Mr. Miyagi
Mr. Miyagi is an independently operated izakaya-style Japanese restaurant in Windsor, Melbourne (founded 2013), serving individual diners, large groups, private events, and Rod Laver Arena concession patrons via Feed Me menus, bottomless drink packages, and private event hire.
- Company typePrivate
- Founded2013
- HeadquartersWindsor, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mr. Miyagi does
Mr. Miyagi is an izakaya-style Japanese restaurant founded in 2013 and headquartered at 99 Chapel Street, Windsor, Melbourne. The business operates a single primary dine-in venue supplemented by a permanent food concession stall at Rod Laver Arena (north side, door 17) introduced in 2025-2026. It serves individual diners, small groups, large parties (8-30+), and private event clients through two dedicated event spaces — Level One (23-32 seated / up to 70 standing) and the newer Miyagi Backroom (22-36 seated / up to 90 standing). Signature items include the Salmon Nori Taco and Miyagi Fried Chicken (MFC), with the brand positioned as a playful, modern Australian take on traditional izakaya sharing culture.
The revenue model is multi-stream and entirely transactional: à la carte dining, fixed-price Feed Me menus ($49pp for 4 courses), Saturday Loose Lunches ($69pp with 1.5hr bottomless), daily 2-hour Bottomless Drinks Packages ($35pp lunch / $49pp dinner), Skewsdays ($2 yakitori Tuesday specials), private event hire, gift vouchers ($50-$500 denominations), and Rod Laver Arena concession sales ($11.40-$26.00 per item). The company employs approximately 40 staff, operates a direct-to-consumer go-to-market with heavy reliance on organic social media (Instagram, Facebook, TikTok), and uses OpenTable for reservations. There is no proprietary technology stack, no funding history, no parent company, and no disclosed ownership structure — the business appears to be independently operated as a private Australian establishment.
Commercially, the model emphasizes high average ticket sizes via Feed Me and bottomless drink bundling, while diversifying revenue through events and the RLA venue channel. Marketing is event-driven and content-led (Skewsdays, Loose Lunches, Sapporo Sushi and Scandizzo collaborations), and partnerships include M-Events (offsite catering referral), KROF, EBBY, and Joey Scandizzo. The company has no disclosed AI/ML, patents, certifications, or institutional investors.
Mr. Miyagi firmographics
Firmographics- Name
- Mr. Miyagi
- Legal name
- Mr. Miyagi
- Website
- https://mrmiyagi.com.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mr. Miyagi is an independently operated izakaya-style Japanese restaurant in Windsor, Melbourne (founded 2013), serving individual diners, large groups, private events, and Rod Laver Arena concession patrons via Feed Me menus, bottomless drink packages, and private event hire.
- Ownership category
- akta.pro rank
Mr. Miyagi industry classification
Industry- Product category
- Casual Japanese Izakaya Restaurant
- NAICS
- Full-Service Restaurants (722511), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
- akta.pro secondary industries
- All-Day Dining Restaurants (THAFACAJ), Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical) (THAHAKAK)
Keywords
Where Mr. Miyagi is headquartered
LocationHeadquarters
- HQ city
- Windsor
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Mr. Miyagi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Dine-in Food & Beverage Sales: Core revenue from food and beverage sales at the Windsor restaurant location, including à la carte menu items and signature dishes like the Salmon Nori Taco.
- Feed Me Menus: Fixed-price multi-course dining experiences ($49pp for 4 courses) where customers select one dish per round, designed for sharing. Available for groups of 2-7 at lunch and dinner.
- Bottomless Drinks Packages: Add-on beverage packages offering 2 hours of unlimited drinks including cocktails, wine, beer, and specialty drinks. Priced at $35pp for lunch and $49pp for dinner, with premium upgrade option at $20pp.
- Loose Lunches: Saturday-specific lunch experience combining 7-course Feed Me menu with 1.5 hours of free-flowing cocktails and beverages at $69pp, upgradeable to 2.5 hours for additional $20pp.
- Private Event Spaces: Revenue from booking private dining spaces (Level One and Miyagi Backroom) for events including corporate celebrations, birthdays, and weddings. Groups of 23-70 for Level One, 22-90 for Backroom.
- Gift Vouchers: Digital gift vouchers sold in preset denominations ($50-$500) or custom amounts, valid for 3 years from purchase date. Redeemable at Mr. Miyagi Windsor location.
- Concession Sales (Rod Laver Arena): Food stall operations at Rod Laver Arena serving event attendees with items like MFC and Chips, Pork Dumplings, Chicken Yaki Bowl, and Wasabi Fries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | The Choices 4-Course Feed Me Menu |
| Unit Pricing | Pay-as-you-go | 2-Hour Bottomless Drinks Package (Standard) |
| Unit Pricing | Pay-as-you-go | 2-Hour Bottomless Drinks Package (Premium Upgrade) |
| Unit Pricing | Pay-as-you-go | Loose Lunches Package |
| Unit Pricing | Pay-as-you-go | Skewsdays - $2 Yakitori Skewers |
| Unit Pricing | Pay-as-you-go | Rod Laver Arena Menu Items |
| One time/ perpetual license | Pay-as-you-go | Gift Vouchers |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Mr. Miyagi product offering
Product offeringCore offering
Mr. Miyagi operates an izakaya-style Japanese restaurant in Windsor, Melbourne, serving share-style Japanese cuisine with signature dishes such as the Salmon Nori Taco and Miyagi Fried Chicken. The restaurant sells fixed-price multi-course Feed Me menus, daily bottomless drinks packages, weekly Skewsdays and Loose Lunches experiences, gift vouchers, and private dining in two event spaces (Level One and Miyagi Backroom). It also operates a permanent food concession at Rod Laver Arena serving event attendees.
Product overview
Mr. Miyagi is an izakaya-style Japanese restaurant operating since 2013 from Windsor, Melbourne. The core offering centers on sharing-style Japanese cuisine with signature dishes like the Salmon Nori Taco. The primary dining experience is The Choices 4-course Feed Me menu ($49pp), supplemented by add-on packages including the 2-hour Bottomless Drinks Package ($35-49pp), Skewsdays Tuesday $2 yakitori specials, and Saturday Loose Lunches ($69pp). The restaurant operates two private event spaces: Level One (full floor, up to 32 seated/90 standing) and Miyagi Backroom (semi-private, 22-36 seated/50-90 standing). A satellite operation at Rod Laver Arena serves concession items. Gift vouchers and offsite catering via partner M-Events extend the brand experience beyond the restaurant.
Differentiator
Problem solved
Functional benefit
Products and services
- The Choices Feed Me Menu Fixed-price 4-course share-style izakaya menu at $49 per person for groups of 2–7, designed for sharing with bold flavors and modern Japanese spin including the signature Salmon Nori Taco; the whole table dines on the same selection.
- 2-Hour Bottomless Drinks Package 2-hour free-flowing drinks add-on including specialty cocktails, Mr. M's Frosé, locally sourced wines and beer; priced at $35pp at lunch or $49pp at dinner with a premium cocktail upgrade option at $20pp; can only be added to a full dining experience.
- Loose Lunches (Saturday) Saturday-only lunch experience combining a 7-course Feed Me menu with 1.5 hours of free-flowing cocktails, wines, beer, and Mr. M's Frosé for $69pp; upgrade to 2.5 hours for an additional $20pp; dietary requirements catered for, last booking 3:30pm.
- Skewsdays (Tuesday Yakitori) Weekly Tuesday promotion featuring $2 yakitori skewers that are charcoal-kissed, glazed, and grilled to order off the robata with rotating flavors.
- Level One Private Event Space Full private event floor with dedicated bar, full amenities, and surround sound; accommodates up to 32 seated or 90 standing guests along one long table for corporate celebrations, birthdays, engagement parties, and intimate weddings.
- Miyagi Backroom Private Event Space Semi-private event space tucked behind the main dining room offering freedom to personalize and curate events; seated capacity 22–36 guests and standing capacity up to 90 guests, suited to long lunches or cocktail-style events.
- Mr. M at Rod Laver Arena Concession Permanent food concession stall at Rod Laver Arena (north side outside door 17) serving signature Japanese izakaya items to event attendees, including MFC and Chips ($23.70), Pork and Vege Dumplings ($19.50), Chicken Yaki Bowl ($26.00), and Wasabi Fries ($11.40).
- Mr. Miyagi Gift Vouchers Digital gift vouchers sold in preset denominations from $50 to $500 in $50 increments or in custom amounts; valid for 3 years from date of issue and redeemable at the Windsor restaurant.
- Large Group Bookings Coordinated sit-down group dining for 8–30 guests using booths and adjoining tables in the main restaurant, with booths seating up to 10 and groups of 8+ dining on Large Group Feed Me menus.
Companies that use Mr. Miyagi
Customer profileSegments4 records
Ideal customer profiles4 records
Mr. Miyagi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mr. Miyagi partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- M-EventsminorOffsite catering company partner referred on Mr. Miyagi's website for event catering needs. M-Events offers playful dining and experiences for offsite events. Website: mevents.co
- KROFminorListed as a partner on Mr. Miyagi's website footer. Nature of partnership not explicitly detailed in available source content.
- EBBYminorListed as a partner on Mr. Miyagi's website footer. Nature of partnership not explicitly detailed in available source content.
- Joey ScandizzominorAustralian award-winning hairstylist and founder of Joey Scandizzo Salon and co-founder of ELEVEN Australia haircare brand. Collaborated with Mr. Miyagi for the 'Sapporo, Sushi and Scandizzo: Styling School for Dads' event on 23rd April 2026.
- Rod Laver ArenacoreMr. Miyagi operates a permanent food concession stall at Rod Laver Arena, Melbourne's premier entertainment venue. Located on the north side outside door 17, serving event attendees with signature Japanese izakaya items.
Scale indicators4 records
Recent moves8 records
Expansion highlights4 records
Mr. Miyagi competitors and assessment
Company assessmentDirect peers
- Chin Chin: Iconic Melbourne modern Asian restaurant on Flinders Lane operated by Lucas Restaurants. Highly comparable to Mr. Miyagi as a playful, design-led casual Asian concept with strong social media presence, à la carte and group menu offerings, and a similar Sydney-or-Melbourne casual dining customer.
- Supernormal: Andrew McConnell's Melbourne Asian restaurant with a contemporary share-plate menu and similar all-day casual dining occasion. Comparable as an Asian-led, design-driven Melbourne venue targeting groups and celebrations.
- Kisumé: Upscale Japanese restaurant in Melbourne CBD operated by Lucas Restaurants. Comparable as a Japanese concept with tiered dining formats (multiple floors/levels, private dining), strong design identity, and a similar premium per-head ticket.
- Long Chim: David Thompson's Melbourne Thai restaurant with playful, casual-yet-premium positioning. Competes with Mr. Miyagi for the same 'fun, design-led Asian casual dining' occasion and share of wallet in Melbourne.
- Komeyui: Melbourne Japanese restaurant offering modern Japanese cuisine with strong design and cocktail positioning. Overlaps with Mr. Miyagi on Japanese cuisine, premium pricing, and inner-Melbourne casual-to-upscale customer.
- Izakaya Den: Long-running Japanese izakaya in inner-Melbourne offering small-plate sharing menus and a similar experiential dining positioning. Competes for the same Japanese-izakaya-seeking customer in the same city.
- Ichi Ni: Japanese izakaya-style restaurant in St Kilda, Melbourne, with a comparable share-plate menu, sake/cocktail program, and group-friendly dining experience. One of the closest direct Japanese izakaya peers to Mr. Miyagi in the Melbourne market.
Broad incumbents
- Zuma: Global Japanese izakaya/robaytaki brand with locations in major financial hubs. Useful international reference point for Mr. Miyagi's izakaya format, premium pricing, and lounge/drinks-package business model.
- Cumulus Inc. Andrew McConnell's all-day Melbourne dining room on Flinders Lane. Comparable on all-day trading hours, casual-upscale positioning, share-plate menu structure, and similar Melbourne casual dining customer base.
- Lucas Restaurants: Australian hospitality group behind Chin Chin, Kisumé, Hawker Hall, and other Melbourne venues. Relevant incumbent comparable for group operating model, multi-format venue strategy, and venue-level economics in the same market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Mr. Miyagi social profiles
Digital presenceMr. Miyagi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mr. Miyagi leadership team
Management profileNumber of profiles
Mr. Miyagi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mr. Miyagi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mr. Miyagi
What does Mr. Miyagi do?
Mr. Miyagi operates an izakaya-style Japanese restaurant in Windsor, Melbourne, serving share-style Japanese cuisine with signature dishes such as the Salmon Nori Taco and Miyagi Fried Chicken. The restaurant sells fixed-price multi-course Feed Me menus, daily bottomless drinks packages, weekly Skewsdays and Loose Lunches experiences, gift vouchers, and private dining in two event spaces (Level One and Miyagi Backroom). It also operates a permanent food concession at Rod Laver Arena serving event attendees.
Is Mr. Miyagi a public or private company?
Mr. Miyagi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mr. Miyagi founded?
Mr. Miyagi was founded in 2013. It employs 11 to 50 people.
Where is Mr. Miyagi based?
Mr. Miyagi is headquartered in Windsor, Australia, in the Oceania region.
How does Mr. Miyagi make money?
Seven revenue lines are on record. Dine-in Food & Beverage Sales are the primary driver. The others are feed Me Menus, bottomless Drinks Packages, loose Lunches, private Event Spaces, gift Vouchers and concession Sales (Rod Laver Arena).
Who are Mr. Miyagi's main competitors?
Direct peers on record are Chin Chin, Supernormal, Kisumé, Long Chim, Komeyui, Izakaya Den and Ichi Ni. Broad incumbents are Zuma, Cumulus Inc. and Lucas Restaurants.
Does Mr. Miyagi have an API?
No public API is recorded for Mr. Miyagi.
What industry is Mr. Miyagi in?
Mr. Miyagi's product category is Casual Japanese Izakaya Restaurant. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.