MP Paris

Commercial Photography and Video Productionmp-paris.com

MP Paris is a Paris-based audiovisual production company offering virtual production (XR/LED), real-time CGI/3D rendering, post-production services, and studio rental to enterprise clients across automotive, luxury, cosmetics, and fashion sectors, with flagship Renault Group relationships.

Company typePrivate
Founded2005
HeadquartersParis, France
Headcount1–10
GTM typeB2B
OfferingServices

What MP Paris does

MP Paris (legal name: La Maison de Production) is a Paris-based full-service audiovisual and advertising production company formed in 2021 from the partnership of Lacen Studio (founded 2005) and Kina Productions (founded 2015). The company operates through two core subsidiaries: Lacen Studio handles digital content creation, advertising production for print/TV/digital platforms, and CGI/3D services, while Kina Productions specializes in film production logistics, automotive filming (with a history on TOP GEAR for 8 seasons), and culinary TV programs (Master Chef, Top Chef international for 5 seasons).

The company's core technology stack centers on Extended Reality (XR) virtual production using LED volume walls for immersive environments, real-time CGI/3D rendering for photorealistic automotive visualization, and comprehensive post-production services including retouching, editing, effects, and color grading. Physical infrastructure comprises four distinct Paris-area studio spaces totaling over 1,400m²: Studio Lacen Bretagne (100m² in Le Marais), Studio Lacen Bouvier (200m² in the 11th arrondissement with LED walls), Studio Kina (240m² in Arcueil), and a 900m² natural decor loft. A new virtual production stage is planned.

Revenue is generated through project-based professional services fees across four streams: advertising production services, studio rental (hourly/daily), virtual production/XR, and post-production services. The company employs approximately 9 people and serves enterprise clients primarily in automotive (Renault Group brands including Renault, Alpine, Dacia, Mobilize, plus Nissan and Citroën), luxury goods (Jaeger Lecoultre), cosmetics (Clarins, Caudalie, Dr. Pierre Ricaud), fashion (Jules, Ginette NY), and audio (Devialet). Distribution is exclusively direct via personal relationships and portfolio-driven inbound inquiries.

MP Paris firmographics

Firmographics

Name: MP Paris
Legal name: La Maison de Production
Website: https://mp-paris.com
Company type: Private
Founded year: 2005
Operating status: Operating
Headcount range: 1–10 employees
Short description: MP Paris is a Paris-based audiovisual production company offering virtual production (XR/LED), real-time CGI/3D rendering, post-production services, and studio rental to enterprise clients across automotive, luxury, cosmetics, and fashion sectors, with flagship Renault Group relationships.
Ownership category
akta.pro rank

MP Paris industry classification

Industry

Product category: Commercial Photography and Video Production
NAICS: Commercial Photography (541922), Motion Picture and Video Industries (5121), Photographic Services (54192)
SIC: Services-Motion Picture & Video Tape Production (7812)
akta.pro primary industry: Real-Time Content & Engine Services (Unreal/Unity, Real-Time Rendering Pipelines) (MPADAHAH)
akta.pro secondary industries: VFX Production & Shot Work (CG Integration, Matte Painting, FX) (MPAHABAB), Finishing & Delivery for VFX (DI Conform Support, QC, IMF/DCP VFX Deliverables) (MPADAHAL)

Keywords

Audiovisual production services
Virtual production studio
Photo studio rental
Post-production services
Advertising content creation

Where MP Paris is headquartered

Location

Headquarters

HQ city: Paris
HQ country: France
HQ region: Europe

Offices4 records

Markets served

MP Paris business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Advertising Production Services: Full-service audiovisual and advertising content production including conceptualization, design, and execution across print, TV, and digital platforms. Revenue is generated through project-based production fees.
Photo Studio Rental: Rental of three photo/video studios in Paris (100m2, 200m2, and 240m2 spaces) plus a 900m2 natural decor loft. Revenue is generated through hourly/daily rental fees with various service packages.
Virtual Production (XR): Virtual production services using LED volume technology for automotive, fashion, and other commercial shoots, reducing logistical footprint and carbon emissions.
Post-Production Services: Expert retouching, editing, color grading, and CGI/3D services for still and moving images.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

MP Paris product offering

Product offering

Core offering

MP Paris (La Maison de Production) provides end-to-end audiovisual production, post-production, and photo studio rental services in Paris. The company specializes in high-end advertising content creation for print, TV, and digital platforms, with notable expertise in Extended Reality (XR) virtual production using LED volume walls for automotive and commercial campaigns, alongside real-time CGI/3D rendering, retouching, editing, and color grading.

Product overview

La Maison de Production (MP Paris) is an audiovisual production company formed by the combined expertise of Lacen and Kina Productions, offering a comprehensive suite of services centered on three main pillars: studio rentals (Studio Lacen Bouvier 200m², Studio Lacen Bretagne 100m², Studio Kina 240m², and Studio Décor Naturel 900m²), post-production services (retouching, editing, color grading, CGI/3D), and virtual/XR production. The company specializes in high-quality advertising content creation across print, TV, and digital platforms, with particular expertise in automotive visualization using photorealistic CGI and immersive virtual production techniques.

Differentiator

Problem solved

Functional benefit

Brands

Lacen Studio: Digital content creation studio specializing in advertising production for print, TV and digital platforms, with CGI/3D and retouching capabilities.
Kina Productions

Products and services

Studio Lacen Bretagne
Studio Lacen Bouvier
Studio Kina
Studio Décor Naturel
Post-Production Services
Virtual Production / XR
Content Factory

Quantifiable outcome

Drastic reduction in logistics, transportation, accommodations, and location setup costs through virtual production
+1 more outcomes

Companies that use MP Paris

Customer profile

Named customers15 records

Segments4 records

Ideal customer profiles4 records

MP Paris technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

MP Paris partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and flagship.

LacencoreStrategic or Co-development PartnerLacen Studio (founded 2005) is a core creative and advertising production entity within La Maison de Production, specializing in digital content creation, advertising photography for print/TV/digital, CGI, and retouching. It forms one half of the MP Paris collective alongside Kina Productions.
Kina ProductionscoreStrategic or Co-development PartnerKina Productions specializes in global production management for filming, particularly automotive content (TOP GEAR for 8 seasons) and culinary programs (Top Chef international for 5 seasons, Master Chef, La meilleure boulangerie de France). It provides production coordination, logistics, and crew management as part of La Maison de Production.
Renault Group (Renault, Alpine, Dacia, Mobilize brands)flagshipOthersOngoing production partnership for vehicle launches, brand campaigns, and conceptual content including virtual production for concept cars. Multiple projects documented including Renault Rafale CGI, Dacia Sandrider Dakar campaign, Alpine Alpenglow visualization, and Mobilize Limo reveal.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

MP Paris competitors and assessment

Company assessment

Direct peers

Recom Farmhouse: European boutique production and virtual production studio operating LED stages for advertising, film, and live events—comparable size and offering to MP Paris, with similar European automotive and luxury brand clients.
Unit Image: French VFX and animation studio specializing in photorealistic CG for feature films and advertising, including automotive and luxury clients—comparable French boutique competing for similar post-production and CGI briefs.
Pixomondo: Global VFX and virtual production company operating LED volume stages for film, episodic, and advertising, including automotive and commercial campaigns—directly comparable to MP Paris's XR and real-time CGI offering.
Digital District: Paris-based VFX and post-production studio serving advertising and feature film, with virtual production and CGI capabilities—directly comparable French peer competing for similar European advertising clients.

Broad incumbents

The Mill: Global creative production studio focused on advertising, design, and experiential content with CGI, VFX, and virtual production capabilities for major automotive and consumer brands—comparable on commercial production and post, broader portfolio.
MPC (Moving Picture Company): Global VFX, color grading, and post-production house with significant advertising division serving automotive and consumer brands—overlaps with MP Paris's post-production and CGI/3D services, broader scale.
NEP Group: Global broadcast and live-event production services provider with virtual production/LED stage capabilities—overlaps with MP Paris's XR offering for live and event-based clients, but at much larger scale.
Framestore: Global VFX, immersive, and integrated advertising production firm with established virtual production capabilities serving luxury, automotive, and entertainment brands—overlaps with MP Paris's XR/commercial work but at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

MP Paris financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MP Paris leadership team

Management profile

Number of profiles

MP Paris subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

MP Paris funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MP Paris M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MP Paris

What does MP Paris do?

Is MP Paris a public or private company?

MP Paris is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was MP Paris founded?

MP Paris was founded in 2005. It employs 1 to 10 people.

Where is MP Paris based?

MP Paris is headquartered in Paris, France, in the Europe region.

How does MP Paris make money?

Four revenue lines are on record. Advertising Production Services are the primary driver. The others are photo Studio Rental, virtual Production (XR) and post-Production Services.

Who are MP Paris's main competitors?

Direct peers on record are Recom Farmhouse, Unit Image, Pixomondo and Digital District. Broad incumbents are The Mill, MPC (Moving Picture Company), NEP Group and Framestore.

Does MP Paris have an API?

No public API is recorded for MP Paris.

What industry is MP Paris in?

MP Paris's product category is Commercial Photography and Video Production. Its primary akta.pro industry code is MPADAHAH, Real-Time Content & Engine Services (Unreal/Unity, Real-Time Rendering Pipelines), with a secondary code of MPAHABAB, VFX Production & Shot Work (CG Integration, Matte Painting, FX). Its NAICS code is 541922 and its SIC code is 7812.