 4K/3D positioning.
• Cinemex: Second-largest Mexican cinema chain with hundreds of locations. Same core exhibition and concession business model as Movie Center; provides the principal national competitive benchmark for a regional operator in Guanajuato.
• AMC Theatres: Largest cinema operator in the U.S. and globally with advanced digital ticketing, loyalty programs (AMC Stubs), and premium formats. A useful international benchmark for the digital and loyalty capabilities Movie Center would need to scale.

Emerging players

• Alamo Drafthouse: Boutique cinema chain emphasizing premium experience, dine-in service, and curated programming. Closely comparable to Movie Center's positioning around 4K, comfortable seating, Caffito Express café, and Kids Club service differentiation.

Regional players

• Cineplanet (Perú): Latin American cinema chain operating across Peru and other regional markets. Comparable exhibition-plus-concessions business model; a regional chain operator benchmark for footprint and format strategy.
• Kerasotes Theatres: Family-operated regional U.S. cinema chain. Directly analogous to Movie Center in being a smaller regional chain prioritizing local service quality; useful scale and operational benchmark.
• Showcase Cinemas: Regional cinema operator (primarily U.S. Northeast) with multiplex and premium format offerings. Comparable as a regional/exhibition competitor, particularly for format mix and concessions economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/MovieCenterOficial
• LinkedInlinkedin.com/company/movie-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOVIE CENTER