MP Associates

What MP Associates does

MP Associates (Matthias Peters Associates) is a Hamburg-based management consulting firm specializing exclusively in the Fashion, Lifestyle, and Consumer Goods sectors. The firm is led by founder Matthias Peters and supported by a core team of 10+ management consultants, industry experts, and interim managers, all with over 25 years of practical and consulting experience in the target industries. MP Associates was first documented in 2016 and operates as a privately held, founder-owned firm with no external funding or parent company, serving primarily mid-market ("Mittelstand") companies in the DACH region (Germany, Austria, Switzerland).

The firm's core intellectual property is the MPA Consumer Navigator, a proprietary, systematic, and data-driven methodology for comparing brand positioning and assortment against target group requirements using real market data, persona profiles, competitive data, and trend indicators. Services are organized into three practice areas: Change & Strategie (digital transformation, business model innovation, restructuring); Marke & Sales (targeting, brand positioning, marketing performance); and Sortiment & Angebot (assortment optimization, USP development, pricing). Delivery is organized into four flexible engagement formats: Walk & Talk (free 30-minute consultation), full Projekt engagements, Audits, and Interim-Management placements. The firm leverages a referral network including partnerships with firms such as SICNUM Mittelstandsberatung GmbH for restructuring mandates.

MP Associates generates revenue exclusively through professional services fees on a project, audit, and interim management basis. Pricing is not publicly disclosed and is tailored to engagement scope. The go-to-market is sales-led, relying on content marketing through published case studies, customer testimonials from named executives (e.g., sheego, Keimling, GOLFINO, Diäko, Sicnum), and a free-consultation funnel to convert prospects into longer engagements. Documented client outcomes include revenue increases above 20%, EBIT improvements above 5%, marketing performance gains above 20%, and online revenue increases above €10 million.

Name

MP Associates

Legal name

MP Associates

Website

https://mp-associates.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MP Associates is a Hamburg-based management consulting firm specializing exclusively in Fashion, Lifestyle, and Consumer Goods, serving mid-market ("Mittelstand") companies in the DACH region through strategy, brand positioning, assortment optimization, and interim management, anchored by its proprietary MPA Consumer Navigator methodology.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Other Management Consulting Services (541618), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

Keywords

• Management consulting services
• Fashion industry consulting
• Consumer goods advisory
• Digital transformation consulting
• Interim management services

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Management Consulting Services: Professional consulting services including strategy consulting, brand positioning, sales optimization, assortment optimization, digital transformation, and restructuring. Revenue generated through project fees, audit engagements, and interim management assignments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MP Associates is a management consulting firm that helps fashion, lifestyle, and consumer goods companies increase revenue and profitability through digital transformation, brand positioning, sales optimization, assortment optimization, and restructuring. Services are delivered via the proprietary MPA Consumer Navigator methodology across three practice areas (Change & Strategie, Marke & Sales, Sortiment & Angebot) and flexible engagement formats (Walk & Talk, Projekt, Audit, Interim-Management). The firm primarily serves owner-managed mid-sized enterprises in the DACH region.

Product overview

MP Associates is a consulting firm, not a software product company. The company's offering consists of a portfolio of consulting services organized around three core areas (Change & Strategie, Marke & Sales, Sortiment & Angebot), delivered through proprietary methodologies (MPA Consumer Navigator) and flexible consulting formats (Walk & Talk, Projekt, Audit, Interim-Management). The services aim to help Fashion, Lifestyle, and Consumer Goods companies increase profitability through digital transformation, brand positioning, and assortment optimization.

Differentiator

Problem solved

Functional benefit

Brands

• MPA Consumer Navigator: A proprietary methodology developed by MP Associates for customer-centric and data-driven approach to align brand and assortment with target group needs.

Products and services

• MPA Consumer Navigator Proprietary customer-centric and data-driven consulting methodology for fashion, lifestyle, and consumer goods companies. Uses real market data to create reliable persona profiles, analyzes market potential, competitive data, and trend indicators to align brand and assortment with target group needs.
• Change & Strategie (Strategy & Change) Consulting Strategic consulting services for fashion, lifestyle, and consumer goods companies covering digital transformation, business model innovation, and sustainable restructuring. Includes Digitalisierung/Chancen der Digitalisierung (Digitalization/Opportunities of Digitalization), Zukunftsfähigkeit von Geschäftsmodellen (Future Viability of Business Models), and nachhaltige Umstrukturierung (Sustainable Restructuring).
• Marke & Sales (Brand & Sales) Consulting Brand and sales consulting for fashion, lifestyle, and consumer goods companies covering customer segmentation, brand positioning, and marketing performance optimization. Includes Zielgruppen-Ansatz (Target Group Approach), Markenpositionierung (Brand Positioning), and Marketing-Performance-Steigerung (Marketing Performance Improvement).
• Sortiment & Angebot (Assortment & Offering) Consulting Assortment and offering consulting for fashion, lifestyle, and consumer goods companies covering product assortment optimization, unique selling proposition (USP) development, and pricing strategy. Includes Sortimentsoptimierung (Assortment Optimization), USP-Entwicklung (USP Development), and Angebotsstrukturierung (Offering Structuring).
• Walk & Talk Consulting Format Free 30-minute initial consultation format for prospective clients in fashion, lifestyle, and consumer goods sectors, designed as a sparring session to explore new topics and assess fit before a paid engagement.
• Projekt (Project) Consulting Format Project-based consulting format providing active end-to-end support from solution concept through full implementation for fashion, lifestyle, and consumer goods clients.
• Audit Consulting Format Expert evaluation of specific business areas, processes, or overall operations, delivered with concrete, practical solutions for potential realization and optimization.
• Interim-Management Consulting Format Short-term and temporary management support providing rapid assistance for leadership needs, including interim executive placement directly into client organizations for transformation projects.

Quantifiable outcome

• >20% revenue increase
• +6 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Bain & Company: Top-tier global consultancy with dedicated Consumer Products and Retail practices, including restructuring and brand growth. Competes with MPA for senior-level DACH consumer-goods transformation mandates.
• Roland Berger: Large European-origin strategy consultancy with a dedicated Consumer Goods & Retail practice. Comparable to MPA in serving European fashion and consumer-goods clients on transformation and restructuring, but operates at far greater scale and across multiple industries.
• Kearney: Global management consultancy with a Consumer Goods & Retail practice covering strategy, merchandising, and operations. Overlaps with MPA's transformation and assortment work, but competes from a much larger platform.
• Oliver Wyman: Global management consultancy with a strong Consumer & Retail practice covering strategy, merchandising, and digital transformation. Direct competitor for DACH consumer-goods strategy and restructuring engagements.

Direct peers

• OC&C Strategy Consultants: Global strategy boutique with a strong consumer goods and retail focus. Direct competitor for brand, assortment, and growth strategy engagements with European consumer-goods clients, similar in boutique-style positioning to MPA.
• Simon-Kucher & Partners: German-founded global consulting firm with deep pricing, assortment, and commercial strategy expertise. Closely overlaps with MPA's Sortiment & Angebot and Marke & Sales practices for consumer goods, though at materially larger scale.
• Prophet: Brand and marketing strategy consultancy with explicit consumer goods and retail expertise. Highly comparable to MPA's Marke & Sales and brand positioning offerings, especially for digital and customer-experience transformation.

Regional players

• Ebner Stolz: Large German Mittelstand-focused advisory firm offering consulting, audit, and tax services. Comparable to MPA in targeting owner-managed mid-market companies in DACH, with broader service lines and significantly more resources.
• Hertie & Partner (H&P Group): Germany-based consulting firm with a strong retail and consumer-goods practice. Comparable in targeting Mittelstand and mid-market consumer-goods clients on transformation, positioning, and restructuring in DACH.

Others

• Kantar (Worldpanel / Consulting): Global consumer insights and consulting provider with deep retail and consumer-goods data assets. Adjacent peer given MPA's Consumer Navigator relies on consumer data and target-group analytics — Kantar offers both data and consulting at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mp-&-associates.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MP Associates