Mr Price Apparel
Mr Price Apparel is a South African mass-market fashion retailer and division of Mr Price Group Ltd, selling affordable apparel, footwear, beauty, novelty, and cellular products through physical retail stores and an e-commerce platform serving everyday South African consumers across all demographics.
- Company typePrivate
- Founded-
- HeadquartersSouth Africa
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Mr Price Apparel does
Mr Price Apparel is a South African fashion retailer operating as a division of Mr Price Group Ltd, a diversified retail conglomerate that also encompasses Mr Price Home, Mr Price Sport, Mr Price Money (an authorised Financial Service and Credit Provider), and Mr Price Foundation. The company sells affordable apparel, footwear, accessories, beauty products, novelty merchandise, and cellular products across categories including Ladies, Mens, Kids, Baby, Shoes, Everyday Basics, Beauty, Novelty (Mr Price CO), and Mr Price Cellular. It serves a broad mass-market South African consumer base across multiple demographic segments, with primary segments being Ladies, Mens, Kids, and Shoes.
Mr Price Apparel operates through two primary channels: a physical retail store network distributed across South Africa and an owned e-commerce storefront at mrp.com. The omnichannel integration is anchored by a free click-and-collect service, available at any Mr Price store for online orders of R350 or more, which uses physical locations as fulfillment nodes for online demand. The product portfolio also extends into collaborative and character-themed merchandise through a dedicated 'Collabs & Character' merch drop shop and into branded novelty apparel under the Mr Price CO sub-brand. A sustainability-focused content vertical ('Inspo') and a dedicated promotions section form part of the digital marketing surface.
The revenue model is a one-time retail transaction model: merchandise is sold either through physical point-of-sale or online checkout, with pricing not publicly disclosed. Marketing is concentrated on the company's own e-commerce platform, featuring category browsing, promotional campaigns, and branded content. There is no disclosed subscription, membership, or recurring revenue component, and no enterprise or B2B contracts in the input data. The company is headquartered in South Africa and operates as a wholly-owned division within Mr Price Group Ltd, with no separate independent ownership disclosed.
Mr Price Apparel firmographics
Firmographics- Name
- Mr Price Apparel
- Legal name
- Mr Price Apparel
- Website
- https://mrp.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mr Price Apparel is a South African mass-market fashion retailer and division of Mr Price Group Ltd, selling affordable apparel, footwear, beauty, novelty, and cellular products through physical retail stores and an e-commerce platform serving everyday South African consumers across all demographics.
- Ownership category
- akta.pro rank
Mr Price Apparel industry classification
Industry- Product category
- Value Fashion Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Extreme Value General Merchandise Discounters (CRAEAAAE)
- akta.pro secondary industry
- Streetwear & Contemporary Apparel Retail (CRAAABAM)
Keywords
Where Mr Price Apparel is headquartered
LocationHeadquarters
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Mr Price Apparel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Apparel and General Merchandise Sales: Revenue is generated through the sale of apparel, footwear, accessories, and general merchandise across multiple product categories including Ladies, Mens, Kids, Baby, Beauty, Shoes, Everyday Basics, and Novelty. Sales occur through physical retail stores and e-commerce channels.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Mr Price Apparel product offering
Product offeringCore offering
Mr Price Apparel is a South African fashion retailer that sells affordable apparel, footwear, accessories, beauty products, and general merchandise through a network of physical retail stores and an e-commerce platform (mrp.com). The assortment is organized into categories including Ladies, Mens, Kids, Baby, Shoes, Beauty, Everyday Basics, and Novelty (Mr Price CO), plus a Collabs & Character merch drop shop and Mr Price Cellular mobile offering. Customers can order online for home delivery or free click + collect to any Mr Price store on purchases of R350 or more.
Product overview
Mr Price Apparel is a South African fashion retailer operating as part of the Mr Price Group Ltd. The company offers a unified e-commerce platform providing apparel and fashion products across multiple demographic categories including Ladies, Mens, Kids, Baby, and Shoes. The product portfolio includes specialty sub-brands such as Collabs & Character for collaborative merchandise, Novelty (Mr Price CO) for branded items, and Everyday Basics for essential staples. Additional offerings include Beauty products and Mr Price Cellular for mobile products. The company operates a click-and-collect service to physical stores and runs promotional campaigns through its Promos section. The online platform is complemented by sister divisions Mr Price Home, Mr Price Sport, and Mr Price Money within the Mr Price Group.
Differentiator
Problem solved
Functional benefit
Products and services
- Mr Price Apparel Online Store Direct-to-consumer e-commerce storefront at mrp.com offering affordable fashion apparel and accessories across multiple demographic categories, with home delivery and free in-store click + collect on orders of R350 or more.
- Ladies Women's fashion category offering clothing, footwear, and accessories for everyday wear and special occasions, targeting female value-conscious consumers in South Africa.
- Mens Men's fashion category offering clothing, footwear, and accessories for everyday wear and special occasions, targeting male value-conscious consumers in South Africa.
- Kids Children's apparel and footwear category covering kids' everyday and occasion wear.
- Baby Infant and toddler clothing and accessories category.
- Shoes Footwear assortment across men, women, and children covering casual, formal, and athletic styles.
- Beauty Beauty and cosmetics product category sold alongside the apparel range.
- Everyday Basics Essential everyday apparel staples and basics sold at affordable price points.
- Novelty (Mr Price CO) Novelty fashion items and character/branded merchandise sold under the Mr Price CO sub-brand.
- Collabs & Character (Merch Drop Shop) Limited-edition collaborative and character-themed apparel and merchandise drops featured through a dedicated merch drop shop on mrp.com.
- Mr Price Cellular Mobile phones and cellular-related products and services sold alongside apparel on the Mr Price storefront.
Companies that use Mr Price Apparel
Customer profileSegments8 records
Ideal customer profiles1 record
Mr Price Apparel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mr Price Apparel partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Mr Price Apparel competitors and assessment
Company assessmentBroad incumbents
- Inditex (Zara): Global fast-fashion incumbent operating Zara. Comparable to Mr Price Apparel on fast-fashion model and category breadth, but at a higher price point and limited South African presence.
- Woolworths Holdings (South Africa): Premium South African general merchandise and food retailer. Overlaps with Mr Price Apparel in ladieswear, menswear, kids, and beauty but operates in a different price tier.
Emerging players
- Shein: Online-native ultra-low-price fashion retailer. Competes with Mr Price Apparel on price and trend speed, particularly among younger South African consumers shopping online.
Direct peers
- Edgars (Edcon): Long-standing South African apparel and footwear retailer with credit-linked offering. Competes directly with Mr Price Apparel for middle- and value-market consumers.
- Pepkor Holdings (PEP, Ackermans): Operates PEP and Ackermans, South Africa's largest value-fashion chains. Directly competes with Mr Price Apparel on affordable clothing across similar demographic categories.
- Truworths International: Mid-market South African apparel retailer with store footprint overlapping Mr Price. Targets similar fashion-conscious customers with comparable credit infrastructure.
- The Foschini Group (TFG): Multi-brand South African apparel, footwear, and jewelry retailer (Foschini, Jet, @home). Competes with Mr Price Apparel across ladieswear, menswear, kids, and footwear categories.
Regional players
- H&M: Global affordable-fashion retailer. Comparable business model and category breadth to Mr Price Apparel, though it competes primarily in markets outside South Africa.
- C&A: International affordable-fashion chain with comparable value positioning to Mr Price Apparel. Limited overlap in South Africa but similar target customer elsewhere.
Others
- Mr Price Sport (sister division): Wholly-owned sister division of Mr Price Group selling sports apparel and equipment. Comparable category overlap and shared customer base, though not a direct external competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Mr Price Apparel social profiles
Digital presenceMr Price Apparel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mr Price Apparel leadership team
Management profileNumber of profiles
Mr Price Apparel subsidiaries and ownership
Company hierarchySubsidiaries4 records
Mr Price Apparel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mr Price Apparel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mr Price Apparel
What does Mr Price Apparel do?
Mr Price Apparel is a South African fashion retailer that sells affordable apparel, footwear, accessories, beauty products, and general merchandise through a network of physical retail stores and an e-commerce platform (mrp.com). The assortment is organized into categories including Ladies, Mens, Kids, Baby, Shoes, Beauty, Everyday Basics, and Novelty (Mr Price CO), plus a Collabs & Character merch drop shop and Mr Price Cellular mobile offering. Customers can order online for home delivery or free click + collect to any Mr Price store on purchases of R350 or more.
Is Mr Price Apparel a public or private company?
Mr Price Apparel is a private company. It is classified as corporate owned and is currently operating.
When was Mr Price Apparel founded?
Mr Price Apparel was founded in -1. It employs 101 to 250 people.
Where is Mr Price Apparel based?
Mr Price Apparel is headquartered in South Africa, in the Africa region.
How does Mr Price Apparel make money?
One revenue line is on record: apparel and General Merchandise Sales.
Who are Mr Price Apparel's main competitors?
Broad incumbents on record are Inditex (Zara) and Woolworths Holdings (South Africa). Shein is listed as an emerging player. Direct peers are Edgars (Edcon), Pepkor Holdings (PEP, Ackermans), Truworths International and The Foschini Group (TFG). Regional players are H&M and C&A. Mr Price Sport (sister division) is listed as an others.
Does Mr Price Apparel have an API?
No public API is recorded for Mr Price Apparel.
What industry is Mr Price Apparel in?
Mr Price Apparel's product category is Value Fashion Retail. Its primary akta.pro industry code is CRAEAAAE, Extreme Value General Merchandise Discounters, with a secondary code of CRAAABAM, Streetwear & Contemporary Apparel Retail. Its NAICS code is 458110 and its SIC code is 5600.