Mr.Fish Restaurant

What Mr.Fish Restaurant does

Mr. Fish Restaurant is a family-owned seafood restaurant and retail seafood market operating from a single location in Myrtle Beach, South Carolina, founded in 1994 by Ted Hammerman. The business combines three integrated formats under one roof: a full-service dine-in restaurant serving lunch ($10-$13) and dinner ($13-$27 entrees, $24-$30 platters); an on-site retail seafood market where fish are filleted in-house from local catch; and a catering operation spanning both pickup/delivery (starting at $13 per person) and full-service event catering for corporate events, golf groups, breakfast functions, weddings, and rehearsal dinners.

The operation is vertically integrated into fresh seafood procurement, with the founder personally maintaining relationships with local fishermen and operating under a same-day dock-to-table model that supports both the kitchen and the retail counter. The business has approximately 25 employees and remains under family ownership, with second-generation owner Marisa Hammerman Wentzel (Johnson & Wales University culinary graduate) continuing operational leadership.

Revenue is diversified across dine-in covers, retail seafood sales, catering contracts, branded apparel (Mr. Fish Apparel), and event-based food trailer operations at venues including La Belle Amie Vineyard. The company uses a BentoBox-powered website for online ordering, reservations, and gift cards. The business operates without disclosed outside funding, franchise units, or multi-location expansion, and runs a recurring Wine Down Wednesday $5 wine promotion to drive midweek traffic. The customer base is a mix of Myrtle Beach tourists, local repeat diners, and event clients across the Grand Strand region.

Name

Mr.Fish Restaurant

Legal name

Mr. Fish

Website

https://mrfish.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Mr. Fish Restaurant is a family-owned seafood restaurant and on-site retail seafood market in Myrtle Beach, SC, founded in 1994, serving dine-in guests, retail seafood shoppers, catering clients, and food trailer event attendees across the Grand Strand.

Ownership category

akta.pro rank

Product category

Seafood Restaurant

NAICS

Fish and Seafood Retailers (445250), Fish and Seafood Retailers (44525), Seafood Product Preparation and Packaging (31171), Seafood Product Preparation and Packaging (311710)

SIC

Retail-Eating & Drinking Places (5810), Prepared Fresh Or Frozen Fish & Seafoods (2092), Retail-Eating Places (5812)

akta.pro primary industry

Seafood Markets & Fishmongers (CRAHAHAC)

akta.pro secondary industries

Ready-to-Eat/Ready-to-Heat Seafood Meals (Prepared Foods) (AFANADAI), Breaded/Battered & Fried Seafood Products (Frozen Convenience) (AFANADAH)

Keywords

• Seafood restaurant
• Fresh seafood market
• Event catering services
• Lowcountry seafood cuisine
• Full-service catering

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dine-In Service: Full-service dining at the Seafood Market & Grill offering entrees, appetizers, sandwiches, tacos, soups, salads, and beverages. Operates daily for lunch and dinner service with indoor and outdoor seating.
2. Seafood Market Retail: Fresh whole fish, fillets, shellfish, homemade sauces, seasonings, seafood breaders, and ready-to-cook meals sold to retail customers for home preparation
3. Catering Services: Pickup/delivery catering and full-service on-site catering for events including seafood platters, Lowcountry boils, and customized menus. Online ordering available with 2-day advance notice.
4. Apparel and Merchandise: Sale of branded apparel including hoodies, crew necks, t-shirts, and aprons through online store and potentially in-house

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mr. Fish is a fish-market-to-table seafood restaurant and retail market in Myrtle Beach, South Carolina. Customers dine in at the seafood grill or purchase fresh whole fish, fillets, shellfish, and homemade products from the adjacent market. The business also operates a catering arm offering pickup/delivery orders and full-service on-site catering for weddings, corporate events, golf groups, and family gatherings.

Product overview

Mr. Fish is a Myrtle Beach-based family-owned seafood restaurant and market operating since 1994. The business operates as a unified offering combining a dine-in seafood grill and a retail seafood market, complemented by extensive catering services. The core product portfolio includes: (1) the Seafood Restaurant & Grill serving dine-in customers with an extensive menu of fresh seafood, award-winning dishes like Shrimp 'N' Grits, sushi, and Lowcountry specialties; (2) the Seafood Market providing retail customers fresh fish, shellfish, and homemade products for home preparation; and (3) Catering Services spanning pickup/delivery catering through an online portal and full-service on-site catering for corporate events, weddings, private parties, and golf groups. Additional offerings include breakfast catering, private event hosting, and branded apparel. The restaurant was founded by Ted Hammerman (a legendary fisherman with over 40 years of experience) and his daughter Sheina Hammerman (Johnson & Wales culinary graduate), and has earned recognition from Southern Living, Travel Channel, and Grand Strand Magazine.

Differentiator

Problem solved

Functional benefit

Brands

• Mr. Fish Catering: Full-service and pickup/delivery catering services for events including weddings, corporate events, family reunions, and golf outings.

Products and services

• Seafood Restaurant & Grill Full-service dine-in seafood restaurant offering fresh, locally sourced seafood with a diverse menu including award-winning shrimp and grits, sushi, build-your-own platters, seafood platters, and Lowcountry specialties. Open daily for lunch and dinner service with indoor and outdoor seating.
• Seafood Market Retail seafood market providing fresh whole fish, fillets, shellfish, homemade sauces, seasonings, crab cakes, smoked fish, and specialty seafood items for customers to prepare at home. Operates from 10:00 AM daily.
• Pickup/Delivery Catering Online ordering platform for seafood platters, Lowcountry boils, and catering menu items available for pickup or delivery to venues across Myrtle Beach with 2-day advance notice required.
• Full-Service Event Catering Comprehensive on-site catering service for weddings, corporate events, golf groups, and large celebrations across Myrtle Beach including custom menu design, professional staff, setup, service, and cleanup.
• Mr. Fish Apparel Branded merchandise including hoodies, crew necks, t-shirts, and aprons available for purchase online through a Threadless storefront or at the restaurant location.

Quantifiable outcome

• Voted Best Shrimp & Grits at Taste of Myrtle Beach in 2018 and 2019
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Legal Sea Foods: Established East Coast seafood restaurant chain with a fish-market heritage and reputation for fresh, quality seafood. Comparable to Mr. Fish on the fish-market-to-restaurant model and brand built around sourcing expertise.
• Captain D's: Largest U.S. seafood quick-service chain with broad menu of fried and grilled fish/shrimp at value price points. Comparable to Mr. Fish on seafood category focus and family-casual dining format, though at lower price tier.
• Landry's Seafood House: Multi-concept seafood restaurant operator (Landry's, Rainforest Cafe, Mitchell's) with full-service dining and fresh-seafood focus. Comparable to Mr. Fish as a full-service seafood restaurant serving tourists and locals.
• Bonefish Grill: Upscale-casual seafood chain serving fresh fish, wood-grilled preparations, and a market-driven seasonal menu. Comparable to Mr. Fish on fresh-seafood positioning and customizable protein/cooking-style menu structure.
• Bubba Gump Shrimp Co. National casual-dining seafood chain known for shrimp and Southern-inspired seafood dishes, frequently located in tourist destinations. Comparable to Mr. Fish as a tourist-traffic seafood restaurant serving similar menu categories (shrimp, fish, fried/baked preparations).
• McCormick & Schmick's: Classic seafood dining chain with broad menu of fresh fish, shellfish, and chef's-daily features. Comparable to Mr. Fish on fresh-seafood menu breadth, catering offerings, and dine-in retail hybrid heritage.
• Joe's Crab Shack: Casual-dining seafood chain specializing in crab, shrimp, lobster, and Southern-style boils. Comparable to Mr. Fish on Lowcountry boil offerings, family-style seafood, and tourist-area positioning.

Regional players

• Hook & Barrel: Southeast-focused seafood restaurant group emphasizing fresh fish, oysters, and coastal cuisine. Comparable to Mr. Fish on coastal-seafood positioning and regional Southeastern U.S. catering/dining focus.

Direct peers

• The Boiling Crab: Casual Cajun/seafood-boil concept serving Lowcountry-style shrimp, crab, crawfish, and corn in communal bags. Comparable to Mr. Fish on Lowcountry boil catering, communal dining format, and build-your-own seafood experience.
• Saltwater Grill: Independent-style seafood restaurant concept emphasizing fresh, locally sourced fish and customizable preparations (grilled, blackened, fried). Comparable to Mr. Fish on fish-market heritage, build-your-own format, and family-owned positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mrfishmyrtlebeach
• LinkedInlinkedin.com/company/mr.fish-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr.Fish Restaurant