MOX

What MOX does

MOX is a London-founded creative practice that builds brand campaigns and long-term creative universes for global enterprise clients. The firm operates without a fixed in-house creative roster; instead, it assembles bespoke teams for each engagement by casting external specialists from its global network, a model the company uses to differentiate from traditional holding-company agencies. Its client base includes Nike, Jordan, LEGO, Swatch, Flannels, Converse, Sega, Zegna, TikTok, Google, Arsenal, McLaren, Mango, and Salomon, with demonstrated campaign work such as Nike's "Above The Influence" and "Control & Chaos," Salomon's "The Butterfly Effect" and "Whisper University," Puma x McLaren's "Race Louder," and Swatch's "Jelly Effect."

The company's service offering spans the full creative lifecycle across eight interconnected capabilities: Research & Insights and Strategy & Positioning (upstream), 360 Campaign Creative, Social Strategy & Campaign, Experiential & Spatial design, Design & Direction, and Production & Delivery (midstream), with Talent & Management supplying casting and team assembly. No proprietary technology platform, software product, or AI/ML tooling is disclosed; the value proposition is purely service-based, rooted in cultural positioning and creative judgment. A forthcoming audio production sub-brand, MOX PROD, is signalled with a "coming soon" website.

MOX generates revenue through project-based professional services fees for enterprise clients, with no publicly disclosed pricing. Go-to-market is direct enterprise field sales: the firm shapes briefs collaboratively with brand decision-makers rather than responding to RFPs, and engages clients on strategic and creative mandates end-to-end. The firm is privately held and founder-controlled, with no disclosed external funding, parent company, or institutional investors. In February 2025, MOX announced expansion into the US market with offices in Los Angeles and New York, joining its London headquarters and bringing its operating footprint to three cities.

Name

MOX

Legal name

MOX

Website

https://moxlondon.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MOX is a London-founded creative practice that builds culturally rooted brand campaigns for global enterprise clients, operating from London, Los Angeles, and New York and casting bespoke creative teams for each brief.

Ownership category

akta.pro rank

Product category

Creative Advertising Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Brand Experience (BX) & Service Design (BPAFAEAI), Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Creative agency services
• Brand strategy
• Campaign creative
• Cultural positioning
• Experiential design

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Services and Campaign Production: MOX generates revenue through project-based creative services including research and insights, strategy and positioning, 360 campaign creative, social strategy and campaign, experiential and spatial design, design and direction, production and delivery, and talent management. Revenue is derived from fees for creative projects and campaigns for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MOX is a creative practice that delivers end-to-end brand and campaign services to global enterprise clients, spanning research and insights, strategy and positioning, 360 campaign creative, social strategy, experiential and spatial design, design and direction, production and delivery, and talent management. The agency casts a specialized creative team for each client brief and operates across offices in London, Los Angeles, and New York.

Product overview

MOX is a creative practice offering a unified suite of eight interconnected services spanning the full creative lifecycle. The offering includes strategic services (Research & Insights, Strategy & Positioning) that inform campaign development, followed by creative production services (360 Campaign Creative, Social Strategy & Campaign, Experiential & Spatial, Design & Direction, Production & Delivery), with Talent & Management providing casting and team assembly capabilities. Rather than a software platform, MOX delivers creative services as a consultancy, building customized creative teams and long-term brand universes for clients including Nike, Salomon, Converse, and McLaren. Additionally, MOX PROD represents a forthcoming audio production offering under development.

Differentiator

Problem solved

Functional benefit

Brands

• MOX PROD: Production division of MOX mentioned on the website as 'MOX PROD' with a coming soon website.

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/moxlondon
• YouTubevimeo.com/1133778551
• LinkedInlinkedin.com/company/mox-london
• Instagraminstagram.com/mox_london

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOX