Movilsa
Movilsa is a family-owned, single-location official Ford dealership in San Juan de Alicante, Spain, selling new and used Ford vehicles, commercial vans, and offering authorized Ford after-sales service and financing to retail and small-business customers in Alicante province.
- Company typePrivate
- Founded1980
- HeadquartersSan Juan de Alicante, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Movilsa does
Movilsa is an official Ford dealership franchise operating from a single showroom and workshop in San Juan de Alicante, Spain, established in 1980/1981 as a family-owned business. The company sells new Ford vehicles (passenger cars, SUVs, performance models, and commercial vans/trucks including electric variants such as Mustang Mach-E, Explorer, Capri, E-Transit, and Puma Gen-E) alongside certified pre-owned "Ford Selección," KM0, and second-hand vehicles. Revenue is generated across three pillars: one-time vehicle sales, recurring after-sales service (workshop repairs, Ford Video Check inspections, Ford Economy Service Packs, and Ford Motorcraft parts), and facilitated financing via Ford Credit, Banco Cetelem, and the Ford Tarjeta credit card.
The underlying technology stack is conventional for an automotive franchise: no proprietary platform is mentioned; digital presence is limited to a dealership website (movilsa.es), a Ford-powered online appointment booking system, and a "virtual dealership" remote-sales interface (online.lead2team.com/ford-movilsa). Operationally, the business runs on Ford's manufacturer-supplied parts, certified technician training, and the Ford Video Check transparency workflow. There is no evidence of proprietary software, AI/ML tooling, or unique intellectual property beyond the franchise relationship itself.
Go-to-market is direct-to-consumer and local: physical showroom visits, phone outreach, online listings, and a regional customer base drawn from the Alicante province. The customer mix is dominated by individual retail buyers of passenger vehicles, supplemented by small-business buyers of commercial vans and pickup trucks. Pricing is unit-based for vehicles (used vehicles €17,000–€48,900), subscription-style for service packs, and transaction-based for financed purchases. Headcount stands at approximately 30 employees, down from a peak of 42.
Movilsa firmographics
Firmographics- Name
- Movilsa
- Legal name
- Movilsa
- Website
- https://movilsa.es
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Movilsa is a family-owned, single-location official Ford dealership in San Juan de Alicante, Spain, selling new and used Ford vehicles, commercial vans, and offering authorized Ford after-sales service and financing to retail and small-business customers in Alicante province.
- Ownership category
- akta.pro rank
Where Movilsa is headquartered
LocationHeadquarters
- HQ city
- San Juan de Alicante
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Movilsa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Sales of new Ford vehicles and used/second-hand cars including various models (Puma, Kuga, Focus, Fiesta, Mustang Mach-E, commercial vans)
- After-sales Service and Repairs: Workshop services including maintenance, repairs, parts replacement using Ford Motorcraft parts, Ford Video Check inspection service
- Ford Credit Financing: Financing services through Ford Credit and Banco Cetelem for vehicle purchases
- Ford Economy Service Packs: Maintenance packs for vehicles over 4 years old with 2, 3, or 4 services per year
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Used vehicles priced from €17,000 to €48,900 |
| Transaction based/ take rate | Monthly | Transit Connect Van L1 Trend PHEV - €105/month financing |
| Transaction based/ take rate | Monthly | E-Transit Custom BEV - €120/month financing |
| Other | Pay-as-you-go | Workshop service promotion - €50 discount |
| Unit Pricing | Pay-as-you-go | Ford windshield replacement starting from €60 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Movilsa product offering
Product offeringCore offering
Movilsa is an official Ford dealership in San Juan de Alicante, Spain, selling new Ford vehicles (electric, hybrid, and combustion models), certified pre-owned Ford Selection vehicles, and KM0 vehicles. The company operates a Ford-authorized after-sales workshop providing maintenance, repairs, and Ford Economy Service Packs using genuine Ford parts and Ford-certified technicians. Financing is facilitated through Ford Credit and Banco Cetelem, supplemented by the Ford Tarjeta credit card offering promotional rates and cashback.
Product overview
Movilsa is an official Ford dealership in San Juan de Alicante, Spain, operating since 1981. The company operates a single-location, single-brand franchise model, selling new Ford vehicles (including electric models like Puma Gen-E, Explorer, Capri, Mustang Mach-E, and E-Transit variants) alongside certified pre-owned vehicles. The business is structured around three core pillars: vehicle sales (new and used), after-sales service and maintenance (offering Ford revisions, Ford Video Check transparency inspections, and Ford Economy Service Packs), and financial services (Ford Credit and Ford Tarjeta credit card). The product portfolio is Ford-centric, comprising passenger vehicles, commercial vans, and pickup trucks, supplemented by official Ford accessories and promotional service offers.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehículos Nuevos Ford (New Ford Vehicles)
- Vehículos de Ocasión (Used Vehicles)
- Posventa Ford (After-Sales Services)
- Ford Credit Financing
- Ford Tarjeta (Ford Card)
- Ford Economy Service Packs
- Ford Accessories
Quantifiable outcome
- Workshop stay time for commercial vehicles under 24 hours target
- +1 more outcomes
Companies that use Movilsa
Customer profileSegments2 records
Ideal customer profiles2 records
Movilsa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Movilsa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ford España S.L.coreOfficial Ford dealership franchise representing Ford vehicles in San Juan de Alicante. The company sells new Ford vehicles, Ford Selection certified pre-owned cars, and provides authorized Ford after-sales services and maintenance using genuine Ford parts and Ford-trained technicians.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Movilsa competitors and assessment
Company assessmentBroad incumbents
- Asbury Automotive Group: US franchised automotive retailer with 150+ locations across multiple brands. Operates the same new + used + F&I + service model as Movilsa at multi-region scale, providing a benchmark for franchise retail economics.
- Group 1 Automotive: Large US-based automotive retailer with new and used vehicle sales, parts, and service across multiple OEMs. Operates the same franchise retail + after-sales model as Movilsa, but at much greater geographic breadth and scale.
- Lithia Motors: One of the largest automotive retailer groups globally, with hundreds of franchises across the US and growing international presence. Benchmark for what scaled, multi-brand franchised retail looks like and a signal of the consolidation trend.
- Inchcape plc: Global automotive distributor and retailer operating across 30+ markets, combining new vehicle distribution with franchised retail and after-sales service. Relevant as a broader incumbent in the same automotive retail space.
- AutoNation: Largest automotive retailer in the US, operating franchised stores across multiple brands. Direct parallel to Movilsa's franchise retail model and a useful benchmark for after-sales service monetization at scale.
- Ford España S.L. Ford's official Spanish subsidiary and the manufacturer/franchisor that Movilsa represents. Provides vehicles, parts, technical training, financing products, and the franchise framework that defines Movilsa's entire operating model.
Others
- Cox Automotive: Global automotive services platform providing dealer software (Dealertrack, vAuto), inventory management, and remarketing solutions. Not a direct competitor, but its tooling and Cox Europe operations sit in the same dealer ecosystem Movilsa operates within.
Direct peers
- Emil Frey Group: Swiss-headquartered European automotive retail and distribution group operating franchised dealerships across multiple countries. Closest European peer by business model — franchised new/used sales plus after-sales service — but at significantly larger scale.
- Pendragon plc: UK-based franchised automotive retailer group operating multiple manufacturer brands. Closest European structural peer: combines new and used vehicle sales, F&I, and after-sales service under a multi-brand franchise retail model.
- Vertu Motors: UK automotive retailer operating franchised dealerships across multiple volume brands. Closely mirrors Movilsa's single-brand franchised retail model at greater scale and brand diversification, providing a benchmark for franchise-retail unit economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Movilsa social profiles
Digital presenceMovilsa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Movilsa leadership team
Management profileNumber of profiles
Movilsa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Movilsa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Movilsa
What does Movilsa do?
Movilsa is an official Ford dealership in San Juan de Alicante, Spain, selling new Ford vehicles (electric, hybrid, and combustion models), certified pre-owned Ford Selection vehicles, and KM0 vehicles. The company operates a Ford-authorized after-sales workshop providing maintenance, repairs, and Ford Economy Service Packs using genuine Ford parts and Ford-certified technicians. Financing is facilitated through Ford Credit and Banco Cetelem, supplemented by the Ford Tarjeta credit card offering promotional rates and cashback.
Is Movilsa a public or private company?
Movilsa is a private company. It is classified as family owned and is currently operating.
When was Movilsa founded?
Movilsa was founded in 1980. It employs 11 to 50 people.
Where is Movilsa based?
Movilsa is headquartered in San Juan de Alicante, Spain, in the Europe region.
How does Movilsa make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are after-sales Service and Repairs, ford Credit Financing and ford Economy Service Packs.
Who are Movilsa's main competitors?
Broad incumbents on record are Asbury Automotive Group, Group 1 Automotive, Lithia Motors, Inchcape plc, AutoNation and Ford España S.L.. Cox Automotive is listed as an others. Direct peers are Emil Frey Group, Pendragon plc and Vertu Motors.
Does Movilsa have an API?
No public API is recorded for Movilsa.