Movimenta Brasil

Name

Movimenta Brasil

Legal name

Associação Movimenta Brasil

Website

https://movimentabrasil.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Youth Sports and Social Development Programs

NAICS

Sports and Recreation Instruction (611620), Civic and Social Organizations (813410), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Youth sports programs
• Social transformation projects
• Sports incentive law projects
• Institutional strengthening services
• Community sports development

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Sponsorship via Lei de Incentivo ao Esporte: Companies can direct a portion of their ICMS (1-3%) or Income Tax (up to 1%) to approved sports projects. This mechanism allows companies to receive social returns while benefiting from tax deductions.
2. Direct Donations: Individual and corporate donations are accepted, with partners receiving recognition through website visibility, uniforms, social media mentions, and periodic execution reports.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Movimenta Brasil is a non-profit association that develops and executes sports, culture, and leisure social projects for children and adolescents (ages 7-17) in vulnerable situations across multiple Brazilian states. It uses proprietary "Social Technologies" methodologies and offers end-to-end services including project drafting, corporate fundraising via Lei de Incentivo ao Esporte, execution, monitoring, and reporting. The organization also provides institutional strengthening consulting to other third-sector organizations and public bodies.

Product overview

Movimenta Brasil is a non-profit association that operates as a unified portfolio of sports social projects and institutional advisory services. The core offering consists of multiple named sports initiation projects (Trekking Educacional, Projeto Superação, Geração Esporte Federal/Estadual, Projeto + Esporte, Cultura Breaking, Show de Bola) that use sport, culture, and leisure as tools for social transformation of children and adolescents in vulnerable situations. These projects are funded primarily through Brazil's sports incentive laws (Lei Federal/Estadual de Incentivo ao Esporte). Complementing direct project execution, the organization offers institutional strengthening/advisory services for other third-sector organizations and consulting services for public bodies and companies on social responsibility planning. All projects are developed using the organization's proprietary social technologies methodology.

Differentiator

Problem solved

Functional benefit

Products and services

• Trekking Educacional Educational trekking project that uses guided walks in natural trails as a pedagogical tool to stimulate learning outside the classroom, promoting environmental education, cultural heritage appreciation, and physical activity. Teaches navigation skills using compass and orientation techniques. Targets public school students.
• Projeto Superação Sports-oriented project providing structured training in futsal, capoeira, dance, and chess for children, youth, adults, and elderly, including people with disabilities, with focus on territories in social vulnerability situations.
• Geração Esporte Federal Federal-level sports project offering sports initiation workshops in handball, volleyball, futsal, and basketball for children and adolescents aged 7-17 from public schools, promoting social development and sports culture diversification.
• Geração Esporte Estadual Ano VI State-level sports project forming eight sports initiation classes in futsal, handball, basketball, and volleyball plus six skate initiation classes for children aged 7-17, with 50% of beneficiaries from public schools and vulnerable situations.
• Projeto + Esporte Estadual Ano VI State-level sports project offering oriented sports activities in handball, football, volleyball, futsal, basketball, skate, and field football for children and adolescents aged 7-17, with focus on regions of greater social vulnerability.
• Projeto + Esporte Federal Ano VII Seventh edition of federal-level sports project continuing oriented sports activities for children and adolescents aged 7-17 in handball, football, volleyball, futsal, basketball, and skate modalities.
• Cultura Breaking Ano III Third edition of breakdance project using this Olympic sport (now part of Paris 2024 Olympics) as a strategic tool for educational and social development in vulnerable communities, promoting urban culture, hip-hop history, and Afro-Brazilian cultural appreciation through breakdance classes and DJ mixing workshops.
• Show de Bola - Ano II Second edition of sports project expanding and decentralizing access to sports activities in volleyball, skate, handball, and basketball, targeting children and adolescents in municipalities with historically limited sports initiatives.
• Institutional Strengthening Services Technical advisory services for social organizations across Brazil, providing remote support for projects via tax incentive laws or parliamentary amendments, covering the full project cycle from identification to closure. Also includes consulting for public bodies on rights funds, project elaboration, feasibility analysis, agreement management, and Siconv reporting.

Quantifiable outcome

• Over 12 years of continuous operation since 2012
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered supporting and core.

• União das Culturas de Rua (UCR)supportingStrategic or Co-development Partner · 1 January 2024Partner organization for Cultura Breaking project, providing graffiti workshops and hip-hop culture activities.
• Prefeitura Municipal de BarrosocoreOthers · 1 January 2024Municipal government partner providing infrastructure support for +Esporte projects through Lei Estadual de Incentivo ao Esporte.
• Prefeitura Municipal de Ponte NovacoreOthers · 1 January 2024Municipal government partner supporting sports projects through space provision and policy alignment.
• Prefeitura Municipal de Belo HorizontecoreOthers · 1 January 2024Municipal government partner supporting sports initiatives through infrastructure and policy support.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Instituto Unibanco: Brazilian institute focused on education and youth development, with programs targeting public school students. Comparable target beneficiary population (children and adolescents in vulnerable contexts) and similar public-private partnership model, though broader in programmatic scope.
• Fundação Lemann: One of Brazil's largest private foundations, focused on education, social justice, and youth development. While not sports-specific, it competes for the same corporate social responsibility and high-net-worth donor pool in Brazil and represents a much larger incumbent in the broader Brazilian social impact space.
• Instituto Ayrton Senna: Major Brazilian foundation dedicated to education and youth development, founded by the family of Ayrton Senna. Much larger scale than Movimenta Brasil; a relevant incumbent competitor for corporate social responsibility budgets and partnership attention in Brazilian youth development.

Direct peers

• Luta pela Paz: International NGO using boxing and martial arts combined with education and social services to transform lives of young people in violence-affected communities, with operations in Brazil. Directly comparable model: sports-based youth development, multi-modalidade programming, and Brazilian corporate partnerships.
• Instituto Reação: Founded by Olympic judoka Flávio Canto, Instituto Reação uses judo to transform the lives of children and youth in vulnerable Brazilian communities through sports education. Operates a similar non-profit model combining sports initiation, federal incentive law funding, and corporate partners, making it a directly comparable sports social NGO.
• Instituto Futebol de Rua: Brazilian NGO that uses street football as a participatory tool for social transformation of youth in vulnerable territories. Comparable on sports-driven social impact methodology, Brazilian non-profit structure, and similar youth (7-17) beneficiary profile.
• Gol de Letra: Co-founded by soccer legend Raí, Gol de Letra uses sports and education as tools for youth development in low-income communities of São Paulo and Recife. Highly comparable: sports-based NGO model, corporate sponsorship, federal incentive law funding, and multi-modalidade programming for vulnerable children.
• Esporte Sem Fronteiras: Brazilian sports social NGO focused on using sports for the development of children and adolescents in vulnerable communities. Operates with similar non-profit model, Lei de Incentivo ao Esporte funding, and sports-based social transformation mission.

Emerging players

• Central Única das Favelas (CUFA): Large Brazilian social organization operating in favelas across multiple states, with programming that includes sports, culture, and youth development. Similar target population and Lei de Incentivo funding model, though broader in scope and serves as a high-scale emerging player in the sports social space.
• CIEDS: Brazilian social organization focused on third-sector institutional strengthening and sustainable development programs. Partially overlapping with Movimenta Brasil's institutional strengthening services, with overlap in the Lei de Incentivo and public partnership ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/brasilmovimenta
• YouTubeyoutube.com/channel/UCXVQFm4Fe-i-NdMMb-jWwjQ
• Facebookfacebook.com/movimentabrasil.org
• LinkedInlinkedin.com/company/movimenta-brasil
• Instagraminstagram.com/movimentabrasilorg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Movimenta Brasil