Missouri Veterinary Medical Association (MVMA)

What Missouri Veterinary Medical Association (MVMA) does

The Missouri Veterinary Medical Association (MVMA) is a 501(c)-style nonprofit professional membership association founded in 1892 and headquartered at 2500 Country Club Drive, Jefferson City, Missouri. It serves as the unified statewide organization for veterinarians licensed or practicing in Missouri, organized into nine geographic districts with elected delegates. MVMA delivers a comprehensive suite of services to its members, including tiered membership categories (Active DVM at $367, graduate tiered $0-$252, retired/non-resident $120, associate $342, partner $49, students/interns free), an annual convention with 120+ hours of continuing education across 8 tracks, an online CE program through the ProLearn platform, the MVMA Academy CE recognition program (40+ hours annually), and the Missouri Volunteer Veterinary Corps (MOVVC) disaster response unit. The association operates on a YourMembership.com association management platform that powers its website, member portal, event registration, and career network.

MVMA generates revenue from seven primary streams: membership dues (with a $25 CE platform surcharge), convention and event registration, online and convention CE programs, advertising in the MVMA Quarterly Magazine and Executive Report newsletter, certification programs (CVA, MSFQAP cattle quality assurance, MSFQAP BlockTrust blockchain traceability), donations to the affiliated Missouri Veterinary Medical Foundation (MVMF) 501(c)(3), and MVMPAC political action committee contributions. A Partners for Progress sponsorship ecosystem monetizes access to the Missouri DVM audience for animal health industry partners including Merck Animal Health, Zoetis, Boehringer Ingelheim, Royal Canin, Purina, Hills, MWI Animal Health (Cencora), and Bank of America Practice Solutions, among others. MVMA also operates the first museum in the United States devoted solely to veterinary medicine, housing over 1,000 artifacts from the 16th century to the present, and partners with the Community Foundation of the Ozarks on the Heritage League endowment.

Name

Missouri Veterinary Medical Association (MVMA)

Legal name

Missouri Veterinary Medical Association

Website

https://movma.org

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

1–10 employees

Short description

Missouri Veterinary Medical Association (MVMA) is a 501(c)-style nonprofit professional membership association founded in 1892 serving Missouri veterinarians across nine districts with membership tiers, continuing education, an annual convention, legislative advocacy, certification programs, and a statewide museum.

Ownership category

akta.pro rank

Product category

Veterinary Professional Association Services

NAICS

Business Associations (813910), Veterinary Services (54194)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYAFAEALAN

Animal Welfare Auditing, Compliance & Certification Services (Non-testing Lab)

Agriculture & Food Production/Animal Production & Aquaculture/Animal Welfare, Boarding & Production Support Services (non-veterinary)

Keywords

• Veterinary professional association
• Continuing education
• Veterinary membership services
• Legislative advocacy
• Veterinary certification programs

Headquarters

HQ city

Jefferson City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: Annual membership dues from practicing veterinarians, retired veterinarians, graduate veterinarians (with tiered reduced rates for recent grads), associate industry/academic members, non-residents, partners, and veterinary students. Dues range from $0 (students, interns) to $367 (active members). A $25 surcharge is added to all memberships for the online CE platform.
2. Convention and Event Registration: Revenue generated from MVMA Annual Convention and Trade Show registrations, the Practice Management Seminar, Fall Equine Program, and various district meetings. Non-member registration costs up to $287 more than member rates.
3. Continuing Education Programs: Online CE platform access for DVM members (included with membership) and practice staff at $250 for up to 15 non-DVM staff members. Additional CE programs through webinars and convention recordings.
4. Publications and Advertising: MVMA Quarterly Magazine (with free classifieds for members), Executive Report E-Newsletter, digital advertising, and display advertising opportunities for industry partners.
5. Certification and Grant Programs: Revenue from CVA (Certified Veterinary Assistant) program, MSFQAP certification supplies (tags, forms, clincher supplies), and MSFQAP veterinarian certification processes.
6. Missouri Veterinary Medical Foundation Donations: Tax-deductible donations to the MVMF 501(c)(3) foundation supporting the museum, public education, animal welfare grants, and Heritage League endowment. Honor Roll nominations ($500 minimum donation for veterinarians, $250 for practice staff).
7. MVMPAC Contributions: Missouri Veterinary Medical Political Action Committee receives contributions from members ($25 increments) to support legislative advocacy and political engagement in Jefferson City.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

MVMA is a statewide professional membership association that provides Missouri veterinarians with continuing education, legislative advocacy, peer recognition, district networking, and an annual convention. Its offerings include tiered membership categories, an online CE platform (ProLearn), the MVMA Academy recognition program, the CVA certification program, the MSFQAP cattle quality assurance program with blockchain traceability, the MOVVC disaster response corps, and a veterinary museum supported by the affiliated MVMF 501(c)(3) foundation.

Product overview

The Missouri Veterinary Medical Association operates as a professional membership organization offering a comprehensive portfolio of programs and services for the veterinary community in Missouri. The core offerings include membership programs with tiered categories (Active, Graduate, Retired, Associate, Student), an Online CE Program through ProLearn providing Missouri-relevant continuing education, the MVMA Academy for CE recognition (requiring 40+ hours annually), and the Annual Convention with 120+ hours of CE. Additional programs include the Missouri Stocker/Feeder Quality Assurance Program (MSFQAP) with its BlockTrust blockchain extension for cattle certification, the Certified Veterinary Assistant (CVA) Program, the Missouri Volunteer Veterinary Corps for disaster response, the Human Rabies Protection Program, and MVMA Webinars for local CE content. The organization also supports public education through its Veterinary Museum (the first in the US devoted solely to veterinary medicine), the Missouri Veterinary Medical Foundation with grant programs, the Animal Archives Pet Memorial Program, and recognition programs including the Veterinary Honor Roll and Practice Staff Honor Roll. The MVMPAC provides legislative advocacy, while the Pet Oxygen Mask Program and Oral Histories Project support community outreach and historical preservation.

Differentiator

Problem solved

Functional benefit

Brands

• Missouri Veterinary Medical Foundation (MVMF): A 501(c)(3) public charity supporting the charitable and educational purposes and activities of MVMA
• MVMA Academy
• MSFQAP
• MVMPAC
• MOVVC
• CVA Program

Products and services

• MVMA Membership Program Tiered professional membership program for Missouri veterinarians with tiered annual dues ranging from $0 (students, interns/residents) to $367 (active members past 3rd year post-graduation), including a $25 surcharge for the online CE platform. Includes CE access, legislative representation, convention discounts, publications, classified advertising, and Honor Roll eligibility.
• MVMA Online CE Program (ProLearn) Year-round online continuing education platform at movma.prolearn.io delivering Missouri-relevant scientific and practice management CE for DVM members (included with membership) and practice staff at $250 for up to 15 non-DVM staff members. Includes hundreds of hours of webinars and convention recordings.
• MVMA Annual Convention and Trade Show Annual gathering offering over 120 hours of continuing education across 8 tracks, plus a trade show, Academy recognition, Foundation reception, and networking. Member registration saves up to $287 vs. non-member rates. New first-time members receive free registration to the next year's convention.
• MVMA Academy Continuing education recognition program requiring 40+ hours of CE annually, offering Academy membership plaques, Fetch Conference discounts, and lifetime membership options for qualified members.
• Missouri Stocker/Feeder Quality Assurance Program (MSFQAP) Cattle quality assurance program certifying health protocols, vaccination records, and processing standards for Missouri cattle producers through three tiered tag systems (White, Red, Blue). Includes the BlockTrust Network blockchain extension with QR-coded MO VET panel tags providing traceability of vaccination history and health data.
• Certified Veterinary Assistant (CVA) Program Veterinary assistant certification program with handbook, CE requirements, experience verification, and a listing of approved Missouri schools for CVA training.
• Veterinary Museum First museum in the U.S. devoted solely to veterinary medicine, housing over 1,000 artifacts spanning the 16th century to the present, including books from 1734, horse dental instruments, and historical records. Open Monday-Friday 9 a.m. to 4 p.m. with tours by appointment.
• Missouri Volunteer Veterinary Corps (MOVVC) Official Medical Reserve Corps Unit providing disaster response and foreign animal disease outbreak support, offering specialized NIMS training for state deployment.
• Missouri Veterinary Medical Political Action Committee (MVMPAC) Political action committee supporting legislative candidates to advance veterinary profession interests in Jefferson City through campaign contributions and relationship building.
• Human Rabies Protection Program Rabies titer testing program through the MU Veterinary Diagnostic Laboratory offering $42 test kits for members ($47 non-members) and booster shot coordination with various health providers for veterinarians and practice staff.
• Missouri Veterinary Medical Foundation (MVMF) 501(c)(3) public charity supporting MVMA's charitable and educational purposes through public education, animal welfare programs, museum support, and grant funding with the Heritage League endowment program professionally managed by the Community Foundation of the Ozarks.
• MVMA Quarterly Magazine Quarterly publication providing bird's-eye perspective on the veterinary profession in Missouri, included with membership, with free classified advertising for members and industry articles.
• MVMA Webinars Missouri-specific webinar programming providing unique CE on local veterinary topics, regulatory issues, and Missouri-relevant practice content not available elsewhere.
• Veterinary Honor Roll Recognition program honoring veterinarians with 10+ years of DVM experience through a $500 minimum donation to MVMF, including a museum display and induction ceremony.
• Practice Staff Honor Roll Recognition program for practice staff (RVTs, CVAs, support staff) honoring dedicated team members through a $250 minimum donation to MVMF.
• Animal Archives Pet Memorial Program Interactive web-based pet memorial program offering turnkey memorial pages for veterinary practice clients at $10 per pet, operated at mopetmemorial.com.
• Pet Oxygen Mask Program Initiative to equip local fire departments with pet oxygen masks through donations, developed by the Animal Welfare Committee in cooperation with emergency management teams.
• MVMF Grant Program Grant program supporting organizations with statewide focus on education and service aligned with the 'People helping Animals, Animals helping People' theme, with applications due March 31.
• Oral Histories Project Preservation project documenting voices of Missouri veterinarians through recorded interviews covering career paths, interesting cases, and the evolution of veterinary medicine.

Quantifiable outcome

• MVMA members save up to $287 on convention registration compared to non-members
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Merck Animal HealthcoreGTM or Marketing PartnerMerck Animal Health is a research-driven company offering veterinary medicines and services across farm and companion animal species. Listed as a Partners for Progress sponsor of MVMA, providing member access to its product portfolio, continuing education resources, and practice support tools for Missouri veterinarians.
• MWI Animal Health (Cencora)coreGTM or Marketing PartnerMWI Animal Health, part of Cencora, provides veterinary practices, producers, and dealers with veterinary-specific distribution and services across the continental U.S. Partners for Progress sponsor providing Missouri members with supply chain access, product availability, and competitive pricing through the MVMA partnership.
• PetDeskminorGTM or Marketing PartnerPetDesk provides veterinary-specific client engagement software connecting to practice management systems. Offers MVMA member discounts on its appointment booking, reminder, and client communication platform through the Partners for Progress program.
• INDICAL BIOSCIENCEminorGTM or Marketing PartnerINDICAL BIOSCIENCE is a global biotech company and part of the VIMIAN Group, developing diagnostic solutions for poultry, livestock, and companion animals. Partners for Progress sponsor providing MVMA members with access to rapid diagnostic technologies.
• Royal CanincoreGTM or Marketing PartnerRoyal Canin focuses on precise nutrition for cats and dogs. Partners for Progress sponsor providing MVMA members with nutritional consulting resources, product education, and exclusive member benefits supporting pet health outcomes.
• ZoetiscoreGTM or Marketing PartnerZoetis is a global animal health company offering quality medicines, vaccines, diagnostics, and genetics tests for farm and companion animals. Partners for Progress sponsor providing Missouri veterinarians with product access, technical support, and CE through the MVMA partnership.
• Boehringer IngelheimcoreGTM or Marketing PartnerOne of the world's 20 leading pharmaceutical companies with 140 affiliates and 46,000+ employees. Partners for Progress sponsor serving both small animal and large animal markets with pharmaceutical products and veterinary solutions for Missouri practices.
• Purina (Nestlé)coreGTM or Marketing PartnerPurina focuses on pet nutrition, forging partnerships in pet welfare and raising awareness of pet needs. Partners for Progress sponsor providing MVMA members with nutritional products, research insights, and community engagement opportunities.
• Hills Pet NutritioncoreGTM or Marketing PartnerHills Pet Nutrition enriches the special relationship between people and their pets through science-based nutrition. Partners for Progress sponsor providing MVMA members with nutritional counseling tools and practice support resources.
• Addison Biological LaboratoryminorGTM or Marketing PartnerAddison Biological Laboratory is a Fayette, MO-based manufacturer of exclusive veterinary technologies with over 35 years of experience in veterinary diagnostics and herd-specific bacterin production. Partners for Progress sponsor providing Missouri veterinarians with proprietary diagnostic tools.
• PayrocminorGTM or Marketing PartnerPayroc is the official benefits provider for merchant services and credit card processing for MVMA members. Partners for Progress sponsor offering competitive payment processing rates and free or discounted equipment to member veterinary practices.
• J Hooker Construction ServicesminorGTM or Marketing PartnerJ Hooker Construction Services is a full-service general contractor specializing in design and construction for veterinary, religious, institutional, commercial, and industrial projects. Partners for Progress sponsor offering MVMA members construction and renovation services for veterinary facilities.
• MU Veterinary Diagnostic Laboratory (VMDL)coreStrategic or Co-development PartnerMVMA has partnered with the MU Veterinary Diagnostic Laboratory to provide members access to rabies titer testing ($42 for members vs. $47 non-members), booster shot programs, and specimen submission services. The partnership supports the Human Rabies Protection Program for veterinarians and practice staff.
• BlockTrust Network / LedgerspacecoreTechnology or IntegrationBlockTrust Network is a blockchain-powered platform integrated with MVMA's Missouri Stocker/Feeder Quality Assurance Program (MSFQAP). The MO VET BlockTrust panel tags feature QR codes linking to vaccination history and health data, bringing transparency and traceability to Missouri's beef supply chain.
• Missouri State FairminorStrategic or Co-development PartnerMVMA maintains an exhibit booth at the Missouri State Fair in the Mo-Ag Theatre Building. Volunteers interact with fair attendees, promote the veterinary profession, and inspire youth to consider veterinary careers. Free parking, gate admission, and meal provided to volunteers.
• Missouri Department of AgriculturecoreStrategic or Co-development PartnerMVMA collaborates with the Missouri Department of Agriculture on the MSFQAP program, livestock quality assurance, Show Me Secure Food Supply Plans, and regulatory matters affecting veterinary practice and animal health in Missouri.
• KC Health DepartmentminorStrategic or Co-development PartnerMVMA partners with the Kansas City Health Department for rabies booster shot programs for veterinarians and practice staff, offering vaccinations at competitive pricing through the Human Rabies Protection Program.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• National Association of Veterinary Technicians in America (NAVTA): National professional association for veterinary technicians/technologists, offering CE, advocacy, and credentialing support for the practice staff segment MVMA also serves through its CVA program and Practice Staff Honor Roll.
• Veterinary Hospital Managers Association (VHMA): Membership organization for veterinary practice managers offering CE, certification (CVPM), and management resources — overlaps with MVMA's practice management seminar and practice staff programming in target audience and value proposition.

Direct peers

• Florida Veterinary Medical Association (FVMA): Florida's statewide veterinary association offering membership tiers, CE, annual conferences, and advocacy services comparable to MVMA's. Closely mirrors MVMA's service portfolio including practice staff programs and convention-driven CE delivery.
• Pennsylvania Veterinary Medical Association (PVMA): Pennsylvania's state VMA providing membership, CE, advocacy, and convention programming comparable to MVMA. Operates under similar nonprofit association model with district representation and industry partner sponsorship programs.
• Ohio Veterinary Medical Association (OVMA): Ohio's state VMA with parallel membership, CE, convention, and advocacy offerings. Comparable in scope, scale, and governance model (district structure, elected executive board) to MVMA.
• Texas Veterinary Medical Association (TVMA): State-level professional association for Texas veterinarians providing membership, CE, advocacy, and convention services analogous to MVMA. Largest state VMA by member count, comparable in mission and operating model.
• California Veterinary Medical Association (CVMA): State-level professional association for California veterinarians, offering the same model of tiered membership, annual convention, CE programming, legislative advocacy, and member benefits. Operates at similar scale in a larger state with comparable organizational structure.
• New York State Veterinary Medical Society (NYSVMS): Statewide professional society for New York veterinarians delivering membership, CE, legislative advocacy, and practice resources — directly comparable to MVMA's organizational structure and member benefits framework.

Others

• Veterinary Medical Association Executives (VMAE): Professional association of state VMA executive directors and staff, providing peer benchmarking, executive education, and best-practice sharing for the management of organizations like MVMA. Adjacent enabling body rather than a competitor.

Broad incumbents

• American Veterinary Medical Association (AVMA): The national professional association for veterinarians in the U.S., offering membership, CE, advocacy, and publications that overlap with MVMA's offerings but at a national scale. Serves as the umbrella body and a partial substitute for state VMA membership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MissouriVMA
• YouTubeyoutube.com/channel/UCUNz1bsgmpOnRHy__OBKltg
• Facebookfacebook.com/MVMA
• LinkedInlinkedin.com/company/missouri-veterinary-medical-association

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Missouri Veterinary Medical Association (MVMA)