m&p: public relations

Public Relations Agencymp-gmbh.de

m&p: public relations is a Bonn-based communications agency specializing in information, participation, and event concepts for German federal and state ministries, primarily on sustainable agriculture, organic farming, nutrition, environment, and education topics. The 13-person firm delivers project mandates end-to-end across strategy, editorial, design, press, social media, and event management.

Company typePrivate
Founded1996
HeadquartersBonn, Germany
Headcount11–50
GTM typeB2B
OfferingServices

What m&p: public relations does

m&p: public relations GmbH is a Bonn-based communications agency founded in 1996 that specializes in communication, information, and participation concepts for German federal and state ministries and public institutions. The agency's portfolio spans sustainable agriculture, organic farming, healthy nutrition, environmental protection, and educational projects, with named initiatives including coordination of the ~300-farm Demonstrationsbetriebe Ökologischer Landbau network, the ~100-farm Netzwerk Leitbetriebe Pflanzenbau, the 20+ year "Echt kuh-l!" school competition, the BÖL trade fair presence at Green Week Berlin, and the Organic Future Camp youth engagement format. Service delivery covers concept, editorial, design, press and media work, social media management, trade fair and event execution, and network coordination, frequently delivered in partnership with FiBL (scientific content), DLG (agricultural industry reach), and SIMPLE GmbH (exhibition architecture).

The business operates on a professional services model, earning fee-based project mandates from public-sector clients under direct, project-based contracts; pricing is not publicly disclosed. The agency's underlying technology is modest and operationally focused: it has built two custom relational databases — one for the Demonstrationsbetriebe Ökologischer Landbau and one for the Netzwerk Leitbetriebe Pflanzenbau — handling farm records, contact management, event registration, appointment scheduling, and billing. It does not sell a packaged software product, does not operate SaaS, and does not distribute through any indirect channel. Marketing is relationship-led via long-standing ministry connections, supported by a LinkedIn page and Instagram presence.

m&p is a founder-owned private GmbH with no external institutional investment, no subsidiaries, and no parent company. The team comprises 13 interdisciplinary professionals covering communications strategy, politics, journalism, project and event management, and design. Leadership transitioned during 2025–2026 from co-founders Richard and Christel Marxen to a new management team headed by Jennifer Armstrong (CEO since January 2025), with Kathrin Billgen joining as managing director in May 2026. Operations are exclusively domestic (Germany).

m&p: public relations firmographics

Firmographics

Name: m&p: public relations
Legal name: m&p: public relations GmbH
Website: https://mp-gmbh.de
Company type: Private
Founded year: 1996
Operating status: Operating
Headcount range: 11–50 employees
Short description: m&p: public relations is a Bonn-based communications agency specializing in information, participation, and event concepts for German federal and state ministries, primarily on sustainable agriculture, organic farming, nutrition, environment, and education topics. The 13-person firm delivers project mandates end-to-end across strategy, editorial, design, press, social media, and event management.
Ownership category
akta.pro rank

m&p: public relations industry classification

Industry

Product category: Public Relations Agency
NAICS: Public Relations Agencies (54182), Public Relations Agencies (541820)
SIC: Communications Services, Nec (4899)
akta.pro primary industry: Public Affairs, Government Relations & Lobbying (BPAFADAB)
akta.pro secondary industries: Media Relations & Press Office Services (BPAFADAF), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

Public sector communications
Public relations agency
Government relations consulting
Sustainable agriculture communications
Trade fair and event management

Where m&p: public relations is headquartered

Location

Headquarters

HQ city: Bonn
HQ country: Germany
HQ region: Europe

Offices1 record

Markets served

m&p: public relations business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Public sector project mandates: m&p generates revenue through fee-based project mandates from German federal and state ministries (Bundes- und Landesministerien), public institutions, and government programs. Projects include communications strategy, event management, exhibition design, school competitions, and network coordination. Revenue is earned through professional services contracts, likely project- or retainer-based given the long-term nature of ministry relationships.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

m&p: public relations product offering

Product offering

Core offering

m&p: public relations is a specialist communications agency that conceives and delivers communications, information, and participation projects for German federal and state ministries and public-sector clients, with a focus on sustainability topics such as organic agriculture, healthy nutrition, environment, and education. Services span strategy and concept, editorial and design, press/media relations, social media and channel management, print and online products, competitions and educational projects, trade fair and event management, and networking/participation formats, delivered by an in-house 13-person interdisciplinary team.

Product overview

m&p: public relations is a PR and communications agency specializing in socially important topics, particularly sustainable agriculture, organic food, healthy nutrition, environmental protection, and education. Rather than a unified software product, the company offers a portfolio of communication, information, and participation concept services delivered as individual projects for federal and state ministries and public institutions. Key services include: (1) Conception, consulting, and strategic advisory; (2) Editorial, design, and copywriting; (3) Press, media, and multiplier relations; (4) Content, community, and channel management; (5) Print and online products; (6) Competitions and educational projects; (7) Trade shows and events; and (8) Networking and participation formats. Notable named projects include: Demonstrationsbetriebe Ökologischer Landbau (coordination of ~300 organic demo farms), Schulwettbewerb "Echt kuh-l!" (national school competition), BÖL trade show presence at Green Week, Bio Verbindet (bio-regions/bio-cities networking), Netzwerk Leitbetriebe Pflanzenbau (plant production farms network), Organic Future Camp (youth engagement), DGE-Verpflegungscheck (catering certification communication), IN FORM trade show exhibitions, and various children's educational materials. The agency operates as a coordination hub, often partnering with FiBL, DLG, Schweisfurth Stiftung, and Simple GmbH to deliver projects.

Differentiator

Problem solved

Functional benefit

Products and services

Demonstrationsbetriebe Ökologischer Landbau (Demonstration Farms Organic Agriculture)

Quantifiable outcome

Over 15 years of BÖL trade fair presence at the Green Week — Germany’s largest consumer food fair — reaching hundreds of thousands of visitors annually
+3 more outcomes

Companies that use m&p: public relations

Customer profile

Named customers7 records

Segments4 records

Ideal customer profiles2 records

m&p: public relations technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

m&p: public relations partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

FiBL – Forschungsinstitut für Biologischen LandbaucoreStrategic or Co-development Partnerm&p works with FiBL as the coordination office partner for multiple government-funded agricultural networks: Netzwerk Leitbetriebe Pflanzenbau and Demonstrationsbetriebe Ökologischer Landbau. FiBL provides the scientific agronomic expertise while m&p handles communications, network coordination, and project management. This is a long-term, deep co-development partnership at the core of the agency's public-sector agricultural portfolio.
DLG – Deutsche LandwirtschaftsgesellschaftcoreStrategic or Co-development Partnerm&p and DLG together form the coordination office (Koordinationsstelle) of the Netzwerk Leitbetriebe Pflanzenbau, combining m&p's communications and organizational capabilities with DLG's agricultural industry expertise and broad farmer network.
FiBL – Forschungsinstitut für Biologischen Landbau (Bio Verbindet)coreStrategic or Co-development PartnerFor the 'Bio Verbindet' project, m&p and FiBL form the organizational team, coordinating managers from Bio-Regions and Bio-Cities across Germany, developing exchange and dialogue formats, managing the overall project, and handling press and public relations.
Schweisfurth Stiftung (Munich)minorStrategic or Co-development PartnerThe Schweisfurth Foundation from Munich collaborated with m&p on the Organic Future Camp 2025. m&p was responsible for concept, organization, and execution, while Schweisfurth contributed to the programmatic design and youth engagement approach.
SIMPLE GmbH (Cologne)coreImplementation/ SI/ Consulting Partnerm&p collaborates with partner agency SIMPLE from Cologne on multiple trade fair and exhibition projects (BZfE at didacta, Checkpoint Ernährung in Berlin, IN FORM trade fair presence). SIMPLE contributes exhibition architecture, design, and build expertise while m&p handles concept, editorial, coordination, and press work. This is a longstanding working relationship spanning more than eight years on trade fair projects.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

m&p: public relations competitors and assessment

Company assessment

Direct peers

komm.passion GmbH: German PR and communications agency focused on sustainability, energy, and political communications. Comparable to m&p in mission alignment (sustainability, public sector) and similar team size profile.
ergo Kommunikation: Mid-sized German PR agency with strong public affairs and government communications practice. Comparable to m&p in client base (federal ministries, political stakeholders) and service portfolio (media relations, public affairs, content strategy).
Fink & Fuchs AG: German PR agency with strong public sector and technology practice. Closely comparable to m&p in profile and service scope, though with a larger technology-and-innovation tilt.
committment GmbH: German PR and communications agency focused on sustainability, social issues, and changemaking. Directly comparable to m&p in mission (societal topics) and target clients (NGOs, foundations, public-sector-adjacent organizations), making it a near-direct German peer.
Faktor 3 AG: German full-service PR and communications agency serving corporate, public sector, and consumer clients. Comparable to m&p in integrated communications offering and German market focus, though with broader sector coverage.

Broad incumbents

Scholz & Friends Group: Major German communications group with broad advertising, PR, and digital services. Comparable to m&p through its public-sector and corporate communications work, but significantly larger and operating across multiple disciplines.
Serviceplan Group: Europe's largest owner-managed communications group with PR, advertising, and digital capabilities. Comparable to m&p through Public Relations/Public Affairs practices, but operates at much larger scale and broader geographic footprint.
Edelman Germany: Germany arm of Edelman, the world's largest PR firm, with strong public affairs and sustainability practices. Comparable to m&p through trust work and public sector clients, but at vastly greater scale and global reach.
Weber Shandwick Germany: Global PR firm with significant German operations serving public sector and corporate clients. Comparable to m&p through public affairs and behaviour change campaigns, but at substantially larger scale and with broader global brand.

Regional players

RTK Ukraine / Bleary Group: European communications group with public affairs and sustainability capabilities. Comparable to m&p in service portfolio, but operates across multiple European geographies rather than a single domestic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

m&p: public relations financial estimates

Financial estimate

Revenue estimate

Valuation estimate

m&p: public relations leadership team

Management profile

Number of profiles

Profiles8 records

m&p: public relations funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

m&p: public relations M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about m&p: public relations

What does m&p: public relations do?

Is m&p: public relations a public or private company?

m&p: public relations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was m&p: public relations founded?

m&p: public relations was founded in 1996. It employs 11 to 50 people.

Where is m&p: public relations based?

m&p: public relations is headquartered in Bonn, Germany, in the Europe region.

How does m&p: public relations make money?

One revenue line is on record: public sector project mandates.

Who are m&p: public relations's main competitors?

Direct peers on record are komm.passion GmbH, ergo Kommunikation, Fink & Fuchs AG, committment GmbH and Faktor 3 AG. Broad incumbents are Scholz & Friends Group, Serviceplan Group, Edelman Germany and Weber Shandwick Germany. RTK Ukraine / Bleary Group is listed as a regional player.

Does m&p: public relations have an API?

No public API is recorded for m&p: public relations.

What industry is m&p: public relations in?

m&p: public relations's product category is Public Relations Agency. Its primary akta.pro industry code is BPAFADAB, Public Affairs, Government Relations & Lobbying, with a secondary code of BPAFADAF, Media Relations & Press Office Services. Its NAICS code is 54182 and its SIC code is 4899.