MRC (MediaCorp Enterprise)

What MRC (MediaCorp Enterprise) does

MRC (MediaCorp Enterprise) is a Singapore-based, full-service consumer research consultancy that has operated for approximately 30 years from Mediacorp Campus at 1 Stars Avenue, Singapore. The firm serves two principal client cohorts: "Singapore's best-known brands" (large enterprise accounts) and Singapore government agencies. MRC delivers its work through a structured portfolio of services branded as the "Consult Suite" — Brand Consult (brand health measurement), Comms Consult (ad testing), Campaign Consult (campaign measurement and benchmarking), Needs Consult (ethnographies, focus groups, in-depth interviews), Product Consult (feature and price optimization), and Experience Consult (mystery shopping and satisfaction surveys) — supported by an Advanced Analytics practice covering brand decisioning, campaign measurement, media mix modelling, multi-touch attribution, customer analytics, segmentation, and product development.

The firm's operational backbone is its in-house fieldwork infrastructure: a 30-seat Computer-Assisted Telephone Interviewing (CATI) call centre, two focus group rooms (capacity up to 15 participants each) with client viewing rooms behind two-way mirrors, two fully-equipped mobile kitchens for F&B taste-testing, and facilitation rooms accommodating studies from one-on-one interviews to auditorium tests of up to 50 participants. This combination of qualitative and quantitative capabilities, all delivered internally, is the technical and operational core of MRC's offering.

MRC's business model is professional-services-based, sold through a direct B2B sales motion: prospective clients initiate contact via website email ([email protected]) or phone (+65 6255 7484), and services are priced per engagement (no public pricing). The firm is a subsidiary/enterprise of Mediacorp, Singapore's state-linked media corporation, which provides brand affiliation, on-campus facilities, and a likely pipeline into government and large-enterprise clients. Go-to-market is primarily through thought-leadership case studies published via Channel News Asia rather than paid digital marketing or channel partners. Headcount is reported at 22 employees, comprising research specialists and data scientists; revenue figures are not publicly disclosed.

Name

MRC (MediaCorp Enterprise)

Legal name

MRC

Website

https://mrconsultants.sg

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

MRC is a Singapore-based consumer research consultancy serving leading local brands and government agencies with a Consult Suite of services (brand, comms, campaign, needs, product, experience) backed by in-house CATI, focus group, and mobile kitchen fieldwork infrastructure.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consult Suite Solutions: Professional consulting services including Brand Consult, Comms Consult, Campaign Consult, Needs Consult, Product Consult, and Experience Consult. Delivered through structured research programmes tailored to client business questions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

MRC is a full-service consumer research consultancy offering a structured "Consult Suite" of solutions covering brand health measurement, advertising testing, campaign measurement, consumer needs identification, product insight development, and customer experience research. These services are delivered by research specialists and data scientists and supported by advanced analytics capabilities (media mix modelling, multi-touch attribution, segmentation) and field operations infrastructure including a 30-seat CATI call centre, focus group rooms, mobile kitchens, and facilitation rooms.

Product overview

MRC operates as a full-service consumer research consultancy offering a suite of research services collectively called the Consult Suite, which includes Brand Consult, Comms Consult, Campaign Consult, Needs Consult, Product Consult, and Experience Consult. These services are supported by Advanced Analytics capabilities spanning brand decisioning, campaign measurement, media mix modelling, multi-touch attribution, customer analytics, segmentation, and product development. The company also maintains field operations infrastructure including a 30-seat Telephone Interview Centre with CATI capabilities, two focus group rooms with viewing facilities, two mobile kitchens for F&B taste-testing, and facilitation rooms accommodating studies from individual interviews to auditorium tests of up to 50 participants.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Consult
• Comms Consult
• Campaign Consult
• Needs Consult
• Product Consult
• Experience Consult
• Advanced Analytics

Quantifiable outcome

• Data-driven organisations are more likely to report significant improvements in decision-making and business outcomes (industry research reference)

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Kantar: World's largest marketing insights and brand consultancy, with strong Singapore presence. Comparable on brand health measurement (BrandZ), advertising testing, and consumer research, but as part of a global portfolio rather than a Singapore-specialist.
• YouGov: Global online research and data analytics firm with active Singapore panel. Provides brand tracking, communications testing, and consumer segmentation broadly comparable to MRC's analytics and brand consult offerings, via an online panel model rather than fieldwork.
• Ipsos: Global market research and consulting firm operating across all major Singapore industries. Overlaps with MRC on brand and communications research, customer experience, and product testing at enterprise and government level.
• NielsenIQ: Global consumer measurement and analytics giant with significant Singapore operations. Overlaps with MRC on brand health tracking, campaign measurement, and consumer analytics, but operates at much larger scale across many verticals.
• GfK (an IQVIA company): Global consumer intelligence firm with Singapore presence, covering brand and consumer research, product testing, and customer experience. Comparable on methodology and enterprise client base, though at global scale.

Direct peers

• Verve (Verve Intelligence): Singapore-headquartered research and insights agency serving enterprise clients with consumer, brand, and communications research. Directly comparable service mix to MRC's Consult Suite across qualitative and advanced analytics.
• Asia Insight (Asia Insight Pte Ltd): Singapore-based market research firm providing consumer insights, brand tracking, and communications research to enterprise clients across Asia. Direct peer on the dimensions of Singapore presence, qualitative-quantitative blend, and enterprise client base.
• Kadence International: Asia-focused market research agency with offices across the region including Singapore. Comparable on the dimensions of multi-country research delivery, qualitative and quantitative methods, and consumer insights for brand and product decisions.
• Blackbox Research: Singapore-based consumer and social research firm offering qualitative and quantitative research to enterprises and government. Closest direct local peer to MRC given shared Singapore focus, government clients, and full-service research delivery.

Emerging players

• Milieu Insight: Singapore-based consumer insights and survey platform using a proprietary online panel for fast-turn brand and market research. Competes with MRC on consumer survey work and brand tracking but with a digital-first, lower-cost delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mrc-mediacorp-enterprise-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MRC (MediaCorp Enterprise)