MRC de La Vallée-du-Richelieu

What MRC de La Vallée-du-Richelieu does

MRC de La Vallée-du-Richelieu (MRCVR) is a supramunicipal government organization (municipalité régionale de comté) created in 1982 under Quebec law, headquartered in McMasterville, Québec. It provides regional coordination and service delivery across 13 municipalities in the Montérégie region: Beloeil, Carignan, Chambly, McMasterville, Mont-Saint-Hilaire, Otterburn Park, Saint-Antoine-sur-Richelieu, Saint-Basile-le-Grand, Saint-Charles-sur-Richelieu, Saint-Denis-sur-Richelieu, Saint-Jean-Baptiste, Saint-Marc-sur-Richelieu, and Saint-Mathieu-de-Beloeil. The MRCVR's core portfolio comprises territorial planning and mobility (Schéma d'aménagement, PDRMA active mobility plan), residual materials management (waste collection, recycling, Écorcentre régional at Mont-Saint-Hilaire), fire safety coordination, geomatics and interactive mapping (ArcGIS), natural environments and waterway management, cultural programming, tourism promotion (Tourisme Vallée-du-Richelieu), business support and mentorship (Action Mentorat), agricultural zone services, and social housing through its wholly-owned subsidiary Office régional d'habitation de la Vallée-du-Richelieu (ORHVR). Since January 2019 the MRCVR's mandate was expanded to include economic, tourist, and social development, and it has subsequently launched a Plan climat and Signature Innovation project for the Richelieu River.

The MRCVR operates under the Loi sur l'aménagement et l'urbanisme and the Code municipal du Québec, with mandatory regulatory alignment to the Communauté métropolitaine de Montréal's PMAD and the Ministère des Affaires municipales et de l'Habitation's OGAT orientations. Its technology stack is conventional web-based: WordPress CMS, Elementor, Tidio Live Chat, Google Analytics, Complianz, and ArcGIS Web AppBuilder for interactive cartography. The organization has 36 employees, an Infocentre intranet, and a public-facing service portal at mrcvr.ca with supplementary platforms for tourism (tourismevalleedurichelieu.ca) and interactive maps. It is governed by a Council of mayors and municipal prefects, with Préfète Marilyn Nadeau and Directrice générale et greffière-trésorière Evelyne D'Avignon in current leadership roles.

The MRCVR's revenue model relies on municipal property taxes collected from the 13 member municipalities, provincial government grants and subsidies (including via the ORHVR for social housing), and service fees for waste collection, ecocentre access, permit processing, and waterway maintenance cost-sharing. Pricing is governed by Regulation 86-20 and its amendments. Commercial revenue is not applicable; the distribution model is direct-to-citizen and direct-to-municipality through the headquarters in McMasterville, the regional ecocentre in Mont-Saint-Hilaire, the public website, infolettres, social media (Facebook, LinkedIn, YouTube), and in-person events such as RDV entrepreneurial and public consultations.

Name

MRC de La Vallée-du-Richelieu

Legal name

MRC de La Vallée-du-Richelieu

Website

https://mrcvr.ca

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

MRC de La Vallée-du-Richelieu is a supramunicipal government organization serving 13 municipalities in Quebec's Montérégie region, providing regional land-use planning, waste management, fire safety coordination, environmental and cultural programs, tourism promotion, business support, and social housing through its ORHVR subsidiary.

Ownership category

akta.pro rank

Product category

Regional Government Services

NAICS

Administration of Housing Programs, Urban Planning, and Community Development (9251), Administration of Housing Programs, Urban Planning, and Community Development (925), Administration of Environmental Quality Programs (9241), Services to Buildings and Dwellings (5617)

SIC

Services-Facilities Support Management Services (8744), Services-Social Services (8300)

akta.pro primary industry

Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF)

akta.pro secondary industries

Regional & Land Use Planning (BPAHAKAE), Economic Development & Business Licensing (Local) (BPAIACAN), Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ)

Keywords

• Regional municipal government
• Land use planning
• Waste management services
• Economic development
• Fire safety coordination

Headquarters

HQ city

McMasterville

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Municipal Property Tax Revenue: The MRC derives its primary operating revenue from municipal property taxes collected from the 13 municipalities on its territory. It also levies service fees for specific services such as waste collection, ecocentre access, and permit processing.
2. Government Grants and Subsidies: The MRC receives provincial government grants for specific programs including housing social (via the ORHVR), infrastructure projects, environmental initiatives, and economic development.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

MRC de La Vallée-du-Richelieu is a supramunicipal government authority that coordinates regional public services across 13 municipalities in the Vallée-du-Richelieu territory of Quebec, Canada. Its core offerings include regional land use planning, waste management and a regional ecocentre, fire safety coordination, waterway and natural environment management, geomatics and interactive mapping, cultural programming, business and entrepreneurial support, tourism promotion, social housing (through ORHVR), and a regional climate action plan. Services are delivered directly to municipalities and citizens through headquarters service points, online portals, and field operations.

Product overview

MRC de La Vallée-du-Richelieu is a supramunicipal organization providing regional public services across 13 municipalities. The organization operates as a unified service platform offering: territorial planning and geomatics services (Aménagement du territoire, Géomatique with interactive maps), environmental services (Matières résiduelles waste management, Milieux naturels, Plan climat climate action), public safety (Sécurité incendie fire safety), community development (Culture cultural programs, Vie communautaire community life, Zone agricole agricultural zone), economic development (Soutien aux entreprises business support, Tourism), and social housing (ORHVR regional housing office). The MRC also provides internal tools such as an Intranet for staff and public information services including Info-collectes for waste collection schedules. Services are offered through the main website at mrcvr.ca with supplementary platforms for specific functions like the interactive mapping tool and tourism portal.

Differentiator

Problem solved

Functional benefit

Brands

• Tourisme Vallée-du-Richelieu: Tourism brand for the Vallée-du-Richelieu region, promoting the area as a 'Destination rurbaine' (rural-urban destination).
• La Route bleue
• MAG Rurbain

Products and services

• Aménagement du territoire et mobilité Territorial planning and mobility service including the Schéma d'aménagement (regional master planning document), mobility studies, active mobility planning, and regional land use coordination for the 13 member municipalities.
• Matières résiduelles (Waste Management) Regional residual materials and waste management service for residents and businesses, including garbage collection, recycling, organic waste (résidus alimentaires, résidus verts), bulky waste, hazardous materials, and access to the regional Écocentre.
• Sécurité incendie (Fire Safety) Regional fire safety coordination including fire risk coverage planning, adapted response coordination (secours adaptés), and municipal fire service collaboration across the territory.
• Milieux naturels (Natural Environments) Natural environment management including the Signature Innovation Richelieu River biodiversity reserve project, waterway (cours d'eau) management, riparian buffer (bandes riveraines) programs, regional natural environments plan, and permitting.
• Géomatique et cartes interactives Geomatics service providing interactive maps and spatial data for the regional territory, including land use, zoning, natural environments, infrastructure, and service coverage layers.
• Soutien aux entreprises (Business Support) Business and entrepreneurial development support including the Action Mentorat cell, financing assistance, accompagnement (coaching), entrepreneur events (RDV entrepreneurial), and integration with Réseau Mentorat and Réseau accès PME.
• Tourisme Vallée-du-Richelieu Regional tourism promotion service for the Vallée-du-Richelieu, branded 'Destination rurbaine', highlighting outdoor activities, heritage sites, itineraries, the Richelieu River, La Route bleue, and local businesses via tourismevalleedurichelieu.ca.
• Culture (Cultural Development) Cultural development service including public art initiatives, cultural projects (Animalis Encantus, Chasse aux oeuvres, Culture & Culture, Dévoiler le potentiel de la matière), heritage conservation, and the MAG Rurbain digital magazine.
• Vie communautaire (Community Life) Community life service including youth strategies, immigration support, seniors' services, community resources, and coordination of social development activities across the territory.
• Office régional d'habitation (ORHVR) Regional social housing office (Office régional d'habitation de La Vallée-du-Richelieu) providing social housing management and tenant support services to residents in need across the territory.
• Zone agricole et bioalimentaire Agricultural and agri-food zone services including agronomic tools, the Plan de développement de la zone agricole (PDZA), and support for agricultural projects on the territory's protected farmland.
• Plan climat (Climate Action Plan) Climate action plan service addressing climate change mitigation and adaptation measures for the territory, including greenhouse gas reduction targets and regional climate resilience initiatives.

Quantifiable outcome

• 30+ entrepreneurs supported through the Action Mentorat program
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Communauté métropolitaine de Montréal (CMM)coreStrategic or Co-development PartnerThe MRCVR is required to ensure its Schéma d'aménagement and development plans conform to the Plan métropolitain d'aménagement et de développement (PMAD) issued by the CMM. This is a mandatory regulatory alignment rather than a voluntary partnership.
• Ministère des Affaires municipales et de l'Habitation (MAMH)coreStrategic or Co-development PartnerThe MAMH provides regulatory oversight and government orientation for the MRC's land use planning (Loi sur l'aménagement et l'urbanisme), budget approvals, and infrastructure programs. The MRC must comply with MAMH orientations gouvernementales en matière d'aménagement du territoire (OGAT).
• MeublétoutminorOthersSocial economy organization that partners with the MRC for at-home collection of refrigerating appliances (refrigerators, freezers, air conditioners), contributing to the MRC's waste diversion and environmental objectives.
• GoRecycle / GoRéemploiminorOthersGoRecycle and GoRéemploi partner with the MRC's Écocentre régional for responsible disposal and reuse of refrigerating appliances, supporting Quebec's extended producer responsibility objectives.
• Réseau MentoratminorOthersThe MRCVR's Action Mentorat cell is integrated into the Réseau Mentorat, which supports entrepreneurial mentorship development and awarded the MRC the Prix MENTORAS 2025. The Service du soutien aux entreprises is also integrated into the Réseau accès PME.
• Tourisme Vallée-du-RichelieuminorStrategic or Co-development PartnerRegional tourism promotion organization branded as 'Destination rurbaine', operated or closely supported by the MRC to promote tourism across the 13 municipalities. Manages the website tourismevalleedurichelieu.ca.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MRC du Haut-Richelieu: Regional MRC in the Richelieu valley operating the same supramunicipal mandate (planning, waste, cours d'eau, fire safety, economic development) over a comparable set of municipalities.
• MRC de Marguerite-D'Youville: Adjacent Montérégie MRC with the same supramunicipal mandate under Quebec law; co-recipient of the 2020 Plume Coup de cœur with MRCVR for the biométha-quoi? behavioural campaign. Directly comparable in scope, scale, and statutory powers.
• MRC de Rouville: Neighbouring Montérégie MRC; also co-won the 2020 ACMQ Plume Coup de cœur with MRCVR. Shares the same Quebec statutory framework for land use planning, waste management, and economic development.
• MRC des Maskoutains: Montérégie MRC with similar agricultural zone services (PDZA) and shared regional service delivery mandate; comparable in scale, statutory authority, and rural-urban service mix.
• MRC de Lajemmerais: Contiguous MRC with mixed urban-suburban-rural profile; comparable in service scope (planning, waste, environment, economic development) under the same Quebec legal framework.
• MRC de Roussillon: South-Shore Montérégie MRC serving a similar mix of urban and rural municipalities under the same statutory mandate; useful benchmark for shared services and planning conformity.
• MRC de La Jacques-Cartier: Québec City-area MRC operating under the same LAU framework with tourism, environment, and land use planning functions; useful comparator for tourism-led rurbain positioning.

Others

• Réseau Mentorat: Province-wide mentorship network of which the MRCVR's Action Mentorat cell is a member; awards the Prix MENTORAS. Functions as ecosystem/integrator rather than direct service competitor.

Broad incumbents

• Communauté métropolitaine de Montréal (CMM): Metropolitan-tier authority that issues the PMAD to which the MRCVR must conform; broader geographic scope and statutory powers than any single MRC, making it a higher-tier governing peer.
• Agglomération de Longueuil: Larger urban-tier supramunicipal authority in the same Montérégie region; exercises overlapping metropolitan powers (PMAD via CMM) but with broader urban mandate and larger budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCypWU25Xt-Zr8bJu7C7dksA?view_as=subscriber
• Facebookfacebook.com/MRCdeLaValleeduRichelieu
• LinkedInlinkedin.com/company/mrc-de-la-vall%C3%A9e-du-richelieu

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MRC de La Vallée-du-Richelieu