MR Agencia Mercadeo Relacional

What MR Agencia Mercadeo Relacional does

MR Agencia Mercadeo Relacional S.A.S. is a Colombian marketing agency founded in 2016 in Ibagué, Tolima, by CEO Marcela Rojas, operating as a Sociedad por Acciones Simplificada (S.A.S.). The firm is built around a "Mercadeo Relacional" (relational marketing) methodology that emphasizes long-term customer relationships and brand advocacy, combined with a growth marketing framework covering the full sales funnel. It delivers services across five integrated lines: digital marketing (social media, web development, email marketing, Google Ads), corporate development (brand strategy, graphic design, brand manuals), corporate events (consulting, BTL, fairs, congresses, launches), professional consulting (commercial management and digital transformation, including work within the national Fábricas de Productividad government program), and academic training (workshops, seminars, and certified diplomas delivered with Universidad del Tolima). Underlying technology is standard commercial marketing tooling rather than proprietary platforms.

The agency serves a mix of private enterprises and public institutions across retail, agribusiness, education, government, construction, and consumer goods, with named clients including CC del Sur, CC Ibagué, Syngenta, Fedearroz, Universidad del Tolima, SENA, and Innpulsa. It operates a sales-led go-to-market model combining direct outreach, an online quote request tool (Cotizador Online), referrals, and partnerships with universities and government programs. Pricing is custom and quote-based across all service lines, with no publicly listed price points. MR Agencia has two offices (Ibagué headquarters and a 2021 WeWork location in Bogotá D.C.) and a team of approximately 11-12 people listed on the website, including creative, digital, design, and call center roles. It won a Capital Semilla grant from Fondo Emprender in 2018 and received government recognition as an Orange Economy leader in 2019, but it has not raised institutional capital and remains founder-owned.

Name

MR Agencia Mercadeo Relacional

Legal name

MR Agencia Mercadeo Relacional S.A.S.

Website

https://mragencia.com.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

MR Agencia Mercadeo Relacional is a Colombian marketing agency founded in 2016 in Ibagué, offering relational and digital marketing, brand development, corporate events, government consulting, and certified training to private enterprises and public institutions across Tolima and Bogotá.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Customer, Marketing & Sales Consulting (BPAHACAG), Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), Customer Success (Adoption, Retention & Expansion) (EDABABAG)

Keywords

• Digital marketing services
• Brand development
• Corporate event consulting
• Commercial management consulting
• Professional marketing training

Headquarters

HQ city

Ibagué

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Professional Services and Consulting: Consulting services for commercial management and digital transformation; professional event consulting including BTL, trade shows, logistics, business rounds, congresses, and corporate launches; professional workshops and training programs.
2. Digital Marketing Services: Social media management, website development, digital administration, email marketing, and Google Ads management provided as ongoing service engagements.
3. Corporate Development Services: Visual brand strategy development, specialized graphic design for advertising pieces, logos, corporate stationery, brand manuals, outdoor advertising, POP materials, and custom pieces for enterprises.
4. Academic and Business Training: Workshops, courses, seminars, congresses, and diplomas delivered in partnership with Universidad del Tolima, covering marketing, digital marketing, commercial management, customer service, coaching, leadership, and entrepreneurship.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

MR Agencia Mercadeo Relacional is a Colombian marketing agency that delivers integrated conventional and digital marketing services for businesses, government entities, and academic institutions. The agency combines relational marketing and growth marketing methodologies to provide digital marketing management, corporate brand development, corporate event consulting, professional commercial and digital transformation consulting, and certified academic training programs.

Product overview

MR Agencia Mercadeo Relacional is a marketing agency offering integrated services including Digital Marketing (social networks, web pages, email marketing, Google Ads), Corporate Development (branding, graphic design, brand manuals), Corporate Events (consulting, logistics, business rounds), Professional Consulting (commercial management and digital transformation), and Academic Training (workshops, courses, diplomas). The agency operates as a service-based business rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Digital Ongoing digital marketing services including social networks management, website development and administration, email marketing, and Google Ads campaign management for businesses in Colombia.
• Desarrollo Corporativo Corporate brand development including visual strategy, specialized graphic design, logos, corporate stationery, brand manuals, outdoor advertising, and POP materials tailored for enterprises.
• Consultoría Profesional en Gestión Comercial y Transformación Digital Professional consulting services for commercial management and digital transformation delivered to companies under the government's Fábricas de Productividad program in partnership with Cámara de Comercio de Ibagué.
• Consultoría Profesional de Eventos Professional event consulting including BTL activities, trade fairs, event logistics, business rounds, congresses, and commercial product launches for corporate clients.
• Formación Académica y Empresarial Academic and business training including workshops, courses, seminars, congresses, and diplomas covering marketing, digital marketing, commercial management, customer service, coaching, leadership, and entrepreneurship, delivered with Universidad del Tolima certification.
• Diplomado en Dirección de Marketing con Énfasis en Gestión Comercial Certified diploma program focused on developing fundamental marketing and commercial concepts with a digital marketing and differential commercial plan focus, delivered in partnership with Universidad del Tolima.
• Taller de Visual Merchandising Visual merchandising workshop covering retail store design, layout optimization, window display, communication elements, and visual merchandising trends, taught by Industrial Designer Agustín Villamarín Hernández.

Quantifiable outcome

• Winner of Capital Semilla from Fondo Emprender government program in 2018
• +1 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Universidad del TolimacoreStrategic or Co-development Partner · 7 November 2019Framework cooperation agreement (Convenio Marco No. 204, signed November 7, 2019) for joint actions in research, extension, technical assistance, administrative support, and academic training. The partnership enables MR Agencia to offer certified academic programs and degrees with university accreditation.
• MDA LATAM UNIVERSITYminorStrategic or Co-development PartnerThe first university in Latin America focused on digital tools training, delivered in-person. MR Agencia staff are trained through this institution, and the alliance supports the delivery of activities with relevant digital content.
• Aurea Diseño + ArquitecturaminorStrategic or Co-development PartnerA nationally and internationally recognized company specializing in visual merchandising projects, ephemeral architecture, large event setups, and infrastructure for major events. Provides execution capability for MR Agencia's event consulting services.
• Cámara de Comercio de IbaguécoreStrategic or Co-development PartnerStrategic partnership through the Fábricas de Productividad government program, where MR Agencia leads consulting services in commercial management and digital transformation in collaboration with the chamber of commerce.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• DDB Colombia: Global creative agency network with Colombian operations providing advertising, digital, and brand development services. Comparable as a full-service marketing agency serving enterprise and consumer brands in Colombia.
• TBWA\Colombia: Global advertising network with operations in Colombia offering creative, digital, and media services. Comparable as an integrated marketing services provider serving similar enterprise clients across Latin America.
• Publicis Colombia: Global advertising network operating in Colombia offering integrated marketing, digital, media, and brand strategy services. Comparable as a full-service marketing agency serving enterprise clients in the same Colombian market, though at significantly larger scale.
• Geometry Colombia: WPP activation agency with Colombian operations focused on commerce, shopper marketing, and integrated brand experiences. Comparable as a marketing services provider with similar event and BTL capabilities in Colombia.
• Ogilvy Colombia: Global creative agency with Colombian operations providing advertising, brand strategy, digital marketing, and PR services. Comparable as a full-service marketing services provider competing for similar enterprise and government clients in Colombia.
• Wunderman Thompson Colombia: Global creative, digital, and CRM agency with Colombian operations providing marketing transformation services. Comparable as a full-service digital and marketing consultancy serving enterprise clients in Colombia.
• MullenLowe Colombia: Global advertising network with a strong Colombian presence, offering integrated marketing communications, digital, and brand strategy. Comparable as a multinational full-service agency competing in the same Colombian market.

Direct peers

• Sancho BBDO: Independent Colombian advertising agency with BBDO affiliation, offering integrated marketing, digital, and brand services. Comparable as a Colombian full-service agency of similar scale competing for similar regional and multinational clients.

Others

• Aurea Diseño + Arquitectura: Colombian visual merchandising and ephemeral architecture company partnering with MR Agencia on event execution. Comparable as an ecosystem partner providing event production capabilities that complement MR Agencia's consulting services.
• Universidad del Tolima (academic partner): Public university and key strategic partner of MR Agencia through Convenio Marco No. 204, enabling accredited marketing and commercial management programs. Listed because of the formal commercial partnership that is core to MR Agencia's training revenue stream.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCr8TAtR7tvBHD0teNJ5ux-w?view_as=subscriber
• Facebookfacebook.com/mragenciamercadeo
• LinkedInlinkedin.com/company/mr-agencia-mercadeo-relacional
• Instagraminstagram.com/mragenciamercadeo

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MR Agencia Mercadeo Relacional